#557 – Amazon Accelerate Announcements + Get Your Amazon Payouts Daily | Weekly Buzz 9/24/26
Audio version above. Video version below
We’re back with another episode of the Weekly Buzz with Helium 10’s Manager of Education and Strategy, Carrie Miller. Every week, we cover the latest breaking news in the Amazon, TikTok Shop, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.
Amazon gives sellers an even smarter Seller Assistant and a new plugin for Amazon Quick and Anthropic’s Claude
https://www.aboutamazon.com/news/innovation-at-amazon/seller-assistant-plugin-amazon-quick-claude
Amazon Seller Central News: Get your payouts within 24 hours, at no cost
https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHOU1ERldRWVpQQ0VOUU1Y
Amazon blocks Meta’s Muse, Shopify Welcomes It
https://finance.yahoo.com/technology/ai/articles/amazon-blocks-meta-muse-shopify-192611501.html
The New Traffic Source Behind The Amazon Brands BEATING You in Search. Free webinar on September 30th at 9 am PST with Hurricane Liz Herrera
Register here: https://h10.me/AIAvatar
In episode 557 of the AM/PM Podcast and Weekly Buzz, Carrie discusses:
- 00:00 – Introduction
- 00:43 – Day 1 Amazon Accelerate Announcements
- 05:31 – Get Amazon Payouts Every 24 Hours
- 06:11 – High Level Monthly ECommerce Trainings
- 09:31 – Amazon Blocks Muse, Shopify Welcomes It
- 10:32 – The New Traffic Source Behind The Amazon Brands BEATING You in Search
Transcript
Carrie Miller:
Seller Assistant workflows are now in Seller Central. There’s a new selling partner plugin for AI tools. And now you can get payouts every 24 hours. This and more on this week’s episode of The Weekly Buzz. How cool is that? Pretty cool, I think. Hello, everybody, and welcome to another episode of the AM/PM podcast by Helium 10. I’m your host, Carrie Miller. And this is the show that is our Helium 10 Weekly Buzz, where we give you a rundown of all the goings on in the Amazon TikTok shop and e-commerce world. We let you know what new features Helium 10 has. And we also give you a training tip of the week. So let’s get started and see what’s buzzing.
Carrie Miller:
Hey, everyone. So if it looks a little different today on The Weekly Buzz, it’s because I am actually at Amazon Accelerate. And we wanted to bring all the latest updates and news to you directly from Accelerate so that you will be in the know, even if you’re not here at Accelerate. So that’s why you can hear announcements in the background, probably, and you can hear things going on. So it’s kind of an exciting time to be here at Amazon Accelerate with a lot of the sellers that have come. So thank you to everyone who came to say hi to us at the booth and all the Helium 10 users out there.
Carrie Miller:
We’ve really had a great time talking with you and seeing how you use Helium 10 and how it’s improved your business. All right, so let’s go ahead and get into the first thing. That is Amazon launched a seller assistant workflows. So basically, sellers can create automations and monitor their business 24/7. So for things like inventory, ratings, price, all that stuff, sellers actually can just kind of chat with this assistant. And they can choose the workflows that they want and help monitor their business within seller assistant.
Carrie Miller:
So that’s definitely new. Also, Amazon announced a new Amazon Partner plugin. So this is, I think, the biggest news. It lets sellers connect their Amazon business directly to AI agents. And that gives agents access to things like listings, real-time performance, metrics, inventory, and all that. And then the plugin is basically launching first with Amazon with Claude.
Carrie Miller:
And so that is in beta for Anthropic Claude. Amazon says connecting seller assistant to Claude takes about 60 seconds. So it should be pretty easy for everyone to kind of. If you’re using Claude to be able to connect. So that’ll be in beta. So it’s not exactly available to everyone. However, right now, we have Helium 10 MCPs. So you actually can pull in the data from Amazon already if you have Helium 10. With our MCP, we have Helium 10 data along with the seller central data already. So you’re already ahead of the game if you have the Helium 10 MCP. And I was actually just talking to a user today. And he was talking about how he was trying to pull points from an API through Amazon.
Carrie Miller:
And he actually couldn’t pull everything that he needed from Amazon. And he was able to pull the data points directly from Helium 10. And it helped him to save a ton of time and help them to kind of analyze the data a lot faster and get the answers that he needed. So he said that if he didn’t have the Helium 10 MCP, he wouldn’t have been able to do all the things that he was working on. So and that was one of our elite members that told me that. So if you haven’t gotten the MCP or upgraded to Diamond to get the MCP, it’s a really an amazing tool.
Carrie Miller:
And it’s definitely a lot of people here at Accelerate have been talking about how amazing it is and how much it’s improved their business to be able to analyze big data sets really quickly. So Amazon data along with Helium 10 data, which is huge. So definitely something that if you don’t have the Helium 10 MCP, you’re going to be running behind all these other sellers who are just like miles ahead of you now, because they’ve been using the MCP. And this next piece got a lot of applause. And basically, it’s listing protection. It has three key benefits.
Carrie Miller:
First, the grace period. Okay, so the grace period is when they’re going to let you know that something is going on with your listing that you need to address the issue. Before what they would do is they would just take it down, not address it. And then you would just have to figure out that you’re listening. Sometimes you wouldn’t even know if your listing is down. But if you have Helium 10 alerts, of course, you can figure out that because it’ll show you when your listing is suppressed. Second, your listing actually stays live during the appeal process, which is really helpful because I’ve actually had listings taken down for a few weeks at a time. And it’s been really, really stressful because you’re losing all the sales during that time. So this is actually huge, I think, for a lot of sellers.
Carrie Miller:
And especially if you don’t know, because you haven’t had your listing taken down, this is definitely something to be aware of that they can take your listing down. And in the past, they have taken it down while you’re appealing it, and you don’t get those sales. But now you’re going to stay live while you’re appealing it and going through that process. And then third, you get three seller challenges every 180 days. So basically, it’s your opportunity to tell Amazon that they got it wrong. And a specialist will review with fresh eyes, whatever the issue was that you were dealing with.
Carrie Miller:
So a lot of times they’ve had just basically shut you down or saying, Nope, this is the final answer. But now it looks like you are able to bring any of those issues back to them every 180 days, you get three seller challenges. This challenge is kind of like in the NBA, when they coach if there’s a foul or something, they get to challenge the ref. And if they win, they get that challenge back. So it’s kind of the same idea, when you get that extra chance to really challenge what they actually called as final. So definitely a really good news for sellers.
Carrie Miller:
I think it is for me too, because I have a product that kind of gets taken down sometimes for no reason. And then I can’t figure it out. But now they’re going to say, Hey, if there’s something that’s, you know, a word that’s wrong in your listing or something you need to change, now it’s going to stay up until we figure it out and fix it.So I think that’s very, very good news. Okay, everyone. So that was just some of the announcements for day one. So make sure that you stay tuned for day two, because we actually have some more content coming on the podcast for day two. So you’ll be able to see all the day two announcements as well.
Carrie Miller:
All right, so let’s go ahead and get into some seller central news. And this is that you can get payouts every 24 hours. You actually did have this available before, but you had to pay a fee. But now there it’s no cost. And it’ll be basically giving you your payouts every 24 hours, including weekends and holidays. So instead of, you know, three to five business days, or maybe if you had it every two weeks, whatever your arrangement was, now you can get the payouts every 24 hours, which I think is very, very helpful for cash flow. And I think a lot of people are going to be very happy to hear about this.
Carrie Miller:
So if you haven’t noticed that, you’ll probably start being able to see that. So to review where the express payouts status is, you just need to go to the payments dashboard. So check out your eligibility on the payments dashboard. All right, so many of you know Helium 10 for our amazing tools, our data, all of the great stuff that we offer. But some of you might not know that we have amazing trainings. And actually, I’ve actually had a lot of people here at Accelerate come up to me and say how amazing the training is.
Carrie Miller:
And that, you know, they try to replicate things that we’ve done. So it’s really top notch content to help you as a seller to be successful. And so I’m going to go ahead and pass it off to Bradley. He’s going to talk about some of our high level trainings.
Bradley Sutton:
How to get top level education on a monthly basis. A lot of people don’t know this, but Helium 10 is not just about software tools. At Helium 10 from day one, we have always been about education and community as well. And what many don’t realize is that if you’re a Diamond member, you get access to top level education. This is the education that used to be only in the elite program, which costs $400 separately, these monthly trainings. But now it’s available for any Diamond member free of charge.
Bradley Sutton:
What are these trainings? One of them are monthly trainings with eight figure seller Leo Sgovio. He always brings expert guests who talk about a certain subject. And then Leo himself will come on every month, once a month, and give out free, you know, Claude skills. He’ll give out free hacks and strategies that are next level. Some of the people who have seen these, they say, hey, instantly it has made them thousands of dollars more just by implementing it.
Bradley Sutton:
And they’re getting this data for free. So with the Diamond plan, you’re getting two different trainings per month with expert guests that we have. This is not the kind of trainings that you would hear on, you know, podcasts or things like that. These are highly advanced ones. In addition, there’s a monthly roundtable, Zoom, where you can hop on and speak live with Leo and ask questions to him. He’s going to hop on and we also record those so that you can take advantage if you can’t make it live.
Bradley Sutton:
So we have a lot of these trainings that we are giving to our Diamond members. Used to be part of Elite. We still have an Elite program. It’s only $99 a month extra from Diamond. And with that community, a lot of people don’t realize you can actually have one-on-one calls with myself and the rest of my team, where you can ask us once a month, you know, in a private call. Hey, let’s go into your ads and let’s optimize it.
Bradley Sutton:
Let’s talk about your next launch. Let me give you some advice in there. You can book that if you’re an Elite member. So there’s also an Elite Facebook group and we have Elite office hours and also Elite roundtables where we have like 5, 10 sellers giving tips and tricks to each other every week. So we are here at Helium 10 are dedicated to the betterment of all brands who use us. And yes, part of that is the amazing tools that I’ve talked about today and that we also, you know, give on a regular basis and are always innovating.
Bradley Sutton:
But another half of that is our educational resources. So guys, if you are a Diamond member, make sure you are taking advantage of these free monthly trainings that are exclusive, that you are going to be able to get actionable strategies from every few weeks and also the ability to ask experts in the industry your questions about your business.
Carrie Miller:
All right. Thanks so much, Bradley. All right. The next piece of news, which I think is actually pretty big and some people have actually mentioned it here at Accelerate, and that is that Amazon is now blocking Meta’s Muse and Shopify is actually very excited to welcome it. And what the Muse is, is it’s basically an agent that can go and do things for you on other websites. So that means shopping. So if you wanted it to go and shop for you on Amazon, now it can’t. But the good news for anyone who is a Shopify seller, you actually are going to be able to be viewed on your website by Muse. So Shopify is not blocking Muse.
Carrie Miller:
So I think that’s going to help a lot of people get more visibility on their Shopify sites, which if you’re trying to build your Shopify presence, that’s really a great thing. So I’m not sure how long Amazon will keep it blocked for, because it seems like it’s a no-brainer to keep it open so they can make more sales. But they are blocking that, the Muse. So for any Shopify sellers, great news. Maybe keep track and see if you see an increase in sales on your Shopify site. But that is the new story for Amazon blocking Meta’s Muse agent.
Carrie Miller:
Okay. So finally, we have a new webinar that we’re going to be doing next Wednesday, which is September 30th with Hurricane Liz. And this is a webinar that you definitely do not want to miss. It is mind-blowing. I actually have seen this content, and it’s a new traffic source for you. So I’m not talking about just a few people coming to your website or to Amazon. I’m talking about thousands and thousands of people coming to see your product. And I’ve seen examples of this where sales just shot up from barely any to thousands in a day. So this is something you definitely don’t want to miss.
Carrie Miller:
It is AI-based, and she’s going to show you the whole strategy and how to do it. That is going to be next Wednesday. It’s going to be September 30th. So mark your calendars, and we’ll put some more information in the description about the webinar so that you can sign up. Definitely don’t want to miss it. The link to register is h10.m/AIAvatar. If that doesn’t work, then go ahead and go ahead and check the description down below, and you’ll be able to click the link there and see the details for the webinar. That’s it for the news today. But don’t forget, like I mentioned, we’re going to have a part two of this, all the announcements from Amazon Accelerate on Saturday.
Carrie Miller:
So you definitely want to make sure to tune in to the AM/PM podcast on Saturday with Bradley. He has a special guest that is going to be talking about those announcements. So stay tuned, especially if you want to hear firsthand those new announcements, and also our reaction, and maybe some thoughts on the things that are up and coming. So we’ll see you all again next week on The Weekly Buzz to see what’s buzzing. Bye, everyone.
