#454 – 153 Knockoffs & 1 Shutdown: The True Cost of Selling on Amazon with Chris Keef
Can your Amazon brand survive the onslaught of 153 knockoffs? Hear from Chris Keef, our expert guest, as he unravels the harrowing tale of an Amazon seller who faced this exact nightmare and navigated the turbulent waters of account suspension despite a fortress of patents and trademarks. Chris brings a wealth of knowledge from his dual experiences in the corporate and e-commerce worlds, offering listeners a roadmap for maintaining a competitive edge through robust intellectual property strategies and unique product offerings.”
In a world where unauthorized sellers and ‘hijackers’ lurk around every corner of online marketplaces, protecting your Amazon listing becomes a high-stakes game. We dive into the systemic issues within online marketplaces, shedding light on the stark contrast between e-commerce and traditional retail environments. Through gripping case studies, Chris and Kevin expose how low barriers to entry often lead to shortcuts and unethical practices, and how sellers can strategically plan and fortify their defenses with tools like Amazon’s brand registry and the Apex program.
Discover strategic approaches for combating false advertising and counterfeit threats while learning how to leverage brand protection services like AMZ Watchdog. Not only do we emphasize the importance of resilience and assertiveness in safeguarding your brand, but we also explore innovative strategies for thriving in the e-commerce landscape. From creating a digital moat around your products to utilizing emerging platforms like TikTok for brand growth, this episode is packed with insights to empower you against unfair practices and position your brand for success.
In episode 454 of the AM/PM Podcast, Kevin and Chris discuss:
- 00:00 – Protecting Your Amazon Listing Strategies
- 00:04 – Rising Competition in Online Sales
- 06:42 – Concerns About Data Security
- 13:32 – Navigating IP Protection in Global E-Commerce
- 16:54 – Intellectual Property Rights Across Borders
- 18:55 – Combatting False Advertising in E-Commerce
- 20:11 – Retail vs E-Commerce Growth Differences
- 30:12 – Strategic Approaches to IP Protection
- 40:32 – Negotiating for Release of Product
- 41:33 – Navigating Brand Protection in E-Commerce
- 45:11 – Navigating E-Commerce Challenges and Innovations
- 47:15 – Competitive Strategies in Global Business
- 52:48 – Utilizing TikTok for Brand Success
- 53:59 – Protecting Brands in E-Commerce
- 59:13 – Supporting Amazon Sellers Through AMZ Watchdog
- 1:00:40 – Kevin’s Words of Wisdom
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Want to absolutely start crushing it on eCommerce and make more money? Follow these steps for helpful resources to get started:
- Get the Ultimate Resource Guide from Kevin King for tools and services that he uses every day to dominate on Amazon!
- New to Selling on Amazon? Freedom Ticket offers the best tips, tricks, and strategies for beginners just starting out! Sign up for Freedom Ticket.
- Trying to Find a New Product? Get the most powerful Amazon product research tool in Black Box, available only at Helium 10! Start researching with Black Box.
- Want to Verify Your Product Idea? Use Xray in our Chrome extension to check how lucrative your next product idea is with over a dozen metrics of data! Download the Helium 10 Chrome Extension.
- The Ultimate Software Tool Suite for Amazon Sellers! Get more Helium 10 tools that can help you optimize your listings and increase sales for a low price! Sign up today!
- Does Amazon Owe YOU Money? Find Out for FREE! If you have been selling for over a year on Amazon, you may be owed money for lost or damaged inventory and not even know it. Get a FREE refund report to see how much you’re owed!
- Check out our other Amazon FBA podcasts including the Serious Sellers Podcast, as well as our Spanish and German versions!
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