#570 – Better Amazon Listings & Your AI Second Brain: Ecom Eats
Audio version above. Video version below
Professional product photos can look impressive while leaving shoppers’ biggest questions unanswered. In the first installment of Ecom Eats, Bradley Sutton combines food and ecommerce with two conversations about putting AI to work. From falafel and hummus in Bratislava to French pastries at a castle near Paris, this episode explores how sellers can improve their Amazon listing content and build AI workflows around their business knowledge.
First, Corina Haro of Salto Innovation explains why effective listing creative starts with understanding the customer. Drawing on experience working with more than 500 brands, she highlights common mistakes such as leading with specifications, using generic images, and presenting content without a clear sequence. Reviews and Reddit discussions help reveal the objections shoppers need answered before buying. Using an educational workbook listing as an example, she demonstrates how her StorySell system turns product information and customer insights into a creative plan, then supplies prompts for generating images in ChatGPT. Each proposed image serves a specific purpose, while A+ Content expands the story beyond the gallery.
Corina also explains why testing images in isolation can overlook how customers actually shop. A design that wins a direct comparison may attract less attention when surrounded by competing products in Amazon search results. She recommends evaluating creative within that competitive context and using customer feedback to guide decisions. Helium 10 supports her agency’s process through keyword research, search query performance analysis, competitor comparisons, and review sentiment insights. Bradley plans to share the proposed redesign with the brand, with potential implementation and a results update to follow.
The second conversation features Baldwin Thai of Signalytics, who discusses moving from individual AI tasks to connected business workflows. He describes using a “second brain” to store company procedures and knowledge that different AI agents can reference. His agency has shifted employees into new responsibilities as AI handles more listing optimization work, with human oversight checking quality. Baldwin also explores connecting multiple models to shared tools and information, helping work continue across platforms. His practical starting point is to consolidate useful AI conversations into that knowledge base each day. For sellers looking to apply these ideas, start with one repeatable process, document how it should work, and build from there.
In episode 570 of the AM/PM Podcast, Bradley, Corina, and Baldwin discuss:
- 00:00 – Introduction To Ecom Eats
- 03:34 – Corina Haro’s Amazon Creative Background
- 04:38 – Common Amazon Listing Mistakes
- 05:46 – Finding Customer Questions And Objections
- 08:04 – Auditing An Existing Workbook Listing
- 10:55 – Planning An AI Listing Makeover
- 15:28 – Testing Images Against The Competition
- 17:50 – Helium 10’s Role In Listing Research
- 19:59 – Meeting Baldwin Thai Near Paris
- 24:43 – Building AI Workflows And Expanding Team Capacity
- 30:55 – Creating A Second Brain For Your Business
- 34:30 – Connecting AI Tools And Consolidating Memory
Transcript
Bradley Sutton:
Today’s the first mini episode of Ecomm Eats, where we talk a little bit about food and a lot about e-commerce. Today’s guest a talk about how to make a listing with AI and some crazy strategies on AI second brain that could completely revolutionize how you run your company. Hello everybody and welcome to the AM/PM podcast. My name is Bradley Sutton and I’ll be your host. And this is the show where we discuss all things, Amazon, TikTok shop and Walmart private label and how to generate recurring revenue streams 24 hours a day during the AM and the PM, hence the name of the show, get it? AM/PM podcast. And as a matter of fact, as you guys are watching this episode, I am probably visiting my 81st and 82nd countries off of my bucket lists, Zimbabwe and Zambia. Even though I’ll be on the plane for 20 hours, I’ll still be making money online. How cool is that? Pretty cool. I think.
Bradley Sutton:
All right. So guys, I’m here in Bratislava Slovakia for inaugural episode of some, a new series. As you guys know, we have different series here, AM/PM podcast. We have, uh, AIM, AI Monthly. We have TikTok Thursdays where we bring in an expert about TikTok. We have a Tacos Tuesday where we talk advertising. This will be a new show. We’re going to test it out. It’s going to be called Ecomm Eats kind of like a sub show of the AM/PM podcast and e-comm eats is going to have an aspect of it eating. All right. Eating unique foods. All right. Around the world. And sometimes I’ll be doing it in person. Sometimes I’ll be doing it, you know, remotely what we’ll do, like some Uber eats or something, but the goal is like, Hey, let’s, uh, with the guest, let’s talk about a little bit about food, very little bit before we get into the real meat of the conversation, which is about e-comm. So I am here, like I said, in Bratislava, and I’ve got, uh, for the first time on the podcast, Corina, Corina, uh, you just drove here from where?
Corina:
I drove from Budapest, Hungary. It was like a two hour, two and a half hours drive.
Bradley Sutton:
And, uh, where were you born and raised?
Corina:
Yeah. A little bit around the world. So I’m born and raised in Venezuela based in Budapest since 2019. And now we are in Bratislava.
Bradley Sutton:
Okay. Excellent. All right. So today’s unique food, we’re not going to be eating at McDonald’s and KFC on this show. Uh, this one came from Hummus Bar. I, I stopped there, especially because on the backs of their shirts, the workers there, it says, Hummus is sexy is the, is their shirts. I was like, okay, that’s a, that’s a unique thing. And so I’ve got a shawarma bowl and you’ve got a falafel bowl with hummus. Okay. Excellent. All right. So your favorite food, what is your favorite country’s food cuisine?
Corina:
This one, actually the Lebanese food.
Bradley Sutton:
Lebanese food. And is there a particular dish that you like?
Corina:
Uh, yes. The falafel with the hummus, um, out of, on the hummus world, I love the one, the paprika one.
Bradley Sutton:
So we’re almost eating your favorite something.
Corina:
Yeah, indeed.
Bradley Sutton:
Okay. Excellent. Excellent. All right, let’s get into our food. And then we’ll get back into the e-commerce part. All right, guys, I loved the food. As you guys can see, I cleaned my bowl up. She’s still working on it. I’m a very fast eater, but this was delicious. But now we are going to talk about what we came here for, which is not food, but e-commerce. And so your experience, um, what, what’s the name of your agency? Uh, and what do you guys do?
Corina:
So the name of my, my agency, it’s, uh, Salto Innovation. Um-
Bradley Sutton:
How do you spell that?
Corina:
Salto, like the Angel Falls in Venezuela. Innovation, like the word innovation. Um, we do performance creative, um, brand strategy for Amazon brands.
Bradley Sutton:
And how many brands have you worked with and maybe an estimation of how many like listings that you’ve worked on?
Corina:
We have worked for more than 500 brands over the last eight years running the agency. Um, the number of listings, look, it can reach the thousand or 1500, uh, listings.
Bradley Sutton:
Okay. I know you’ve probably worked on a lot of new listings, but then a lot of times brands will come to you with their existing listings, like this one that we’re going to do today. So what is something that’s common where it’s like, hey, what is some of the most common mistakes when you first see an existing listing about what a brand has been doing, uh, or not been doing or been doing wrong? Would you say, what are some of those common mistakes?
Corina:
Look, the first common mistake I commonly see on Amazon, it’s, uh, throwing features, like random features there, um, trying to lead with a specifications. Like if it was like, um, an inspect sheet for the product. Okay. The second thing I often see is the lack of sequence that, um, they don’t see to follow any logic for the customer to help, uh, the, the shopper go through their natural shopping journey. So those two, I would say are the most common. And then the third one, especially like for this case, I just mentioned to you, like, uh, they are wasting so much real estate on generic images and they are not using the image stack to actually communicate the product and the benefits and to, to help the customer recognize themselves, um, on that stack while they scroll.
Bradley Sutton:
But what’s a couple of tips you can give out there of some easy stuff, easy wins for people.
Corina:
Look, the first easy win is to read the voice of your customer. It can be through your reviews or Reddit threads but read what your customers are saying about your product in your niche. Um, map the objections they have on their mind and try to map those and respond to those potential objections on, on your listing. That would be one, one tip.
Bradley Sutton:
Can you give an example of that?
Corina:
Yeah. One, one example that comes to my mind is that, for example, if you’re selling a skincare product, we were talking about a skincare, and a customer arrive with a question in, in terms of will this irritate my skin? Will it sting when I, when it gets into content with my skin? Um, for the most part, skincare brands are trying to lead with their ingredients, with their last breakthrough using very, not only generic, but very technical wording to, to their technology. But that doesn’t respond to the specific question the customer has. Like for instance, is this good for a sensitive skin like mine? So like simply answering that, those specific down to earth questions someone might have on their head when they come to your listing will help, uh, immediately to improve conversion.
Bradley Sutton:
And when you say answering those questions, how would you do it? What’s your thought process on how you decide what to do?
Corina:
Yeah. It depends on the severity of the objection. I would say like, this example of the, it will sting a sensitive skin. It’s a high severity one for a skincare product. Um, but it, the way I would do it is to, uh, place it intentionally, um, on the image stack section next to the hero image. Okay. If it’s a high severity objection, because every the thing is that every section on the listing has a job to do. Right. For instance, on the image stack, what we do, it’s to follow the customer journey to sequence, uh, to show them the problem and the tension they are facing. Um, if this is one of those tensions, then it should be on the slot number two. And then you can use the A plus content to reinforce that in a different way.
Bradley Sutton:
All right. So now let’s take a look at a real life product. And we we’ve showed this many times, different times in the podcast for different case studies where we’re working on it. Uh, a product that used to sell hundreds and hundreds, thousands of units a month now is only selling like a couple of hundred a month. But, uh, let me show you guys the actual raw listing that was there. So, so this is the listing itself. And it’s, it’s not like terrible images, you know, like these are professionally done. I think this was a professional photo shoot. You know, this is a nice main image. Um, decent here, you know, here’s a, here’s another image. And for those of you watching or listening on their car, you can’t see it. You know, like we’re, we’re looking at a listing here that doesn’t, isn’t terrible. You know, like you guys have seen terrible listings before. This is not it. What did you see here that’s that was your gut reaction of what you needed to change?
Corina:
Look, when I saw this, I one of the first thing I noticed is that they are throwing a lot of real estate, especially on the above the fold on the images back on generic images that don’t communicate anything. So the, the communication is missing the, as you said, the images are beautiful. Uh, they look professional, but they aren’t telling anything to the customer that arrived with questions that needs to understand what the product is and if it actually delivers the solution they are looking for. One additional thing I noticed is that, uh, the inconsistency across the, the listing, because, uh, um, as you can tell on the infographics there on, uh, on the image stack, on the gallery images is the style is totally different to the one below the fall on the A plus content, which is more playful, more childish. Okay. So that inconsistency makes, uh, yeah, the, the shopping experience, uh, yeah, it’s, it’s, there is no shopping experience or not at all. And then on the above the fall of the A plus content, you can also notice that they wasted a lot of space on their logo. Whereas you should be using these, uh, hero section to, to talk about the main benefit or the main transformation that you are going to provide to the customer in this case.
Bradley Sutton:
Okay. Now I haven’t even, you know, I know you sent me this, this Google drive link, uh, so I could actually see what you worked on. Um, but what, first of all, what, what did you do? Do you did images and A plus content like suggestion? Okay. Now I didn’t send you any of their original graphics. Um, you know, like their original images or their original photo shoot. Obviously, if I would have done that, like maybe the possibilities of what you could do is even more, but I’m assuming you generated whatever you’re generating here through AI, but how did you do it without me sending you like their original images?
Corina:
Sure. I used, uh, first of all, as context, I use the listing, uh, for, for the product on their website. Okay. Besides those, uh, two elements, I used, uh, the reviews. And, uh, one of, one Reddit thread I, I found on a fed or system, a story cell system with all these contents, um, product information and the brand and the system, what basically lead was, uh, mapping the core positioning for the product, all them intelligence. What, uh, what’s the key messaging for the product that we should be communicating? And the top objections of, uh, of the customer arriving to the listing, uh, it mapped all the features of the product and translated into benefits. And then it designed it, the journey on the gallery images and the A plus content. The system didn’t generate the images, just generated the plant for the content, um, gave me a prompt that I pasted in this case on ChatGPT. And it generated this, uh, images that you are saying. Okay.
Bradley Sutton:
Okay. So talk about, we’re looking at the images now for those who are just listening. They can’t see it. You know, make sure to watch the YouTube version of this AM slash PM podcast on YouTube, but I’ll try and, uh, describe it a little bit. So I see, first of all, uh, these all have like, I mean, you can almost consider all of these infographics. It’s not like wasted, like each one here, I’m seeing that it has like a feature. Like it says perfect for homeschool, um, comprehensive content, variety, reusable magic ink pages. So it’s, it’s still showing a picture like before, but now it’s, it’s like giving some, some features of it. Talk a little bit about, you know, how you came up with these images.
Corina:
So, um, these images are, are following our story cell framework. As I was mentioning, there is a journey that customer follows when they are scrolling through a product listing. Okay. And the way we see it is like the first image is hooking the customer with the main product benefit. But when you go to the second one, uh, it basically shows attention, but that tension or that problem, the customer is facing, uh, uh, by the previous solutions that didn’t work helps you understand the product. So, it’s somehow like every image is follow is following, uh, an intention and a job, a specific job that it helps the customer to understand and to response to all the potential questions. Because like with the previous images or the current images they have from their listing, you, you couldn’t understand at a glance, what the product is and what’s the advantage, uh, in comparison to like the old ways on how you were using the workbook. Whereas here it’s easy to, for someone to, oh, I see. I realize this is the, the replacement to the, or the innovation to, to, to no longer use this, uh, old shit. Then, uh, after the problem, we introduced the, the solution. Okay. Uh, show the mechanisms of how it works. And then we, uh, after the mechanism is shown and on, um, all the insights, uh, you can see that we are building trust on the last image because then, uh, the, the last image that it’s building trust by, by showing you like, this is being used by thousands of other families. So that’s a sort of a social proof in this case.
Bradley Sutton:
Okay. And then now I’m looking at your A plus content. I see at the very top, again, you’re not wasting the space by just having a logo, which doesn’t really do anything. It starts off right off of the top master handwriting skills with fun. And you didn’t just use the same images, um, here from your main image stack. It’s definitely different here. Um, yeah. So, so you’re, you’re, you’re calling out different things. So, okay. Uh, I’ll share this with the brand and maybe they might have some feedback, but if, if all goes well, uh, maybe we’ll, we’ll tweak this a little bit and then we will, um, we will update the listing and then let you guys know later how, how the re, how the results were. Now, you know, at Helium 10, obviously we have Helium 10 audience inside, which is, uh, PICFU. So, do you guys use software like that to like test at least the main image, or do you even, do you do that for the A plus or the secondary images, or do you focus on, on doing like that split test or a survey for only the main image or not at all? You, you just feel confident that you have the right one.
Corina:
No, we test. Actually, the system story cell generates two hypotheses to the chopper journey, and you can generate two totally different content of versions for it. Uh, I didn’t build it this time, but you could use that, uh, those two hypotheses to, to survey your customer to one of this tool, like a PICFU. Um, I, if you have a, an established listing, I recommend you to test before you go live on Amazon.
Bradley Sutton:
But, uh, do you have like a, a number you’re trying to reach? Like, hey, the winner has to have this percentage of the votes, you know, like, like, if it was like, Oh, it won the head to head battle, you know, the, the, the survey 53% to 47%. Like, do you just go with the 53% or no, you go back and reiterate until you can get like a certain number.
Corina:
Look, if it’s PICFU, um, I will come up with an example because we, we did a split test recently on one hero image. Um, actually the new main image lost like the suggested one. Right. But what happened was like this split testing was missing the full context because when you split test, you are not seeing the whole shelf. Okay. You’re seeing one image against the other. So what we did was running an additional test, uh, by showing the customer a full, an entire shelf. Okay. With all the different offers.
Bradley Sutton:
In other words though, when you say shelf, you’re talking about like the search results for a keyword.
Corina:
The search results, because what happened with this image is that every single competitor was doing the same layout. And even though the, the one layout that was cleaner one on the split testing, it, it lost on the shelf screening on the click test. Okay. So that’s one thing I wanted to differentiate. And then when it comes to percentage, it really depends. Okay. It’s not like a full rule. Like if we go 50%, 53%, I would run that. If I am confident that this, like, for instance, hidden images offers a lot of the differentiation in the shelf, I will test it on Amazon before deciding to go back and iterate in terms of the design or at least running that click test that allows the customer to see the full picture rather than trying to compare between two actions.
Bradley Sutton:
How does a Helium 10 play a role in what you guys are doing in this process? You know, we we’ve kind of just been talking about visual and we talked about getting customer feedback at what point, if at all, uh, does Helium 10 work in your flow?
Corina:
Yeah. Helium 10 works in our flow in terms of the keyword research, um, on seeing the search query performance. We also leverage this tool that compares the competitors, uh, listing a stacks to see how, like, how is the, the current listing competing against the main, uh, other ASINs. And the one additional thing, it’s the review sentiment. Okay. That provides an insightful information from, from Amazon. And it comes from Helium 10.
Bradley Sutton:
So if people want to reach out to you, uh, maybe get some help with their listings, how can they find you on the interwebs out there?
Corina:
If they want to leverage AI with our system, they can reach us or sign up at storysellsystem.ai or on the IEMC site. If they want us to orchestrate the work, it’s saltoinnovation.com.
Bradley Sutton:
And para los que hablan espanol tambien, ayudas a ellos? Like how do you help the people in the Latin American and Spanish speaking community as well? Is that a separate company?
Corina:
Yes. So should I say in Spanish? Bueno, tambien tenemos servicio totalmente integrado en español y para nuestra audiencia hispanohablante y latinoamericana, tenemos el método ACETA, que es lo que tengo aquí, con el cual ayudamos a lanzar y escalar marcas latinoamericanas dentro de Amazon.
Bradley Sutton:
Y cómo lo pueden encontrar en su compañía en internet?
Corina:
Metodoaceta.com o el método ACETA es nuestro handle en las redes sociales. Y bueno, allí los esperamos para apoyarlos.
Bradley Sutton:
Perfect. All right. Well, this will end our first segment of our brand new series called Ecomm Eats. We had what do we have again? This is the hummus, hummus falafel from the hummus bar here in Bratislava. And be looking forward, guys, to other episodes where we’re going to have different foods from around the world and different strategies for you guys.
Bradley Sutton:
All right, guys. Part two now of this episode. I was in Slovakia yesterday for the first Ecomm Eats and now for the second Ecomm Eats, we are here in just outside of Paris, France, at this fancy 11th century, 12th century castle where they have a mastermind. And this gentleman next to me looks familiar. He hasn’t been on the podcast before, but his brother has. Brother from the same mother, right? Baldwin, Baldwin, how’s it going?
Baldwin:
Great. Yep. Howard’s brother.
Bradley Sutton:
So so he’s the professor of Amazon. Do you have a nickname like that, too?
Baldwin:
The professor’s helper. I do the things that Howard doesn’t like to do. So that’s my role.
Bradley Sutton:
I love it. I love it. Where were you born and raised?
Baldwin:
I was in California, Monterey Park. I grew up in the San Gabriel Valley, and I just grew up mostly my life in the Southern California.
Bradley Sutton:
Now, you have been in the kind of like e-commerce game for a while. But before we get into the e-commerce, I were out here at a conference. We’re going to talk a little bit about that. This is e-commerce. So we’re in France. So I got some French pastries here, some French yogurt and some like bread and cheese. What do you what do you have there?
Baldwin:
I got I thought it was a chocolate bar or something. But when I broke into it, it’s like a mousse. So-
Bradley Sutton:
I love it. This place is like full catered, like there’s different people who have conferences here and then full catered all kinds of crazy food. But what is your favorite cuisine in the whole world? Like which country cuisine?
Baldwin:
So I always have this scenario or icebreaker that I always have with people. If you’re stuck in an island, what’s the one thing you would eat? And it’s the only food that you would eat for your the rest of your life on the island. And to me, it would be ramen.
Bradley Sutton:
Ramen. OK, but but good ramen. We’re not talking about the 20 cent packet ramen. We’re talking like the ramen you get in like Sapporo in Japan and stuff like that.
Baldwin:
Yeah. No top ramen. But you know, the like the tonkatsu ramen. Yeah, it’s my favorite food.
Bradley Sutton:
My favorite ramen is actually in Sapporo. There’s this like it’s called Ramen Alley. So and what they’re famous in Sapporo for butter ramen. So they literally put like almost like sticks of butter in there. So good. Where do you live now?
Baldwin:
I live in Oregon, Salem, Oregon.
Bradley Sutton:
Ok. All right. Let’s get back into e-commerce now. You know, you guys have been, you know, worked as like an agency in the past. So my first question is, is kind of like you guys are all in on A.I. But what’s the state of affairs like for agencies like our agencies like losing customers because, you know, like people are trying to bring like A.I. in-house now, they don’t need to pay. What’s the what’s the state of mind of agencies out there?
Baldwin:
Yeah, I would say it’s it’s mixed. I would say a lot of agencies, they are losing clients just because I think Amazon sellers are pretty tech savvy or they’re into A.I. I would say. There is agencies that are losing clients, however, we have been an A.I. agency for a while since we started, so we’ve been kind of on the forefront of where A.I. is going, what we can do, what we can’t do. So I think agencies have to adapt. I feel like this is the year of they said 2026 was the agency and SAS killers. And I I totally feel like that is a possibility.
Bradley Sutton:
But if you’re not doing it right, you know, like you guys are thriving. Helium 10 is bigger than ever before. Thanks to A.I. and things. But this this is like an A.I. mastermind, unlike we’ve ever seen. You know, it’s not about necessarily, you know, creating just ads or graphics. It’s not necessarily about about the common things. Hey, here’s here’s some skills for how to do keyword research and things like that. But it’s about like workflows where you’re like creating these agents and things. Can you talk a little bit about what this this conference is about and why you think it’s important that that people are here and like, you know, people are obviously guys to have a conference in a 11th century castle in France. It costs a lot of money to get here and it costs a lot of money to come. Why are people willing to pay so much money for this knowledge? Why is it important now?
Baldwin:
Yeah. So again, A.I. is, well, to build a workforce, to build your workflow. There’s a lot you can do and a lot of cost savings that you can do. And a lot of times you’re relying on your VA’s or the people. And I’m not saying we need to replace our VA’s, but we need to train them to use A.I. effectively. Like I’ve I’ve used Helium 10’s MCP and you pull the data, you pull everything you need and then you have the A.I. or you tell your VA, hey, this is what you need to do with the data. And then you guide the A.I.’s, the agents, the workflows to where you want that data. Or let’s take, for example, your listing optimization. You pull in the keyword data, you pull in everything, you have the A.I. Create the listings depending on your SLPs, your flows. And then you it’s it’s basically done. You just need to have your your employees go and just upload them so you can do a lot more with the fraction amount of time. I would say you can expand off Amazon, Shopify, Walmart, do email marketing things that normally Amazon sellers would be less hesitant to go into just because they don’t know how to do it. But yeah, I think we’re solely relying on Amazon now. It’s going to be hard. So you need to go omni channel and kind of expand what you can do and makes it so much easier.
Bradley Sutton:
So I’m kind of like what you’re talking about, you know, like here at this conference is is like, all right, the old days is do everything manually. You know, pull up all your Helium 10 reports and and maybe have your VAs, you know, process it and take action on it. And then phase two was like last year, like Helium 10, you know, has MCP. And now it’s like, all right, let me pull even more data in a faster amount of time, but still like maybe give it to VAs and your employees to to kind of process through. But now it’s like. You’re even almost replacing that VA step where you can create like virtual employees, like like VA instead of mean virtual assistance, like a virtual employee, like literally virtual, as in it’s a it’s an AI like agent or bot. Or how would you describe it? And then where you have these employees, but they’re not even human. Right. Is that kind of like what we’re talking about?
Baldwin:
Yeah, sorry about that. So let me just give you an example. Our agency, we had our listing optimization department was five, six people. But now we really only need one person, one person to check, to make sure everything is spot on, that the flow is running smoothly, nothing goes wrong. And that’s it. The rest of our employees, they moved into other fields, SEO, AEO, email marketing, design work, even building infrastructure for AI. So the we could do so much more with one person that we can expand our business, expand it to different sectors, different things, and maybe even do things that is a side hustle.
Bradley Sutton:
Now, if you were hiring humans to do this work, what is the cost? Like if you’re setting it up like like these, these these AI bots, like, you know, like, you know, AI isn’t free. So like what’s the actual cost of whatever you’re having to pay to like replace like what a human would do in 40 hours? Well, you know, for a month, how much are you paying? Whatever AI tools and stuff to do that?
Baldwin:
Well, currently with the subscriptions, like if you had cloud or open AI or any of these other subscription based models, I would say one subscription could replace three people. And that’s what your twenty five dollar subscription or if you have a really good employee, the hundred dollar, two hundred dollar plan to replace three employees.
Bradley Sutton:
But isn’t there other stuff that you I mean, it’s not just cloud or tragedy, like like there’s other subscriptions you have to have. And then there’s like, you know, usage things, too. Like like like if you know, if if you’ve got a an AI listing agent working around the clock, 40 hours a week making listings, like it’s not free, it’s not just part of the twenty five dollar plan. Aren’t you having to pay extra money for for other things?
Baldwin:
There’s so it depends on how you organize your eyes. There’s open source models where you’re really paying for a server. And that’s maybe a hundred bucks, maybe 150 bucks a month to have that server. However, you can run multiple AIs, multiple LLMs through that server that is open source. And those models are free. So a lot can be done by open source. It just really depends if you feel like you need the like the frontier models in order to do the work you need to do, which most of the time you don’t.
Bradley Sutton:
Interesting, interesting. So how do you train, you know, like with you, you know, you’re our listeners out there, they have their own SOPs. You know, everybody, you know, there’s not exactly only one right way to make a listing or one right way to do keyword research. How do I make sure what these virtual bots or agents are doing is going to give me the same level of output as a human? Or could it even be better? Like, how do I make sure I implement these SOPs?
Baldwin:
Yeah so we there’s something called the second brain. A lot of people use tools like Obsidian or other kind of second brain type database, I guess. So for these second brains, you can load your SOPs so that when you’re referring to how to do something through skills or whatever, it will reference your second brain on how to do the task. And that will basically prompt the SOP to to start first and for the AI to reference it before doing anything. So that’s basically how you can train your model in order to consistently do the work that it does.
Bradley Sutton:
Here at this conference, just to give people some FOMO, what are people going to walk away with? We’re only in, I think, like day two here, I think. And there’s a couple more days going on. But what is everybody going to be walking away with? What are they going to be able to implement in their own business? What are you guys setting up for them? I wasn’t here yesterday. I’m only staying for a little bit today. So I’m not unfortunate. I missed it also. So I’m curious. I want some FOMO too.
Baldwin:
So day one, we had we taught about how to create AI influencers. How to create your AI army of influencers, because a lot of times nowadays influencers are demanding a lot of money. It costs a lot of money to send products to influencers. And whether or not they create videos, that’s another story. So a lot of costs that goes into it. However, if you create your own funnel, your own source of content, then you can launch products pretty quickly and pretty easily. And that’s your traffic. That was day one. Day two, we’re actually creating the skeleton, the foundation of how to create multiple AI agents, whether you use Cloud or OpenAI or Hermes or Grokbot. All of these AIs have different functions and they do things specifically well. Like if I’m going to scrape X, I want Grokbot to go in and get all of the data from X. And maybe I need Cloud to do a certain task. So in what we’re teaching on the second day is how to create that infrastructure where you have multiple AI agents, multiple AI LLMs talking to each other, handing off projects, handing off tasks to each different AIs. And basically what they’re going to walk away is basically a mini company of AI where you have a CEO all the way down to a listing optimization agent.
Bradley Sutton:
Awesome. Awesome. OK. All right. We’re not going to get into like the nitty gritty of what you guys went over. Like, you know, that’s that’s behind the paywall here. That’s expensive stuff, guys. You got to come to the next Lead Seller Society event if you want to get this. But what’s something either from here or just in general, like something not completely basic, a little bit more advanced, like like an AI strategy, like, hey, get this connected to this or use this prompt. Something that you think most of our listeners is relevant to them. You know, it’s e-commerce related, but maybe most of them don’t even know about.
Baldwin:
Yeah. So there’s concepts in kind of creating your organization. There’s the second brain, which is your foundation. And then we have created something called the Open Engine. It’s it’s commonly used, but I don’t know if we have a name yet, but it basically collects all your skills, all your MCPs. And it’s located in one place so that no matter what LLM you use, whether it’s Grokbot, whether it’s Cloud, whether it’s chat GPT, it’s using the same data, same tools, same skills. And it remembers where if you’re talking on cloud, and then you switch over to, let’s say, open AI, it’ll remember your conversations from cloud. And that is I think that’s groundbreaking. I think in the world of AI right now, that is the biggest hurdle people are having because there’s a memory issue. And with the second brain, you cut out hallucinations by, I would say, 95 percent.
Bradley Sutton:
Interesting, interesting. Now, is that something that people can do on their own or pretty much they would have to get those those kind of like, you know, abilities and stuff from agencies like you guys?
Baldwin:
Well, we do help companies now to implement AI into their companies. So it’s called a FTE, Forward Deployment Engineer. A lot of people, they don’t have time or they’re just rather. Yeah, you can either pay, pay a company to go into your or your agency or consultant, you go into your company, figure out how to implement the best way, or you can spend a lot of time learning. Keeping up with AI, it’s hard. There’s so much stuff that comes out.
Bradley Sutton: All right.
Now, what about like a quick hack or a prompt that can help people’s efficiency or could be Amazon related or it could be Helium 10, MCP related, anything you want.
Baldwin:
So one of the best things that you can do if you have a second brain is have it every day to a consolidation of the memory of what you talked about that day. Store it into a second brain. If you don’t have a second brain. Get one. So that’s I think that’s the that will help your help you learn how to use AI so much better, because it’s going to be the next thing that you’re going to. It’s it’s a necessity.
Bradley Sutton:
All right. If people want to get help from you guys for for helping, you know, set up their their company’s AI or maybe get info on the next kind of cool event you guys are going to do like this. How can they find you guys on the interwebs?
Baldwin:
Yeah, you can go to our website, Signalytics.ai or look up the professor of Amazon and find Howard. And yeah.
Bradley Sutton:
Cool. All right. Well, that closes our first ever Ecomm Eats. As you guys can see, I killed mine. He’s still he’s still working on his. He was talking. He was doing was a talking while I was while I was eating here. But let me guys know what you think of this format. You know, I like the reason I come up with this. And you guys who anybody who follows me on my Instagram, you know, series of podcasts, you’ll see I put up Zumba dancing videos. I put up traveling videos because to me, it’s important that everybody has hobbies, you know, here in e-commerce and and and just integrate different different cool things that aren’t e-commerce related just to kind of like, you know, mix things up a little bit. And so, you know, one thing that I love is food. And so I was like, you know what? Let me mix two two things here. E-commerce and food. I might have to do a Zumba and e-commerce soon to where Baldwin’s happy. He’s like, no, he didn’t have to do that. We have to do a dance. And then we talk about e-commerce. But we do we did something that we both love, which is eating good food. And so, guys, we’ll do some of these shows live in the future where we’ll invite you guys to share your favorite restaurants and your favorite meals and talk e-commerce strategy. So, Baldwin, thank you so much for joining me here. And we’ll we’ll see you at the next cool mastermind you guys do.
Baldwin:
Yeah, no problem. Glad to be here.
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