#512 – 10 Strategies that Could Mean $10k For Your Brand
Audio version above. Video version below
What if the next $10,000 in your business is not coming from a new product, but from better use of the tools you already have? In this episode of the AM/PM Podcast, Bradley Sutton and Shivali Patel break down 10 practical strategies to help Amazon sellers recover lost profits, improve visibility, and uncover overlooked opportunities in Helium 10. From launch tactics and keyword research to ad optimization and competitor tracking, this episode is packed with ideas sellers can apply right away.
One of the biggest themes in this episode is that small adjustments can create outsized results. Bradley shares how using Amazon Recommended Rank in Cerebro can reveal whether Amazon actually understands what your product is before a full launch. Shivali shows how a packaging change as small as 0.08 inches can reduce fulfillment fees and add thousands in profit over time. They also explain how sellers can use Helium 10 tools like Keyword Tracker boosts, Search Query Analyzer, and automated competitor insights to stop guessing and start making more informed decisions with their ads, listings, and keyword targeting.
The episode also highlights how sellers can think beyond Amazon alone. Bradley explains why TikTok Shop is becoming too important to ignore and shows how creators can drive sales both on TikTok and back to Amazon. Shivali then walks through how Listing Builder’s 8-in-1 keyword research workflow and AI-assisted listing creation can help sellers build more strategic, data-backed listings faster. Altogether, the episode makes a strong case that growth does not always require more effort. Sometimes it comes from using the right features the right way.
The strongest takeaway is simple: strategies do not make money unless you actually implement them. This episode is a reminder that many sellers are already sitting on untapped profit opportunities. Whether it is trimming wasted ad spend, finding new converting keywords, tracking competitors more intelligently, or uncovering hidden product opportunities, the sellers who win are the ones who take action. Pick two strategies from this episode, put them into practice, and you might be surprised how quickly the numbers move.
In episode 512 of the AM/PM Podcast, Bradley and Shivali discuss:
- 00:00 – Introduction
- 00:48 – Why Sellers Leave Money On The Table With Helium 10
- 02:32 – Use Amazon Recommended Rank Before You Launch
- 06:36 – Size Tier Optimization That Can Add Thousands In Profit
- 10:08 – How TikTok Shop Creators Can Boost Amazon Sales
- 15:39 – Cut Wasted Ad Spend With Dayparting Schedules
- 18:45 – Keyword Tracker Boost For Smarter Product Launches
- 24:27 – Listing Builder 8-In-1 Keyword Research And AI Listing Creation
- 32:38 – Track Competitors And Harvest New Keywords Automatically
- 38:06 – Search Query Analyzer For Better PPC And Conversion Insights
- 42:47 – Use ABA Top Search Terms To Find Competitor Sales Keywords
- 51:18 – Find Zombie Listings And Hidden Product Opportunities
- 54:29 – Final Challenge: Implement At Least Two Strategies
Transcript
Shivali Patel:
10 strategies that could add more than $10,000 of profit back into your business, including one that most Amazon sellers aren’t even using. This and more on this week’s episode of the AM/PM podcast.
Bradley Sutton:
Hello everybody and welcome to the AM/PM podcast. My name is Bradley Sutton.
Shivali Patel:
My name is Shivali Patel.
Bradley Sutton:
And this is the show where we discuss all things Amazon, TikTok shop and Walmart private label.
Shivali Patel:
And how to generate reoccurring revenue streams 24 hours a day.
Bradley Sutton:
During the AM and the PM, hence the name of the show.
Shivali Patel:
Get it? AM/PM podcast. As a matter of fact, this coming weekend, I’m headed to New Orleans for a bachelorette party. And even though I’m going to be dancing up a storm to some jazz music, I’ll still be making money. How cool is that? Pretty cool, I think.
Bradley Sutton:
Guys, what are we here to talk about? We are here to talk strategy. What we have found is a lot of people who use Helium 10, they don’t use it in the way that gets the most out of it.
They’re leaving thousands and thousands of dollars on the table because they’re not using the tools and features that they have complete access to. So, this is important because when you guys are selling on Amazon, let me know in the comments, how long have you been selling on Amazon? What’s your approximate sales? Are you under 100K? You between 100K and a million? You over a million? Let me know. Regardless of where you’re at, the whole point of selling on Amazon is not for charity. Maybe you do some charity work.
That’s fine. But you’re not on here primarily for charity. You’re on Amazon to make money, right? And when you are using strategies from Helium 10, the whole purpose is you are trying to make money, right? So that’s what we’re here to talk about is if you’re paying for Helium 10, you obviously know we’ve got the value. But if you are not using it to the full capabilities, it means you’re leaving money on the table. And so I’ve picked 10 top strategies. We’re going to have two bonus ones. Make sure to stay to the end because we’re going to have some cool bonus strategies too. But these strategies are stuff that I have either myself has resulted in up to $10,000 of extra revenue or extra profit or I’ve heard from others who have told me, Hey, here’s a strategy that I used that has resulted in me have making $10,000 or more. All right.
Bradley Sutton:
So before we get into the strategies, we’re going to, or actually I’m going to call this the first strategy. This and this, this, every person here who is a member of Helium 10, Platinum, you know, Diamond, Elite, Enterprise, whatever you all have access to this. All right. So let me show you something. Let’s go to one of my products, right? I’m going to go to a bat bath mat. This is one of the products I sell in the Project X account. All right. Let’s pick the ASIN here. This is what, this is one of our products. All right. So when you launch a product, guys, here’s what you should do. Like I actually suggest you do what’s called a test listing first. It has your, your entire listing, your images, all the, you know, carefully optimized listing that you were going to create and a UPC and everything, launch it. And then take the ASIN once it’s live, you know, put it live with a FBM, you know, quantity fulfilled by merchant, take it to Cerebro and go ahead and run, get keywords. Now, what I want you guys to do is look at a column that I bet 95% of you guys completely ignore. And that is called the Amazon recommended rank column. How many people here regularly use the Amazon recommended rank column in Cerebro? Put your main product into Cerebro sorted by Amazon recommended rank. What this is, is this is a direct link to what Amazon thinks your product is. What the most relevant keywords, it doesn’t mean it’s your best keywords, but it’s a direct link to what Amazon thinks your product is. Look at the top keywords of what it thinks my product is. And it’s correct. This is a bat bath mat, bath rug, bat bath mat, bath rug mat. All right.
Bradley Sutton:
Bat everywhere here. So Amazon is not confused about my product. Okay. So what does that mean? What happens sometimes when you have a brand new product is Amazon can get confused about it. I’ve given this example many times. At one time I launched these socks and they’re like comedy socks on the bottom of the sock. One of them says, if you can read this, the other side says, bring me coffee. So my actual main keywords was gifts for coffee lovers or for moms who love coffee, you know, things that have to do with coffee. And when I launched, I had coffee all over my listing. When I launched the product, I couldn’t get any traction at all with my top keywords. I’m like, what’s going on? I ran my product through Cerebro and I looked at Amazon recommended rank. And sure enough, it said my top keywords were like black sock, pink sock, socks for women, like generic keywords, nothing about coffee. And I was like, what is what’s wrong? I have coffee in my listing, but I thought about it. I’m like, wait a minute. Socks is in the clothing category. The keyword coffee is normally related to what category to the grocery category. So Amazon was confused about my listing the first part. So what I actually had to do is I had to send some traffic to coffee related keywords, very little just to make sure Amazon knew I was relevant for the keyword, then everything was fine. But that took precious hours and days off of my launch when I was in my honeymoon period on Amazon where I really need to get traction. And so that’s why I suggest from now, from then on, I always launch a product first. That’s not going to be my final product without the FBA inventory. And then I run this to see, hey, is Amazon confused about my product? If it is, what does it take for me to get unconfused or to get Amazon unconfused about the product? And then I get all that done.
And now I launch the real product. I go ahead and do the optimization I need to do. And what does that mean? From when I launched a product from day one, I’m already on the right foot.
Bradley Sutton:
This could save you hundreds, if not thousands of dollars of lost revenue because you don’t even realize Amazon is confused about the relevancy of the product. Only Helium 10 members can do this. Platinum all the way up to Diamond, Elite, you guys all have access. Shivali, why don’t you hop into your strategy number one?
Shivali Patel:
All right. So I think we’re all here because we like making money and we like leveraging what we’ve already got. Well, most of us, anytime we are looking at our niche and we’re taking a look at our competitors, you’ll notice the dimensions section. And sometimes you look at it, you’re like, oh, well, what’s the point of taking a look at that? I’m going to tell you, it’s going to save you a lot of money. So when you’re looking here, how many of you guys know that one inch can actually change the bottom line of your business drastically? Has anybody taken a look at the dimensions and seen how the fees change? Well, what I’m going to show you is you’re going to want to go into your Helium 10 dash and go to alerts that’s underneath business operations. And you’re going to look out to see if you’ve got something that says products with size to your optimization suggestions. Now I’ve got one. So, of my 154 products, what I’m going to do is I’m going to select this and it’s going to identify which one I might be able to change something on to get some more money back.
Shivali Patel:
And voila, there we go. We’ve got this mini coffin board, this letter board that is very gothic themed as always. And when I hover over the length, it’s showing me that there’s an opportunity to optimize my fulfillment cost. So if I reduce it just by 0.08 inches, you guys, that’s not very much. It’s not even a full inch 0.08 inches. You can move a whole size tier from large bulky to large standard size. That’s going to add $3 and 75 cents of pure profit per unit. Now say that we were taking that and selling 10 units a day, that’s $37 a day, right? But what happens now when you’re taking a look at the compound effect of that 375 days, you’ve got $14,000, right? So just as you’re kind of going on and adding more and more days, you’re realizing just how much gets added to that bottom line, right? So make sure that when you guys are taking a look at your account, you are actually going in and checking out the size tier optimization opportunities as well.
Bradley Sutton:
And this is available, guys, to Diamond members and above. So if you haven’t seen it, maybe you’re on Platinum. But that was a sample scenario that she gave that could be, or I mean, it wasn’t a sample, that literally is from one of my accounts. And so, yes, if I was selling that amount, but how I made sure that this got in this webinar was just two weeks ago, somebody we told about this exact feature. And they had no idea. Maybe they’re a lot like you. And they had one that was something like, I don’t know, 0.08 or 0.02 inches off. Most of us can change our packaging by that much, right? They had a product and they were selling 30 units a day. Their price change wasn’t as big as mine. Mine, as you saw there, is gonna be $3 and something, whatever Shivali had found. Theirs was only like $1.50 or something. But they were selling like 30 units a day. And this one move by their next production run, this is not something that happens overnight. They gotta obviously produce more boxes on their next run. They are going to make $10,000 of extra, not sales, guys, not gross sales, profit just by changing a fraction of an inch. So how many of you out there might have something that is near the borderline of one of these size tier optimizations?
Bradley Sutton:
Are you guys ready for number, the third one? How many people are selling on Amazon USA and TikTok Shop USA? And how many are just selling on Amazon but not selling on TikTok? If you guys know how to make money on TikTok, it is different than making money on Amazon. Amazon’s mainly about advertising, about your keyword ranks and things like that. On TikTok, it’s all about creators, all right? So, I would highly recommend, you know, Helium 10 doesn’t make any money if you guys sell on one marketplace or a million. Like, but I’m just giving you guys advice. Please sell on TikTok Shop. You are leaving money on the table if you’re not. The first how you make money on TikTok Shop is by getting your product into creators’ hands who, in turn, make videos for your product. And then they’re sending traffic to your listing. Now, what ends up happening is actually people don’t always want to buy on TikTok Shop and they’ll just go search for your product on Amazon and find it and buy it there. But either way, whether they’re buying from TikTok or whether they’re buying on Amazon, you can make a lot of money. There are some people who have doubled their sales from Amazon just by selling on TikTok.
Bradley Sutton:
But the question is, there’s hundreds of thousands of creators out there. How do I find the ones relevant to my niche? And interesting enough, 15 minutes before this webinar, I was on a Zoom call with somebody on my team who we’re doing a big project of, we’re going to try and reach out and get 5,000 influencers who are going to promote this one line of products on TikTok Shop. Let me show you the exact things I was showing her because she hadn’t done this before. This is in the TikTok product finder. Okay, so this here is a tool that all Diamond members have. And actually, even Platinum members have some limited access to this. All right, so if you guys are selling on TikTok and you’re Platinum, it used to be only Diamond. Diamond has almost unlimited use of this. Not unlimited, but unlimited within reason. TikTok or Platinum members, I believe you guys can have up to five products on here. But the very first thing is like, let’s say you want to find your exact competitor’s product. Like, I don’t know, I’m just going to type in coffin shelf. I’m not sure if any coffin, you know, if people are, there’s any spooky products out there already that have coffin shelves. But here is a product. Let’s sort it by GMV. Let me just find something loosely related here.
Bradley Sutton:
All right, here is a 3D dragon model. Here is some nail tips. Okay, let’s click this nail tip. Let’s say I have a product that’s very similar to this. All right, and this is my number one competitor. They’re just crushing it. All right, they’re selling so much. Look at this. They’ve sold $40,000 in seven days. Where is that traffic coming from? Let’s look at how much they’ve done in 30 days. Almost $100,000, all right. But take a look at this. I have every single one of the creators that have made videos for my competitor’s product. Look at this. Here is somebody who has sold $3,000 of these coffin nail tips for my competitor. Here’s another person who sold $2,000. Here’s a couple who have sold 1,500. What I can do is I can now invite their 40 top influencers and say, hey, I’m willing to give you a free product of my own coffin nail tips and you make a video for me and drive revenue. Wouldn’t somebody who’s already made money making coffin nail tip videos obviously be a perfect creator for me? How would you have found these without that? So this is awesome. I can actually see who has made videos.
Bradley Sutton:
The second way is through our influencer finder tool. All right, so sure, that’s just 40. But it’s a numbers game on TikTok shop. You have got to reach out to hundreds if not thousands of influencers just to get a few to respond and to make videos. So how can I build a list of hundreds if not thousands, all right? So let’s say I’m looking for people who are into spooky decor, right? So let me see if spooky decor. I’m not even sure if this is going to be a thing here. Like has anybody used that as a hashtag? Oh my goodness, thousands. So I’m like, you know what? I want to see people who have posted about spooky decor but have actually generated more than $10,000 of revenue. And still, look how many people. Here’s a person who has made 5,000 videos of products and some of them have been about spooky decor. I can add all of these to my list. I can invite in seconds up to 1,000 influencers to generate content for my TikTok shop product which I also sell on Amazon so that now I can increase sales. So guys, this is a killer strategy. Maybe you don’t know about. If you don’t sell on TikTok or maybe you do sell on TikTok and maybe you’re paying a side tool for this. You’re like, what? I didn’t know I had this in Helium 10. But guys, Diamond members have full access to this. Even Platinum members are able to use this to search for TikTok influencers, all right? Awesome, all right. Shivali, you have another one for us?
Shivali Patel:
All right, next thing we want to talk about is Helium 10 ads. Now I know all of you are running ads because you should be. It’s a great way for you guys to make some additional sales and get shown at the very, very top of any of the search terms that are very highly relevant for your product, right? But what happens when there’s certain hours in your day that maybe you’re not actually generating any sales? There’s clicks, but not sales. What you guys can do is go into Helium 10 ads and then on the left-hand paneling, go to rules and automations. There you’ll have a tab that says day parting schedules and you can get a closer look at literally any of your campaigns. So as you can see, even on this graph, when I put in clicks versus sales, you guys can track just about anything. If you want to do spend versus ACOS, if you want to take a look at your impressions, go ahead and select the metrics that matter to you or what you’d like to look at.
Shivali Patel:
But for us, when I’m going in with this example and just taking a look at my products where there’s between the hours of 12 and 4 a.m., a lot of clicks, but not as many sales. And I might actually want to leverage where I’m getting my sales. Actually, let’s go in and take a look at some campaigns. Then you can select that, select the period, the days of the week. And then decide that, yes, you know what? I actually want to create a rule for a day parting schedule. All right. And in doing so, you’ll see something that looks like this. So at the very top, go ahead and name your day parting schedule, which time zone you’re looking at. Now I’ve gone ahead and added in some performance based campaigns. And as you can see, there’s some few clicks here happening. Remember, we are very specific niche, very Gothic themed thing. And so here you’ve got one click, eight clicks, but not really any sales. So in the morning hours, I might want to go in and say, yeah, you know what, from the hours of 12 to say 9 a.m., I want to pause that campaign so I’m not wasting my ad spend. All right.
Shivali Patel:
So making sure that you’re going in and actually checking what hours might not be profitable for you. Say that you’ve got, you’re spending $15,000, all right, on your ads. And that’s at a 30% ACOS, you’re generating 50K in revenue. But then if we’re able to take that down by eliminating the wasted ad spend, where you might be getting clicks, no sales for specific hours, down to 25%, then all of a sudden you’re spending $12,500 in ads instead. In which case now you’ve profited, right? You’ve kept that money for yourself, which is about $2,500. And over time that really adds up, that’s $30,000, right? How would you like to save 30,000 long-term? And all of this starts by taking a look at your metrics, your data. So where might you be getting clicks, but no sales? Again, that’s only one example of a comparison. So yeah, have you guys taken a look at your wasted ad spend? And up we have Bradley. Hey, Bradley, how’s it going?
Bradley Sutton:
All right, let’s go on now to the next one. And this is about keyword tracker, okay? Keyword tracker is something everybody has access to, but there’s a special thing that Diamond members have access to that you guys might not know about. And that is called the Boost feature. Now, I talked about product launch. When you guys are launching products, what is your goal with a product launch? You’re trying to get to the top of page one in organic ranks eventually, right? You want to show up at the top of search for your most important keywords and have your products show up there and hopefully people like your product and they click it, they buy it, and you take the money home, right? How do you get to the top of page one organically? Obviously, it’s through sponsored ads, right? And so how do you get your sponsored ads seen? You have to bid for the top of search, either using maybe a top of search modifier in your advertising campaign, or you just do a very high bid until you know that you are showing up at the top. Well, how do you know if you’re showing up at the top? For the people who don’t have a keyword tracker, well, they’re just going to like their top 10, 15, 20 keywords, maybe paying somebody to refresh them all day long. Well, that’s why we have keyword tracker.
Bradley Sutton:
But there is a special boost where you can actually check it 24 times a day. Let me show you guys how that works. So here is actually a recent product launch that I did, and it is for this coffin makeup shelf, okay? Now, I was trying to make sure I was showing up at the top of search in sponsored ads for this keyword, gothic makeup organizer. Now, what I could do, of course, is I could just go to this search, and I could see, oh, wow, hey, look, there’s my product right there. My sponsored ad is showing up in the top four. I’m very happy about that, right? But imagine if I have 10 keywords, and plus, you know, just because I’m here right now, two hours from now, that doesn’t mean I’m still going to be here. What if this gothic makeup cylinder here, what if they started outbidding me, right? So what did we do? We have Keyword Tracker, which is checking once a day by default. Even platinum members can use Keyword Tracker once a day, but we’ve got this boost button right here, gothic makeup organizer.
Bradley Sutton:
If I hit this rocket ship, now what’s happening is it’s going to check once an hour and in multiple rotating browsing scenarios, like maybe using a Chrome browser or a Safari browser, using multiple addresses. Maybe we’re going to check from an address in Dallas, Texas. Maybe we’ll check an address in Salem, Oregon the next hour, because you don’t rank the same you do across the board, right? It could be different, right? So we are going to be checking, and so let me just show you how that’s going to look and what is happening in history. At the beginning, you guys can see I had this boost on, so it was checking every hour once I launch this product. But then what did I notice? I’m like, oh man, my rank is like dipping all the way down. So what did I do? I went and I increased my bid, all right? And then it became more steady a little bit towards the top. And now I’m pretty much consistently, as you can see, always at the top of search within the top three positions. So this is not something that’s going to necessarily give me more money, but it’s going to be a time saving, because now you have to think about, all right, if I wanted this visibility of where I’m ranking by hour, especially during launch, I’m going to have to pay a VA to just pretty much be checking this around the clock 24 hours a day.
Bradley Sutton:
So that’s already, by definition, three different virtual assistants. And even if you’re paying two, three dollars an hour, which might not seem like a lot, this is something that adds up over time. And it’s not something that is scalable or something that you’d want to just keep doing even after your launch. So this is not necessarily a money generating strategy like the rest of the stuff we’ve been showing today, but it’s a money saving strategy where you actually probably wouldn’t even be looking at your ranks. And you could be bidding higher than you need to be because you’re like, you know what? I can’t check where I’m ranking. Let me just bid seven dollars. And I know I’ll show up at the top of search. But here’s the thing. What if your competitor is also bidding seven dollars? Well, guess what? You’re going to be charged seven dollars cost per click. Now, if you are just going up little by little on your bids just to see what gets you to this top, maybe you can actually get to the top at three dollars because everybody else is bidding under three other than that one competitor. Well, look, in that sense, this strategy is actually making you money because if you’re just blindly doing a high bid, you’re wasting money because Amazon is going to allow that bid to go keep going up and up because your competitor is bidding.
Bradley Sutton:
But because you are just maybe up a bit, increasing your bid by like 10 cents at a time until you found that sweet spot that did get you to top of search, you can actually get to top of search for a lot less because you are using keyword tracker with boost. So there’s a Diamond feature that I think you guys should definitely be using. If you’re a Platinum member, you still should use keyword tracker. It’s checking once a day, that’s still better than nothing. But Diamond is really going to save you some time and money because it can allow you to check throughout the day. All right, let’s invite Shivali back for the next strategy.
Shivali Patel:
Amazing. Well, speaking of things that help you get seen at the very, very top, let’s talk about keywords. Now, how many of you guys have used Cerebro or continue to use Cerebro and Magnet? Tools like this that help you find and discover all the keywords that your product or your competitor’s products might be showing up for. Now, what we’ve got inside of Listing Builder is an even faster way for you to do your keyword research. We’ve got an 8-in-1, you guys. How many of you have used this? I hope you’ve gone in and seen this because now what you can do is input in your ASIN or your primary competitor’s ASIN, list all of the other ones that you are competing against, and then from one place, you’ve got access to eight different places to pull keywords from. So, let’s kind of just talk through what we’re looking at here. We’ve got ABA Converting Keywords. This is going to be either the keywords where your product or a competitor’s product is one of the top three clicked. We have keywords with conversion share that’s greater than or equal to 1% during X amount of weeks.
Shivali Patel:
So you can go in and literally do half of a year, if you’d like to, or you can do specific weeks and quickly find the keywords that are converting, that are actually leading to a sale. Because oftentimes, if we’re getting listed, what are we looking for? We’re looking for sales, right? These are the keywords that are already converting. So they’re, of course, relevant for us. Then we’ve got Search Query Performance Data. Of course, you can go and check out all this information inside of your Seller Central as well by accessing your Search Query Performance reports. But you might have to go in and actually download every single month’s reports and then create a pivot table and figure out some calculations. And I don’t know about you, but I’d rather spend my time doing something else. And so this is way easier because now you can find all of this information in one go with just a few clicks. So really, what we’re looking at here is keywords where my purchase was more than one for these given keywords for the month of, and then I can go in and select a whole year. So, 12 months that now you don’t have to go in and manually download. And of course, it pulls all of your information directly because your Helium 10 interface communicates with Seller Central.
Shivali Patel:
Then we’ve got Top Keywords. So where are my keywords that most of these competitor ASINs are actually ranking for? And my stipulations here that we’ve put in are keywords with a monthly search volume of greater than or equal to 500, where the average competitor rank is somewhere between position one and 40. And at least four of those ASINs are actually showing up for that keyword. The opportunity keywords are gonna be those keywords where your monthly search volume, again, is greater than or equal to 500, but the competitor rank is somewhere between position one and 15 and only one to two competitors. So not all of the ASINs that you have selected might be actually showing up for the keyword, but you can go in and be, say, the second or third ASIN that’s ranking at the very top and begin to take up some of that pie. You’ve got Historical Top Keywords. Again, some of these things are really exclusive to Helium 10, you guys. You guys can’t find this with any other tool. And if you’re doing it manually, it’s gonna take you a whole lot of time, like search query performance sales keywords.
Shivali Patel:
Historical Top Keywords is another one of those things that’s very unique to us. You’ve got keywords with monthly search volume greater than or equal to 500, organic ranks falling somewhere between position one and two during the last three months, all right? So any time in the last three months where the organic ranking was doing really, really well, what are those keywords? Because sometimes when you’re doing research, you’re looking at it for the month of, and you might need something that was actually in the past. So you can use this to also allocate all of that quickly into your listing. You’ve got Top Performing Organic Keywords and then Top Performing Sponsored Keywords as well. And then you can input a minimum search volume if you’d like. When you click Apply, you’re gonna be able to go into the second tab here, which is gonna be Build Your Keyword Bank. And it’s going to showcase to you, well, is there a specific keyword that’s being pulled or showing up for multiple reasons? You’ve got Top Keywords and Historical Top Keywords. You’ve got Search Query Performance Sales Keywords, so Gothic Shower Curtain, where there’s 39 keyword sales.
Shivali Patel:
Okay, very quickly, you can come up with a bank and then go into your Create Listing Content, where you’d be able to hover over that specific term and see exactly what the sources are. So I know when I’m hovering over Goth Bathroom Rug, my eight in one’s already shown me that, yes, this shows up for my ABA Converting Keywords, it’s Search Query Performance Sales Keywords, Top Keywords, Historical Top Keywords, Top Performing Organic Keywords. Do we think this is important? Heck yes, right? You wanna put this into your listing. And so we’ve gone ahead and added that twice. Actually, if you select it, it’ll even show you where it’s showing up in your listing. And then what’s really, really cool is if, let’s say you’re somebody who has trouble maybe coming up with words, or you’ve got writer’s block because you’re not a writer to begin with, that’s okay too. You can go in and create your listing with AI. Now, typically you get five uses out of this, but if you’re on Diamond Plan, then you get a lot more, which is great, especially if you’ve got a lot of SKUs. So go in and it automatically detects the product images based off the ASIN you selected. You can put in a name, the category you are showing up for, your brand name, description, key features, things that you would want to have inside of that listing. It doesn’t need to be perfect, you guys, but you can go in and play around with this. Target audience.
Shivali Patel:
So put in whatever you feel is correct. For us, it’s a bat-shaped bath mat. Maybe we want to do spooky decor. We like somebody who’s into gothic theme things, maybe somebody who’s prepping for Halloween. How many bullet points? You can do brand voice as well to give it a reference ASIN, which I think is really cool because maybe you want something that has a bit more humor. You can find a listing that’s a little bit more like that and give it some context and then enhance it with Rufus. And when you click generate listing, all right, obviously I didn’t do it here, but it will show up right underneath, okay? And in doing so, you can then say, yes, this is something that I really, really like, or it’s something that I don’t love just yet, but I can use it and then kind of build from there, okay? And when you’re all good and done, the best part is you can link that listing and actually finish this inside of Helium 10, meaning what? You don’t have to actually copy and paste it over into Amazon Seller Central. You can actually go in and just sync directly from here.
Shivali Patel:
And I’ve had a situation actually with my products before where I tried to go into Amazon Seller Central and update my listing and it didn’t work, okay? Sometimes that happens. And what’s great is I went into my Helium 10 account, I synced my listing and it did. So within 24 hours, actually much sooner than that, I think it was within an hour, I was able to see those updates go into play. So if you are somebody who’s maybe had an issue in the past with updating your listings inside of Seller Central, then syncing is really great for that. If you are somebody who has issues trying to come up with a listing, then of course you will want to use Rufus, especially as AI is becoming more hype. I will say this, keyword research standard, good old traditional keyword research doesn’t go away. Isn’t that right, Bradley?
Bradley Sutton:
Yes.
Shivali Patel:
The stuff still works.
Bradley Sutton:
That is still the core of everything. But guys, whenever there’s something new that Amazon has, we need to optimize for it. Rufus is the new kid on the block. And if it can increase our sales 1%, absolutely, we need to be focusing on it. That 1% for some people, there we go, that might be $10,000 just right there. So thank you for that one, Shivali. This is what I want everybody to do with me. Anybody who’s got the Diamond plan, I think on the Platinum plan, if you haven’t used up all of your ASINs on the Platinum plan for Insights Dashboard, you can do this too. So everybody who’s got Helium 10, hop on right now and go to your dashboard, all right? Your dashboard, just your base dashboard, okay? This is what I want you guys to do. Go down here to your Insights Dashboard. Make sure you have at least one of your products here. If you are a Diamond member, you’ve got almost unlimited access to this. If you’re a Platinum member, I think you can add just like, I think you can add like one here. But what I want you to do is go into one of your products and hit the button that says competitors. This one is blank. And then you want to add a competitor. Matter of fact, you know what? I’m going to go to my child item here. Instead, I think my child item has competitors already. So let’s take a look. Competitors. No, I don’t have competitors here either, but I’m going to add it, all right?
Bradley Sutton:
What you guys are going to do is hit add competitors. And like if you know the ASINs or you just copied from Amazon, go ahead. But if some of them show up here, you can just choose them from here. So I’m just going to choose a few of my top coffin shelf competitors. Let’s just pick that one. Let’s pick this one. And this one, all right? Now I’m going to save my competitors, okay? So basically what I’m doing right now, just off of this by itself, is I am now going to track what is going on with these competitors. In other words, what if my competitor changes their image? What if my competitor adds a coupon or reduces or takes off a coupon? What if they increase their price or reduce their price? Like, you know, we just had Amazon Prime, big spring deals or something like that, right? What if I wanted to know, did my competitors do a lightning deal? Did they lower their price? Did they add a coupon on their page? Why would that matter? Well, a lot of times you might want to do something reciprocal. Like, man, I don’t want my competitor to be the only one with a 5% discount code during the big Springdale or Prime Day, spring deal. I want to do it myself. So I’m going to add a coupon. Well, what do you have to do? If you don’t have this tracker, you’ve got to go and, again, have a VA or yourself, refresh your competitor, all your competitors listing day in and day out and, you know, note what is going on. That ain’t nobody got time for that, right?
Bradley Sutton:
This allows you to get insights or alerts every time something happens with your competitor listing. Here’s another thing. Everybody here uses Cerebro. I’m pretty sure, I hope, all you Helium 10 members do. Why are you using Cerebro in your competitor listings? You’re trying to see what new keywords they might be advertising for or showing up for in search results that maybe you didn’t know about. So maybe part of your SOP, I hope, is to run Cerebro every day. Guess what? You don’t have to do that anymore. Instead of running Cerebro every day, what you can do here is go into insight settings, all right? And then you are going to create a new insight. This is going to be a keyword insight. And let’s call this keyword suggestions based on my competitors. What you set up is for either all of your products or just specific competitor products, you can say, you know what? A keyword that has a search volume of, let’s say, at least 300 and maybe my rank is between zero and zero. That basically means I’m not even ranking for this keyword at all. But my competitors are ranking between like, let’s say, one and 10. Put that here. Let me know about it.
Bradley Sutton:
So right there, that is an automatic keyword harvester where now I never have to run Cerebro on my competitors anymore trying to see are they getting sales for new keywords that I didn’t know about. Why? If they are, this tool that I just did is going to let me know.
This saves things two ways. Number one, it saves money for time, right? In other words, I don’t have to be paying somebody $10 an hour, $5 an hour to run Cerebro on all my competitors. That right there might save you $100 a week, which is already thousands of dollars a year. The other thing, though, is if you maybe you weren’t even doing that at all in the first place. So that’s not a time savings for you because you weren’t doing that. You didn’t even know you could. This is something, let’s say you got one keyword from there per month, per product, and you have 10 competitors. Well, now all of a sudden you get 10 new keywords a month that you didn’t know about, which is very, very reasonable. That’s a very low number considering that your competitors are getting keywords from 100 or sales from hundreds of keywords.
Bradley Sutton:
Well, now guys, if each of those keywords can bring you like five sales a month, you just got 50 more sales a month just by this one small tool. And each of those products is like $20 each. Well, you can do the math. We’re talking thousands of dollars a year of extra revenue because you are monitoring your competitors in an efficient way. So guys, if you’ve got the Diamond plan, you have got to be using this to automatically harvest keywords. There is no other tool out there in the Amazon ecosystem that has anything like this where you can get notified when your competitors start getting sales from new keywords at the top of search. All right. So make sure to leverage that. Let’s go into the next one.
Shivali Patel:
Well, actually, before you go off, Bradley, the next strategy has to do with a podcast you recently just did. So for episode 734, I hope those of you that are listening are also subbed to Serious Sellers podcast. If you spoke to Jason Ross from Puproar and he was talking all about a search query analyzer strategy. Now, how much did you say he got back in his business from just optimizing his ads after using this tool?
Bradley Sutton:
I believe it was 10% of his sales he was able to increase and he’s a million dollar seller. So that’s a six figure. That’s $100,000 worth of money from keywords he got.
Shivali Patel:
Yeah. And that’s just from optimizing ads. So with that, let’s go in to Search Query Analyzer and discuss why and how this happened. Now, for him specifically, this was kind of the case study that I wanted to bring up because I think it adds a lot of context to using this tool. When you go in, most of the time, you know, the high relevant keywords will actually attribute sales for you, right? But what about the more generic search terms? For him, this was a chew toy. It was a dog toy. All right. So for this, maybe he’s ranking for a golf club or dog toys, but anything that’s like dog gift, would it actually provide sales? So for those of you that are watching, what might this look like for you? What are your broader search terms and how do you figure out whether or not you should run ads for it or incorporate it into your listing? What you’ll want to do is go into Search Query Analyzer. That’s going to be underneath products in the analytics section, underneath analytics column. If you’re not seeing this, it’s going to be under solutions view, but you can go in, select this and this will pull all those reports.
Shivali Patel:
Again, this will give you back money in sense of time as well, but also real money, you guys. So go in and say, yes, you know what? For the last X amount of months, you can select up to a year and then select which products you’re interested in or a singular product if you would like. And you can say, show me the keywords where I’ve made at least one purchase. Okay. So at least one person has purchased from that keyword. Okay. And then you’ll be able to see all that information down below. We’ve got 739 filtered keywords. And so these are real keywords that are generating sales for your products, you guys. This is where you want to pay attention to in your campaigns or make sure that it’s associated within your listing. Something else you’ll really want to take a look at inside of your Search Query Performance data, because otherwise you’d be doing a lot of these calculations yourself inside of pivot tables after pulling month by month by month. Okay. And sort by it. So you can see the variance. This is where you’re seeing that the market conversion rate is actually 4%, but your conversion rate is 100%. So any sort of clicks that are happening, you’re able to convert. And of course, if we know that clicks are actually converting, then don’t you want to make sure you’re always seeing at the top and actually taking benefits from it, right?
Shivali Patel:
You can also select all keywords and go to this dropdown where it says outperforming converters. Okay. And this is also going to be where your conversion rates are better than that of the market as well. There we go. So we’ve got 86 filtered keywords. All right. And of course you can go in. You don’t have to put all of these into your listing. You can just say, yeah, which one of these maybe aren’t showing up in my campaigns just yet. And you can go and build a campaign for. So this is how Jason was able to get six figures per year, just simply by optimizing his ad. So he goes in and he talks about this inside of 734, a Serious Sellers podcast. And make sure you go take a look, take a look at it, listen to it. All right. And you can go in and do this every single week or daily and just make sure your ads are tip top shape. And you’re also putting stuff into your listing as well, where it makes sense. Of course, you can go in and take a look at your low performing converters as well. This gives us a different signal. Maybe you’ve got the clicks, but for some reason you’re converting less than your competitors are. And so this is a signal for us to go in and tweak our listing.
Shivali Patel:
Again, there’s so much more you can do here. You can go in, say, SGK, which is sales generating keywords, any ones that have generated purchases. So up top, we’ve got the advanced settings. You can go in, really get nitty gritty what you might want to see specifically. Otherwise, we’ve got this category match as well. They’ll quickly, it’s kind of like our one click filters will quickly let you discern which ones are giving you the sales or your conversion rates better or less than the market. And you can go from there back to you, Bradley.
Bradley Sutton:
Awesome, awesome. All right, a quick hitting one here. This is going to be or what she just showed you was Search Query Performance, right? And you guys are maybe familiar with that about how you can see where Amazon says you got sales from, right? Not a Helium 10 estimation, but from Amazon. But what you guys probably know if you’ve used Search Query Performance, it doesn’t tell you where your competitors are getting sales from. Now, of course, you know, you can use Helium 10 Cerebro to get an idea of it, but it’s not straight from the horse’s mouth. In other words, Amazon. So some people are like, I don’t know if I can believe Helium 10. But did you know that there is a way to get from Amazon keywords that guaranteed they are saying drove sales to competitor listings? It’s not in search query performance. Let me show you exactly how to do that. If you again, where we’ve been saying this a lot through the Diamond plan right here, go to black box and ABA top search terms. All right, it’s like the third tab. A lot of you guys haven’t used this. What I like to do is I like to select like up to like half a year. I’ll just select like 26 weeks. In this case, I’m not going to do too many. I’ll do like 20 weeks or so and then pull an ASIN. We were on this gothic makeup keyword. Let me just pull this ASIN. Looks like it’s something that’s sold a thousand units. It’s not gothic, but let’s just say this is my competitor. I can’t look and I can’t run Search Query Performance on this. It’s not my product, right?
Bradley Sutton:
But watch this. I’m going to go to this Black Box tool. Let’s put the ASIN here and hit search. And I’m going to say of I want the inputted ASINs to have more than 1% conversion rate and apply filters. This is basically saying this data, by the way, comes directly from Amazon. This is not a Helium 10 estimation or a guesstimate or an algorithm or something. This is direct from Amazon where I’m saying show me all of the keywords from Amazon where Amazon says this product was one of the top three clicked and actually had purchases. All right. So, this is something that a lot of people don’t know about. Sergio says, I use that tool. It’s killer.
It’s good stuff. Great. All right. I want the rest of you guys to be like Sergio here. And now look at this. I’ve got 70 keywords where Amazon is telling me, hey, these are the keywords that your competitor is one of the top three clicked and one of the ones who is actually generating sales. Now, how would you use this? How is this going to make me $10,000? Well, if I was just going to launch on this product on day one, how long would I have to wait to get the data from search query performance?
Bradley Sutton:
You know, it could take me up to, you know, what, two months, three months to get good data and good from advertising and Search Query Performance. This allows me to from day one of the listing, I can now go ahead and know what keywords do I need to focus on in order to have sales? All right. So there is no other tool that has this, guys. So, this is super important because if you are don’t have this, you’re just using guesstimates, which is fine. That’s what Helium 10 Cerebro is for. But a lot of people are very like picky about their data. Like I don’t want to just trust Helium 10 data. I want to trust Amazon’s data. This is the way you can do that. I’m going to share an offer. I said I would make an offer to those of you who were not on the Diamond plan yet. And so I’m just going to give you I’ll be up front. I’ll give you guys a sales pitch. But I do sales pitches in a way where I’m trying to do like ridiculous discounts that we don’t normally offer. All right. So I’m going to give you guys an offer where you can even have one on one calls with me or Shivali or Carrie, who’s not on this call. But let me go ahead and share my screen.
Bradley Sutton:
So you guys have learned a lot from this webinar so far. I hope that goes without saying. We want you guys to double your business. All right. So the Helium 10 Elite program is something that I don’t know if anybody on here is on the Helium 10 Elite. I hope you guys I hope there’s no Helium 10 Elite members on here. You guys are actually supposed to be on another training that we have specifically for Helium 10 Elite members. But this was something that we started way back in 2016. Actually, how I found out about Helium 10. And it’s a plan that costs $399 a month. All right. So, there’s still a Helium 10 Elite program.
Like I said, you know, people are on that call right now. But what used to cost $399 you can actually get also for free with the Diamond plan we have right now. So we’ve got tons of education on the Diamond plan. We have experts like Leo. He’s leading that other training I just referred to. We’ve got monthly trainings with him, monthly roundtables. We’ve got weekly trainings, et cetera, et cetera.
Bradley Sutton:
We also have all of the tools that Shivali and I just showed you. And there’s two more. Make sure to stay here, guys, because we’ve got two more. We always save the best for last. Two more killer strategies for you that are actually on the Diamond plan. So a lot of the stuff we showed you today is also on the Platinum plan in limited amounts. Those are, it’s Platinum’s for like newer sellers. But for the Diamond plan, it’s, you know, somebody mentioned in the in the chat. Hey, does this work for 10,000 aces? Yeah, well, those of you who have got more than like two or three aces, you need to be on the Diamond plan. So special webinar.
I want to give you guys some bonuses. So the first bonus to one-on-one calls with me. This only says a one, but I’m going to give you guys two one-on-one calls with me and or Shivali or Carrie. Second bonus is two months free of that Helium 10 Elite. So now if you have the Diamond plan, you can actually have Helium 10 Elite. It’s ninety nine dollars a month, but we’re going to throw in two months for free. I’m also going to introduce you to my sourcing agent from China. For those of you who aren’t Diamond members yet and you sign up today, you’re going to get access to the person who sources all of my products and you get all of her pricing and all of her personal care and everything. It’s really great. I just visited her three weeks ago in China. We went to visit one of my factories.
Bradley Sutton:
Next bonus is latest Amazon product launch guide. Call it the Maldives honeymoon launch guide. Anybody who’s going to be launching products in the next two or three months, you definitely need this. So how much is this? I’m not going to beat around the bush. Uh, before Diamond plan was one ninety nine. Elite plan is three ninety nine. But no, the regular Diamond plan is now only three hundred and fifty nine dollars a month. All right. But that’s like eleven dollars a month. Almost nothing. Right. But for those who sign up today, we’ve got some some discounts. All right. Save this discount. Screenshot it. SSP 30 saves 30 percent. So instead of that three fifty-nine, it’s two fifty-one. All right. Two hundred fifty-one. This is no contract you can cancel. This discount lasts for six months. So if you stay all six months, you’re only paying two fifty-one a month. And then it goes back to the regular price. If you just do it for one month, you decide you don’t want anymore. You can cancel it. No questions asked. All right. But if you want to, if you do want to like, hey, I need the keyword boost forever. I need this search query performance tool that Shivali just showed. I need it for 12 months. Well, how about instead of four thousand we take two thousand dollars off? So we’ll give you a year of Diamond for only twenty one hundred and seventy six dollars. Less than half off. All right. So only one hundred and eighty one dollars a month. It’s five eighty-five a day. All right. How many people live in states where gas is over five dollars a gallon now? All right.
Bradley Sutton:
So just save one one gallon a month of gas. And this pays for it the way things are. So if you guys want to sign up for either that monthly special or the annual plan, either of those will get you those bonuses. Those bonuses, I said, of the one-on-one calls with me. All right. H10.me forward slash 10k. All right. So, guys, if anybody wants to take advantage of these specials, H10.me forward slash 10k or just use this QR code and go directly there. These deals are good through today or just use the codes SSP 30 or SSP 35. This will get you in the door to be able to have these tools. And we showed how almost every single one of these tools or features, I should say, can and should result in thousands, if not ten thousand dollars worth of extra revenue and or profit for each of you. All right. So this is more than worth it. Take advantage now, guys. All right.
Bradley Sutton:
So this is going to be a crazy tool. Once it’s available, this is a product research tool. And let me give you the background. Did you guys remember how I was showing you earlier this coffin makeup shelf that I launched last month? How I found that product was there was a coffin makeup shelf that was absolutely crushing it like two years ago. They were selling like 50 units a day at times. They were selling more than my regular coffin shelf. And so that was pretty insane. Now, what happened was they went out of stock or they went out of business or something happened where they’re just like gave up on their product. And so that’s what we call almost like a zombie listing. All right. That’s a word that’s out there. Zombie listing is a listing that just goes dead, right, for whatever reason. Maybe it gets suspended. The sellers get suspended. The people sell their business, whatever the case. Sometimes these zombie listings could signify that you could come in and take up their market share. It doesn’t mean that you hop on their listing and do another thing, another word that we call piggybacking. But what happens is, is you can sometimes go and take market share because this person just gave up. Well, how would you know what were some good selling products that people have just given up on? You wouldn’t know about it, right? Like it doesn’t show up on Amazon anymore. You can’t look at tools. Well, watch this.
Bradley Sutton:
I’m going to show you something that is going to come out next week for Diamond members. It’s out for Elite now, but it’s going to come out to Diamond members soon. Take a look at this, guys. This is going to be where it’s going to be. It’s going to be in black box products. And there’s a button now that says, find out of stock products, right? So that’s what I’m on. So I’m going to say, you know what? I want to see a product that was active maybe like earlier this year, you know, between January and February. And it was doing like $5,000 worth of sales. And I’m not even sure if I’m doing this right. I haven’t done this one.
Let’s take a look. And I want it to have been active sometime between January and February. What this is going to do is it is going to go check all of the products that were selling $10,000 a month sometime this year, but for whatever reason, we obviously don’t know the reason, went and went out of stock. All right. So this is something that could be a gold mine for you to potentially see in your niche or in other niches. What are some products that sellers gave up on, even though they were top sellers? All right. So guys, if you have the Diamond plan, you are going to get first access to this tool. Eventually it might go to the Platinum plan. A lot of our tools end up on Platinum, but right now Elite members have access to test it out, but it’s going to go to the Diamond plan as well. So that is something that I was able to find this coffin makeup shelf. And you guys might be able to find hidden zombie listings that you could take up market share.
Bradley Sutton:
All right, guys, that’s all the time we have today. Thanks to Shivali for co-hosting with me. And thanks to all of you guys for joining. I hope you guys were able to get some benefit from these tools. These strategies guys are useless if you don’t use them. All right. So these strategies, you might have been wowed and you’re like, whoa, that was so cool. I learned something, but guess what? It doesn’t do you a lick of good. We just wasted our time here. You wasted your time if you don’t actually put them into practice. So please, all of you Diamond members who are out there and you’ve always had access to this, please make a resolution to yourself that at least two of these things, at least two, please, please, you guys actually implement today or tomorrow. And then a couple of months from now, I want you letting me or Shivali know which ones you implemented. And did you get thousand dollars of extra sales? $10,000 of extra sales or more? Let us know. Until then, we’ll see you guys later. Bye now.
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- Trying to Find a New Product? Get the most powerful Amazon product research tool in Black Box, available only at Helium 10! Start researching with Black Box.
- Want to Verify Your Product Idea? Use Xray in our Chrome extension to check how lucrative your next product idea is with over a dozen metrics of data! Download the Helium 10 Chrome Extension.
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