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#333 – Michael Lebhar’s Secret Sauce For Success In Walmart.com And Retail Stores 

In episode 333 of the AM/PM Podcast, Kevin and Michael discuss: 

  • 01:25 – The Registration For Helium 10 Elite Will Be Closing Soon!   
  • 02:10 – Michael Started Selling Online In 10th Grade   
  • 03:25 – How Did He Learn To Sell On Amazon?   
  • 05:25 – Getting To Know Michael’s Mentors   
  • 07:45 – Going To School In The Morning And Doing Business By Night   
  • 08:50 – Talking About Michael’s First Product   
  • 10:00 – How Did A Young Entrepreneur Finance His Business?   
  • 12:00 – Laundry Basket Fiasco: Challenges On His Next Product   
  • 14:30 – Getting Out Of A Sticky Situation & What Lessons Did He Learn   
  • 16:35 – Pro Tip: Use Lawyers For Trademark And Patent Investigations   
  • 17:45 – What Happened Next In Michael’s Amazon Journey?   
  • 20:30 – Expanding His Products In Different US-Based Marketplaces   
  • 21:00 – How Michael Find Opportunity Selling On Walmart.com And It’s Retail Stores  
  • 22:50 – Going From E-commerce To Retail Is A Big Change  
  • 25:15 – “In Retail, One Mistake Could Be Big”  
  • 26:15 – Why Did Michael Have Huge Success On Walmart.com?  
  • 31:30 – Is It A Requirement To Package Your Products Differently?  
  • 33:40 – The Walmart Open Call: What It Is And How Did He Get In It  
  • 38:30 – Discussing Marketing Strategies When You Enter Walmart Retail Stores  
  • 41:40 – Projected Retail Sales Versus E-commerce Sales  
  • 42:46 – “You Do Good In One Retailer, The Rest All Want You”  
  • 45:30 – Press Releases When Launching Your Products  
  • 51:00 – Kevin’s First Experience With Press 30 Years Ago  
  • 55:30 – How To Reach Out To Michael Lebhar  
  • 56:30 – This Week’s Golden Nugget Tip From Kevin

Enjoy this episode? Be sure to check out our previous episodes for even more content to propel you to Amazon FBA Seller success! And don’t forget to “Like” our Facebook page and subscribe to the podcast on iTunes, Spotify, or wherever you listen to our podcast. 

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