It’s very popular for entrepreneurs to speak proudly about how well they separate their business and personal lives. Whether it’s leaving the phone in a dish by the door or not answering work emails and messages over the weekend, it’s become fashionable for many small businesses and online sellers to make a firm distinction between […]
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Search Engine Optimization. Those three words are front and center in most entrepreneur’s and e-commerce seller’s minds. How to do it? Is it a real thing? Why does it seem that Google’s rules are constantly changing? Should you, as many recommend, simply concentrate on writing good content and let the SEO take care of itself? […]
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Many of us dream about starting a business of our own. However, we usually have a laundry list of reasons why it’s not a good idea. At the top of that list are things like, a lack of business experience, no game plan, no mentors, and very little money to invest. If that’s the case, […]
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For entrepreneurs selling online, there comes a time when it’s tempting to think about developing a platform that offers both more control and the possibility to tailor your selling environment to more closely suit your business agenda. Here’s the trouble. Often times e-commerce sellers are at a point with their business that a “Shopify” model […]
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One of the hardest parts of being an entrepreneur working in e-commerce is juggling the many different parts of running your business. Product research, keyword optimization, marketing, brand building and PPC advertising are just a few of the roles that online sellers need to assume. When you add in the financial element of running a […]
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One of the very few benefits of this last year has been the (sometimes forced) confinement of extended families in the same space. Parents are managing Zoom calls with young children in their lap and retirees are welcoming back their young professional offspring in order to support each other during the year-long pandemic. In this […]
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Most entrepreneurs understand that if you’re not careful, your job description(s) will expand to the point where there’s no way that you can do it all. Ultimately, it comes down to balancing priorities and having an ability to really look at your personal skill set with an honestly critical eye. Today on the AM/PM Podcast, […]
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