#568 – A Hidden Amazon Seller Central Feature 98% of Sellers Miss
Audio version above. Video version below
Your Amazon storefront could be getting visitors, and losing sales, without you realizing it. While many sellers spend hours optimizing their product listings, their storefront stays untouched, showing the same products and messaging to everyone. In this episode of the AM/PM Podcast, Bradley Sutton welcomes Daniela Bolzmann, founder of Mindful Goods, to explain how Amazon’s AI storefront tools can help brand-registered sellers create more relevant shopping experiences. Having worked with more than 850 brands, Daniela shares practical ways to turn an overlooked Amazon storefront into a stronger sales destination.
The strategy starts with recognizing that first-time visitors, shoppers considering a purchase, and repeat customers need different experiences. New shoppers may need product education and reasons to trust the brand, while returning customers might be ready for multipacks, bundles, or complementary products. Daniela demonstrates how sellers can adapt an existing storefront for these audiences without designing every version from scratch. By combining Amazon’s personalization insights with Helium 10 research and Claude, sellers can use performance data to plan layouts, prioritize products, and develop audience-specific wireframes. She also explains why sellers need to review AI recommendations carefully, particularly when the suggested changes conflict with actual sales data.
Daniela brings the strategy to life through A Better Treat, a pet brand whose storefront was generating approximately $12,000 per month without advertising directed to the store. Following a redesign and audience personalization, she reports that new-to-brand visits roughly doubled, orders approximately tripled, and conversion increased from 8.7% to 12%. The results also revealed opportunities for further testing, including improving average order value in an underperforming cohort. Throughout the discussion, Daniela emphasizes giving each section a clear purpose, placing compelling content near the top, and combining custom visuals with Amazon’s familiar product grids to help shoppers understand the products and purchase easily.
During live storefront reviews, Bradley and Daniela identify common mistakes, including unclear branding, buried bestsellers, excessive text, and featured products that are out of stock. They discuss when a single-product brand should build a storefront, how background videos can demonstrate products, and why the Amazon experience should match the expectations created by TikTok content and other marketing channels. Daniela also addresses AI-generated imagery, explaining that customer perception matters even when an image is real. Her team uses PickFu to evaluate creative concepts before moving promising listing assets into Amazon’s Manage Your Experiments, helping replace guesswork with evidence.
The opportunity starts with making better use of the storefront and traffic you already have. Understand who is visiting, identify what each audience needs, and test changes that make the path to purchase clearer. For the prompts and workflow discussed in this episode, visit designproof.substack.com, or connect with Daniela’s team at mindfulgoods.co. Give your Amazon storefront the same attention you give your listings and start measuring what those improvements can do.
In episode 568 of the AM/PM Podcast, Bradley and Daniela discuss:
- 00:00 – Amazon’s Overlooked AI Storefront Opportunity
- 04:26 – Meet Daniela Bolzmann of Mindful Goods
- 11:35 – AI Insights and Shopper Personalization Tools
- 15:05 – Why the First Five Storefront Sections Matter
- 21:19 – Building Three Different Shopper Experiences
- 26:36 – A Better Treat’s Results and Next Tests
- 32:59 – Creating a Consistent Brand Experience
- 37:38 – Should Single-Product Brands Build a Storefront?
- 40:24 – Better Headers, Product Placement, and Buying Options
- 43:12 – AI Images vs. Photography: What Builds Trust?
- 46:18 – Live Storefront Reviews and Video Strategies
- 53:51 – PickFu Testing and Validating Creative Changes
Transcript
Bradley Sutton:
A brand new AI feature in Amazon that 98% of you don’t realize is there. And these are changes that could increase your sales by up to $30,000 in three weeks like it has for other sellers. Hello everybody and welcome to the AM/PM podcast. My name is Bradley Sutton and I’ll be your host. And this is the show where we discuss all things, Amazon, TikTok shop and Walmart private label and how to generate recurring revenue streams 24 hours a day during the AM and the PM, hence the name of the show, get it? AM/PM podcast. And as a matter of fact, right after this workshop, I hopped on a plane to go to Athens, Greece.And while I’m checking out the Parthenon there, I’ll still be making money online. How cool is that? Pretty cool, I think.
Bradley Sutton:
And this is gonna be something that I think 98% of you might not have known exist in your seller central and it could mean immediate dividends by the end of today if you guys implement it. Usually I say, hey, this workshop will be for everybody no matter what level. And yes, no matter what level you guys are gonna get benefit. However, this is something where there is a prerequisite for you guys to get benefit. And that is hopefully everybody here is brand registered. All right? Hopefully you guys have a registered brand. If not yet, stick around. If you’re gonna have a registered brand soon, you’ll be able to do it. But if you do not have brand registry at Amazon, you will not be able to implement today, like everybody else, what we are gonna be talking about. This is something that the first time I saw it, it blew my mind. It blew Daniela’s mind who saw it first when she first saw it, because it’s something that Amazon kind of just like slowly rolled out and didn’t tell anybody until recently in your seller central. But it can mean the difference of getting tons more sales. And one of the premises of it, I mean, I think all of us understand that, hey, we should have a brand store. You know, like that’s just, if you’re a brand registered, if you guys don’t have a brand store yet, what are you guys even doing, right? But what most of us have had, let me know in the comments, is everybody pretty much showing the same brand store to all customers? I would expect most of you guys to say yes, because for years and years, for the last 10 years, you’re able to make a brand store, that’s all you can do.
Bradley Sutton:
Like, hey, if it’s a brand new customer, or if it’s an existing customer, or if it’s somebody who’s been selling or buying from you for years, you’re only able to show one store, like one store experience for them, right? Did you guys know that you can customize how your brand store looks based on what kind of customer is visiting? Maybe a lot of you have paid a lot of money to make your initial brand store, and that’s fine. You probably should use an agency or a company, kind of like Daniela’s, to make your initial design. You know, if you’re not a designer and you don’t know how to do things, you absolutely should get it professionally done. But to do this new thing about having different brand stores for different customers, you do not have to go back to that graphics agency or have your graphics team spend hours and hours and lots of money making each different store. We’re gonna show you guys a way to do that. So I am not a brand store expert. I was probably somebody like you guys who just made a real simple brand store, kind of threw it together because I knew I had to in order to run some sponsor brand traffic and in order to get brand followers and stuff. And maybe you didn’t put enough attention to it. But since I don’t know too much about it, I wanted to bring in one of the top experts in the whole world while making brand stores. And she knows not only about just what makes a great brand store, but also she’s been testing in and out this new feature here in the brand store. So let me bring her in. Daniela, how’s it going?
Daniela:
Hello, hello. You guys hear me okay?
Bradley Sutton:
Yes, yes. Where are you located right now?
Daniela:
Daniela calling in from Peru.
Bradley Sutton:
All right. Well, we are going to now talk about brand stores. Take it away, Daniela.
Daniela:
So again, my name is Daniela Bolzmann. I’m the founder of Mindful Goods. We have been doing listing optimization and storefronts for almost nine years now. So we have designed quite a few storefronts by this point, have learned a lot along the way. And this talk specifically, we’re gonna share, like Bradley said, something that he came to me and shared with me. And we were just like in awe at how cool this is. So I think this is the first time for me, the reason why I’m so excited is this is the first time in a long time that I’ve seen Amazon give us a whole nother set of tools to control the experience that we’re giving to customers. So anytime we get a new set of tools like that, I’m all in, I’m trying to see what we can do with it. This is actually a picture that I took of Bradley and Boris, who’s the founder of A Better Treat when they were speaking at Amazon Accelerate. So I was speaking on a different stage. They were speaking on this stage and I ran over there to get a photo of them and then ran back to my stage. But today I’m gonna show you what we were doing behind the scenes to build this storefront for their presentation at Amazon Accelerate.
Daniela:
So you guys probably know that most brands will really focus on their product page. And that’s what we recommend. That’s what we do with every single client. We spend a lot of time and energy on PDP. And then the storefront kind of gets left to be like the last thing that anybody works on. This is why it becomes the lowest hanging fruit for a lot of brands, because there is a lot of organic traffic that ends up there. There’s a lot of Google traffic that ends up there. A lot of times your advertising agencies do wanna do advertising tests to drive traffic there because there’s less, obviously less competition that’s gonna be showing up on your pages. You have more control. And so with this new set of tools, we have even more control. So what we did and what you’re gonna learn today is basically how to read your storefront data. So it tells you exactly what to build. And I’m gonna show you how we did this with Claude. And then we’re gonna show you how you can design one design and serve it to three different shoppers. And then we’re gonna show you the results from Boris’s actual storefront that they shared at Amazon Accelerate. So a little bit of stats. We’ve worked with over 850 brands. We’re known for split testing and pre-testing our creatives before they go live on Amazon. And then we bring it to something like Amazon Experiments. Now Storefronts doesn’t have the Amazon Experiments tool. So that’s why these tools are gonna be your new best friend when it comes to deploying things on your storefront.
Daniela:
So this is an example of some of the storefronts that we’ve designed in the past. You can see here that what we designed is actually very high quality, polished design. I’m not saying that everyone who’s on this webinar today has to have a design like this. This is just to show you what we do. And then from here, we break it up into three different cohorts at this point. If you have a storefront that’s already designed, you’ll be able to implement your cohorts today, which is awesome. If you don’t have anything designed, you wanna have something basic designed. And right now I feel like AI is everyone’s best friend. So you can at least explore that. And then when you’re ready and when you’ve proved it out, you can invest in something like this.Okay, so where did we start? So with Boris from A Better Treat, he was already selling on Amazon. He was doing about 12,000 a month on his store, 1,377 visitors. They were not driving ads. So this was just coming in organically because they were investing on ads on PPP and there was people learning about his brand and coming over and buying from the storefront. So loyal customers were finding the storefront on their own already. If you look at this shot here, this is the before and after. So I’m sure many of you see storefronts like this. Many of you probably have storefronts like this where you’ve just at least set something up that just have the Amazon regular modules like this. Whereas what we did was a full custom treatment. Every single tile on the storefront is completely custom head to toe, okay? So that’s the difference between what we’re doing. Again, not totally necessary for every single brand at every single stage, but we do want you to get away from just product tiles. Where these product tiles shouldn’t fully get away, they should be embedded in between these designed banners you see here on the right.
Daniela:
Now, one thing that Boris told us when we first started working together is that he wasn’t driving traffic because it was basically not winning. It wasn’t showing better performance than his PDP. So he was like, why am I gonna spend money driving to a page that’s not converting nearly as well as my PDP? I’d rather just dump double the money in my PDP. So for him, the interesting test was like, I want to see if we can at least tie, if we can at least do the same type of conversion rate on our PDP that we can on storefront. If we can do that, then he has two different channels to send ads to. So for him, that’s what’s valuable is not having to just bucket all of his sales into one PDP. Now he has two places he can drive traffic to, which can give him additional revenue stream. So that was the big goal here. And that’s what he said on this call. So that was our starting point. And I think a lot of brands are in the same position. You’ve set up a basic storefront, you know some sales are happening there, but you’re not really investing the time and energy because you’re really focused on squeezing as much as you can from PDP. But once you squeeze as much as you can from PDP, you do wanna start adding new channels. You do wanna have other sources of revenue.
Daniela:
So what we did is we basically started to work with Helium 10, finding the gaps. And this is something that you can do with Helium 10 right now. You can go and see what are the things that your competitors are running on? What are the things that are converting well for you? What are the keywords that you wanna keep in mind as you’re optimizing it? How is traffic coming in? Start to understand all of that data. And then you’ll be able to eventually point ads to your store using sponsor brands and video ads to get people to either a single page or your storefront or a cohort, which is what we’re talking about today. And then from there, you wanna optimize those cohorts for conversion. So once the traffic arrives, are they getting the experience that you want that type of customer to get? The other thing is, this is something that Bradley pointed out, is that you can start looking at keywords that other competitors are bidding on even last year that you haven’t bid on. And you can see where those opportunities were in the storefront for your competitors. So this can also help you understand how you wanna be positioning your content when you’re designing it to capitalize on the keywords that you know you’re gonna be bidding on because you already saw your competitors were bidding on dog stocking stuffers, right? So if I know that my competitors are bidding on dog stocking stuffers, then I would want to right now in October or beginning of November, change one of my images maybe in the hero to show maybe dogs looking up at the stockings with all the toys hanging out, right? So that’s the kind of thing that you wanna do with this data so that you are able to bid on those keywords. People are looking for that specific thing. They show up on the page and they see that specific thing. That’s how you’re tying the congruency to increase the conversion.
Daniela:
Okay, so this is the tool that we’re talking about. If you go into your storefront today, there’s gonna be this little button that says Explore AI Tools. It has three sub buttons. So it says Generate PBDD Page. So Prime Day Deals. Then it says Personalize Insights. And then it says Personalize by Cohort. So where we’re gonna start is with this one, Personalize Insights. And this is basically a chat feature inside of your store where you can have it pull all of this different data related to how your storefront is performing today. I have a bunch of prompts that I’ve already published on my sub stack. So at the end, if you stick around to the end, I’ll give you the link to that so that everybody can grab those. But basically you just wanna prompt back and forth into the Personalization Insights to extract every single bit of data that you can. And then later you can go back and do the same thing to compare your data. Once you have all of that data, then you’re able to analyze it with Claude and decide what you’re gonna design and mix that with any Helium 10 data that you pulled in, maybe search query reports, all of that. You wanna get everything in one place. That’s gonna tell you this is how you should be designing for each of your cohorts. The cohorts is gonna be this button right here, personalized by cohorts. So when you click on this button, you can basically then enter into a new chat and tell it, okay, I have my homepage uploaded. I want to build a cohort for repeat buyers. Can you copy my storefront as it is right now and duplicate it for repeat buyers? And then once you have your homepage duplicated, you can then go in and edit to change things for how you want that particular buyer to experience your page.
Daniela:
And by the way, it’s not just for, so the cohorts that you would wanna do for everyone is gonna be new to brand, meaning they’ve never, they don’t know your brand, they’re new. What is the first thing you want them to see? So that’s one experience. Next one is gonna be considering. So people that are, they’ve either, they’re coming in and they’re considering buying your product. They’re maybe a little bit warmer than someone who’s like net new to the brand. And then you have a repeat buyer who’s already bought and they’re probably willing to go up in what they’re willing to add to cart, right? So that’s where maybe you’d wanna add bundles and other things. So let’s talk through that as well. So one thing that is a learning lesson here that we learned in our process, I wanted to share this, is sometimes the tool will give you recommendations that you really have to use your human brain to say like, is this right? Is this what I wanna do? So for instance, in our example, when we were building, it said to get people off of the homepage. And for us, we were like, well, the sub pages are only converting at $5. So like, why would we send someone away when we’re able to get $8 in sales on the homepage, right? So for us, it was like, okay, that’s not logical. We gotta like really pay attention to this stuff and use your human brain. The AI and the chat is like really great for extracting and then you wanna analyze it yourself to make sure you’re making the right decisions. There’s another thing where it started giving us like rates that were not, like it was giving like a percentage versus a different type of rate and then we had to analyze it with FODM and we realized it was pulling two different data sets and comparing them that were not like apples to apples. So there’s a little bit of like using your human brain in this, but nonetheless, it’s a really great tool.The other thing is, for some of you that are a lot further along, I did chat with DigVJ, who’s the co-presenter of the presentation at Amazon Accelerate with Bradley and Boris. And what he said is like 10% of brands right now have access to this tool called sectional performance.
Daniela:
Sectional performance, this is what it looks like, what you’re seeing on the screen. And really all of the action for sectional performance is happening in the top five sections is where 86% of the clicks are happening. And so if you have the learning lesson for everyone, whether you have this or not, is that everything is happening in the first five sections of your storefront. Everything else is like the nice to have. So anything that’s gonna convert should be in that first five sections, okay? Now, what you put in that first five sections, that’s what you wanna be testing and playing with to see what’s first, what’s second, what’s third. Everything else is like the nice to have, it can increase dwell time, you might keep it there, you might remove it and see how that impacts conversion, but really the focus should be those top five sections. That’s where you wanna be split testing and playing with your data over time. Now, the 10% of brands that do have this right now, they are already driving traffic themselves to their Amazon storefronts. And Amazon is only turning it on for those brands that are driving a significant number of traffic so that they know that the data that they’re giving them in these modules is gonna help them make smart decisions. If you don’t have enough traffic coming to your storefront, they don’t wanna turn it on because they don’t want you to read into it too much and make a bad decision when you’re just not there yet. So if you already drive a ton of traffic, you should be seeing these modules and this is another thing that can help you.
Daniela:
Okay, so the build. This is where we kind of looked at, this is the breakdown of what we do for every single storefront. So it’s not just this storefront, it’s every single storefront. So we want a hero image, we wanna understand how we’re gonna route people. So for instance, is that a dog treat, is it a cat treat? Like what are the main things that people are gonna help people decide where they’re going? If we need to send them anywhere, yes or no. Then we want the top sellers in the catalog or the things for that cohort that they’re gonna be most likely to buy, right? So remember that we’re gonna have three different cohorts. And in this example for a better treat, we had the new to brand, the considering and the repeat buyers, three different experiences. And then we want to build a proof and earn the trust, right? So this is really those first four sections and this is what we do on every single storefront. So this is basically the framework that I want everybody to just like lock in and remember cause you’re gonna see it repeated. So this is the other pro tip and this is the rule that I wanted to point out because we use it across every single brand and I think it goes unnoticed a lot of times but it’s the thing that helps people understand really quickly what you’re selling to them. It’s a merchandising tactic, right? So for instance, for this supplement for pets, they have a huge catalog. Somebody who’s coming here, they need to understand, am I buying for a dog or am I buying for my cat? If they are buying for a cat, they immediately see the cat button. They can click on the cat button and go to the cat stuff. If they’re buying for a dog, they go to the dog stuff.
Daniela:
Now, what you don’t see is that I have a second way for people to find out where they’re going. If you scroll down right underneath this module, there’s another way for people to buy by the function. So if you see here, this is a holistic wellness lineup of products in their catalog but every single product has a function. So joint pain, maybe itching, maybe something else. And so we have every single product lined up by function. So if I came in with a problem and I’m looking for the solution, I’m served up all the solutions right there but I’m also served up a very simplistic, is it a dog, is it a cat? So two different ways to find where I’m going. That’s if you have a big catalog. If you don’t have a big catalog, you don’t have to do this. So a better treat is actually a really good example of a catalog that’s not small, but not super large. They have treats and they have dog food. They have multiple flavors. And so they do want people to be driven to the treats for the most part, because that is the lowest barrier to entry. It’s the kind of like the gateway drug. You know, it’s the cheaper product. Most people, as Boris was saying, like they don’t, they’re not gonna switch dog foods right away, but almost anyone will buy a dog treat for their dog to see if they like that brand, if their dog likes that. So it’s a great introduction to the brand. So obviously we wanna serve that up as much as possible but we also want people to know that they have dog food. For the socks, and I know this is a little small but I’ll walk you through this example. We have men’s socks, women’s socks, or kids’ socks. But then down here we have, do you want the ankle socks? Do you want the high rise sock? Do you want the mid sock? So again, two different ways to shop what you’re looking for very quickly. And then this is an example of a small catalog, DNA My Dog, they have four products where everything can just be right there above the fold.
Daniela:
We don’t need to overthink it. And we just give everybody the opportunity to buy and let them know what each one is very clearly. So make sure that you’re thinking through how we are giving people, how are we getting people to understand our catalog at a bird’s eye view as fast as possible so they don’t have to digest too much. Okay, so like I was saying, this is one thing that Boris pointed out to us. Like treats first, dog food later. So understanding your catalog is really key. What are the things that people are most likely to buy that have the least amount of friction that you can get them to be introduced to your catalog and to quickly purchase? That’s gonna be the best thing that you wanna serve up to the new buyer who’s net new to brand, doesn’t know you.You wanna be thinking through that angle. If you’re in the bucket of maybe consideration, maybe you want that plus a little bit more nurturing. If you’re in repeat buying, maybe that’s where you wanna get them to start making that transition to dog food, or maybe you want them to buy bigger packs of the snacks. So there’s different strategies that you can play with to see what is going to increase the purchase behavior for each type of buyer. What this looks like in action is something like this. This is the original homepage, and then this would be the, and this is what we’re showing to new to brand. Then we have, and we have the snacks is the first thing they see. And you notice we have the snacks again right underneath, which is gonna be the product grid that has all of the Amazon queues. So we have custom tiles and we have the Amazon grid. So we’re showing it to people twice. It’s a little redundant, but we wanna increase conversion. The other thing we could do is we could move these tiles up if we wanted to. So those are the things that you can play with and split test over time. On here, we likely have hotspots, so people can just really quickly add this to their cart and buy. Now, the considering is this one here. So all we did, once we had this set up as your homepage, like you probably do right now, if you had a storefront design, you can again go into the cohort builder, type into the chat, duplicate this page for the audience that is considering purchase, right? And it’ll basically copy this whole thing. And then you can ask Claude, based on the data that you already extracted from the insights tool, what should I be showing? Here’s my design.
Daniela:
So we basically took our design, dropped it into Claude, dropped it in with the insights that we pulled from the insights tool. We said, how should we think about the audience that’s gonna be considering this product? And then Claude basically said, for that, you wanna change the positioning a little bit and maybe bring the product grid up higher and add a bundle, right? And so then we think about it with Boris, we say, okay, is that the direction that we wanna go, yes or no? If yes, great, let’s get that up and get that tested. And that’s just a matter of adding modules in here, adding some extra products. But you notice we’re not having to redesign the whole thing. If you design your storefront well, everything is modular. So everything can be moved up, moved down. Those are the kinds of tests that you can easily run every 30 days. And Amazon does recommend a 30 day test on your storefront, by the way, at a bare minimum. And then for repeat purchasers, again, we drop the original screenshot, we ask Claude based on our data, what should be the strategy? Notice how I’m not telling Claude, hey, based on my screenshot, how should I change for considering? I’m saying, hey, Claude, based off this design of the storefront and based off of the data from Helium 10 and based off the data from the insights tool that we pulled from our actual storefront data, based on that data, how should we think about serving this differently to an audience that might be considering purchasing or to an audience that is gonna come back and repeat buy? And then it can strategically tell you, here’s an option, or maybe you can do this. And then you can tell it, great, can you show me a visual of what that would look like in a mock-up? And it’ll take your design, it’ll mock it up just like this. This is what you’re looking at.
Daniela:
This is the output from Claude. It says, great, so I would basically remove this. And you’ll notice here is it told me, okay, we wanna go from, instead of 20 modules on the homepage, we wanna, or the modules on the homepage is 20. The considering modules goes down to 13. Repeat buyers goes down to 12. So you notice how it’s the people that are repeat buying, they don’t need as much nurturing. So we’re showing less on the screen. We’re basically like, you know us, you trust us, buy this. Whereas the people that are new to brand, they need a little bit more nurturing. They need to understand who we are, that we’re a legitimate brand. There’s a little bit more trust-building in the process. We’re showing more visuals. We have more time to get them to digest things, right? Considering is somewhere in the middle.So considering is right here in the middle, you can play with that and see like, okay, in this one, the ingredient comparison becomes the hero. That was the focus. They’re already a little bit further along. They’ve been nurtured, but we can remove some of the content and try to push them up to get them, push them up in the funnel to get them to purchase, right? So these are the little tweaks that you can do. And like I said, this part, if you already have a storefront, you’re golden. It’s so easy at this point. Okay, so this is the first time that this has ever been possible from Amazon for you to serve this up, but it’s not just for those three cohorts. You can also serve up specific cohorts based on social channels. So for instance, if you have people coming in from TikTok, you could use a particular link and you know that anybody coming in for TikTok is gonna get this visual experience that’s maybe more branded to look more like your TikTok, to feature the products and the campaigns that you’re running on TikTok.
Daniela:
Maybe it features UGC content from TikTok because the TikTok native shopper wants to feel part of that brand world and that brand experience. So it’s not limited to just these three cohorts.These are the three obvious cohorts you should be testing today that you can set up today really easily, but it goes far beyond this. It goes like, I think there’s like, I don’t know. There’s a lot of different ways that you can do targeting if you just think outside the box. And you should think about what are the marketing channels that you already have in place today? How are people discovering your brand right now? And how can you give them a better experience when they land on your storefront? That’s the way that I would be thinking through this. If you’re already investing, a lot of brands are investing a lot in UGC. If you’re already doing that investment, this is a great way to capitalize on that investment and give a similar experience to those shoppers.
Daniela:
Okay, so let’s talk about the results of what we saw. So this is after just 30 days of testing. And by the way, we did this in two weeks. Like Bradley came to us and was like, we have a presentation in 30 days. So can you design the server in two weeks? Can we throw something up and test it for two weeks and then we’ll keep collecting data afterwards? So finally, it’s been more than 30 days. And what we can see is that two of the three cohorts are performing really well. What’s happening overall is that more shoppers are coming in and few of them are leaving right away. So visitors is up, orders is up, and bounce rate is down, which is great. I think Boris said in his presentation in the two weeks after launching that he was seeing an extra $100 a day in sales, which to Bradley’s point, if you can factor that over months and years, like that’s a huge amount for a lot of brands. And that’s a really great way to show that the investment was worth it. So the other thing that we’re seeing is that shoppers that are new to brand, we’re seeing double the amount of visits there. We’re seeing three times the amount of order and we’re seeing conversion rate went up from 8.7 to 12%. So that’s a very small movement in the grand scheme of things, but this is the exact type of testing that you should be doing throughout the year so you can get these incremental gains.And for brands that are doing, tens of thousands of dollars, moving up two percentage points in conversion is gonna be fantastic for your brand. So there’s a lot of opportunity here. Again, low hanging fruit. One thing that I would test next, and this is where we’re not seeing the best gains, is we’re seeing more orders, but we’re seeing smaller average value. And that’s a number that we wanna see go up, right? So if we’re seeing that go down, then we want to make adjustments and see how we can push maybe more bundles, maybe more subscribe and save, maybe other things that we can add to get people to buy both things at once, right? So that’s the kind of things that you can do now at a cohort level without affecting the other two channels that are already performing well, right?
Daniela:
So that’s where you wanna put your attention now is this third cohort. I wanted to show you another example because this is not just limited to this one example that we did for Amazon Accelerate. We’re seeing this with other clients as well. So this is a storefront that we did for Buffer, I think last year, and we haven’t run cohorts on them, but this is just to show you going from having just a product module or product grid versus having a design storefront, their visitors increased by 18%, their orders rose by 60%, and the sales per visitors rose by 34%. So this is why I say it’s one of the lowest hanging fruits because everybody’s over here spending all this time on PDP when there’s a lot of gains that can organically happen from your storefront because of all the energy that you’ve already put into growing your brand. So we have loads more case studies like this on our website. If you want, we publish everything. And as I think we’re the only agency that is publishing our split testing data in aggregate. It’s on our website and it’s updated on a quarterly basis. So go check that out as well. And this, you know, another example of some of the storefronts that we’ve released lately that are seeing similar results. And so here’s the steps just so that you can see them really quickly visual. You’re gonna pull the data and the personalization tool. All the screenshots for what to ask it are in the sub stack at the end of this presentation. Then you’re going to, you can, what I recommend for a lot of brands is like play with AI and get something, get a prototype that you like. So you can start testing this stuff. You don’t have to come to a design team like us to start testing and seeing what works. And once you’re happy with where you’re at, then you wanna level up your aesthetic so that it feels more like this, then you can do that, right? But not everybody has to go from A to Z. You can step ladder into this stuff. Then you wanna be learning by cohort. And that’s when you would wanna go custom. That’s what we recommend at this point for a lot of brands that are just not at the level. Like these brands are already investing millions. And so, you know, millions in their content alone, let alone their advertising. So that gives them some context into the type of brands that we work with.
Daniela:
The whole thing in six steps. So you can see that it’s also in my sub stack. So pull the data, build a red line for your designer. I show you exactly how to do this in Claude. Work out the wireframes with Claude. Claude will build you the wireframes to show you, like I showed you in the screenshots, exactly what you should build and where you should put it. Then you’re going to understand the design patterns by showing it your draft. Then it’s gonna give you the section by section order for each audience. And then you’re gonna personalize it by cohort. So again, we break all of this down on the sub stack. So the three things that I want you to remember from this presentation today is that you’re wanting to ask it very specific questions to get as much data as possible. Then you’re wanting to give every section a job. So remember those first five sections that we talked about. And then you wanna start driving smart traffic to it. And that’s where you’re gonna research the keyword gaps in Helium 10 and your sponsored ad strategy. And here is the sub stack, if you guys wanna go grab that. And that’s it.
Bradley Sutton:
Awesome, awesome. Excellent. All right. So just for those who are listening to this on the podcast, the link is designproof.substack.com. And you guys will be able to get that. Now, real quick, just for you again, like you said, these are things that everybody can implement on their own. But like, let’s say somebody is new to like making their first brand store. And they’re like, hey, I wanna start with something a little bit more fancy and then do all these iterations. How can they reach out to you? How can they reach out to you for that?
Daniela:
Yeah, mindfulgoods.co.
Bradley Sutton:
All right, mindfulgoods.co for that. What is working nowadays for somebody making their first like big boy or big girl brand store? You know, like, is it, you know, the message from the founder? Is it a video at the top? Is it a dynamic, a lot of, you know, graphic friendly and loud colors? And, you know, like give some basic tips about brand store in 2026.
Daniela:
Yeah, so I don’t think it’s necessarily one thing, right? If you look at all of the examples that I showed on the screen, they all have multiple layers of that going on, top to bottom. So you see media mentions, testimonials, UGC video, maybe a founder video or founder message. All of that is happening at once because for me, the brand store is the most controlled space on Amazon where you can bring people into your world. You know, when you talk about, like, there’s a difference between commodity products on Amazon and brands that are actually investing in building a brand. And those types of consumers, they want to buy into the brand. They want to have that, like, they want to identify with the brand. They want to understand if this is the brand for me. And all of those layers matter. So it’s less about one thing. What is interesting though, is I just had a chat last week with Dig Vijay and I was showing him all of these storefront examples. He’s pulling data on them, by the way. So maybe we’ll have to share this later with the community. But one of the things that he recommended when he looked at it, he’s like, look, these are obviously stunning designs, but across the board, what they see behind the scenes is that the product grid modules perform the best. The reason for that though, and this is where I push back a little bit.
Daniela:
The reason for that is because if you look at in aggregate the storefronts that are going live on Amazon, most storefronts are just set up with product grids. Nobody’s designing anything.They’re just like throwing their products up there. So when you hit a storefront, it looks like product, product, product, product, right? That doesn’t give a consumer anything they can grab onto about your brand. So the only thing they can do is buy. So obviously the conversion rate on those pages is very high, but who’s buying? Brands that already know you. They already like you and they already trust you. So they’re already warm. Guarantee you’re not getting a high conversion rate on cold traffic, right? So what you wanna do is you wanna be thinking through those cohorts of like, who is new to brand and how do we nurture them? How do we get them to understand our brand and our world and what we’re all about? As soon as people get it, they’re like, oh yeah, I love this brand, this is awesome. They’re in, they’re hooked, you know? So it’s gotta get them hooked first, right? A good example of this is we worked with a brand called Jayu. And if you go look them up, I warn you, if you go look them up on TikTok, you will never be rid of them because they do such great retargeting, they’re fantastic.
Daniela:
They target me in English and in Spanish at this point. So if that tells you anything, but we worked with them and they do a ton of UGC, they drive a ton of TikTok traffic to their Amazon listing. And the creators actually went to them and they said, hey, we are spending so much time and energy and we’re not making enough money to, you know, we should be capitalizing on this, but your PDP and your storefront on Amazon look horrible. We fix their pages and their storefront at the same time, sales went up over 600% within 30 days. So like there’s something to be said for people experiencing to get a little taste of the brand, like the packaging was really great. They got a little taste of it from the UGC video, but then the customer went and they were like, oh, I want that, I gotta go check that out. But they hit the page and they’re like, oh, I don’t know, I don’t think this is it. I don’t think this is the same brand. They are not brought into the same experience that they got hooked on over here. They’re entering a different world and then they go, oh, no, I don’t think that’s the brand for me.They don’t trust you anymore, right? So we need to make sure that these experiences are the same, that we’re bringing them in. Same thing if they saw like a beautiful, actually we just did a video about this, one of my creative strategists, she was like, I love this particular makeup brand by Selena Gomez. And she’s like, if you look at Selena’s Instagram, it’s like amazing, everybody follows her and you look at her website, it’s just stunning. And she’s like, and then you go to Amazon and there’s nothing on there. And she was like, I don’t even know if I wanna buy this anymore. And not only that, all of these emerging brands are, they have their ads right underneath the product on PDP. So she was like, oh, actually this one looks exactly the same and it’s like a third of the price.
Daniela:
I’m just gonna go buy that one. She clicked on it and they had beautiful content. She was like, this is the experience I was waiting for. I’ll just buy this one. So all of these brands that are spending millions and millions of dollars, but at the last step, they’re losing the customer. My creative strategist was just about to spend $50 on a lipstick or whatever it was. She was just about to buy and the experience fell short.
Bradley Sutton:
Let’s get to the one question here. This is from Nicholas. Nicholas says, would you recommend creating a brand store for a brand with only one product? Is it worth the effort at that stage or would you wait until the product range grows?
Daniela:
We do for single product all the time. It really depends on where you are with your advertising. If you fully capitalize off of your PDP and you’re ready to have another revenue channel, like in Boris’s case, it can be a great strategy. So just remember, you have so much more control over on storefront. So, I mean, it’s about figuring out where you are in your life cycle in terms of your ad strategy and whether you’re ready to start opening up a new channel.
Bradley Sutton:
Awesome, awesome. These were on Scale Stories and let’s say, I don’t even know that, for a while they couldn’t even have, I don’t know, what the heck this. Oh, that’s. Images.
Daniela:
Immediately now.
Bradley Sutton:
I don’t know what to expect. I’m like, okay, right away we can tell that’s probably not a ideal thing. It looks like, yeah, it looks like this is not even their logo. Obviously it says brand logo here. So this is probably the one with the most blank canvas. I think for these, this brand, for the longest time, they couldn’t even have a brand store because their product had a hemp in it and they couldn’t even do like sponsored brand ads. But then that just all of a sudden lifted. And I think they just threw something up here. All right, I think they got a couple of their products.This is the Hero product, by the way. There’s only two main products that they have in their account. The rest are just kind of like, so it’s kind of like Nicholas’s question. And they basically only have this product.
This one sells like 40 units a day. This one sells like one unit a day. But they don’t even have their Hero product here.
Daniela:
So here’s the question I would like ask back. Cause it is a good question. Like, just because you have one product, would you not set up a website for it?
Bradley Sutton:
Yeah. They definitely have a website. So I think you should.
Daniela:
And so I think of it that way. It’s like, people are going to be searching for a solution to this particular problem. They’re going to search through ChatGPT or Reflexity or Google or whatever. And they’re going to eventually land potentially on this page, right? What do you want them to experience? Now, if you’re just dropping the product and they don’t know anything about your brand and it’s a hemp brand, you have to build trust there. Like not everybody’s just gonna buy any single hemp brand, right? Cause they don’t know what they’re getting. There’s a lot of like misinformation with these types of products. So people want to feel like they’re buying a legitimate brand. And this is a great place for you to do that. This is where you can actually explain to people how this works, why this works, why this is better than the competition. Just treat it like a full on landing page experience. So much easier than designing a whole storefront. Now you’re just focused on one really solid homepage that you can divvy up for your cohorts.
Bradley Sutton:
So step one, obviously, I mean, it looks like they put their brand image from like a Windows desktop background. So what the heck is going on there? So what about the top? Like what’s best practice for somebody who’s making their first professional store? What’s best practice for this top section here in the store?
Daniela:
I mean, there’s a few different things you can do there. You can have, I mean, the most simple thing we have just a simple branded banner that has either a lifestyle image and your logo, or just have a few of your products sitting there, or in this case, have the products featured there. Explain the USP. Like what is the first thing that people have to know about your brand? You want that as big as possible, either in the hero or the header. So you really want to just make sure that that has to be like the number one thing that you’re seeing, logo and USP. Because as soon as they hit the page, they have to know, what is this? What am I buying? Why is it different?
Bradley Sutton:
So that’s job number one. In the carousel, putting the carousel.
Daniela:
This carousel is automatically added. We don’t have control of that one. The second one we do have control.
Bradley Sutton:
This one is automatically added. This is the one where it looks like they can put custom images.And first of all, right off the bat, they’re highlighting the product that’s literally sells 1 30th as much as the other one. Yeah. So that’s a no brainer, but maybe just some in general, like whether it’s the roll on or the cream, like, hey, how do people use it? And what’s the benefits? Okay. Okay. All right. There we go. So there’s one. Let me go back.
Daniela:
So with a small catalog like this one, there’s another pro tip you can do here. Cause it looks like they had four, like four ish products, right?
Bradley Sutton:
Two main products. And then like the other ones for now are like multi packs of those bundles of those.
Daniela:
So what I would do is I would have the USP at the top. I would have some kind of a simple header with the logo telling you like maybe how long this brand has been around or why it’s different or whatever. And then I would have either side-by-side squares. It has like this product, this product that just says this product does this, this product does this, right? So if you have this sort of pain, this is what you want. If you have this sort of something, this is what you want. Like what are the difference between the two products? It has to be like super, super clear. The other thing you could do is right underneath those, you would have the Amazon product grid or product squares, right? So you still see the cues of like buying a prime. You see the reviews, you see, that’s what Amazon themselves is saying converts the best, right? I push back on that because I know that they’re pulling aggregate data. I think it’s the combination of the two that is that nurturing of seeing that image, understanding what these products are. And then you give that opportunity to buy as fast as possible. So you have both.
Bradley Sutton:
All right, let’s get to back to the questions. Christie says, do you find AI images work better or photography graphics? I assume we’re talking about the topic today of what your, you know, your custom images in your store, your storefront.
Daniela:
That’s a really great question, Christie. I don’t have enough data to say one or the other. I will say it has cut both ways in various different categories. So we always recommend split testing on PickFu to see if too many people are saying the words like looks like AI or AI slop or things like that. That will, that should help you understand, okay, I need to adjust my imagery. Because if people are thinking that, if more than a few people say that, then there’s gonna be way more than thinking that when they’re in the buying experience. A good example of this is we worked with a baby brand. We did not use AI. We used actual photos, okay? Beautiful, stunning photos of a mom holding the baby using the product. We had multiple people say that baby looks like AI. That’s an AI baby. This is not an AI baby. So people are very sensitive to this now. They want to be right. They want to like know that they’ve spotted AI even when it’s not AI. So it’s this thing that we have to be careful with. We never had a problem having designs that are too perfect. Like that’s what we always strived for is having these like gorgeous baby photography or whatever photography for the product that we’re showcasing. But now if it’s too perfect, people think it’s AI and they think it’s fake. And that’s what you don’t want. You don’t want them associating your product with something that’s not real or fake or losing trust, right? That’s what it means. You’re losing trust at the end of the day.
So in that scenario, we want to kind of make it look a little more iPhone-y and not as perfect. Or maybe use a different angle of the baby that doesn’t trigger that sensitivity that people are having, right? On the other side, there’s products that are very hard to photograph and it can save you a lot of money to do an AI photo shoot rather than like a legitimate photo shoot.
Daniela:
I think for, I just recommended this last week and I did a sub stack about this too. And I posted the photos of what we generated with AI in one click and then what we spent time designing and doing with AI in secondary. And you can see that like, there’s a difference between what you do in like a one-click tool and just like throw something up there between filling in the gaps with AI and really using AI in an appropriate way to convey what you’re trying to convey, right? So I think AI can be a great tool if you have a really, really bad listing and you just need to fix it right away, use a one-click tool, get it fixed. It’s gonna be better than you spending time with a Fiverr designer or whatever. I guarantee you, just do it that way. But one year from now, not even, three months from now, just know, everybody’s gonna have that level of creative. That is the new level of creative that everybody’s gonna have. And so how do you separate yourself from the pack? You’re gonna be wanting to have better creative. You’re gonna be wanting to have something more high polish, more like there is a difference between the types of creatives that are being made with AI.
Bradley Sutton:
Yeah. All right, next one here. This is a little bit better. I’m not sure if they had this professionally done, but this is a Graceful by Design.
Daniela:
That’s a good header.
Bradley Sutton:
This is one of our case studies. So the header looks a lot better than that first. I was like, what the heck was it? What were we looking at with that hemp account? So it shows like there are two main product lines. Yep.
Daniela:
We have the logo.
Bradley Sutton:
We got kids stuff. We got Bible stuff.
Daniela:
Yeah. We have a little tagline.
Bradley Sutton:
Yep. They have, what do you call this? Like different sub pages. The other one didn’t have that. So obviously if you have one product, you’re not gonna need sub pages, but they’ve got a wide variety of products that are completely different. So then they have one for their grooved handwriting, one for Bible verse. And here we got a video that shows their product in action, which looks like it’s pretty good quality.
Daniela:
This is what’s called a background video. So there’s two different types of videos that you can do on Storefront. Background videos are looping videos. They have no sound, but the customer does not have to hit play. So you notice how, if you scroll down a little bit more, you notice how there’s another one that’s just auto playing there. That’s a background video. Nobody has to take any action to start seeing what’s going on. This can be a great way to increase dwell time on your Storefront, get people excited to see more because they’re not just seeing something static. So highly recommend using them. There we go. That’s beautiful.
Bradley Sutton:
That’s good. Okay, so I mean, this is like night and day better, but here’s my question. In the context of what we talked about today, what we’re seeing here, which of the three cohorts would this be good for? And then how would you change it for the other two cohorts?
Daniela:
Yeah, great question. For me, this is your new to brand experience because you’re giving them a little bit more upfront to hold on to. Like you’re showing the products in action. This is very nurturing. For somebody that’s never seen your brand before, this is what you’re doing. You’re introducing them to your brand in a really beautiful way. Somebody that’s already considering your product, they don’t need to see this video again. They just need to see what are the, like right here, what are the top three products? And here you’re introducing them. So they’re saying, oh, they have journals and they have workbooks and they have calendars.Okay, got it. Like they don’t know your brand yet. Now they know what you sell really quickly, right? The considering is like they already were introduced to your brand. You know they’re probably gonna buy one of these three things because these are your three top sellers. So you would just show them the three top sellers that you know they’re most likely to buy and give a little bit more nurturing, maybe less content, top to bottom. And then the repeat buyers are gonna, you wanna sell more of your items, right? The repeat buyers are like they’re coming back. So maybe they want like, maybe they’re a teacher and they want a three pack or maybe they’re wanting to buy a bundle like for gifting or maybe, you know, think about what they’re actually, when people do come back, what are they buying, right? And that’s what you wanna serve up to them.
Bradley Sutton:
Yeah. And then so yeah, right off the bat, I see they, I mean, they haven’t touched this in a long time. They’re promoting products that aren’t even in stock. So, you know, they need to work on that.
Daniela:
Overall, that’s really text heavy as well. So I would actually probably look at this from a mobile standpoint first and cut as much text as I can.
Bradley Sutton:
And then I might have one more, essential candy. They have a kind of like nifty thing here where they write on their header, they put a follow our store and it points to the follow button.
Daniela:
Yeah.
Bradley Sutton:
Mentions what the product is. Hey, it’s functional lozenges infused with organic plant botanicals. So it kind of like what you were talking about, the header.
Daniela:
Right there.
Bradley Sutton:
Like right off the bat, you know.
Daniela:
USP.
Bradley Sutton:
What the, yeah. What is your unique selling position as a founder story?
Daniela:
You notice it’s not just a lozenge, it’s a functional lozenge. Like right away, this is a functional candy. Okay, I wouldn’t put the founder story there.
Bradley Sutton:
Okay.
Daniela:
Founder story, I usually like to anchor.
Bradley Sutton:
Down below?
Daniela:
Anchor at the bottom. Yeah.
Bradley Sutton:
Got it.
Daniela:
That’s like the, yeah, there you go. Number one product. Okay, so this is what I was talking about when I said, if it’s two products, I want a visual graphic that is showing what the product is and what it does. So there you have slumber blend, sleep support relaxation. But then on the right side of it, you have the opportunity to buy that same product. Right? So visually, I’m like, okay, this product or this product, and I can buy them right there. That’s what you want. Okay, this is nice. I would design it a little bit differently, but nice to know. Another product, crafted organic video.
Bradley Sutton:
No sections here, but then all their product is pretty much like one offs. It’s like, they’re all functional lozenges and each one has a different thing. So is that probably the right call not to have the sub pages then? Because they’re all, there’s 12 different products and they’re all completely different in function.
Daniela:
Unless you’re noticing one is taking off and you just want a sub page experience to drive traffic. It’s like, for instance, if the sleep one was doing 80% of the volume, I would put that on a separate sub page and just drive traffic straight there and just like use it as another revenue stream. Now, if you look at this, all of the pieces are here. Maybe there’s a few missing pieces of what I would do, but for nurturing the new to brand, you’d wanna put that video more at the top. You’d want the founder down at the bottom.
Bradley Sutton:
Would you make this video, one of those background videos so it auto plays? Like this one, I had to actually press play on. So if I move this to the to-
Daniela:
It depends. If we’re not hearing anything on the screen, then yeah, it might as well just be a background video. But I would actually, even with a background video, you can have text layover on the screen that is telling you more about what you’re seeing. So remember everything with Amazon is show and tell. It’s not just having a visual of like showing the candy. It’s tell me something while you’re showing it to me so that as a customer, I’m being sold to, like that’s how you’re gonna increase conversion. If you just have a pretty flat lay, you’re not gonna convert the way you think you’re gonna convert like you do on Shopify. That’s just not the way Amazon works.
Bradley Sutton:
All right. Here’s the famous coffin shelf one. This one was probably made circa 2019 and never been touched again.
Daniela:
Oh, this is one that you can have so much fun with.
Bradley Sutton:
Yeah. So what would you like? Like, this is not like a, you know, unique. I mean, I guess there might be some USP just the fact that it’s coffin shape, but it’s not like a benefit one, like or a pain point solver, like the pain cream or the lozenges that are functional or the ones where you’re teaching your kids how to read or how to write and stuff. This is more like a fun, like, so if you have a fun brand like this, what’s the vibe that you would go?
Daniela:
It’s a novelty. So remember, like, what are people experiencing when they’re gonna buy this type of product? They’re buying it for that feeling of Halloween. It’s for the Halloween lovers, right? So like, you wanna give them the Halloween experience when they hit the page. So like, imagine if you dress this up with like a little bit more spiderwebs and like other things going on to like get people excited for what this is gonna be like in their house. That’s kind of what you want people. When I say bring them into your brand world, like what is the feeling or the emotion that they’re gonna experience by buying your products, by using your products, you know? And then like, you can think through that lens. That’s what you want them to feel when they see your page. You’d wanna be thinking like, how do we make them feel that when we hit our storefront?
Bradley Sutton:
Last two questions of the day. Yeehoon says, read your blog. How is PickFu helpful to run your split testing idea?
Daniela:
Love that question. Thank you, Yeehoon. Okay, so I, full transparency, I’m an advisor to PickFu, but I’ve used them for seven or eight years before I became an advisor. Love, love, love their product. We use it on every single project that we do for every single client.We use it, what we call a testing loop. So it’s a series of tests that we do for every single piece of every single PDP before it goes live. So if we’re testing main images, we are testing the main images against the original, against the competitors. We’re testing the new iterations that we came up with to figure out which one’s gonna be the best one to perform. Then we’re taking that winner and we’re testing it again against the competitors in that set. We’re seeing if we can get a jump from original to the new design. Once we have confidence in the jump that we’re seeing in terms of the amount of votes that we’re stealing, the click share that we’re stealing, the vote share that we’re stealing, once we feel good about that, that is when we move something into an Amazon experiment. Because otherwise, we’re gambling. Otherwise, we don’t know what is actually gonna work. So you do that on your main image, you do it on your product image stack, and you do it on your A plus content. There’s other ways you could probably do it with your storefront and with your brand story, but those three are like the must haves. I got every single project that we do has to run those. If not, you should be. If anybody’s working on your creatives and they’re just giving you creatives and saying like, here you go, and they haven’t tested those creatives, you’re gambling. You’re basically guessing that how it’s gonna perform on your listing. And we like to have at least some sort of directional confidence that we’re heading in the right direction.
Bradley Sutton:
Yep, yep. Guys, check out my podcast from Monday, just what, two days ago. I talked about running PickFu like four different times on the same one until I could get like a clear winner on something and I go through my process. Just go to helium10.com forward slash podcast, it’s the most recent one, or just look it up on the Serious Sellers podcast. And I basically show how what happened there is gonna get me about $5,000 extra sales because of PickFu. I was using Helium 10 audience, which is PickFu inside of Helium 10 for those who have Helium 10 here.
Daniela:
We had a main image the other day that brought in an extra $30,000 in two weeks.
Bradley Sutton:
Wow, two weeks, good grief.
Daniela:
That’s insane, that’s insane. That’s not everybody, but like, again, we’re publishing all of our data in aggregate on our website. What we’ve noticed is 75% of the brands that have winning PickFu polls are seeing an increase in sales on Amazon. So for me, that’s enough proof for me to always run it with every single client so that I’m not guessing anymore. I have some level of confidence. Then you go in to manage your experiments and see if it pays off. If it does, amazing. If it doesn’t, you do it again. You rinse and repeat. That’s how split testing works. Like not everything is gonna win. It’s about testing and understanding and developing and iterating and you eventually get a win if you’re split testing. Like there’s just no way not to.
Bradley Sutton:
Yep, all right. Daniela, thank you so much for joining us. We bring the best of the best in the world at what they do and she is the best in the world at this. And so say again how people can find you on the interwebs out there.
Daniela:
Find us at mindfulgoods.co or on design proof on Substack.
Bradley Sutton:
Love it, love it. All right, guys, let us know. And if you’d like, go to Daniela’s LinkedIn. Follow her on LinkedIn and comment on one of her posts in about one month or so after you’ve implemented these AI changes. And then let us know what were the results and we’d love to, you know, I’m sure Daniela would love to hear from that. I’d love to see it. I’m gonna do what she told me on these accounts, including the ones I might not have shown.
Daniela:
We are going through the process as well of doing this on all of our clients’ accounts moving forward so that we have more aggregate data to see what’s working and what’s not. So this is the fun part of doing this stuff together is understanding together what’s working. So share it.
Bradley Sutton:
All right, thank you guys very much and we’ll see you in the next workshop. See you later now. Bye.
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