#452 – Fix Your Listings, Not Your Ads: Kamaljit Singh’s $100K Amazon Image Hacks
What if you could optimize your Amazon listings to boost sales without spending more on PPC or launching new products? Join us as we explore this possibility with Kamaljit Singh from AMZ One Step. Kamal, a seasoned expert in Amazon listing optimization, shares his wealth of knowledge on enhancing your listings, improving click-through rates, and the critical role of quality product imagery. Gain insights into the future of Amazon listings and discover how sellers can adapt to the ever-changing e-commerce landscape.
Kamal’s journey from India to Canada is a tale of evolution, from selling streaming boxes to South Asian communities to establishing a thriving Amazon agency. We unravel his transition from telecommunications to e-commerce, highlighting the strategic pivot to private labeling and teaching the art of Amazon selling. The conversation further explores the vital importance of staying active in the marketplace, the implementation of AI and automation, and the power of strategic partnerships in managing a global team.
As AI continues to reshape e-commerce, we dive into its transformative impact on product development, market analysis, and operational efficiency. Kamal discusses how AI tools like Amazon Recognition and GenSparkAI revolutionize the industry, reducing time to market and enhancing strategic insights. We also look ahead to the future of Amazon listing customization, where personalized experiences and AI-driven strategies promise to redefine digital marketing. Through these compelling discussions, we emphasize the need for sellers to invest in quality marketing and adapt to the evolving landscape to remain competitive.
In episode 452 of the AM/PM Podcast, Kevin and Kamaljit discuss:
- 00:05 – Optimizing Amazon Listings for Higher CTR
- 07:12 – From Streaming Boxes to Amazon Agency
- 11:53 – Global Growth of Creative Amazon Services
- 13:45 – The Importance of Quality Product Imagery
- 18:27 – Building Customer Avatars for Sellers
- 22:10 – Creating Customer-Centric Product Images
- 25:40 – Positioning and Differentiating Avatar Images
- 26:39 – Positioning Tests and Customer Avatars
- 30:02 – Evolving Amazon Listing Strategies With AI
- 31:37 – Importance of AI in Online Listings
- 35:29 – Adjusting Images for AI Recognition
- 37:36 – AI Impact on E-Commerce Evolution
- 38:21 – Impact of AI on E-Commerce Industry
- 46:30 – Maximizing Amazon Listing Creatives With AI
- 42:26 – Future of Amazon Listing Customization
- 49:12 – Transforming Ads With Creative Solutions
- 57:46 – E-Commerce Strategies and Tips Newsletter
Transcript
Kevin King:
Welcome to episode 452 of the AM/PM podcast. You know, one of the quickest and easiest ways to actually make more money selling on Amazon is not to spend more on PPC, it’s not to go to TikTok shop, it’s not to launch more products, it’s actually to fix the products you’re already selling, fix your listing. So many people are not focusing on the right images, the right methods to increase that CTR, and that’s what we’re talking about today on the AM/PM podcast. I’ve got Kamal Singh from AMZ One Step coming on today. He runs one of the top agencies in the world when it comes to actually optimizing Amazon listings one of the top experts when it comes to that and we’re gonna give you some actual tactical stuff that you can do and talk about where this is going, where listings are going, what’s happening. I think you’re going to get a lot out of this. Have some resources that you can implement right away. So, enjoy this episode with Kamal.
Kevin King:
If you’re on LinkedIn, you probably know this guy. You’ve probably seen him. He’s an avid poster on social media, always delivering some value. His name’s Kamal Singh from AMZ One Step. How are you doing, Kamal?
Kamal:
Doing very good, Kevin. Thank you so much for having me. Super excited to be here.
Kevin King:
Yeah, it’s about time, right to get you on the AM/PM podcast. Were you on with any of the previous guys or are you an AM/PM virgin?
Kamal:
No, I’m an AM/PM virgin. It’s my first time here. I’ve been following since for many years but, like I mentioned, never had guts to reach out to you. But I’m glad you did. I’m super happy to be here.
Kevin King:
Now you’re up in Canada, right Up in the Toronto area, is that right? Or Calgary? Where are you at?
Kamal:
I’m in Edmonton, which is–
Kevin King:
Edmonton, Edmonton. I got them both wrong, okay.
Kamal:
Yeah, so it’s kind of the Midwest of Canada. I know you guys were here in Banff last year, I believe, so we’re very close to Banff.
Kevin King:
Well Edmonton, that’s the oiler land right. That’s Edmonton Oilers, the hockey team, right?
Kamal:
Exactly. Yeah, we’re crazy hockey fans yeah.
Kevin King:
Awesome. So, but you, you’re not originally from Canada, you didn’t? You immigrate from, I think, India, right?
Kamal:
Yeah, I was born and raised in India, so I came to Canada in 2010, you know, for my international studies I took Electronics Engineering, so I did that for about in a few years. I lived in Niagara Falls for the first few years of my Canadian journey and then I moved to Edmonton. For immigration purposes. It was a lot easier to get your permanent resident card and get citizenship, so that’s why I moved to Edmonton. So, yeah, I’m originally from India.
Kevin King:
So it’s easier. But you’re in Niagara Falls in the Canadian side or the US side.
Kamal:
The Canadian side.
Kevin King:
So it’s easier to go to Alberta instead of Ontario to get immigration papers.
Kamal:
Yeah, exactly. Back in the days that’s how it was. I still believe that’s how it is, because what government wants to do, they need to have a uniformity. They don’t want to spread everybody out, exactly, so they’re just losing some rules from wherever they want more people. So now I always think to myself I don’t know why I’m still living in Edmonton, just because I’ve made a lot of friends here. But I can virtually be anywhere in the world now and still. But I don’t know why I’m living here. Because in winters it can get. I don’t know about Fahrenheit, in Canadian it’s minus 50 degrees Celsius. It gets really cold.
Kevin King:
That’s what we call a butt freaking cold down here in Texas. We don’t know what that means. We don’t see that. We see snow here in Austin about once every five years or so. So that’s our experience with the white stuff. So, what made you decide to stay in Canada instead of going back to India? A lot of people come over to the US or to Canada and do their studies and then they go back. Did you get a job, or was it a woman, or what happened?
Kamal:
Yeah, I always wanted to live in Canada because of the lifestyle, you know, air, everything is cleaner, you know the opportunity is like a lot, you know, a lot higher. So, I wanted to live here. But I got a job you know a really good job at TELUS. I was a telecom you know engineer. So, I got a job there. So, yeah, then I had a really good, you know group of friends from the college days, you know, even in Edmonton. So it never, I never felt, like you know, moving out. I do go every, like you know, every winter see my parents back home, but I do come back and it’s a lot easier here because of the events and everything. You can travel to the US. You can come back here. It’s a lot easier. Yeah, affordable, Edmonton is a lot affordable than Toronto or Vancouver area. So, I’m like okay you know.
Kevin King:
Which part of India were you from?
Kamal:
This is North Punjab. I don’t know if you’ve ever been to India.
Kevin King:
I’ve done two-week trips to India. I’ve been all over the north and all over the south as well. I have been to Pakistan, but I’ve been into some of the neighboring countries as well. India, like you said. It’s funny when you said, yeah, it’s a lot cleaner here. India is one of those places where, if you’ve never been, I think it’s I’ve been to close to 100 countries in the world and India is probably. People always ask me like what’s the craziest country? Well, I think India might be up there. I mean because there’s extreme poverty next to extreme wealth, next to stunningly beautiful things, next to watch your step, because you don’t know what you’re going to step in, and the sights and the sounds and the smells and everything. It’s just you know it grows on you after time. I mean you go there at first, it’s a little shocking. You know you’re taking a taxi to go in and everybody’s dodging in and out and honking and you know you’re like on a roller coaster, just driving on the street in the car. But it’s a cool place. But I mean selling on Amazon is like a roller coaster and it can be a lot of smells and a lot of sounds and a lot of noise too. So what got you into selling on Amazon? You’re working for a telecom. Did you just start doing a little side hustle, some drop shipping or some arbitrage on the side, like on eBay or something, or what got you into e-commerce?
Kamal:
Yeah, I started as an e-commerce, I mean started as a side hustle. I wanted to make some extra income. You know, as you know, me being the eldest son I had to provide. So just money from one job just wasn’t enough. So, I was always looking for what else can I do? I’ve started a cleaning company. I started electronics, camera installations, that kind of stuff. I started streaming media boxes company, so nothing really kicked in. Then eventually I found a video on YouTube and while I was watching my first video I was like, okay, this is something I want to do. I created my account like right away, I was watching one video, taking an action, watching one video taking an action. And that’s how I started with retail arbitrage, Kevin. And then I did some online arbitrage. Uh, then I ended up into like private label. Uh, had some like failed products in the beginning, but eventually I found success with a couple of products. That’s how I got into Amazon space, just by watching a random video on YouTube.
Kevin King:
You said something one of your businesses was selling streaming boxes. I think that passed over the heads of a lot of our younger audience. Before there was Netflix, before there was Disney Plus and Paramount and Peacock and all this stuff, there was several companies that came out. One was this late, probably mid to late 2005, maybe 2000, 2005, where you would spend like $500 on a box and it was a magic machine because you could plug it into an Ethernet cable and all of a sudden, some video would come across the internet of some random stuff. And it was early days and that’s back in the days. Remember, TiVo was the little recording device that would record everything, before you had DVRs and all this stuff. So, you go back a little bit in the pre-technology days, pre-current days.
Kamal:
Yeah, I know, yeah, I still remember you know Amazon did not, like you know, selling streaming boxes on Amazon. You know they would suspend your listing every now and then. So, yeah, I was selling those boxes, like you know, they were very catered towards, you know, south Asian communities, so they were like not too early, like you know, like it’s still like 2012 to 2013. That’s when it started becoming very popular, you know, like south Asian community. But uh, but yeah.
Kevin King:
These are boxes that were streaming, like that were pre-coded with a chip to stream, like Indian bollywood movies and stuff like that.
Kamal:
Exactly, yeah, and some live channels.
Kevin King:
Okay, yeah, so. So it was like uh, hacker boxes.
Kamal:
Exactly.
Kevin King:
Like going into some satellite beads and stuff.
Kamal:
That is true, yeah.
Kevin King:
So you’re, you’re doing this arbitrage stuff to make a little extra money. And then you said it went into some private label or you just continue doing the arbitrage?
Kamal:
No, very early on, I realized that I don’t want to go to, like you know, Walmart, Target every single day and find products. Eventually, there has to be a better way. So, yes, just from the YouTube videos, I found out that you know there’s a better model which exists, which you know, which is private label, we can, you know, order stuff from China. So you know, instantly, I, you know. I realized, okay, this is something that I do want to try, and I made a rookie mistake.
I went with the, you know, Apple accessories. Uh, you know, it sold really well for the first week, because I launched in the prime week and I didn’t know that it was just one week. And then, uh, sales slowdown, and you know. And then I started getting a lot of bad reviews and then, just listing, got suspended and then, you know, I moved to the next product and eventually I found a good one to sell on.
Kevin King:
What year was this?
Kamal:
2015, when I started the retail arbitrage. But my first failed private label product was 2016. And my successful private label product was in 2017.
Kevin King:
And do you still sell today or are you just doing the agency side stuff now?
Kamal:
I still sell, but it’s not at that scale. It’s mainly to just stay on top of my Amazon game so that I can keep my skills sharpened, but I stay out of stock for most of the time. I’m not an active seller anymore.
Kevin King:
So what led to from going from private label into starting AMZ one step and becoming this pretty well-known agency? What, what, how did that, how that transition happen?
Kamal:
Yeah Kevin, so a friend of mine from my college days. He, you know, he was teaching others like how to do better, like FOREX exchange trading, like Bitcoins and stuff like that. So, he was making more money. You know teaching others. You know how to how to do that. So that’s where I had this thing in mind that once I learned how to sell on Amazon, I’m going to teach others. So when I started teaching others, it was a lot of one on one. I did not have any idea that I could maybe create a digital course. I was doing a lot of one on one and that was not scalable at all. From there on, people were asking me hey, how do you get your listings done? Who does your PPC, who does your shipping? And I was also doing local meetup groups within Edmonton. I was organizing meetups every single month, so I had a small community built around me. So, people were asking me for a lot of help. So, from there on, I got the idea that, okay, I think I could start an agency and start using people around me, the experts that I have to help others. So that’s where the idea came from to starting an agency.
Kevin King:
This is what about 2017, 2018?
Kamal:
Yeah, 2017 is when I started.
Kevin King:
And so today, how many people are working for you at the agency?
Kamal:
At peak we used to have 150 people, but now we have scaled a little bit. Now we’re doing a lot more automations, a lot more AI, so now we’re down to 100, but at one point we were like 150 people.
Kevin King:
Are these locally based? Are these in India or Philippines or all over?
Kamal:
They’re all over. Our main office is in Canada, so we have around 15, a team of 15 in Canada. We have a lot of project managers, customer success managers there in the United States. They’re all over. We acquired a company called Kenji ROI. We have a second office in Bali, Indonesia. That’s where we do a lot of lifestyle shoots. The team is all across the world, like Pakistan, Philippines, Eastern Europe, South America.
Kevin King:
Are you the sole owner of this or you have partners in your company?
Kamal:
I have partners in AMZ One Step yes.
Kevin King:
So that grew pretty quick. Then In seven years you went to 150 people at its peak. That means you’re adding a lot of clients.
Kamal:
Yeah, we work with, you know, 200 to 300 clients at any given point and we do like almost 300 listings every single month. So yeah, I’m very proud to what we have done. And you know, like doing creatives, uh, for Amazon sellers, Kevin, is not that easy, like you know people when, when you think about just doing the main image, it’s not just the main image, there’s like a, you know, there’s like a salesperson, then there’s a project manager, then there’s a creative director, you know, then there’s a photographer, then there’s a graphic designer or the editor, then there’s one person who would run, manage experiments, for you do the split testing just for creating one single image, right? So, most sellers they think about oh it’s just one main image and I need a designer, but if you want to do it correctly, there’s a lot of people required to do that job.
Kevin King:
Well, I found this. You know, I mean when I, when I started selling in 2015,. You know, everybody was going on the cheap like find somebody on Fiverr, do something cheap If they had to spend more than $50 for a photo shoot. They’re like, oh my God, I’m getting ripped off and I was spending $5,000 on a photo shoot. I mean, I come from a production photography background, so I fully understand what it takes to actually create good imagery, and so I would group stuff, I would group my products into a $10,000 shoot and try to use the same model for a couple different products and get some bang for the buck out of the location and everything. But so many sellers I think they’ve come around a little bit but so many e-commerce sellers are so cheap and part of this they have to be because they start with not enough money. But even the ones that do have the money and are doing well, a lot of times they just don’t get it. They’re like why should I spend 500 bucks for this image, even though the product’s doing $100,000 a month in sales? Why am I going to spend $500? That’s a waste. I can get a $50 image off of Fiverr. That’s good enough. Why is that mindset there and how do you overcome that as an agency? To tell, to convince people like, look, you need to actually put some time and effort and money into this.
Kamal:
Yeah, I think what I think of this, Kevin? I think it’s just your entrepreneurial level. You know if you’re brand new, you’re always looking at. You know where can I cut costs, where can I save money? Right, once you realize that there’s an opportunity cost to it, you can sit on your listing with $50 an image, but after one year or two years later, imagine how much revenue you have potentially lost just by not having the right creatives. And same thing with the PPC. We probably spend tens of thousands of dollars on PPC every single month. I think it’s just the realization that a lot of people they have, after they have been in the business for quite some time. For a beginner, you don’t really understand that. I was at the conference in Europe last week. Kevin and I was sitting with a room full of seven to eight-figure sellers—
Kevin King:
Tomar’s Top Dog event right?
Kamal:
Yeah, Top Dog event. A lot of people were talking about exact same thing, like the AI. How can you now the images will be like so fast and so cheap. But nobody was really talking about you know like? Will these image images convert? Will these images bring my you know conversion rate up or sales up is? Is it going to impact my PPC. Nobody was talking about that. Everybody was busy. How fast and you know cheap it is now to create images with AI. But I was like completely mind blown. But when I work with like nine figure sellers or like enterprise level sellers, you know they don’t even focus on you know they have experts doing you know the listings for you. Their focus is on like you know, how can I scale my business, how can I grow my business? Instead of uh, you know, instead of you becoming the bottleneck of your business and just working on you know designs yourself or working very closely with the uh, you know spend. You know, sometimes you realize you spent all day with the designers or the agency. Instead, you could have like spent so much time you know doing better things, which is like scaling your business businesses. I think, to answer your question, I think it’s. I personally feel it’s just like the entrepreneurial level. You know either. Once you cross that you, that’s when you realize, okay, this is something that it’s an actually an investment. It’s not the cost.
Kevin King:
I think a lot of people and maybe you saw this at Top Dog. They all get caught up on the latest, coolest tools. Ai is a cool, it’s a fascinating tool. And now I don’t got to pay $50 on Fiverr. I don’t have to pay your agency $1,000 to get an image, I can just do it. I don’t have to wait three weeks; I can have it in 10 minutes. But what they don’t understand is the creative of that. They look at an image like that’s good enough or that’s pretty, but they don’t understand the psychology behind it and how just subtle shifts or subtle things whether that’s creative, words, lighting, positioning, context, whatever it may be they don’t understand that side and how important that is when it comes to actually selling. You know there’s that old saying people eat. A picture’s worth a thousand words. I always say people eat with their eyes first, and I think it’s my friend, Perry Belcher who says people on Amazon don’t buy products, they buy photos and a lot of people just skip over that and it amazes me how, I don’t get it. Because that is your image, that is your messaging, that is everything, and it’s not just the quality of the image, but it’s the way, the order that you put them in. It’s what you actually say. It’s down to little minute things. Are they looking left off the page or right off the page? Is the arrow pointing this way or this way? And there’s all these little things that, like you said, I think it’s the entrepreneur. They don’t understand this. The big brands and nine-figure brands that have serious people that have been doing this and are marketers, they understand that. And so that’s what you guys are trying to bring to the table here for these inexperienced people that have no clue right.
Kamal:
Absolutely, Kevin, and we work with, like I mentioned, like two to 300 sellers at any given point. But you know what? The surprising fact is? No seller has ever built a customer avatar. There’s very little percentage. Now they come to us.
Kevin King:
It amazes me.
Kamal:
Right. So that should be the first starting point. We are the ones who build a customer avatar for them. How can you create listing images without even having a customer avatar? For example, we were working on a vehicle GPS tracker right. So, it’s a big eight figure brand. They thought they were selling to fleet owners and when we did the first step, we built out the customer avatar. We read all those reviews. We gave them a report like hey, you know what? 38% of your buyers they are actually the parents who are buying this device for their teen kids. It’s not the fleet owner. Fleet owners are only 19%. When they saw this stat, they were mind blown. The ROI of paying an agency or someone who knows what to do. You know what you know, right. So, there is an opportunity cost. So, there are a lot of things that sellers they don’t even know which exist that you should be doing. You know all this is like okay, these are my features, these are benefits, and I’m going to create a picture. I’m going to hire a designer on Fiverr and you know, get, get an image made. But it’s the process you know which you know which leads you all the way to know what’s going to be on the picture itself and customer avatar is just one example, right? So there are like so many things that sellers they need to, you know be mindful of when creating images.
Kevin King:
But your avatar can be. A lot of people think they have one avatar and a lot of cases you have two, three, four, five, 10 avatars and, like in your case of this GPS tracker, what I would be doing is I would be creating, take the exact same product coming out of China or wherever they’re making this GPS tracker, and I would rebrand it into separate listings. I would have a listing it’s the same product inside and just slight tweaks to the manual and tweaks to the wording. And one is the XP22 and one is the XPK1 or something, and the K1 is for the kids and the XP22 is for the truckers. And then separate product listings. On Amazon was completely separate text, copy and completely separate imagery. That appeals to each of those avatars and a lot of people don’t do that and you get more real estate that way. And you appeal directly to because people have to say when they see an image or they see a listing, an image especially because people eat with their eyes first they have to say that’s me.
Kevin King:
If they don’t say that’s me, then you lost the sale, you’re not going to get the sale and so many people don’t understand that you have to have that. You get two seconds or less to actually say that’s me or that’s my problem I’m having right now, or oh my God, and that’s what you got to do. In imagery it’s not just let me show a pretty product and how cool my product has, all these features over somebody else. You know that’s down the way. You know, once they get into it, if they want that, a lot of people don’t even care about that. They just want to know is that me and does that solve my problem or give me status or whatever they’re trying to do? And that has to be done in creative and that has to be done on Amazon, and so many people don’t understand that.
Kamal:
Okay, I’ll give you an example, Kevin, I think that’s so perfectly said. Uh, there’s two things okay. First, you know the point on that’s me. I was. I was reviewing um entire category. It’s called strawless. You know last strawless plastic cups, you know with lids. That’s the main keyword I was looking for, like different plastic cups, and most of the listings that I came across they were all generic, even the top listings doing 100,000 a month. Everybody was, oh, this is durable, this is eco-friendly, this is vegan. I mean BPF-free, FDA-approved. These are all generic listings. So, when I looked at 15, 20 listings, I was like something is missing. There has to be at least one seller which is speaking to the customer avatar so that the other person could say that’s me. And when I looked at the pain points what were their buying motivation, key purchasing factors I figured out that they did not want to spend $6 to $7 at Starbucks every single day. They wanted to save money. No image was designed to speak with that person. They did not want to wait like 15 minutes every single morning at a drive-through. They wanted to have something which they can, you know, make a coffee at home and carry and go to the office. They wanted to look stylish. Those plastic cups. They were a little bit more stylish. No competitor had done those kinds of images right. So, if you design images for a specific customer avatar and they have, like you know, less than two seconds to be like, okay, that’s me. You know they’re instantly going to buy that product, right? So that’s one example–
Kevin King:
Are they? Are they? That’s my? That’s the problem with places like Amazon. On TikTok, yes, where it’s a discovery platform, but on Amazon, if, if I go and I have these guys with the straws and stuff and the one’s doing $100,000 a month, it probably has a bunch of reviews, thousands of reviews. If I’m looking for something and I see that listing, I don’t say that’s me, but he’s got a thousand plus reviews. And then here’s my product, where I have the guy that doesn’t want to pay the $7 at Starbucks and wants this thing and where I go, yeah, that’s me, but I only have 17 reviews. How do I overcome that? How do I overcome that moat that the other guy has psychologically in either in my images or in my copy to convince them like, okay, yes, this is me, but I don’t know if I can trust that. I can trust this other one. It looks kind of similar, imagery is not as good, but the guy’s got a moat. So that’s the argument a lot of sellers would say is like I’m doing 100 grand a month, why the hell do I need to change my listing to what you’re telling me to make it? I don’t need to do that, I’m doing fine as it is. So how do you position and argue that and convince people what to do?
Kamal:
I think it all comes down to the data, right? So, for example, we can always show them like before and after. You know, with doing a lot of split testing. But you know, this is the exact kind of conversation I was having with my partner. Like you know, when people shop on Amazon, he was like they have already made their mind. The buyer intent is there, they’re searching for a keyword and they’re just looking for. You know they’re just looking for the same product they want to buy. But my counter was you still need to overcome objection. You still need to tell them the pain point so that people can relate and you just need to stop them to browse further. If they have landed on your listing, that means they haven’t made a decision. If they were looking at the highest review one, why didn’t they buy that? Why are they on your page? If they are on your page, that means they haven’t made a decision yet. So you have paid for a click somewhere. So you still need to overcome those objections and those pain points so that people can buy. It’s exactly like when you jump on a sales call. The good salesperson would just trigger you with those pain points. It could make it feel like we are the right partners, you are the one which is closing the bridge. So I think it still comes down to talking about those pain points and bridging the gap. So, even though, if your other competitors are not, there’s no clear cut or shortcut formula to overcome that objection with a thousand reviews. If you don’t have that much, I think with time it will get better.
Kevin King:
But you can only control what you can control you know positioning test with your clients, so maybe you come up with an id. You’ve looked at the avatar, you know the pain points, uh, and you’re trying to decide what to do as a main image, which which? How do you do positioning on that? I mean to the same avatar, but the positioning can make a huge difference because the avatar could be. I mean, I gave this example in one of my talks of a I think it was a cat water. It’s a water fountain for cats. It keeps the water clean. So do I? How do I differentiate? Now, positioning could be. I’m going after Japanese anime people and so I want to have my graphics, you know, with all kinds of goofy Japanese anime cat type of stuff. Or I maybe I’m going after the serious person that cares about the environment and wants clean water. I’m going after the fitness enthusiast who understands that they want their cat to have water that has nitrogen in it or whatever for oxygen. So and I create 10 different images. Each one of those it’s the same picture, same product, almost, but the headline’s just different. The headline at the top is the hook is just different and one’s hooking them depending on what they are. Do you do positioning tests like that? Or do you see very many people even doing that kind of stuff to actually hone in? What is it that is driving stuff, not just the imagery or not just the base Avatar?
Kamal:
The positioning. We don’t really do like the positioning test. What we do is like, for example, when we do the customer avatar, Kevin, so we break it down into which is the biggest customer avatar and then we position all the images on the biggest customer avatar if we have a clear evidence. For example, let’s say it’s the seat cushion right. So, is it the office people buying more, or is it a traveler buying more, or is it like a driver, like Uber driver or a truck driver? We look at the percentage. We do a lot of testing outside before we even create images. So we try to find the 50% avatar. For example, if the 50% of office workers are buying this product, then our entire listing would be positioned towards the office worker only, and maybe in the premium A-plus content or somewhere in a video we can touch base about the other avatars as well. Okay, this is suitable for that. But I think just from the initial research we decide which one we want to position.
Kevin King:
You only do it if it’s 50% or more or the highest one. What if the highest one is the most competitive? What if the people that are truck drivers, even though that’s only 10%, there’s no competition there whatsoever. Versus if you go with the ones that are office workers, that are what’d you say? 55%, which is the biggest market, biggest addressable market, but the competition there is fierce. Do you base anything like that or just go after what’s the biggest addressable market and figure it out from there?
Kamal:
We have done, maybe, image to image testing, but we haven’t really positioned the entire listing stack towards different personas. Like we talked about in the early stage of the podcast, the sellers they don’t see it as an investment, they’re trying to cut costs and this is an additional layer of money which needs to be invested. But if someone is willing to work with us on that, on that positioning, like we can, we can help you. You know, uh, help you do the positioning test, uh, and one example that comes to my mind Kevin, uh, for the same seed question, right, right. So, uh, there are like different features which are. The importance of different features is, you know, uh, like different persona would rank them higher. For example, the traveler persona. They don’t care that much about how durable or how long that’s going to last. Maybe they’re just buying it because they have a 12 hours long trip coming up and they don’t want to pay that much money. For example, an office worker who’s going to buy this and they can probably pay a lot higher for that price. So, there are different features which are not equally important like you know all the personas. So, what you mentioned in the beginning that you know you can probably launch, instead of like one, you can call it like a product A, product B and maybe get as much real estate as possible and position you know your listing towards like all of those personas, position you’re listing towards all of those personas. So I think, yeah, if someone is interested, I would be very happy to.
Kevin King:
You ever heard of Dan Kennedy? Do you know who Dan Kennedy is?
Kamal:
No.
Kevin King:
Dan Kennedy is one of the top copywriters, probably alive today. He’s in the 70s, been around a long time, written tons and tons and tons of ads. Considered one of the top, definitely one of the top ones alive now, probably one of the top 10 of all time. You know, back to David Ogilvie, back to everybody that’s famous, that’s written books and in the, you know, had movies made about him and everything else. His number one saying and this is to the people who say I’m just trying to cut costs and save money is he says he who can spend the most to acquire a customer wins. And that’s where I think a lot of people, they’re always about cutting costs and not looking at it long term. They’re not looking at their imagery and their videos and their listing as an investment. They’re looking at it as something they just got to do and to a lot of them they don’t understand it and it’s not fun to do a lot of that. That creative part is like they just want to do the more sexy stuff and I think that’s a mentality that sellers have got to get over if they want to have long-term success and build a true brand with a moat, versus just being in the right place, right time with a moat and getting lucky.
Kevin King:
As you look at a lot of these guys that were around when 2014, 2015, that went through amazing selling machine or whatever when they sold their businesses to Thrasio and some of the other aggregators during the aggregator boom five years ago, some of them retired to the beach and some of them ended up going and working for the aggregators, and the aggregators quickly fired them because they didn’t know what the hell they’re doing, and some of them went out and tried to start new companies and they could not do it. They tried to, like you know, go to a non-competitive niche and a lot of them failed. It’s because they were right place, right time. Right place, right time doesn’t exist anymore when you’re selling on Amazon Unless, I mean, there’s the occasional lottery ticket. Someone just happened to hit it right, but now it’s a, it’s a real business, and so there is a science to marketing and there’s a psychology to marketing, and that’s the people that are doing. What you guys are doing are one of the most important, if not the most important, cogs in the entire thing. Traffic is important. You got to have the eyeballs, so that that’s probably number one. You got to know how to build, but that’s part of what you’re doing too is getting those eyeballs there.
Kevin King:
By the way, you create the listing, the way what you put in the images, especially with AI now reading images and reading context and reading sentiment, how is that changing the way you guys are approaching stuff? Because you have to kind of ride that old line of keywords, keywords, keywords, and you got to write the new line of AI figuring out oh, this picture shows a girl on the beach with an umbrella. So, if someone’s talking about rain or they’re talking about traveling to somewhere where it’s cold and wet, maybe we should show them this product, because there’s a girl on a beach in the rain holding an umbrella in one of the pictures. Versus, those keywords aren’t anywhere in the listing. How are you guys riding that kind of riding both sides of the horse right now as this shifts?
Kamal:
Yeah, I think it has become really important for us to you know, to make sure, you know, we create images in such a way that they’re optimized for, you know, the best click-through rate on the keywords. And also they are, you know, uh, they are being recommended by Rufus, right, uh, so, so the optimization, you know, has like an extra layer. Now, for example, once the listing is done, we go through Amazon Recognization System, so we upload an image to Amazon Recognition and then we find out what does really AI understood of that image. So, from there on, if it doesn’t pass that, we don’t give those images to the customer. So each image goes through the AI test. We figure out what does AI understood of that image. And sometimes, you know, when you mentioned even the lifestyle images, Kevin, we talk about like semantic SEO. There’s also, like an element, semantic images, right? So the images should not have visual noise anymore, because you can make AI, you know, confused. Not think, you know I will get confused, right? So, you’re, if there’s, like you know’s, like five props with your product, you need to focus your product or place your product in such a way that the AI only thinks about your product, not the props, which are not relevant.
Kamal:
So it’s also very important that. What kind of props are we using around the product? What are we showing in the lifestyle image in the background? Is that even relevant to the product or not? Right, how much noise there is on the images. So, yeah, everything has uh changed. But we have added an extra layer of like AI, so which makes sure that this is ready for Rufus. It’s ready for you know, uh ready to go on amazon listing. So. So first step is still the keywords, because that’s where most of the traffic is coming from. But now is the perfect time to make sure your listings are, like Rufus, optimized. So, what we have done is just added an extra layer of AI optimization.
Kevin King:
So some people they’re like back, they’re hitting rewind right now on the podcast. They’re driving their car. Wait, wait, wait. A minute ago he said what the hell did he say? Amazon recognition, a reconnaissance. What did he say? What is Amazon recognition? A lot of people don’t know what that is. Can you explain what that is? It’s a free thing and Amazon provides part of AWS, but can you explain what that is and how? That’s a very valuable tool that a lot of people don’t know it exists and how to use it.
Kamal:
Yeah it’s a free tool by AWS Amazon where you can like sign up If you don’t have an account. Sign up, you can upload your image. I would recommend you should do for all of your listing images, upload your images and then Amazon’s recognition system would give you some keywords or some words like what it really understood from that image and you will be able to tell if it’s relevant or not. If it’s not relevant, that means your image is very busy. You need to change that. If it really you know, if it recognizes this perfectly, that means your image is optimized for AI and Rufus will, you know, identify your images like really quickly. So, it’s just like a very easy to use software that you can try today.
Kevin King:
It gives you a score and it tells you how to interpret it, what it thinks it is. An example I’ve given is I put a for my phone. I used to have on the back of the phone I had some little reading glasses and like a little case that would just stick on the back of the phone like little reading glasses for old men. You know, when you’re trying to read a menu and you can’t read the small type and you just stick them on your nose. And so I took those and I just put it just slightly off the phone. I took a picture and I put it into recognition. I said what is this? And it came back and said it’s a mobile phone at that part, right sitting on a desk and all these things. But then it thought the glasses were a key chain. And so it actually came back and said with a key chain to hold keys. And so that told me instantly that I got to adjust this picture. I got to change the picture and change the positioning to make it much more clear, by either pulling those glasses out more and showing more of them, or putting them on top or doing something different. So, and then rerunning the test to see. Okay now does it know that they’re actually little reading glasses and portable reading glasses and not actually a key chain? Because if I had left it the same way the human sees it, they go oh okay, I know what that is, but the AI interpreted it wrong and that would completely trash my rankings and my listings and how much time I show and everything. So that’s how important it is. Little minor tweaks, adjustments are like what you said something in the background that maybe needs to go because it’s confusing and you know it could be the setting it’s in, or it could be just even a prop that’s on a shelf that confuses it. These are becoming more and more important things and if you’re not doing that or your agency is not doing that, then you need to get on them, because this is where it’s going.
Kevin King:
What are you seeing with AI? People using AI Right now, a lot of Amazon sellers when it comes to listings. I’ll ask Amazon sellers are you using AI? Some of them are still not using it, but some of them say yeah, oh yeah, I’m using AI, but they really don’t understand AI. You said something in the beginning where you had 150 people and now you have 100. Some of that’s because of systems automation and probably some AI stuff with agents and other things that you can start to implement. That’s where we’re going on stuff. But most people’s interpretation of AI is using ChatGPT to write an email or using it to analyze some reviews on your listing and give you a basic sentiment. That’s their extent of knowledge of AI and that’s barely touching the surface of AI. Where do you see AI going for e-commerce? Not how it’s going to affect your agency, necessarily, because I have some strong ideas on how that’s going to affect and you probably know too. But how is it going to affect just the fundamental e-commerce selling?
Kamal:
I think it’s going to like. I believe that the ChatGPT is just going to be you know the new default. If you think you are using ChatGPT and you know you’re using ChatGPT, you’re ahead of everybody else. No, that’s not the case. You’re still at the baseline because that’s the new default, how, I would think, for e-commerce sellers. I think you can start from the product research or product development. Right, the AI can give you like really cool ideas. Are you asking specifically to in a day of Amazon seller’s life or in general, e-commerce?
Kevin King:
Ai is going to affect all aspects of e-commerce. The way I look at it is agents are going to become major players, like you just said, on product development. You’re going to be able to have agents that actually go out and are constantly monitoring the marketplace and trends and other listings and other sites and marketplaces and social media posts of what people are posting about. It’s going to pick up on trends and opportunities really, really fast and be able to automatically iterate on those and come up with really cool ideas through its vast knowledge base and then actually send that over to someone like Alibaba and Alibaba will have another agent that, oh, yeah, okay, let me take a look at this, let me see if there’s any factories that can do this, or send that out to some factories that have agents working and they say, oh yeah, we can do this. Here’s the CAD drawing back, here’s the cost. Everything’s going to be like the time to market is going to be drastically reduced. And then, just on the logistics side, AI optimizing logistics chains and like being able to totally hone in forecasting, just like it is right now for weather forecasting is getting better.
Kevin King:
A lot of that’s because of AI systems and then just workers. I mean, if you’ve got a $100 million brand, you probably have 10, 20, 50, 100 people working for you right now, maybe more. I think you’re going to be able to do that with five people and I think it’s going to become where you got 100 people working for you right now, you’re probably going to, in a few years, probably be able to cut that to 10 to 20. And each of those humans is going to be overseeing AI workers. So you still need humans. Humans aren’t going away, but you’re going to have a guy overseeing your ad creative department, your Facebook department, your Amazon A-plus department, and there’s five AI agents that are doing all the stuff that humans are doing now much more efficiently, much better and much faster. And so I see that happening, and the sellers that don’t adapt and aren’t using these technologies in their back-end systems to actually stay a step ahead are going to get left behind.
Kamal:
That is so true. We used to flex like okay, how many team members do you have? Oh, you have 100. In the future, the flex will be how many AI agents do you have in the company? So I think it makes complete sense. There are a couple of agents that I can probably share that I’m using within my agency. The first one is the customer avatar builder, like genspark.ai. If you haven’t used it, I think it’s a great tool. It gives you free credits to start with. You can go to like GenSpark. Give me a very simple prompt go to amazon.com, search for XYZ keyword, read all the reviews, analyze all competitors and build me a customer avatar. Give me pain points, their key purchasing factors, their key motivation buying factors and create a nice shareable PDF document for me. It will actually go and do that.
Kevin King:
Is this a GPT or is this an agent?
Kamal:
It’s an agent, okay, it will actually do that right. So same thing with like I have. The second agent I call is the CTR agent. So, for example, I would give the same prompt hey, go to amazon.com, search for this keyword and analyze top 50 amazon listing main images. You know, give me a pie chart, or like, of the top patrons, like what kind of different patrons in the main images you identify. So it will actually do that. You know. It will give you a nice pdf report on like, okay, 100 of this. You know, main images have white background. 92% of them are using product packaging, 45% of them are using hand models in the main image. It will give you all those patterns which main people are using. And now you can just look at that pie chart and be like okay, in order to break this pattern for a scroll stopper main image, I have to do something else. Now I can’t think of product packaging. I don’t want to have a hand model, you know. So it just saves you a lot of time. So these are like few examples of you know, AI agents that I’m using. You know my team is using like every single day, using GenSpark. So I think eventually, Kevin, there will be just one software which has, like a lot of you know, agents built into it.
Kevin King:
It won’t surprise me if this happens in the next two to five years where you’re going to upload instead of seven or nine pictures to five years where you’re going to upload instead of seven or nine pictures for your listing, you’re going to upload 200. And you’re going to upload and you’re going to have one back. On your case of the GPS, maybe you don’t have the separate listings, but maybe you have one that shows the parent checking their child’s GPS where they were, and you have another one that’s a trucker showing his log and how much money he made because it tracked everything he did and all the stop signs and whatever it does. And you have another one and Amazon knows they have all that massive data. They’re going to change the images and the copy based on who that person is and not based on what you think that person is, based on what they know that person is. Now they may do that all with AI and instantly take your base core and change it up. They’re kind of messing with some of this now. Or they may let us have more control where we upload certain ones and they just fill in the gaps. But I can see that going to that level and the conversion should go through the roof and people are going to get everybody’s going to say that’s me.
Kevin King:
When I do a search for GPS, amazon knows. I mean, if you ever pulled your report from Amazon, you can actually go pull a report. It’s free of what Amazon knows about you. Mine, when I did it like two years ago, was 750 pages PDF and it’s everything I’ve ever added to my cart, taken out, every prime video I’ve ever watched where I paused it, how long it took me to come back. Everything, I mean everything in the whole Amazon ecosystem, from television to buying online to AWS to whatever is all there. That data is immensely valuable and they can customize that and that’s, I think, where we’re going to go. And you start to see this now with some of the perplexity and ChatGPT putting some shopping stuff. It’s rudary, it’s crude right now it’s not, it’s not great, but this is going to evolve. It’s like. It’s like the first iPhone or the first iPad iPod, I mean. I mean the first ipod came out as a big brick and only would hold a thousand songs or ten thousand songs or whatever it was, but it was way better than a Sony Walkman with a cassette player. Um, that’s where we’re at right now is we’re in that first iPad or iPod that is replacing the Sony Walkman. But this is going to radically change. And voice you tack on voice on the top of this, especially the younger generation. 80 something percent of the younger generation does not. They don’t type on a keyboard, they talk, and that’s a whole different way of search and a whole different way of providing information too. So what are your thoughts on all this?
Kamal:
I think you’re absolutely correct, Kevin. You touched on one of those things which really resonates with me. Instead of having seven images, maybe you’ll have 200 images, and Amazon will automatically change depending on who’s buying. So I think a lot of people think that even creative agencies will no longer be in the business, but now I think it’s just going to–
Kevin King:
But wait, but wait, before you go there, I’m going to stop you for a second. I’m going to interrupt you. You saw what Zuckerberg just recently did, back in May, where he announced that on Facebook, on Meta ads, you no longer have to give them the creative or the ads. You just tell them I got this to sell. They’ll sell it for you, they know how to create they’ll. They have an AI create the whole ad, create everything, and so it’s basically it’s hands-off. You know, I don’t know how much Meta advertising you’re involved with, but five years ago you had to upload um lookalike audiences and you had to give feed data and like okay, I, I want more people like this and I want to go after these keywords or this subgroups. Now, on Facebook, you basically just put it on and say go find me the people, and it finds you the people. But it’s going to get to the point where they’re actually going to create the ads and everything too. But so what do you? I mean? I agree with you that creative agencies are not going to go away. You still need the humans, but at the bottom level, the people that were going after the fiber, what we were talking about earlier, the people that are just on the budget and want the fiber. They’re going to have an option that’s pretty damn good, that don’t cost much, if anything. So now, how are you, as an agency, going to evolve to keep people like look, no, you need us humans, you need Kamal and his gang because they know a thing or two. The robots don’t.
Kamal:
I think that is so true, right? So there are a lot more things that humans would always bring to the table, right? For example, you can create images from ChatGPT. Right, which it’s not perfect yet, but I think it will be eventually right, it will happen. It’s not perfect yet, but I think it will be eventually right. It’s you know it will happen. But is that AI also going to make sure that your images which are created? Are they like Rufus, optimized? Are those like in a passing the recognition test? Are they like speaking to a generic audience or are they speaking to, you know, to the relevant audience that you want to speak with? Right? Are you like continuously testing? Right? Are you doing like split testing on them? They manage your experiments, like how well your ads are performing. Like how many creatives are you creating? For example, you’re running like sponsored video ads. There’s like hundreds of keywords. Like is your? Maybe? Now you need 100 different videos for each keyword to be more relevant, right? So now when people search for that specific keyword, they see a very specific video ad. They can think, oh, that’s me, and then they click on that. So now each keyword may have, like you know, let’s say, you have 200 keywords, you might need 200 videos, you know, for your ads to be performing at the best right, and it’s just like uh, these are just few areas that I could think of right away, but I’m pretty sure there are a lot more in-depth things which needs to be considered whether should I do it by AI or an expert?
Kamal:
When people come to us, Kevin, they normally come when their ads are not profitable when they launched a product and it’s not selling. When they did something from Fiverr, it’s not selling. And then they look at the competitors like, wow, their listing images are so good. I did not create that good of images. That’s when they come to us. So there are problems. I think the CTR problem isn’t going to go away. I think the CTR problem, the traffic conversions I think those are the real problems that we solve. Creatives is just a way of solving those problems. It’s one of those areas. So I think we still have, I think, solid a few years before, and AI is changing so fast. I’m all in for embracing. I don’t want to be that guy who’s like against AIO. It’s a bad thing. I think we’re adapting it very, very quickly, but you know, I guess we’re gonna add value. You know a lot more than you know just ChatGPT image would add.
Kevin King:
So what you guys? I mean it’s called AMZ one step. I’m assuming that means you got to take one step and we take care of everything for you. So what all besides creating images, what else do you guys do?
Kamal:
We’re. You know the name. One Step, you know the idea was that we would be a full service agency, do everything for Amazon sellers. But people you know the sellers when they work with us, they keep coming back for creatives. They really liked what we did. So that’s how we started, focusing only on the creatives. But we do manage like a little bit of PPC for a handful of clients, but mainly it’s images, videos, A-plus content. We do a lot of split testing for sellers. We do a lot of manager experiments. We manage their listings month to month, make sure that they’re always on top. So that’s the only thing we’re doing right now, and also building an internal tool which will help us become AI enabled and eventually, maybe that software could also help other agencies or big sellers. The idea is you can generate different image concepts, you can generate different types of video ads just using that software. If there were to replace somebody, instead of someone else replacing us, we might as well replace ourselves with a tool. So we’re in process of building that. So these are the only core two things that we have.
Kevin King:
And you said you have 200 to 300 clients right now. Are you advertising or is it pretty much word of mouth people coming to you because you did a good job for somebody else and they’re referring their friends. Or are you having to go go out there because a lot of people say the agency business is cutthroat? It’s all about you know, people come and they stay for three months or they, and then they move on because someone else is cheaper or something didn’t work, or are you see, are you? Do you experience there you have most of your people staying long term?
Kamal:
we’re. We’re not month to month, we’re like a project based, like if you have a listing we’ll get it done. But 60 to 65 percent of our business comes from, like, the repeat uh sellers. Like they, they have a new product that they want to launch. That’s when they come, come back to us. That’s like our uh main where the business comes from. But the newer one, I think it’s it’s coming from like all over the place where, like we’re on Google, you know where I’m on podcast conferences, traveling, you know there’s we have partnerships with the, you know, with coaches, consultants, Youtubers, influencers. That’s where a lot of clients come from. But that’s not the real, unique selling proposition, Kevin, I think the sellers they come to us mainly because they’re having a problem, they’re having a pain point. Most people they advertise them as a CTR or CBR expert. We would be like, hey, we’re Amazon product photography company when we do advertise. So you know when they’re looking for product photographer when they speak with us. Oh, you also know CTR and CBR are a perfect fit. Nobody’s like searching for I need a CTR or CBR expert. They’re looking for I need a graphic designer. So then they see us and that’s when they come. You know they’re looking for company right, so we’re trying, or like our approach has been a very like search intent or a problem focus. That’s how a lot of sellers they find us. They come to us. That’s the secret sauce.
Kevin King:
So do you have a success story that you can share with me? Like somebody that came to you, their listing was just they were just tanking. The sales are going down, down, down. They couldn’t figure it out. You guys got in under the hood, changed the oil, fixed a few things, put some new tires on and they went from. They were at a million bucks and they went down to 100,000 and you turned them around. Now they’re doing 10 million. Do you have some sort of story like that where you can give me an example of how the power of what you guys do can change the course of business?
Kamal:
Yeah, absolutely. Maybe I’ll give two examples. One for like a really big listing that was already doing like 300,000. It’s called like the sweat wipes. It was doing 300,000 per month. And what we did? We just did minor optimizations on the main image. Maybe there was a unisex part, we made it slightly bigger, we added how many wipes like days of supply there was, we added it on the product label. We changed the color on the product packaging. Things which were not visible before made it visible afterwards. Just by changing minor things on the main image and just by doing one main image experiment. We tested on product opinion first, then we tested on a manager experiment. The results were astonishing. So like 100 hundred thousand more, just by not even changing the main image, just by doing minor changes on the same main image, from three hundred thousand per month to four hundred thousand per month. If you search for like sweat wipes, sweat block wipes, you’ll see a lot of uh, like a lot of products, and one of them, one of those, like you know, is done by us. And another example would be like a brand new listing. So we created a listing from scratch. Then, every single month, we tested new creatives and we kept increasing the CTR. We kept increasing the conversion rate. Like six months down the road. That listing is doing like $65,000 a month. We started working with them from zero when it was a brand new listing, and it’s already doing so.
Kamal:
We have seen like PPC cost. We started working with them from zero when it was a brand new listing and it’s already doing so. We have seen like PPC cost. We did not even like try like fancy PPC. You know strategies like just by making better creatives, your their ad performance was keep getting better and better and better. So these are a couple of you know uh case studies, uh that that I have and you can also, like you know, check Trust pilot reviews like we have like more than 400 five-star reviews. People really enjoy working with us, so yeah.
Kevin King:
So where are most of the creative people? Are they Canadian-based? Are that the 15, 20 people that’s in the office there? Are they in the Philippines? I mean, where do you find that the best creative talent lies, whether that’s digital artists or video guys? Is there a pocket? There’s always that people say, oh, India is great for programmers, go to Bangladesh. I mean, go to some of the towns in India. If you want not Bangladesh, if you want really good programmers, if you want really good chefs, go to France. So what’s the creative hub of the world?
Kamal:
I think I break it down into two different sections. The best combination which worked really well for us is having the conversion rate optimization specialist. North America and US or Canada works best for if you’re looking for conversion rate optimization minds.
Kevin King:
Because they understand the culture and the yeah.
Kamal:
Exactly. They know how to shop on Amazon, what people are looking for. They know a lot more but in order for their strategy to get into the execution and make it perfect. Eastern Europe works really well. The designers there in the Ukraine, Romania, those countries they have really really solid talent for design-wise. Even South America has a good one, but Eastern Europe works really really well for us.
Kevin King:
Awesome. Well, if people want to learn more about your company and what you guys do, what’s the best way for them to follow you or to reach out to your company and learn more?
Kamal:
Yeah, you can follow me on LinkedIn or you can just go to www.amzonestep.com. Fill in a form if you want to speak with us. We’re happy to chat, but yeah, you can also find us on like Instagram, Facebook. It’s AMZ, one step.
Kevin King:
Awesome. Well, Kamal, I really appreciate you coming on today and uh and chatting with me for for a little hour here. I went to really quick.
Kamal:
Thank you so much Kevin. It was fun.
Kevin King:
So hopefully, Kamal and I just convinced you. It’s time to get off your butt and spend a little bit of money and a little bit of effort and better your Amazon listings Better those images, better that copy, better that A plus, because there’s nothing that’s going to have a more immediate impact almost within hours, sometimes within days at least. You’re going to see an immediate impact by making these changes and some of the stuff that we talked about. So hopefully this has inspired you to take a double look and double check what you’re doing and do some testing and see if you can’t add that extra $100,000 a month just like you talked about the sweat guys did to your listing.
Kevin King:
We’ll be back again next week with another incredible and awesome episode of the AM/PM podcast. In the meantime, be sure you’re checking out my newsletter, billiondollarsellers.com. It’s totally free. Every Monday and Thursday, brand new edition comes out with actionable tactical tips, strategies, resources and everything when it comes to selling e-commerce on Amazon, TikTok shop, AI and so on. Next week, I’ve got a guest going to be talking about some strategies with creators. I think you’re going to really like this episode next week, so make sure you tune in next Thursday for a brand new episode of AM/PM Podcast. Until then, take care, lights out.
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- Does Amazon Owe YOU Money? Find Out for FREE! If you have been selling for over a year on Amazon, you may be owed money for lost or damaged inventory and not even know it. Get a FREE refund report to see how much you’re owed!
- Check out our other Amazon FBA podcasts including the Serious Sellers Podcast, as well as our Spanish and German versions!
- You can also listen to the AM/PM Podcast on YouTube here!