#542 – Ultimate Guide To The New Helium 10 MCP
Audio version above. Video version below
Amazon sellers have access to enormous amounts of valuable data, but turning that information into clear decisions can take hours of filtering, exporting, and spreadsheet work. In this episode, Carrie Miller, Bradley Sutton, Jason McLellan, and Vincent Lan demonstrate how the new Helium 10 MCP connects Amazon data with AI platforms such as Claude and ChatGPT, allowing sellers to analyze their businesses through simple, conversational prompts.
The episode explores practical workflows for Amazon competitor research, keyword ranking, PPC optimization, product research, and listing improvement. Sellers can compare a competitor’s strongest and weakest sales months, identify the keyword-ranking changes that may have influenced performance, uncover valuable keywords they are not tracking, and connect changes in page traffic with historical keyword movement. The Helium 10 MCP can also combine information from Cerebro, Black Box, Search Query Performance, Profits, Keyword Tracker, Brand Analytics, and Helium 10 Ads into one customized report.
Carrie shares how her listing analysis skill compares a product with its competitors, identifies keyword gaps, evaluates listing quality, and prioritizes search terms that may be close enough to page one for a strategic PPC push. Jason reveals how his agency combines Product Opportunity Explorer data with Helium 10 insights to create detailed market intelligence reports, while Vincent explains how he centralizes weekly performance data to understand how changes to pricing, images, rankings, and advertising affect the entire business.
The real power of the Helium 10 MCP is not simply having more data—it is being able to ask better questions and receive an actionable plan in minutes. Sellers who learn how to build effective prompts and reusable AI skills can replace hours of repetitive analysis with faster, smarter decisions. The tools are evolving quickly, but the sellers who begin experimenting now may gain an important advantage in how they research, optimize, and grow their Amazon businesses.
In episode 542 of the AM/PM Podcast, Bradley, Carrie, and Vincent discuss:
- 00:00 – Introduction
- 01:35 – What Is The Helium 10 MCP?
- 03:55 – Connecting Keyword Rankings With Sales Changes
- 07:24 – Building A Market Intelligence Report With Jason McClellan
- 12:18 – Finding Competitors’ Most Consistent Clicked Keywords
- 13:58 – Connecting Helium 10 MCP To Claude And ChatGPT
- 15:56 – Carrie’s Favorite MCP Keyword Opportunity Strategy
- 17:15 – Analyzing Competitor BSR And Historical Rankings
- 20:46 – Finding Valuable Keywords You Are Not Tracking
- 23:06 – MCP Usage Limits And Upcoming Write Capabilities
- 27:47 – Connecting Page Sessions With Keyword Rank Changes
- 31:05 – Using MCP To Improve PPC Campaign Structure
- 35:23 – Tracking Branded Search Volume And Product Opportunities
- 38:39 – Carrie’s Listing And Competitor Analysis Skill
- 42:50 – Combining Helium 10 Tools Into One Weekly Report
- 45:07 – How To Reduce MCP Calls And Use It Efficiently
- 47:19 – Finding Competitor Keywords Worth A PPC Push
- 49:46 – Free Helium 10 MCP Prompts And Skills
Transcript
Carrie Miller:
On today’s episode, we are talking all about the brand-new Helium 10 MCP that connects Helium 10 data to AI tools like Claude and Chat GPT, making it faster and easier than ever to sort through data. Hello everybody, and welcome to the AM/PM podcast. My name is Carrie Miller.
Bradley Sutton:
My name is Bradley Sutton.
Carrie Miller:
This is the show where we discuss all things Amazon, TikTok shop, and Walmart private label.
Bradley Sutton:
And how to generate recurring revenue streams 24 hours a day.
Carrie Miller:
During the AM and the PM.
Bradley Sutton:
Hence, the name of the show, get it?
Carrie Miller:
AM/PM podcast. And as a matter of fact, this weekend, I went up to Lake Tahoe and walked along the Truckee River. And while I was on my walk, I was making money. How cool is that? Pretty cool, I think.
Bradley Sutton:
The thing about this workshop that we’re presenting is whether you fall in either bucket, if you’ve never used MCP before, if you are somebody who is a pro at it, we’re gonna show you different things that maybe you didn’t know you can do with Helium 10. And all of this is design. I mean, the entire premise, guys, of Helium 10 is to help Amazon sellers rise to the top. First of all, did you guys know that’s what the origin of the name Helium 10 means? People ask me that all the time. Like, what is it the carbon number for Helium, the element, the elemental number, or whatever it’s called, periodic table? No, Helium is like a balloon, right? It helps people rise up. And so Helium, we help sellers rise to the top with the best data, 10 out of 10 data, 10 out of 10 service. That’s what we do.
Bradley Sutton:
Okay, so let me, for those of you, just as a recap, let me kind of just like give you a rundown of what MCP means. Basically, it stands for Model Context Protocol, okay? So it’s kind of like, think about it as the bridge between a data center, a service, a software, and you. And you, me, might be using Claude. You might be using ChatGPT. You might be using something else, right? So the Helium 10 MCP, in a nutshell, allows you to take the Helium 10 data that maybe you’ve been using or maybe you’ve never used. Like, there’s some data that maybe you don’t even know existed.
Bradley Sutton:
And then if you are a Claude user or you’re a Codex user, ChatGPT allows you to use the data in your own way instead of being just stuck in the Helium 10 kind of like ecosystem in our dashboards. Like, maybe you want to see the data in a certain way. Maybe you want to search it in a certain way, okay? So that’s basically what we have, all right? But what kind of tools does Helium 10 have on our roadmap for the MCP? We’ve got a lot. You know, our Cerebro functionality, Magnet functionality, Search Query Performance, Brand Analytics, the Profits. We’ve got Listing Builder on the way. Alerts is coming. Helium 10 Ads is already in there. Pretty much most of the Helium 10 tools, at least part of them, part of most of the tools, you know, like maybe not the entire tool or the entire dataset there yet, is going to be accessible via the MCP.
Bradley Sutton:
Now, here’s the thing, guys. For those of you who are new or those of you who are pros, you guys know kind of like what it means when you can start having your own sandbox to play with the data. Let me give you guys a quick scenario here, just to kind of like whet your appetite, and then I’m going to bring an actual Helium 10 customer on, and I don’t know what he’s going to talk about. He’s just had the MCP for a little bit, but he volunteered, said, hey, I want to talk about how I’m using it. But let me just whet your appetite, because this is a prompt just to give you an example of the kind of things you can do. Analyze the BSR chart of these competitor ASINs, and then obviously you would put in like five or six competitor ASINs, and find for each of them the top-selling month in the last 12 months, all right? So basically what I’m telling Claude in this situation is, analyze the BSR chart of these competitor ASINs and find for each of them the top-selling month in the last 12 months. So in other words, maybe I’ve got a coffin shelf, there’s three other coffin shelves out there, and I want Helium 10 to first of all, go tell me when the top-selling months were, okay? And then what was the worst month in the last 12 months? All right, so the best-selling month and the worst-selling month.
Bradley Sutton:
And then I say, use the historical Cerebro functionality to see which keywords were they ranked in the top 10 organic spots, but below rank 30 for the lower month for the same word. All right, let me explain what that means. In other words, I’m saying take the Cerebro time machine. A lot of you guys might not even know there’s a time machine inside of Cerebro. Because Helium 10 is the only tool that can do this. And go back to the best month of when this collagen peptides or whatever was selling, right? And then also go back to the worst month. Where were they ranked? First of all, did you guys know you could do that in Helium 10 right now, even without the MCP? Did you know that you can take a time machine back and see all of the keywords where a product was ranking at any month in the last few years? We’re taking this a step further, right? But basically I’m like hey, show me all the 1,000 keywords or whatever of their best month and the 1,000 keywords that they were ranking for in their worst month and where they were ranking for. And then I say prepare a report for where that product is losing or gaining rank on a certain keyword could have been the reason of the increase or decrease in sales. For example, let me give you an example.
Bradley Sutton:
Let’s say month one is the best month and month two is the worst month. In month one, if they were ranking number four for collagen peptides organically, but then month two in a bad month for that keyword collagen peptides, they were ranked 40th. Well, what does that mean? That means we can kind of attribute that their decrease in sales came from losing rank on this keyword. Does that make sense, guys? Again, regardless if you guys are gonna use MCP or not, this is all inside of Helium 10. This is all data you have available. Maybe you guys have used this. Maybe you haven’t, right? So we are being able to say, hey, what keywords were the reason of why a product increased in sales or decreased in sales? All right, and then taking it a step further, for those keywords, run Cerebro on my own product, and then you would have to put in your ASIN, and tell me where I currently rank for each of them organically, all right? So this is an example. Copy this. You guys can copy this and paste it on your own when you have it, all right? So this is the kind of thing that maybe you wouldn’t even know how to do inside of Helium 10, or it would be very difficult because you would have to run this twice and maybe download it, run some pivot tables in an Excel file, but this would prepare a report. I wanna show you guys, another Helium 10 customer gave his video. Quick four-minute video of how he’s been using the MCP, and then we’re gonna come back with the results of this.
Jason:
Hi, everyone. My name is Jason McClellan with Prime Team Agency, and I’m very excited to be sharing with you one of the things that we are utilizing Helium 10’s MCP server for. If you have not used it, I would highly recommend it. It’s just like being in Helium 10 and using it, except it just becomes a whole lot easier, a lot more conversational style, and you can start pairing it up and utilizing AI to make incredible robust reports. In this case, we’re gonna be taking a look at something that’s near and dear to Bradley’s heart is gonna be the Coffin Shelf. I’m sure everyone watching is very familiar with the Coffin Shelf. We create a report where we look at how products operate in market niches, utilizing Amazon’s Product Opportunity Explorer. If you have not used this in either Amazon, Seller, or Vendor Central, I recommend that you go and you find it under Grow, Product Opportunity Explorer. In this case, we’re gonna be manually taking the data out, putting it in a spreadsheet from Product Opportunity Explorer, and then we’re gonna be matching up the search terms and pulling some additional information out of the MCP server, specifically in Cerebro, and bringing it back to populate into the report. And then from the Products tab, this shows the 95% of the products that are making up the sales in Coffin Shelf.
Jason:
And then we bring in some additional estimated sales through Blackbox, through the MCP server. We saved some time, I went ahead and I just typed in to the cloud environment to give an example where it returns, using Blackbox and Helium 10 MCP, please return the last 30 days of ASIN revenue for the Coffin Shelf that Bradley does. It returns it 916. You can have this come back in any format you want. If you’re doing a lot of it and you want it in a table format, you can tell it in a table format. If you want to integrate into your report, you can integrate into your report. And you can see that 916 right here on the Coffin Shelf is perfect. So we take that in our Claude environment. I have a separate project that we uploaded all, so we can do consistently every time. And then we generate out what I call the market niche intelligence report. In this case, Coffin Shelf, we can see how much total revenue. This is a little skewed because there’s a little bit of click that ends up occurring on floating shelves and floating shelves do a whole lot more volume. So it kind of skews the whole volume on it. But what’s really good is looking at click share. We can see Manny’s Mysterious Oddities at 5.5% click share here, which is really good. And we can see who’s outbidding Bradley on click share. We have some other data that we were able to pull from Opportunity Explorer, AKA OX, about products and how much this year versus last year, see it’s growing competitively. Then we can kind of see key success factors that we’re able to learn from in returns, what the key, 95% of the keywords in that journey that are driving it, where the underlying data that you can see where we’re matching up is the 12-month revenue, 12-month units, subcategory.
Jason:
All this information we’re pulling in from, pulling this in from Blackbox out of Helium 10 to the MCP server to match up into our report. We’re also then pulling in from Cerebro for the 95% of the keywords that are generating the sales on it. We get, we’re able to pull in the estimated CPC number of competing products, the CPR on it. There’s like endless things you can do. Like you can get also Intel Helium 10, give me the keywords that are high volumes that are not, and associated with this, that are not in these keyword search terms that OX is doing for those like mid, marble, and also long tail keywords that you’re long-term gonna want to build your business off of. Once again, my name is Jason. I’m very excited about what we’ve been able to build with Helium 10’s great best of breed third-party data through the MCP server. It’s very simple. Once again, very easy to type in things to retrieve the information. And I hope you can get as much use out of those.
Bradley Sutton:
All right. Here’s another one, guys. That was what Jason came up with. Completely different. You see how he made a custom dashboard? Here’s another one. Here’s a list of competitor ASINs. And obviously you’d put the ASINs in there. Use the Blackbox brand analytics tool to tell me from the weekly reports of the last 26 weeks, so half of a year’s worth of Amazon data, what were the top five keywords where they were most consistently one of the top three products clicked in the last six months? You can only do this with Helium 10, guys. This data is not available in anybody else’s MCP or tool or anything, all right? Do you see the value of this? Like, hey, for your own products, you can use Search Query Performance, right, and see where you’re getting sales from, where you’re one of the top clicked, but you can’t do that in Search Query Performance for your competitors, but with Amazon brand analytics data, you can. So imagine you just put in some of your competitor ASINs and within a couple of minutes, you’re gonna have a full report on this, all right? So Jason from Prime Team Agency, he gave you some of his use cases. I’ve given you guys already a couple of use cases. This is just to kind of get your imagination going. Hey, I’ve got Helium 10, how do I install the MCP? Well, you just go to Claude and you go to the Customize and then hit Connectors and enter Helium 10 in there. Helium 10 is in the Claude official directory. It’s one of the few ones that are approved by Claude. You can just install it right there. You need to be logged into your Helium 10 account. And yes, you have to have the Diamond account. And for some of these like ABA tool, you have to have brand registry. That’s not a Helium 10 requirement, that’s an Amazon requirement how you have to have brand registry.
Bradley Sutton:
So like if you don’t have brand registry, you’re not gonna be able to use brand analytics. You won’t be able to use Search Query Performance. If you don’t have your Amazon account connected to Helium 10, you’re not gonna be able to look up your own Profits and things like that. Leslie’s asking here, I told everybody how to install the MCP in Claude, how can Leslie do it in ChatGPT? For those of you with ChatGPT and not Claude, you have the answer right here. You go to Codex app, open Codex, go to Settings, open MCP servers, click Add Your Own, Add Server, or connect to a custom MCP. For the server type, choose Streamable HTTP, enter the server details. The name is Helium 10 MCP. And then the URL, you guys will have to watch this on YouTube, those of you who are just listening to this on the podcast, you can get it there. As you can see, it’s a little bit easier to do with Claude. Let me pull up Carrie to the screen. What is your favorite thing that you have done for your own brands with the MCP so far?
Carrie Miller:
I actually, I’ve done a lot of different things, but I think the best thing that I did, and I actually shared this skill, it’s in the listing analyzer skill, but it basically compares you to your competitors. And it shows you keywords where you can, you’re pretty close to page one, where you can really push. Because that’s kind of something that was hard to sort through manually, is figuring out all the keywords where you’re kind of close, where your competitors are also ranking really high, probably in the top 10, and they’re getting a lot of sales from that. And so I have a list now of keywords that I can push with PPC to start ranking for those keywords. So that was one of my favorite things to do. But I just think, in general, I can sort through the data so much faster, and two things that I just wasn’t able to do before. And that’s what’s really exciting, just like this, is just kind of figuring out, okay, what are the strategies I can use to push sales and just increase my presence all over Amazon?
Bradley Sutton:
Yep, yep. Why don’t you throw, I still, can you throw up your Claude?
Carrie Miller:
Yes.
Bradley Sutton:
Here, and then I’ll be able to share it. And then scroll back to when you first just entered it, so we can kind of like walk through the process of what you did here. And guys, we’re doing this on the fly. I don’t even know what ASINs you picked. We didn’t prepare this. We want to show you that, hey, this is not something that, oh, we gotta do it 17 times to get it right. We just picked some random ASINs. Okay, so she copied and pasted right there, analyzed the BSR chart. And then you put, it looks like three ASINs, and those are collagen peptides ASINs, right?
Carrie Miller:
Yep.
Bradley Sutton:
Okay, vital proteins, that’s a very famous one. And so their high month was October, but they had a low month in July. Okay, very good. And then what’s this next part here that it’s saying? Top ranked, top 10 in the high month dropped. Look at this, guys. Guys, look at this. This is great stuff here. Look at this keyword, protein water mix. First of all, I wouldn’t even have known that that’s a relevant keyword to collagen peptides, but it’s a search for a thousand times. It went from ranked number five to unranked. Do you think that resulted in a drop of sales, guys? You better believe it. Look at the other keyword here. Here’s a keyword, muscle recovery supplements. Again, I might not have known that that’s very relevant to collagen peptides. 1,500 searches. It was ranked number three in a great month, but then, oh, what a coincidence. In the low sales month, it got ranked 166. Could this have been one of the reasons that their sales went down a little bit? You better believe it. Here’s, oh man, this ancient nutrition has got some that are even more, that are more evident. Here is a 10,000 search volume keyword. It’s a more generic keyword, protein shake. Most people don’t think collagen is protein, but some people use collagen for their protein shake, and it’s a 10,000 search volume keyword. They were in the top 10 on their high month, and their low month, look what happened, 147. So this is just data by itself, guys.
Bradley Sutton:
What do you do with this data? If I had collagen peptides, and I look at this, number one, I’m like, okay, first of all, maybe I wasn’t even targeting protein shake powder. That was actually the step three. I’m not sure if Carrie actually did. I told her to stop, but maybe she didn’t do it. That’s, okay, that’s actually the step three, where let’s say I had my own collagen peptides, and maybe I’m not even ranking for protein shake powder at all. Well, now it’s like, oh, I better start targeting this, because if this ancient nutrition can get sales, and it’s obviously an important keyword for them, because it was the reason that they were getting higher sales in one month compared to the next, then I better maintain my rank. What if it’s a keyword I’m already ranking for? Ooh, this collagen peptides capsules, I’m already actually ranking better than sports research. I’m number eight, and as you can see here, they’re number 10. Well, when I look at this data, and I see that, hey, when sports research dropped their rank for that keyword, their sales went down, what does that mean for me? If I have collagen peptides, what I’m gonna be doing is I’m gonna be protecting my rank more for that keyword. I wanna maybe push that in advertising. So you see, at the end of the day, data is just data. We can come up with all kinds of fancy data, but it’s useless if you don’t actually take action on it.
Bradley Sutton:
So these skills, this one is not a skill, this one is just a literal prompt that you guys can just copy, but when you start using the skills that I created, or that Carrie has created, or that you guys create on your own, make sure at the end of it, there is an action, okay? Otherwise, it’s just you’re doing window shopping of fancy data. Ooh, that’s nice, that’s nice. And what good does it do you unless you go in the store and actually buy it, right? So that’s what I want you guys to do. But here, this was, Carrie had no idea she was even gonna do this, and she was able to pull some stuff up from a niche. All right, here’s another one. Take a picture of this, guys. You can run this. Run my ASIN in Cerebro. Obviously, you would put your ASIN in there. Tell me which keywords I’m organically ranked in the top 10 that have more than 500 search volume, but I’m not currently tracking in Keyword Tracker, and give me a list of them so I can copy and paste to Keyword Tracker. This is taking two Helium 10 tools and putting it together. Now, this is a super simple one, like three lines, four lines of text, but what’s the value in this? What happens sometimes is you might start ranking for keywords.
Bradley Sutton:
I don’t wanna use the word by accident, but maybe Amazon was showing you for some auto campaigns that you didn’t even know you were converting, or maybe just Amazon throws you on page one for a keyword randomly, and you start getting sales from it. Well, what does that mean? You’re gonna start ranking organically, consistently for that keyword, so you should be tracking your good keywords, and so you have a set of 20, 30 keywords that you know are important to you, and you wanna make sure you’re on page one or track your progress to page one, but what happens is sometimes, like I said, you start getting sales from keywords you didn’t even know were relevant, and you’re ranking for these keywords, and if you don’t know, if you’re not tracking it, they just as easily as you got on page one, if it’s not even on your radar, you could fall off of page one if you take the foot off the gas, right? So this is a prompt that allows you to identify all the keywords that have decent search volume that you’re ranking highly for in the last 30 days, and you didn’t even realize it. Now, you can put them in Keyword Tracker and start making a conscientious effort to track those keywords. Does this one make sense, Carrie? You’ve never seen this one before.
Carrie Miller:
No, I haven’t seen this one before. I definitely wanna run it.
Bradley Sutton:
Have you done this manually before, where you’ve run Cerebro, and you’re like, what in the world? I’m ranking for this keyword, and then like, oh, yeah, so maybe you’ve done this one manually, right? So how would you do this manually? What’s the whole process without MCP?
Carrie Miller:
So basically, I mean, what I’ve seen is that I’ve kinda sorted with the Cerebro search results where I’m in the top 10. So I filter where I’m at, spot one to 10, and I’m like, oh, there’s all the keywords. So you can see where your sponsored rank is and where you’re organic, and you can filter that with the Cerebro filters.
Bradley Sutton:
How many calls does it cost for one prompt for daily reports? Are you talking about how we have a monthly limit of 1,000, or are you talking about your own Claude tokens? Your own Claude tokens, we don’t have no idea. It depends how crazy the prompt is that you put in there. But if you’re talking about the 1,000 uses that you get with Helium 10, basically how that’s counted, it doesn’t matter how crazy the prompt is or how easy the prompt is. If you make a call to a tool like, hey, run Cerebro and give me the output of all the keywords where this product’s ranking for, it could return 8,000 keywords. It could return five keywords. That’s one call out of your 1,000 a month that you can use.
Bradley Sutton:
Arne says, will we be able to set up tracking keyword rank competitor ASINs through MCP? So yes, eventually. You’re talking about kind of like write capabilities, not R-I-G-H-T-W-R-I-T. So right now, the MCP is mainly like read. So we allow you to pull in the data, but we don’t allow you to write or push it back. But yes, eventually, now you’re gonna be like, remember that one tool, that one prompt I just showed you guys? Let me pull it back on the screen. Remember this one where it says here at the end, give me a list of the keywords that I can copy and paste in the keyword tracker. So I think this is exactly what Arne, you’re talking about within a few weeks or I don’t know when. You know, Vincent might get mad at me if I give you guys an exact date. But you’re gonna be able to say, all right, now add these keywords to my keyword tracker.
Bradley Sutton:
I’m gonna go ahead and put Vincent on the spot here. Let me bring him up. For Vincent, for what I just said, when will something like that be available?
Vincent:
It will be in the middle of August.
Bradley Sutton:
Oh, wow, so less than a month, less than a month away. Okay, thank you for that, Vincent. Gonzalo says, can we see the value of it first instead of getting it connected? Well, first of all, guys, the MCP is free. Well, like if you have a Helium 10 Diamond account, you have it. It’s not like, oh, I have to commit to something crazy. Now, if you guys have a Platinum account or you don’t have Helium 10 and you’re wondering, should I get the Diamond account for this? Well, that’s kind of what this workshop is for, just to kind of show you all of the potential. And we’re just scratching the surface, guys. Rarely is there a tool that we release where it’s limitless potential. We release Cerebro. It does a few things very good and it’s the most amazing tool out there. But we could have a two-hour workshop and probably cover all the main things that it does. We could be here for like 24 hours and not finish everything that you could do because it’s literally infinite because you’re the one prompting it.
Bradley Sutton:
You’re not constrained by like a UI of filters or you’re not constrained by entry points in Helium 10. Whatever you want to ask Claude or chatGPT, that’s what the MCP can do. So really you decide, Gonzalo, you’re like what the value is because it’s based on whatever your imagination comes up. And that’s why I’ve been giving you guys these little prompts to kind of stir your imagination on the kind of things that you can do. Like this is not meant to reinvent the wheel. Like some of these things maybe you never did because it would take so long. But a lot of this stuff, hopefully you were already doing in Helium 10. But instead of it taking 15 minutes, now it can take either one minute or you just turn it on in the background and then have Claude give you a daily report on your keyword ranks and things like that.
Carrie Miller:
Can I add something to that?
Bradley Sutton:
Sure.
Carrie Miller:
I think a lot of people don’t even realize how many capabilities are in Helium 10 and some people might get overwhelmed with it. But with the MCP, you can just ask it, hey, can I do this through the Helium 10 MCP? And usually it’s yes. And you can pull in that data without having to be an expert in all the Helium 10 tools. So you’re basically getting access to way more things faster than you even knew were available through Helium 10.
Bradley Sutton:
Troy says, hey, better to put this in co-work rather than chat and upgrade the model, you can get better results. Absolutely, guys. Claude, if you’re trying to use the cheapest form of Claude because you’re trying to save your tokens, you’re actually gonna have a worse experience and it might start hallucinating even some Helium 10 data and stuff. So you gotta be careful. The very minimum I use is like, yeah, the very minimum is Sonnet medium. And even that is kind of like, nah, I probably should go a little bit more, like maybe even use Opus. But yeah, the data, the Helium 10 data is solid. But what happens if you start going cheap on Claude, it might like start hallucinating or maybe like make up some stuff. So just be careful, be careful with that or might get confused and might not know how to do stuff.
Bradley Sutton:
You guys ready for another prompt? Okay, here we go. Analyze the keywords I’m tracking for and then put the ASIN in. Analyze my page sessions. This is from business reports, right? That’s from Seller Central. We have that in Helium 10 Profits. Analyze my page sessions. In other words, how many people have visited my page for the last five months and the keyword ranks for five months. Looking at it at a weekly basis. All right, guys, we’re already going like seven levels beyond what you could possibly do with a human eye in Keyword Tracker. We’re doing data that’s in Keyword Tracker, but like from the very first line, you’ve already lost any human, like they would never be able to do this. Give me a report on what keywords might have caused increases or decreases in my page sessions due to my keyword rank for the week shooting up or falling down.
Bradley Sutton:
So in other words, if you guys are the kind of people who looks at your business reports all the time, like week to week and you look at your page sessions, ooh, I had 7,500 page sessions. I mean 7,500 people clicked your product from like search results or ads and they viewed your product, right? But then the very next week you had 4,400, right? Sometimes it’s just because, hey, there’s less customers. Like obviously everybody’s page sessions was blowing up during prime week. Has nothing to do with keyword ranks or anything, right? But sometimes what if the number of customers are the same, but your page sessions went down? What could this be an indication of? It could be an indication that you have lost keyword rank on some keywords that were bringing you a lot of traffic before. And so you wanna know which keywords it was? Historically, what would you do? You would first look at profits. You would see a drop in sessions. Now you go to that product and keyword tracker and maybe you’re tracking 75 keywords and one by one you’re clicking on that graph and seeing, hey, where did I drop? Ooh, here’s, I found a keyword where I dropped from five to 20. There’s where one of my session problems is. That would take you an hour to do. Claude is gonna do this, or ChatGPT, with a Helium 10 MCP in like two minutes, all right? So there’s another one that you guys can save and run on your own.
Bradley Sutton:
Russell says, can I ask before loads of effort is spent on getting this working, if you’re on Platinum, does this actually work? If you’re asking, can you use this on the Platinum plan? No, all of our AI functionalities are for the Diamond plan, for, you know, like the Platinum is for like, you’re a brand new seller. You’ve got one product. That’s who should be on the Platinum plan. So you probably don’t need to use the MCP. I’ll be honest, I’m not trying to take your money if you don’t have a need for something. If you’re a brand new seller on the Platinum plan, you’ve got like one or two products, you can take the time to do this stuff in Keyword Tracker. You know, what I just said probably doesn’t take you that long. If you’re a newer seller, maybe you’re only tracking 10 keywords. You could have done that in like three or four minutes. So the MCP is probably only gonna save you like 10 minutes there, or five minutes. Is that worth, you know, the price of Diamond? Probably not. But for anybody who’s got, you know, more than one product, hopefully you’re on the Diamond plan. Yeah, definitely is worth it. I think we can show you how important it is.
Bradley Sutton:
We need MCP PPC use case. Okay, it says, look here at my advertising or look at all of my advertising campaigns that I have active that have a keyword or ASIN targets. You know, so in other words, not like auto campaigns or random audience targeting, sponsor display campaigns and stuff like that. And give me the list of campaigns that have more than 15 active targets, right? Like maybe you had some kind of automation going on where you’re finding keywords from your auto and broad campaigns and putting it into your manual campaigns. But maybe you personally like to keep 15 targets. I think Vincent like does single campaign or Vincent might only do five targets for some of his campaigns.
Bradley Sutton:
But everybody has a different number. Some people are like, hey, I just wanna have 50 targets. I just wanna have 10, I wanna have five. Well, if you were just blindly adding targets, maybe you have some campaigns that have like 60 targets and you didn’t realize it. And what’s gonna happen if you have 60 targets in a campaign that doesn’t have enough budget? Not all of those targets are gonna get impressions. And so what should you do regardless of MCP or any software or anything? Well, no, you should be taking out the low impression ones and putting it in a new campaign to give it room to breathe, right? So what I would do manually is like, all right, let me look at my campaign. Ooh, this one has 20. Let me take the five targets that have the lowest number of impressions and let me extract it and put it in a separate campaign. This is what this prompt does. It allows you to look at all the campaigns. It tells you which ones has increased over your limit. And obviously you guys would change your number here if it was five or if it was 10 or whatever. And then it would tell you which keywords to pull out and put in a separate campaign or ASINs. All right, so there’s a PPC one.
Bradley Sutton
Okay, good question. I’m gonna bring Vincent up for this one. So Lori says, sub-users on our Diamond account are not able to authorize the connector. Only the primary account has been granted access. Sub-users are prompted for plan upgrade. No, obviously the sub-users don’t need to upgrade the plan, but how can the sub-users leverage the MCP as well, Vincent?
Vincent:
So make sure the main account, which is the primary account, turn on the MCP for the sub-users and also for each function, for example, Cerebro, SQP, all the functions need to turn on. If part of the tool is turned on, which means a part of the MCP function will be able to use.
Bradley Sutton:
So it’s like when you create the sub-users, you have that page with the authorizations.
Vincent:
Yeah, the checkbox.
Bradley Sutton:
The permissions that you guys, oh, let me give this sub-user Cerebro, let me give this sub-user Listing Analyzer. Well, there’s one now for the MCP, guys. And so you have to go to your authorization page, or what’s it called? What’s it actually called in the menu?
Carrie Miller:
It’s account permissions, I believe.
Bradley Sutton:
Account permissions, account permissions. And then go to your sub-users and then just make sure that each of them are granted access to the MCP. Thank you for that, Vincent. Is there a prompt to easily track branded search form? Absolutely, I’m just gonna make it up from the top of my head right now. You ready? I don’t have this written down in my slide deck. What I would say for this is, please create a list of keywords that have my brand name in it, or a version of my brand name, and tell me what is the total search volume. And you would make this a skill where every month you would run this and it would show you a new chart, or a new date in the chart of what the new search volume is. And you could go back in history and look, hey, last year my branded searches were 75,000 search volume. So what the MCP would be doing would be entering variations of your brand name into Cerebro for keywords, which is the artist formerly known as Magnet, and then adding up the search volume. So this is nothing that you can’t do right now just on the regular Helium 10.
Bradley Sutton:
It’d just be really hard to do it, and very tedious to do it. But I just came up with something, and that’s the beauty about MCPs, guys, is you come up with things in natural language, and literally I just talk to you guys verbally. That’s how you should do it with Claude, too. I mean, I obviously have slides here so you guys can copy some of my prompts, but turn the microphone on Claude and just talk to it. Explain what you want from Helium 10 in just natural language. And stuff that maybe you didn’t even think was possible because you didn’t know how to use the filter in Helium 10, you can just use natural language and find it. You know what? Let’s go ahead and do another example. Oh, here’s a product research one. Okay, here we go. I’m selling spooky products such as coffin shelves, bat-shaped bath mats, et cetera, in the home and kitchen category. Use Black Box keywords to find keywords that are related to my spooky niche that have at least 1,000 search volume, but a title density. Title density, this is something that no other tool has, and no other tool has this database of Amazon keywords like this.
Bradley Sutton:
A title density of less than 10 where at least five out of the top 10 results, this is another function that nobody else has, guys, I don’t care who has an MCP, who has a tool, nobody has this, where at least five out of the top 10 results on the page have less than 200 reviews. That’s crazy, guys. It’s just gonna know, Claude is gonna know, oh, let me look for some coffin-related keywords, let me look for any gothic decor-related keywords, and oh, it has 1,000 search volume. Oh, this one, the top 10 results, there’s half of them have less than 200 reviews, and it’s gonna give me that report. So you guys would, I mean, obviously you’re not gonna copy this whole thing because I don’t know how many of you guys are selling spooky products, but what you would do is you would change it to your niche. Carrie has a skateboard business, so she would be like, hey, I’m looking for this new kind of skateboard or something like that.
Bradley Sutton:
Vincent sells a lot of cool products in electronics category, too, so he would be entering some electronics stuff. By the way, Vincent, how can Vincent come up with this kind of stuff? Well, Vincent is also an Amazon seller as well. I think six, seven figures, maybe?
Carrie Miller:
So I actually created a listing analysis skill, and basically what it does is it compares you to your competitors and then shows you kind of where they put their keywords compared to yourself, where keywords where you’re missing and they’re beating you quite badly. So I actually ran this for likings. I’ve done it for my own brand. It was really helpful because I was able to see the keyword coverage in how they’re beating me and then suggestions on how to improve.
Bradley Sutton:
So guys, for those who are new to MCPs and Claude and stuff, what I was showing you is a prompt. A skill, it’s already a pre-programmed thing. We wrote something and programmed it all and vetted it out and made it the perfect prompt. And so then all you do, you add this skill to Claude, you download it, you add it to your own Claude, and then you just say, hey, run Carrie’s skill on this ASIN. Instead of having to write paragraphs and paragraphs of all the parameters and what tool to do, you just enter, hey, use Carrie’s skill. I’m gonna answer a quick question from Dylan says, is this more valuable to brand owners and resellers or equally as valuable? Equally as valuable. I mean, if you’re already using Helium 10, you must have a reason for using Helium 10. If you’re a reseller, it’s mainly about your profitability and your page sessions. And perhaps, I don’t know if you’re running advertising or you’re running, you get a wholesale list from a supplier and you go into Black Box and you wanna find out what are the top 400 selling products under this brand and let me enter in this price list and which ones are profitable. You can do that in seconds now with the MCP. Like here’s a price list that I just got from this supplier. Tell me the profitability on it.
Bradley Sutton:
Which ones am I gonna have the most profit margins and which ones sell the most on Amazon? It’s gonna pull in data from Black Box, et cetera. So yeah, I think that if you’re a reseller, you can find value, especially if you’re using Helium 10.
Carrie Miller:
So the first thing it’s gonna give you is an analysis on where your keywords are compared to your competitors, where you’re ranking and what keywords you’re doing well on or what strategies you’re doing well on. And then it gives you kind of a score. It’s like the number of keywords ranked. It looks like your competition is beating you on the number of keywords ranked here. But page one keywords looks like you’re winning right here. So it tells you, okay, you’re winning on page one keywords against competition. Listing quality score looks like you need to improve your listings. That’s an indication, okay, you need to make some improvements based on the comparison to your competitors. Price, you’re gonna compare to your competitors that way. Number of reviews, your competition’s beating you. So it gives you kind of a lot of details and then it tells you why the competition might be winning the sale. Maybe they have some better features. Maybe they have better reviews.
Carrie Miller:
It’s gonna analyze that and it’s gonna give you why they’re winning the sale. Maybe it can give you some ideas for improvements for the product. You know, maybe like for example, like this one, maybe the Lees leggings have pockets and yours don’t. You know, that might be something to add. So it’s gonna give you some suggestions on that. It’s gonna tell you where you’re ahead. And then it’s gonna also give you some suggested bullets that you can, and title and bullets basically. Now, obviously you don’t necessarily have to take this word for word, but I usually like this suggestion and I can kind of combine it with maybe what I’ve already done. And it gives just a really good starting place. I mean, it also kind of gives you some disclaimers too. If it’s like, hey, you know, like for example, it says the seed title doesn’t mention pockets or all these things, but you know, the other competitors are, so we put it in there. So you don’t, you know, depending on what your product is, you can make that judgment. And then, you know, new selling point ideas, it’s not in your current listing. So, you know, those are kind of ideas that maybe you should consider adding. And then it gives you a prioritized action plan on this. So I love that it gives you kind of a step-by-step checklist of what to do. So there’s that one.
Bradley Sutton:
Let me get back to my questions here. I wanna bring Vincent on really quick here from a different angle. Vincent, we just mentioned you’re a very successful Amazon seller. Now, what has been your favorite thing that you have done with the Helium 10 MCP for your own Amazon business? Not like trying to test stuff to make sure, just make sure it doesn’t break and stuff, but like you actually use it for your own business.
Vincent:
Okay, what a good question. I think when I try to use the Helium 10 in the website, I need to play around so many tools, one by one to get the report, especially when I’m doing the weekly report. This is super difficult. So what I’m doing right now is combining Cerebo with Profit, with the SQP, with Keyword Tracker, with the PPC. So I just pulling all the data. If I doing any update, for example, the alerts will tell me, now if I change my price, if I change my image, if my session get an impact, or if my ads is going to get impact. So all of those data will be all in one instead of I go to each tools to play around. So compared to the past, I think it’s totally different world. It’s hard to see over all pictures at once, right? Otherwise you have to go to each tool, then digging into what’s going on with my product. But right now you can have everything in centralized see in one page. And AI can help you to analyze, maybe something is going to happen in one day. You take some action on that and impact your PPC campaign or whatever. So it will be the much better, smooth experience compared to the past. This is why I use every week.
Vincent:
Yeah, so again, this is Vincent, not as the product manager of Helium 10, but as an Amazon seller. Like all three of us, if we weren’t working at Helium 10, obviously we get free Helium 10 guys, nanny nanny boo boo to all you guys who have to pay, we get it free. But guess what? If for some reason we were to decide, you know what, we’re going to retire from Helium 10 and just run our Amazon business, I would instantly pay for this as a Amazon seller. This stuff is just valuable. So thank you for that, Vincent. I want to highlight this. Make sure that you optimize how the MCP is running. For example, if you just said, hey, run Cerebro without context on these 100 ASINs without specifying how to do it, it could be running Cerebro 100 times and that’s going to be 100 calls. But what you should start doing is make other statements like, hey, combine these 20 ASINs into one Cerebro search. So you just took 20 and then made it one, all right? When you’re looking at brand analytics, 26 weeks, don’t say go download 26 weeks one by one. Hey, say, hey, enter it in and just download everything at once. Now it’s only one call. But there’s some power users out there, you know, who run a lot of brands and are running into that 1000 limit.
Vincent:
So don’t worry guys, we’re going to come up with something where we can figure out how to, you know, increase the limits on this. Daniel says, Claude told me I cannot pull ads data because I’ve turned my profile to analytics only. Yes, so the ones who can do the PPC data is you have to be using, having the Helium 10 ads on full and then you’d be able to go ahead and utilize that. Ricardo says, can you put the Platinum plan seven day free trial for like MCP? I don’t know, maybe we can think of something like that. But why don’t you just try it for one month? Take down this code guys, SSP30. SSP30, it’ll save you 30% off the Diamond plan for one month or up to six months, but try it for one month. When I say up to six months, it doesn’t mean, oh, if you use code SSP30, then you’re stuck with Helium 10 diamond plan for six months, no. Run it for one. So that’s like getting like 70 bucks off the diamond plan. Run it for a month, guys. First of all, you’re gonna more than get your money’s worth even without the MCP on a diamond plan because you’ve never run the search query performance, you’ve never run brand analytics, you’ve never run historical Cerebro and all these other things that the diamond plan has. So it’s instantly gonna pay for itself, but then use that one month as kind of like a free trial with the MCP. That’s what I would do.
Carrie Miller:
Okay, this is my favorite part. It’s the top 50 relevant keywords your competitors are beating you on, okay? So it shows the actual keywords, right? So yoga pants, for example, your competitor rank is four and my organic rank is 149. Well, that’s kind of close. It’s not too, too far away from page one. So I can push that with PPC. So something that actually for some reason is not on here, but I actually also have with the skill that you’ll download, you’ll have the CPR number here. I think this is before I completely optimize the skill, but you’ll have the CPR number here, which is the number of sales that you need to get in order to rank to the top 10. So you’ll be able to see the exact number of sales and what the PPC push is gonna be for each keyword. And then it’ll show you like, hey, you’re not ranking. And then if a keyword is like kind of buried, like it’s 282, it’s gonna be in red and it’s gonna say, hey, don’t push this one right now. So basically you can go in and prioritize the keywords where you’re kind of close. Like this one is you’re 76, okay? Your competitor is five, women’s leggings. That’s definitely a relevant keyword. It’s an important keyword where you’ll probably get a lot of sales if you rank it to the top 10.
Carrie Miller:
So you’ll take that CPR number that we have in Helium 10 and that’s the number of sales you need to get over a span of eight days in order to get to the top 10. So you’ll just need to push those PPC sales for those days to see your rank move. And obviously you’re gonna wanna be tracking this in Keyword Tracker with those specific keywords that you are trying to push. But this is really important because it’s the top 50. And I noticed with my own competitor that they have a lot of keyword reach and span, but there’s specific keywords where they’re getting a lot of the sales and that I’m kind of close. And if I were to just push a little bit, then that could be a huge, a major change in my sales. So that is the next part of that, the skill. There’s actually more in there, but I’ll go ahead and stop there. It is so, so helpful and something that I have used already, so.
Bradley Sutton:
Awesome. What data does Helium 10 import from Amazon? Tons of that. I mean, most of the data we have originally comes from Amazon, like all your advertising, your profits data, anything that’s tied to your token. That’s why we have you connect your Amazon account to Helium 10 so that we can have that. Amalia says, any considerations around data security when having your seller account connected to Helium 10 and Helium 10 connected to Claude? Not necessarily, no. But if you’re one of those people who are like scared that Claude and ChatGPT and these things are like big brother watching you, there’s some like just general security things and guidelines like that. There’s prompts that you can do, like this has nothing to do with Helium 10, but I would recommend do your due diligence just in general, whenever you’re using AI, if you’re worried about, hey, is Claude or ChatGPT gonna use my data to train models or are they gonna share the data? If you’re not sure about what Claude can and can’t do, do some research on that. But if you’re worried about like, oh, is there some kind of flag that Amazon is going to do because I’m using MCP through Helium 10 to my account? No, like the data, I mean, Helium 10 already has the data. You’re pinging Helium 10, you’re not pinging Amazon. And it’s not like, oh, now you’re open up to anybody who’s ever used Claude or something like that is gonna be tied to your account. No, that’s not gonna happen. Okay, so guys, what I’m gonna do is I’m gonna have three packets for you.
Bradley Sutton:
One is three of my skills that I use, kind of like what Carrie was doing. I didn’t show you guys any of my skills today. I was showing you guys prompts today. So one is three of my skills. One, it really helps with Amazon advertising and knowing what you can do for phrase campaigns. The other one is a great search query performance skill. Analyzes some really good search query performance. Number two, I’m gonna give you Carrie’s skill. And maybe another one, I’m gonna have her work on another one so that she can give two skills to you. And then number three, all of the prompts I gave, plus I didn’t have time to do five more prompts that I prepared, a packet of prompts. So how you can get all three, all right? This is gonna be like an Instagram treasure hunt, kind of, all right? There’s three Instagram accounts I need you to follow. Number one, Helium 10. Number two, AM/PM podcast. It might just say AM, PM podcast, I don’t know. You’ll see it. And number three, Serious Sellers podcast. What you’re gonna do on the Helium 10 one is type MCP as a comment on one of the last, don’t do everything on the last video or reel, but the one that’s, any reel that you see that’s about the MCP. Type in MCP for me, all right? MCP for me on Helium 10.
Bradley Sutton:
On AM, PM podcast, go to any of the recent reels in the last week or so, maybe a Weekly Buzz one or another one, and type in, I want Carrie’s skills. Okay, I want Carrie’s skills for AM/PM podcast. And if you don’t get the exact prompt right, that’s fine. If you’re just posting something else that’s close to it, we’ll know what you want and we’ll DM you the link. And the third one, Serious Sellers podcast. Make sure to follow it. Go to any of the recent videos and type in, I want Bradley’s skills, okay? So each of those, if you just do one, we’ll just send you whatever that one was. And you won’t know which one it’s gonna be except if it’s the Carrie and Bradley one, right? But if you do all three, we’ll slide into those DMs or give you the link so you can download all of these in one link and you’ll have it all. So they’re, like I said, completely free. I just want you guys to go on a little treasure map because I’m doing some Instagram checking. But thank you guys. Helium 10 software, somebody said. Helium 10 software, Serious Sellers podcast and AM, PM podcast. You have to be liking, or you have to like and follow as well, right? So make sure you’re following. We’ll check to make sure that you’re following.
Bradley Sutton:
And there you have it. All right, guys, thank you, Carrie. Thank you, Vincent. Thank you, Jason. In the background, I’m gonna leave this with one last comment that Spencer, who was supposed to come on here, but he had to hop off for a meeting. My job might let me go if they knew how much this AI MCP is helping with it. So in other words, he’s afraid of losing his job if they find out that the MCP is actually doing all this work that they probably think it takes him hours and hours to do and he’s able to do it in minutes. All right, so that’s how I want you guys to be feeling because you’re using it so much that you’re like, oh man, if you’ve got a boss or somebody who’s the owner of the brand, that you’re like, oh man, maybe they’re gonna think that they don’t need me anymore because this MCP is so amazing. That’s what I want you guys to almost feel like. I don’t want you guys to lose your job, of course. That’s why you have to be, you’ll be the expert in MCP and then you’ll be so valuable to your boss that they’ll never be able to fire you thanks to the Helium 10 MCP. All right, guys, thank you so much.
Bradley Sutton:
We’ll see you next time. Bye-bye.
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