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#483 – TikTok Shop Advertising & Promotion Guide

Audio version above. Video version below

TikTok Shop isn’t an overnight success; it’s a brand-building game first. In this session, Bradley sits down with TikTok Shop expert Tamara Žeravljev of Add2Ads to break down what to expect in your first 3–6 months, and why consistency matters more than “going viral.”

You’ll learn how to start the right way: build your TikTok profile, test content styles, and use hooks that stop the scroll. Then we get into creator and affiliate strategy. How to choose better partners, set expectations, and keep momentum so you don’t disappear from the algorithm.

The conversation then shifts to TikTok Shop advertising, with a clear explanation of GMV Max campaigns and the key factors required to make them successful. Tamara explains why creative volume is critical, how to think about daily budgets, and what to do if you can’t spend at the higher end. Finally, they cover how TikTok can still boost your Amazon sales through smart traffic strategies, what the customer experience looks like when you send users to Amazon, and why tracking may be imperfect even when the sales lift is real.

In episode 483 of the AM/PM Podcast, Bradley and Tamara discuss:

• 00:00 – Introduction
• 01:05 – Why TikTok Matters More In 2026
• 02:25 – TikTok Ads Versus Amazon PPC Differences
• 03:25 – Tamara’s TikTok Shop Background And Experience
• 04:45 – Why TikTok Sales Are Not Instant
• 06:30 – Start With TikTok Profile Before Shop
• 08:10 – Video Content Strategy And UGC Basics
• 10:20 – Build Followers And Brand Trust
• 12:10 – Affiliate Outreach And Creator Collaboration Tips
• 14:30 – GMV Max Setup Creatives And Budgets
• 18:55 – Sending TikTok Traffic To Amazon
• 22:45 – Reviews Creators Commissions And Tools Q&A

Transcript

Bradley Sutton:

Best practices for TikTok shop, GMV Max ads, how to reach out to creators this and more on today’s TikTok themed episode. Hello everybody. And welcome to the AM/PM podcast. My name is Bradley Sutton and I’ll be your host. And this is the show where we discuss all

things, Amazon, TikTok shop, and Walmart private label and how to generate recurring revenue streams 24 hours a day during the AM and the PM. Hence the name of the show, get it? AM/PM podcast. And as a matter of fact, this last weekend, I flew to Korea to meet with some Amazon K beauty brands and even went to a K beauty clinic for myself. And even though I wasn’t working in e-commerce while I was getting my face poked and prodded, I was still making money. How cool is that? Pretty cool. I think.

Bradley Sutton:

Hello everybody. And welcome to our workshop here. This is a monthly series we do, and it’s called TikTok Thursday. We’ve got monthly shows for advertising. We just had one last week, a really good one with Carrie and Destaney. So, AI advertising. And then our other other topic is TikTok because this is a platform that here as we now are in 2026, this is something we need to be focused on. An interesting aspect. I just mentioned last week, we had a workshop on advertising, Amazon advertising, but the reason why TikTok is important and is different, especially is because of advertising. So, so, you know, the way you advertise or get your products out there is so different than on Amazon. And the advertising in particular is completely different. You know, on Amazon, the PPC or ads advertising is like one of the most intricate parts, right? Of the whole journey. And, um, on TikTok, completely different. It’s probably one of the most simple parts, uh, as far as the kind of advertising platform they have. So, a lot of differences, just because, you know, Amazon advertising doesn’t mean, you know, TikTok advertising and vice versa.

Bradley Sutton:

Now I don’t have too much experience on TikTok shop. And so I can’t do these trainings just by myself. I want to bring on experts. And so we, uh, this, this month, we are bringing somebody back who’s been on the Serious Sellers Podcast before. Now this is going to be broadcast on the AM/PM podcast. Her name is Tamara and she’s coming to us from Serbia.  So let’s bring her onto the stage. Tamara, welcome. How’s it going?

Tamara:

Hi, how are you? I’m great. Thank you. Thank you. And thank you very much for bringing me in again and can’t wait to chat more about TikTok and, you know, share what we, what we know by now.

Bradley Sutton:

Awesome. Awesome. Now what’s your experience like on TikTok shop? Because when I met you, I don’t even think, I’m not even sure TikTok shop was a thing, but I know you weren’t doing TikTok shop. Um, so, so how long have you been now involved in working with accounts who that sell and advertise on TikTok shop?

Tamara:

Yeah, it’s been, I think around three years because, uh, we have started, you know, from the day one, let’s say in TikTok shop, uh, in the UK first and then US and yeah, it’s, it’s been a wild ride let’s say since the TikTok shop has started. And, you know, they’re still, um, adding it to other countries in Europe. It’s a new thing from this year and even Brazil and other countries. So, it’s growing, you know, and, um, as you said, uh, since we know each other, the TikTok, I think, uh, was not even a thing. And then later on like TikTok shop became a thing in the last year or two, for sure. So first of all, what is important for you to understand if you don’t have a TikTok or don’t know how to start, and it’s a new thing for you or you are afraid or skeptic, you know, the first thing first you need to know is a TikTok is a platform that will, um, you know, sell your brand for a longer term. And if you’re not present on TikTok, you’re not, let’s say, not fully a hundred percent, but you are not, um, you know, cool or in the trends. So, if you want to get to know, to, to, to get to more audience and more new, um, users and, you know, your, um, buyers, you will get that on TikTok for sure.

Tamara:

If you’re starting on TikTok, please don’t expect that you will sell from the day one. And even if the, in the first few months because on TikTok people need to get to know you, the algorithm needs to learn about you, about your brand, about your product, about what you do and what actually works for you. And what works for you, you will know by the views you have an interaction with the audience on all of the videos. Um, even if it’s from your profile or if you’re doing it with influencers and affiliates, you will know by their views and comments and interactions, of course. But as I said, please don’t expect like to, to, you know, be a boom on non-TikTok since day one. Um, it really needs to start in your head, like that you are actually building a brand there on a new platform and to, you know, get to new users there. So, it’s a fully brand awareness in the beginning. It’s not like you list your product, even on TikTok shop. If you’re talking about that, you list your products, you have everything, you optimize it like on Amazon, you start with some ads and it will sell. No, it will not since this day one, because again, you need the brand awareness. People need to get to know you there. And of course, if you’re doing the affiliates, um, algorithm needs to learn about you, the affiliates, the people around the platform as itself. So, um, again, please, uh, you know, bear that in mind.

Tamara:

So, if you’re starting on TikTok, I would give you an advice to start with your TikTok profile, to have your TikTok profile, not to go straight to TikTok shop. You’re having an Amazon and you’re successful there. And yes, TikTok shop is somehow similar to Amazon, but it’s totally different behavior, totally different algorithm and how you should start there actually. So basically, uh, to open your TikTok profile and start with the videos so you can learn or your team, depending on who is, you know, taking care of your TikTok to learn, you know, what will work for you. As I was saying, the work is actually views and interaction, but to try to film and post as much as you can, different types of the videos that are maybe UGC or in trending, like the style that will be good fit for your brand. So not to be a lot TikTokable, let’s say to follow the trends or the dancing challenges or something like that. It’s not about it. It’s to fit it to your brand and to TikTok narrative actually to be more, you know, fit to a platform, uh, and for you to, to understand how the TikTok algorithm actually works, um, and how you can improve your, you know, content quality and what you will ask in the future affiliates or, you know, influencers and similar. While I’m talking about this, uh, it’s because videos are literally 70, 80% of, for sure, um, success of your overall TikTok, you know, um, ads or your TikTok shop and everything that you do on TikTok shop, um, and TikTok overall, it’s the videos. So you need to know how to do videos for yourself, what will work. And to be consistent on it, like not to start like with one month, two or three months and, you know, just having a videos and you see after three months, nothing especially happens.

Tamara:

People are not going to, I don’t know, link in the bio or like Amazon or website, or people are not asking that much. It’s because you’re still building your brand and, you know, building brand awareness on TikTok. I would recommend at the beginning to start even with a follower campaign, like just to build your network there and have like a good, a nice image on, on TikTok as itself. So, uh, it’s important to have a good numbers of followers. And what is a good number? It’s like from 2, 3k let’s say and above, because you will have that better look on TikTok. When someone is checking on you, it’s like on Amazon when they’re checking your reviews, A plus content and you know, everything else. So you want to see a good looking brand on TikTok when you’re checking, you know, the profile. So build the network. And of course the real followers, you will get with just advertising for it. So let’s say you’re posting for around three to six months and you’re building the network. You can have at the same time, TikTok shop, like to list your product, optimize, um, you know, reach out to affiliates so they can post about you. So, you can push more and more algorithm to actually get to know you and to push you more and more.

Tamara:

And why is that? It’s because when you’re starting on TikTok, you have, let’s say, you’re in one basket of the beginners, let’s say in the, of the new, uh, new users of a TikTok and the algorithm will show you to certain amount of people, which is, let’s say, I don’t know, like a hundred people. And then when you post more and more and more and more people are having in the interaction, it’s, you know, showing to more and more people that looks more like the ones that have looked at your content. So, it’s the similar with affiliates. If they’re going to talk about you, the algorithm will push on that side. And if you have an influencers as well, and somebody else, you know, talking about you. Um, so you need to have all of these things to push yourself more and more and not to expect anything in the first three months just to build it up. So, I think I have enough talked about like how to start and how to build your brand and, you know, brand awareness. Of course, when it comes to advertising on TikTok, you can even start with the campaigns, which are brand awareness campaigns, like just to show your videos as much as you can for, you know, that purpose. But, um, when you’re starting a TikTok shop, it’s, um, uh, it’s important also to understand like the importance of affiliates.

Tamara:

So you have already open, you know, opportunity to reach out to affiliates through the TikTok shop. And I highly recommend it to start at least doing, you know, at the beginning. And of course, then something that you should not do, but you can actually, is to get in contact, get in touch with some good affiliates that have sold after a few months, you know, um, working with you, you can get them aside and, you know, create the content. They can create the content for you. You can, you know, communicate easier and not spend that much money on, on, on TikTok shop for them, but of course it will take time for it. Okay. So, when it comes to affiliates, it really, really can take your time. Uh, you need to reach out to them. You need to tell them which videos are working as you will know by your profile and what you have tested by then.

Tamara:

So when you’re coming to the topic that we actually want to talk about today, it’s the GMV Max campaigns on TikTok shop. You will have to have everything here already tested, like the videos for you, the videos for affiliate and, um, you know, have set up the TikTok shop, of course, and good optimized products. So, um, every product has to be good enough as an Amazon, good looking and, you know, have a few reviews, uh, at least. So, when you start pushing with the campaigns, which is a GMV Max for TikTok shop, not, not any other, it was possible before June or July this year, but now on TikTok advertising for advertising to your TikTok shop, now you can do only GMV Max. And this is a topic, actually, I want to cover with, uh, with Bradley today and with you guys, um, is when you’re starting with GMV Max campaign. I know a lot of people talking around, like experts are talking about like lower amount of budget or high amount of budget. I would say that the budget that you need to start with on GMV Max, it’s like at least from 500 and above to be able to sell a lot and to see what works. Of course, you can set your GMV Max campaign to like 50 or a hundred US dollars like per day or euros, depending where your shop is, but it will not work, you know, um, that much.

Tamara:

Why? It’s because when you’re setting up the GMV Max campaign, you need to have a lot of videos, like at least 15, 20 videos, you know, added to the campaign and maybe build up in the future, you know, enable few more disable, uh, some that have not worked and it will be a mixture of your videos and affiliate videos. So, um, uh, to, when you’re setting up the campaigns, everything needs to be included and for you to check out what’s going on. So if you have a lower amount of budget, it will not work a hundred percent. It will not push you. It will not have enough budget to push to all the people, let’s say on TikTok, especially if you’re selling in the US or UK, which are the bigger marketplaces than the other in Europe.

So, I would highly recommend to start with at least 500 a day. So when I’m saying a 500 a day, it’s not necessarily that it will spend fully 500 at the beginning. When it starts to pick up and your campaign works, yes, it will, it will spend, but in the beginning, not. So it’s important for you to understand like, uh, what are the budget to start with and how the campaign will work. Um, what is a cool thing that I want to mention here that, uh, Helium 10 has like amazing tool for a TikTok shop. So, you can use it even, you know, to follow the ads and something is coming up in the future. I don’t know how much I can talk about it today, but, um, they have some very, very cool features that I haven’t seen on other tools like for TikTok. And we are using a few different tools for TikTok shop and TikTok ads.

Tamara:

So the Helium 10 has like amazing one that we have tested in the, in the last month and in the last few months, actually, when it comes to, you know, um, building up the affiliates, reaching out, like, uh, you know, filter them out. And, uh, in the, in the recent days, we have been testing something about, um, GMV Max as well. So it will help you for sure to understand it better to see the numbers, uh, much closer, let’s say than on TikTok, because it can be confusing sometimes. So for those of you who are using a Helium 10, you will be able to do, to see these features soon. So what is like somehow like, um, you know, questions like how to scale my brand on TikTok, even if I’m present on how to, you know, understand like the platform and fully grow on it slowly. It’s like taking in mind all the things that I have said in the, in the last few minutes. Um, it’s important for you to be present from your profile. It’s important for you to work with affiliates and influencers. And as I said, something that you like shouldn’t do, but you can is like from time to time when you realize what affiliates and influencers are working for you to, you know, make them aside and contact them and work with them aside, because it’s important for people to talk about you, not all the users and your buyers and new customers will film, you know, about, about your brand, about your product on TikTok and post it, but you can do that through, through other, you know, sources.

Tamara:

And you should continue because if you stop with some of the things that one point you say, okay, now I’m profitable, I’m selling, I can see the good numbers on TikTok shop or an Amazon or anywhere else. Like the full impact of TikTok don’t stop. Because if you stop or like cut it, you know, sharply the, the quicker you will disappear, let’s say somehow on TikTok, because if you’re not posting on your profile, your videos will show less and less and we’ll stop at some point. And if you decide after a year or two to turn back to TikTok, it will start from zero almost. So you shouldn’t, you know, start you shouldn’t stop. Sorry. And start like after year or two. So be consistent and don’t give up of it because believe me, it will pay off as we can see the success with a lot of clients that have been on the platform for more than a six months. So the first six months, it’s very, very hard on TikTok. And I have to be honest and transparent here a hundred percent. And it can be that you’re saying it’s going very slow. It doesn’t show me any results, but as I said, please be consistent. So, you are having the profile, you are having the affiliates, and if you can, it will be great. And it’s, of course, it’s easier if you’re living in the country where you are having a shop. But I know that a lot of sellers are not living in the country. They are mostly selling and that is their main marketplace. But you know, you need to try to, you know, build it up as much as you can in that same country and be consistent there.

Bradley Sutton:

The one part that we didn’t talk too much about that you referred to and is interesting for people to understand. It’s actually how you got started on TikTok before there was a TikTok shop because you know, you were working with customers with TikTok before, you know, a TikTok shop became a thing. And in those days you were like sending traffic to, to other like websites and just general advertising and things like that. And so even still now, even though, you know, maybe the most no brainer thing to do is to send traffic to your own TikTok shop. If you have it, you did refer to sending traffic to like Amazon. And so what, how does that work? Like what kind of advertising is that called? And then what’s the experience like for the customer? Like do they just see a button or a link where it actually goes directly to Amazon? Does the, you know, does the Amazon experience come right up in the TikTok app? Like how does that even work on the consumer side too?

Tamara:

Yeah. Thank you. Thank you very much. Like, so my background actually in from people in the team is in the beginning it was Amazon BBC. And then when I opened my own agency, it was fully for TikTok and it’s still. So, I have to say like I think me and my team are fully understanding how the Amazon work because we have a lot of experience in it and we have actually started with a lot of Amazon sellers in the beginning. So how that works, it works very similar to how it worked in the, from the day one, when the TikTok, you know, has started. So, you just need of course to create an attribution link in order to, you know send the traffic to, to your Amazon product page. Of course, implement that link to, to the campaign, but the user experience it’s a different, you know, thing and it can be a different thing. There are a few tools and, you know, helpers let’s say online that can help you to track a hundred percent of what’s going on on Amazon. But I have to say that I think the still till today, like Amazon doesn’t allow you to fully understand who really came from TikTok when and why, and you know, have that all of the kind of information. So, when you’re creating the campaign and TikTok and want to send the traffic to your Amazon product page, you set up the attribution link and you create actually the traffic campaign.

Tamara:

So, it’s not a conversion campaign because we cannot connect it as we can easily for the website with the pixel or TikTok shop. So, the advice is actually to create an instant page in between. So, to set up all the, you know, cool, good images of your product about the product and a few CTA buttons like buy now or visit. So you can, you know, exclude all the people that are just looking around, you know, and not going to buy because you don’t want to harm your product listing with a bunch of unnecessary traffic because it’s traffic campaign. So, they can click on a few cities button and be led to your product page. So, the user experience can be somehow off sometimes. Mostly it will let them to your Amazon product page and they will be able to click open an app and open an app and it will track, but it happens sometime that it doesn’t give you that option or it opens in Safari or in Google or similar. And the users are not logged in into their Safari or Google, they’re in their app. So they pop out from the, you know, ad and go to their Amazon app and just type the keywords they have remembered, like the product name or a brand name that you should mention on the videos, just to be memorable, you know, for people to, when they’re searching type that or some keywords that you want to rank for, that are easy to remember.

Tamara:

So they will type in into Amazon search, find you, hopefully because they will remember the brand name and buy from there. So what most of the Amazon sellers are seeing, of course, it’s impact of TikTok more and more sales coming since there’s have started, you know, TikTok campaign, TikTok traffic campaign, but not, they will be not able to see a hundred percent, you know, real data. They will see on attribution link, I don’t know, like 20 sales and a bunch of impressions and clicks, but not like literally sales, but overall like sales on Amazon, they will see the increase in a brand keywords increase or some product name increase, you know, in a search term report or in other reports when you check them out, since you have been, you know, working on Amazon. And yeah, we have been talking about it. I think in the podcast in the last few sessions that we had and we have like a success story with one of the clients. So yeah, I hopefully have, you know, explained step-by-step how you should do it.

Bradley Sutton:

All right. We’ve, we’ve got a number of people here who are selling on multiple platforms, which is great. So especially those of you selling on Amazon and TikTok, hopefully you just picked up a couple of tips that you can do for sending indirect traffic as well to Amazon. A couple of questions, Kareem says, how important are reviews on TikTok and a conversion rate? Well, interesting thing is, is on Amazon reviews are so important on, on conversion rate on Amazon. So important, you know, but just remember if you’re talking about just the listing page, the conversion rate and your listing quality is not as important as on Amazon because by, if somebody is going to buy from your TikTok shop page, they already made the decision when they’re watching the video. Like, it’s not like, Oh my goodness, I clicked on this page. You know, there’s not eight images and not a detailed bullet points. I don’t think I, I changed my mind. You know, I’m not going to buy, you know, no. So, and the same thing, not as many people look at the reviews, because on Amazon, like that’s a big factor and Hey, do which product do I buy? They look at the reviews and are like, all right, who has positive, you know, how many reviews do they have?

Bradley Sutton:

Again, on TikTok, if you’re going to buy it from the shop, the decision most of the time was already made when they watched that, that video. And maybe they need to see the listing just to make, you know, like, like check, Hey, does it have the right plug or something like that? So of course there, you got to make sure you’ve got the right, the right details. And then if you have 10 one-star reviews, yeah, probably that’s not quite, you know, that’s not going to help, but don’t worry as much on TikTok about those, those things as opposed to Amazon, because again, it’s a, it’s a different game. Another question here, somebody had issues with like, you know, the creators and influencers not following their instructions. And that’s when they make a video for the product, they’re like not using the product incorrectly. What is advice to people in general? Not just this person here who asked this question, but how can you make sure that your creators you’re working with are presenting the product, your products in the, in the best way?

Tamara:

Yeah, that’s the most common issue in the beginning. And that’s why I’m saying like you need to be consistent. You need to see which one will be a good fit for you. Most of the actually affiliates are starting to be affiliates because they want some extra money of course, but most of them are you know, thinking about the TikTok and other brands that they will send them a free product. They will just create whatever and that’s it. They don’t even read the message properly. And that’s the biggest issue of everyone. Not like the person that have asked this today, it’s for everyone did the same thing. So what you need to do is like my advice in the beginning, try to pick a little bit better looking profiles. When I’m saying a little bit better looking is like check their videos, how they do the videos. Like, do you like the content they’re actually creating? Is it like a poor quality camera, like talking about the products, how they’re talking about the other products they have, you know, been working with and do you like the affiliate overall and their style? So that’s the first thing I would check. And we are checking like if it’s a good fit for you and your brand, I would start with, you know, the affiliates that already have experience and have good amount of followers, not like just someone who is really beginner. Because as I said, they’re mostly thinking it’s very easy. They will create it and goodbye.

Tamara:

So good looking profiles and experienced profiles at the beginning. And of course you can, you know, play with the newbies and if it looks good, you know, enough for you to try with them, but try to be consistent with the messages that you’re sending to them. Like please read this and, you know, be consistent with sending them how the video should look like. And I would say the good thing is that you can even, you know, make them like buy your product and they will get in return some money if they make some sales and if they’re, you know, doing this and that, some, you know, filters that you can do when inviting affiliates and when approving, it’s a good thing to avoid that they will just do boring product review and use them unproperly and everything. So I would say start with experienced affiliates and then when you realize how it works and you, when you find a good fit, it will be better. It’s literally a lot of work and it’s, it’s hard and it’s like, you know, a little bit painful in the beginning to understand how everything works and to find a good ones, but don’t give up.

Bradley Sutton:

What tools do you use to find products to launch on TikTok shop? I mean, Helium 10, definitely. Most of you listeners out there are probably already Helium 10 users. You might not realize you have full access to our TikTok product finder and our hot videos tool, which allows you to kind of like say, hey, what are the top videos that are out there that’s working for others? Hey, what are the hot products that that’s, that’s trending? You know, if you’re already selling a product on Amazon, you want to kind of get an idea on what other people are doing. You know, you can use that tool to look it up. So even if you’re on the Platinum plan, you’ll be able to use Helium 10 in that way. It has our full access to our TikTok shop products.

Bradley Sutton:

Cheryl says, what kind of videos should we start with when I’m selling their product from day one? So, I’m not sure if she’s referring to like, what should the, um, you know, the creators you’re working with, what kind of videos they should, they should do, but let’s assume she’s talking actually about the brand itself in my own branded TikTok account. And of course, you know, those are, those are videos I’m going to promote in GMV Max as well.

But me as a brand, my product, what kind of content should I be doing? You know, like funny content. Is it unboxing content? Is it dancing videos? Like what should we be doing?

Tamara:

First of all, yeah, you will know, of course your product and your brand, like the best, like how you want to represent yourself. You don’t have to necessarily like create dancing videos or like singing or all of the memes and funny videos. Yes, you should use them if it’s a good fit for your brand. If your brand stands from a point that allows some content like that. But if you’re on a more serious side, like then you can be more like on educational videos, how to properly use it like UGC side. So first of all, think about it like how you want to represent yourself. And then when you, you know, like how you want your brand to look like on, on TikTok, then you can play with a bunch of different style of the videos. But I would say the most, let’s say selling videos are, um, how to properly use them. Like, uh, from a user perspective. And the most important thing is hook, like, uh, for them not to skip the video in the first two, three seconds. Like they need something that they will catch for. And of course, to be, uh, interesting for the, for the rest of the video.

Tamara:

But the hooks are, let’s say different approaches for a different category. I have seen this year like that a lot of supplement brands, let’s say are selling for somehow I call them a cringe, you know, hooks, but it works, you know, like, um, this is how I boost my energy, you know, for the bedtime or, you know, something really, it’s something like you wouldn’t even think about maybe at the beginning, but, um, you should see like how other competitors are doing and if they’re selling from those videos or if they’re having as well, like a lot of views on those videos and maybe try to not literally copy it, but to recreate something similar that matches your, you know, your story and not even to like, just look up at the competitors in the US if you’re selling in the US check, you know, worldwide, if you know Spanish and Spanish, Portuguese, whatever, you know, German, see, uh, how others are doing it. You will get some ideas and, uh, what style of videos, as I said, like you, you, you need to think about it, but the sky, you know, is the limit and, uh, just be creative.

Bradley Sutton:

Maria says, what if we can’t spend $500 a day? I don’t have a $500 a day budget for GMV Max ads. Maybe it’s $50, maybe it’s a hundred dollars. Should I just skip doing GMV Max ads altogether? Focus on outreach to creators. Uh, is it okay to have only a $50 budget or a hundred dollar budget? What’s your advice?

Tamara:

It’s okay. Like it’s a hate to have it, but it will need to, you know, it will take more and more time and I’m not a hundred percent sure it will work, but you can try it out. As I said, it will not necessarily spend all of your budget. Maybe it will spend just a few dollars, but the videos needs to be extra, you know, on point in order to have like a 50 or a hundred, um, budget a day. So yes, you can try it out. And it worked for some of the brands we can work with, but I’m just saying, you know, the average and what works the most is with 500, you know, above the budgets, especially in the Q4, uh, you know, the competition is higher, the budgets are much, much higher for, for everyone else. So I’m saying just because of that, but yeah, you can try it on and it worked for some.

Bradley Sutton:

JC says, what’s a good rule of thumb to pay affiliates? I’m assuming JC is talking about like maybe what’s the offer, you know, like the commission offer. Um, because as far as paying affiliates or the commission, that’s all done through TikTok. Um, but JC’s other question might be like, maybe, maybe, you know, some really good affiliates you want to pay a retainer or upfront. So, what about you? Like, are you strictly for your clients, uh, Tamara, like commission based where no, no, we’re not paying you a thousand dollars just to get you on board or some special ones you’re giving like a bonus above and beyond just the commission.

Tamara:

How we are doing it mostly is start with at least it depend of, you know, if you’re a new one, I would stay with a 20 to 30% giving them commission, you know, but if you’re already established seller on TikTok shop, and after some time you can even lower it because you’re already, you know, famous enough for them to reach out to you so you can give them less. Um, some brands are even after a year giving like eight to 10% max, you know, but you should start with 20 to 30, uh, in order to, you know, um, you know, get them to you for them to accept you as a new brand and, you know, them as a good affiliates too. And what we usually do is 30 to 60 days, um, you know, work, uh, work around with them. Let’s see. Uh, why? Because in 30 days it can be sometimes like, uh, you know, um, not that much of a days because since you start to work with them, it needs some time for product to arrive to them, for them to create the videos. And it can happen that there are working with you only 10 days and they start to sell in the next 10, let’s say. So you’re not having like the full clear image of how they’re selling for you. So I would, I would say like a 60 days, it’s something usual that we do, um, uh, with, with affiliates. And of course, um, yeah, I hope that I have answered to this question.

Bradley Sutton:

All right. If people want to reach out to you and your company and find you on the interwebs out there, uh, I know we still have some more questions here, but we don’t have enough time. So how can they find you out there?

Tamara:

Yeah. So you can check out our website or find us on Instagram as well. Uh, it’s add2ads, like add to cart. So, uh, add2ads like advertising, um, dot com. And yeah, there is a contact us button. You can, uh, you know, uh, contact us and for all the Helium 10 users, like, um, every time I’m here, it’s a 10% off for our services.

Bradley Sutton:

Okay. So Tamara, gracias. Obrigado. Hvala. Thank you for coming on here. Uh, we appreciate all the knowledge you dropped. Thank you guys very much for tuning in and we’ll see you next month for next month’s TikTok Thursday training. Bye bye now.

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