#552 – The Best MCP Skills & Prompts We’ve Seen Yet!
Audio version above. Video version below
What if hours of Amazon research could be completed in just a few minutes? In this episode, Bradley Sutton explores how sellers can utilize Claude Skills and Prompts with the Helium 10 MCP to streamline complicated workflows involving Cerebro, Keyword Tracker, Brand Analytics, Search Query Performance, Profits, and Ads. Instead of downloading reports and comparing spreadsheets manually, sellers can use a single prompt to uncover competitor strategies, seasonal keywords, organic ranking gaps, and overlooked advertising opportunities.
Bradley also explains how reusable AI skills can take this automation even further. He demonstrates an Amazon Recommended Rank skill that reveals how Amazon interprets a product and which keywords it considers most relevant. This can help sellers understand why a listing is struggling to receive impressions, discover valuable keywords with no organic placement, and identify stronger advertising opportunities based on Amazon’s own relevancy data.
The episode also highlights creative submissions from the Helium 10 MCP Skills and Prompts hackathon contest. These include tools for diagnosing product performance, completing in-depth ASIN teardowns, analyzing Search Query Performance data, researching keywords across multiple marketplaces, reallocating advertising spend based on organic rankings, and scoring new product opportunities. Each example shows how sellers can transform fragmented data into clear reports, visual dashboards, and prioritized actions.
The biggest opportunity, however, is not simply copying somebody else’s workflow. It is creating prompts and skills designed around the exact needs of your business. Whether you want to audit advertising performance, monitor keyword rankings, automate monthly inventory reporting, or evaluate your next product idea, AI can help you make faster and better-informed decisions. Start building your own workflows today, because the sellers who learn to turn data into action will be the ones best prepared to grow tomorrow.
PS. Make sure to register for our Helium 10 Agent Webinar next Friday, September 11 at 1PM PST: https://streamyard.com/watch/RqVbZTMyfG5z
In episode 551 of the AM/PM Podcast, Bradley talks about:
- 00:00 – Introduction
- 00:49 – How Helium 10’s MCP Turns Hours Of Work Into Minutes
- 02:52 – Competitor ASIN And Advertising Strategy Prompt
- 10:13 – The Difference Between AI Prompts And Skills
- 12:10 – Amazon Recommended Rank Skill
- 19:15 – Product Situation Analyzer
- 21:37 – Complete ASIN Teardown
- 24:25 – SQPR Pivot And Keyword Analysis
- 26:44 – Multi-Marketplace Keyword Research
- 28:19 – Organic Rank Analysis And Ad Spend Reallocation
- 30:18 – Amazon Product Opportunity Decision Engine
- 31:36 – MCP Q&A: Ads, Rankings, Automation, And Research
- 42:52 – Creating Custom AI Skills For Your Business
Transcript
Bradley Sutton:
10 skills and prompts using AI that will allow you to turn hours of work into seconds. Hello everybody and welcome to the AM/PM podcast. My name is Bradley Sutton and I’ll be your host and this is the show where we discuss all things Amazon, TikTok shop and Walmart private label and how to generate recurring revenue streams 24 hours a day during the AM and the PM hence the name of the show. Get it? AM/PM podcast. And as a matter of fact, as you guys are watching this video, I’m actually traveling in Slovakia visiting the castle where they filmed Dracula scenes in Van Helsing. And while I’ll be dodging vampires, I’ll still be making money online. How cool is that? Pretty cool I think.
Bradley Sutton:
Hello everybody. We’re here to talk about our hackathon we did. We got tons and tons of submissions for the hackathon. The theme of today is work smarter and not harder. By using the MCP, you guys are able to not download the reports from Amazon anymore. You can use like up to 10 tools at a time and you can take two hours of research into two minutes. All right. That’s the reasons why it’s called work smarter and not harder. So for example, you guys have probably used Cerebro many times, right? But then what do you do from Cerebro? You might then go to a Cerebro historical search. Maybe you’ll download the Cerebro report and compare it to Brand Analytics. Maybe you’ll check, hey, what keywords am I tracking in Keyword Tracker? You start doing multiple Cerebro searches. The MCP can take all of these 5, 10, 15 steps and put it into one. And then you can actually just hit the button and then come back two or three minutes later and it’ll be done. Or you could do multiple ones at the same time. That’s the power of using AI with the Helium 10 data that you’ve always been using and the Helium 10 tools. Let me know in the comments, are you guys Claude, ChatGPT, those of you who do use AI? Let me know. Are you guys a team Claude, team ChatGPT?
Bradley Sutton:
Meantime, let me share my Instagrams. I want everybody to follow the Instagram. This is what I was talking about, following me. Just follow these Instagram accounts and comment later on, on one of the reels that we’ve updated. Say, hey, I’m looking for the skills. I’ll send it to you guys. We’re going to have a lot of Q&A on this, guys. We’re not going to show the winners of the contest. I’m going to show you some of the contestants and I’m going to show you some of my own skills. Are you guys ready for a skill already? Let me know in the comments. You’re ready to just copy, actually a prompt. I’m going to give you guys a prompt you can copy. Ready? All right. Get ready to screenshot because you can just use this. You don’t even have to wait for messaging me on Instagram or wait for the replay to come out. Copy this right here. All right. Let me go over this. This one.
Bradley Sutton:
This is a prompt that I did just to give you an idea of how to use the MCP. So everything you’re going to see from me today are Claude. All right. So here we go. Watch this one. I’m going to read it out loud for those listening on the podcast. Analyze these competitor ASINs in Cerebro. And then I put these ASINs in here. Exclude variations in your analysis. Use the historical feature to tell me their advertising strategy over the last 12 months. All right. First of all, did you guys know Helium 10 can do that? How many are using sponsored product ads? How many are doing sponsored brand video ads or sponsored brand headline ads? All right. First of all, why would that be interesting to you? Maybe you want to know how strong your competitors are on Amazon. How many are using videos in their advertising?
Bradley Sutton:
If everybody’s using videos, that might tell you, you definitely need to use videos. If almost nobody’s using videos, that could tell you one of two things. One, maybe videos don’t show up in that category for whatever reason, but it could mean a strategic advantage for you. And when did they start doing videos? How many are doing sponsored brand headline ads so that you know who are you competing with if you start your own sponsored brand headline ads? All right.
For the following, I’m continuing on with the prompt. For the following, exclude any branded keywords. Next, are there any holiday related keywords that they’re ranking for in the top 10 last year in November and December with at least 500 search forms?
Bradley Sutton:
So again, this is a good prompt to use because, for example, if I’m selling coffin shelves, there’s keywords that come up in November and December that don’t come up any other time of the year. One of my favorite ones that blew me away that I couldn’t believe I was getting tons of sales from was gift for mortician lovers or something like that. Maybe it was just morticians. Right. I’m like, what in the world? But then when you think about a coffin shelf, yeah, that would probably be a good gift for somebody who works as a mortician. It’d be kind of like a tongue in cheek kind of gift for your friend. Right. So I might not have known about that keyword if I didn’t do the historical keyword research and see that competitors were getting sales from this keyword. What are the keywords that all of the above competitors are ranking for currently that I and then I put my ace in parentheses am not showing organic rank for. All right. So this is a very valuable prompt.
Bradley Sutton:
Is this something completely new and unknown to Helium 10? Maybe you’ve never done. I hope you guys have done something like this before. But what would you have had to do? You would have to run this prompt or not prompt, but you would have to run each of these tools like multiple times and then maybe download those reports to this analysis. And then you still might have to use AI to just say, hey, what are the holiday related keywords or gift related keywords? Right. So this might have taken maybe 30 minutes, 40 minutes. Right. Let me show you what the result was in Claude in just a couple of minutes. All right. Take a look at this, guys. The first bucket it gave me was the advertising strategy. It says the last 12 months. All right. It showed me. Look at this. Only one of those competitors is doing all of the types of ads, sponsored product, sponsored video and sponsored brand.
Bradley Sutton:
So that right there already tells me something like, wow, these other guys aren’t even running these video ads. So I only have to compete with one person on these ads. If I start making ads, video ads for this niche, it shows that the other people are just doing sponsored product ads. And look at this. It started giving me analysis. It said they only started doing headline ads during twenty twenty six. So I could see that, hey, this competitor is starting to step up their advertising game. Here we go.This hemp product, it says in November twenty twenty five, it was bidding sponsored product on its own brand terms. But by April, it stopped. So when you use AI, it can start doing next level research that you didn’t even ask for and you don’t even know you need to look for. Like that’s interesting. Like Hemp Von is a popular brand and their search terms have search volume. Right. They’re ranking organically for it, but they actually stopped doing defensive targeting. So what does that mean? That means, you know, for me, if my product is the brand in motion, which it is, am I going to steal all of Hemp Von sales if I show up? Probably not. Not even close. Not even five percent, probably. But somebody who searched Hemp Von, are they one hundred percent just going to buy Hemp Von?
Bradley Sutton:
No, might be ninety five percent. But now all of a sudden, imagine if I advertise on their branded search terms because I have a very similar product and I show up above their organic placements.Now I know that they’re not even doing defensive targeting for their ads. Do you see the value in this? I might not have noticed that if I wasn’t using A.I. because it wasn’t even something I was looking for. I didn’t even prompt it. That wasn’t even in my prompt. OK, the next one, holiday keywords. Nope. Looks like hemp pain cream. Not many holiday related keywords, but it did have a couple here. Let me see. Where’s the ones? Here it is. Gifts for arthritis sufferers. I would not have known that keyword existed, but it looks like people who have a friend who is suffering from arthritis are looking for gifts in November, December 4th. There is a keyword that I can now go and get index for. I got to make sure arthritis is an OK keyword to even be indexed for. That could be a forbidding keyword by Amazon, of course. But I would not have known that keyword existed and it found it in one of my competitors advertising reports from Cerebro. All right. Next one. Keywords. All four rank that I don’t.
Bradley Sutton:
Look at all of these keywords that it found. CBD, topical hemp products, topical pain cream, strongest muscle relaxing cream. Every single one of the competitors are ranking for these keywords. And I am not showing up in the search results at all. Is that valuable? You think to know? Of course it is. If every single one of my competitors are ranking for it and and here we have a list of the ones that are ranking highly for it, you better believe that that’s valuable. Right.
So this, again, all from a simple problem. This is the prompt again. You guys can screenshot this using the snipping tool. Somebody was mentioning this is something you guys can run literally right now. Anybody who has the Helium 10 MCP installed run this on your products and let me know. Matter of fact, take this, guys. If it’s a snipping tool, I know it’s not copying the text, but I want you guys to do this right now.Those of you who have the MCP copy this. Put it into Claude, but obviously has my ASINs there. You can run it with my ASINs. That’s fine. But just tell Claude, say, hey, here’s a copy of a prompt I want to use, but replace the ASINs with this, this and this.
Bradley Sutton:
I want everybody to do that right now. Who’s got the MCP and do it with your own products? All right. Next, who here has used skills or created their own skills and MCP skills? What’s the difference of a skill and a prompt? It’s basically the same thing, except the skills can be much like more intense and you don’t have to keep writing the prompt over and over again. OK, so basically what the skills do is like here. Let me tell you guys how I make my skills. I record myself with a voice recorder. All right. So I will literally talk to my voice recorder or maybe sometimes 10 minutes, 15 minutes. It would take an hour to type that or more. All right. So basically what I do is I will say, hey, let me describe the skill I’m trying to do. I want you to prompt me to ask me for an ASIN. And the first step I want you to do is do a 26 week analysis in Amazon Brand Analytics inside of Helium 10 Blackbox to tell me all of the keywords where it is ranking in the top or where it is one of the top three clicked and one of the most purchased. And then go into Cerebro and do a 12 month historical analysis for any keywords in the top 10. Then go to search performance and tell me all of the keywords using the monthly search term reports over the last 12 months where it brought at least two sales to my product and then compare these keywords to what I’m advertising for.
Bradley Sutton:
Like I can go on and on and on. Right. That is when you’d want to use a skill, something that you’re going to you’re going to use over and over again and something that’s way too much to type than just what I had showed you guys with the prompt. Does that make sense? So what I do is I record this with audio and then I transcribe it using like a free transcriber tool and then I upload it to Claude and say, hey, here is a new skill I would like to use. Please call this the whatever skill. All right. So the skill that I’m going to share with everybody who registered this skill that I did is called the Amazon recommended rank skill. Let me explain the value of this skill and why you would even use this. I bet you this is something that 98 percent of you have never done. OK. What it is, is it is a direct link to Amazon. Like this is not from Helium 10. I mean, you’re looking at it in Helium 10, but it’s not from Helium 10. All right.
Bradley Sutton:
This is direct from Amazon. It’s the relevancy engine. Basically, Amazon assigns a numerical score for all their keywords or up to like 2000 keywords as it relates to a product. So if you enter a product into this Amazon relevancy engine, it will give you 2000 keywords and score them as to how relevant it thinks it is to that product. And so the highest score you could get is 999. The lowest score is one. So if a keyword has a score of 999 in Helium 10, we call that Amazon recommended rank number one. It means it’s the most relevant keyword per Amazon. Doesn’t mean it’s the most relevant keyword to customers or overall, but we want to know what Amazon thinks. And so the anecdote I’ve always given about why this is valuable is that one time I launched these products that were socks. And on the bottom of the socks, you take off the screen for a second.The bottom of the socks, it said, if you can read this, bring me coffee. Okay. And another one I had was if you can read this, bring me beer. And what happened was when I started launching these products, obviously, my main keywords are like gifts for beer lovers, gifts for coffee lovers, for the mom who loves coffee, like a bunch of related a bunch of keywords that had to do with coffee and a bunch of keywords that had to do with beer.
Bradley Sutton:
But I could not get any impressions in Amazon advertising. I had the keyword many times in my listing. So I would have thought, hey, I should absolutely be indexed for this keyword. I was indexed, but I was not relevant for the keyword. So what did that mean? I wanted to figure out what I could do to get relevant. So first, I needed to confirm, is this a relevancy issue? So what did I do? I went into Amazon or I went into Helium 10. I ran my product through Cerebro and I sorted it by Amazon recommended rank. The top keywords that were relevant were black socks, pink socks, nothing to do with coffee. And I was like, what is going on? Why does Amazon not think I’m relevant? And I thought about it. Oh, you know, socks are in the clothing category. Coffee keywords are usually in the grocery category. So to Amazon, there is a gap. And I wouldn’t have known that if I didn’t run it through this engine.
Bradley Sutton:
All right. So it’s very important when you guys launch new products or if at any time you have trouble ranking or getting impressions for a certain keyword that you know your index for and you know you’re relevant for. Run it through Cerebro. Look at the Amazon recommended rank. So what I did is I created a skill that could analyze the top keywords that Amazon thinks it’s relevant for just to give me an overview. Hey, what does Amazon think my product is? This is especially important for new products because Amazon can only go by what is in your listing. It doesn’t have a whole bunch of customer history to look at. Right. So for this skill, I was like, analyze this. Tell me what Amazon thinks my product is and just give me some tips. All right. What did it come up with? Let’s take a look here. Look at this.
Bradley Sutton:
It showed me all the keywords that came up in Cerebro. But then it said, hey, the top 30 Amazon recommended rank is dominated by three token clusters in motion, hemp, roll on and pain relief in motion is the brand of this product. All right. The single most important row is AR 19 pain relief. All right. Eleven thousand search volume. So that’s Amazon saying that this listing is highly relevant to the broadest, highest volume term in the category. But my product had no organic rank for it at all. So first of all, I know that if I started advertising for pain relief, I might have thought that, oh, this is too broad of a term. I might not get any impressions. But because I connected it to this relevancy engine, I know that Amazon thinks I’m highly relevant for this keyword. And so now I’m like, oh, yeah, green light. I should advertise on this keyword. And so here it just gives me a list of the keywords that Amazon thinks I’m relevant. So another simple, simple thing that look, 90 percent of you, I thought it would be 98 percent, 90 percent of you guys don’t have it. These skills, I create these skills, guys. Claude doesn’t keep, somebody wrote here. My Claude says it can’t find a skill.
Bradley Sutton:
Yeah, you actually have to upload the skill. I create the skill myself and I upload it to my own. This is what I’m telling you in the packet that we’re going to send you guys. Yeah. Helium 10 is built into Claude. But the skills you have to upload, you either create your own skills or the ones that I do, you’ll upload it. That’s the beauty of using MCP. When you guys use Helium 10, obviously nothing wrong with using Helium 10, but you’re stuck with using it in the ways that we teach. You’re stuck with using the filters that we have and the different views. When you are using Claude and chat with the MCP, you can create your own dashboards. You can pull the tools in ways that you couldn’t do in Helium 10. And that’s the big takeaway here. Make Helium 10 work for you and your business. It’s not just a matter of time savings. It’s a matter of customizing the way that data works for your exact account. All right, guys, make sure to stay to the end because we’re not only going to get over or go over your questions, but I’m also going to show you some of the best inputs from the hackathon from you users out there. All right, guys, let’s get into your submissions there. You know, I showed you a couple of my sample prompts and skills.
Bradley Sutton:
The Helium 10 community out there submitted over 50 different skills and prompts, all trying to win a prize. And we’re still judging them. But we I want to highlight some of the finalists here Right. And your votes count. All right. So at the bottom of this video, if you’re watching this on YouTube, make sure to put the comment of whose skill or prompt you guys like the most. That’s going to play a role potentially in our scoring to see who wins the 4000 dollar value grand prize. And we’ve got tons of other prizes. So you guys ready to see. Let’s get into it. All right. The first one here is submitted by Budai. All right. And he called it the product situation analyzer. And here’s the description. This is not necessarily for copying because this is not a prompt. It’s a skill.
Bradley Sutton:
This is a description of the skill he created, says here, the Helium 10 product situation analyzer transforms fragmented product data into one clear, actionable diagnosis. Sellers normally have to open keyword tracker, cerebro, magnet, profit, sales report separately, compare different time periods manually and decide which keywords require attention. This skill automates that workflow through the MCP. So the user selects product marketplace period target margin unit cost retrieves ASIN data. It compares current organic rankings with observations from 15 days earlier. It measures top 10 and top 30 coverage says analyze sales units, average revenue conversion identifies its main profitability and tons and tons of stuff go into this. All right. You guys want to see what his output looks like. Let’s go ahead and take a look here. Here is his output in action. Product situation, current product situation. Look at this. It says here, you’ve got this many keywords in the top 10. Here is your revenue increase. Here’s your adjusted margin before PPC.
Bradley Sutton:
Here it gives an executive diagnosis. As you scroll down, he’s got a second page here. How’s the organic positioning doing? How many are up? How many are down? How many positions are flat? What’s going on with the sales current period versus the previous period? How’s the revenue comparison? Then it gives interpretation right here. And then what about the accumulated profitability? All right. He goes in depth into gross revenue, refunds, tax reimbursements. All this is coming from the Helium 10 MCP, which of course we’re getting it from Amazon. And then here’s the keywords to follow for the next 15 days. And it says, hey, these are the ones you got to protect. These are the ones to recover. These are the ones to validate. So pretty cool, guys. This will be in the list of skills that we share out with you guys. But what do you think? You guys like Budai’s product situation analyzer? Make sure to vote for it below.
Bradley Sutton:
Let’s go to another one now. This one was submitted by Antonelle. And Antonelle called the ASIN teardown. What’s the description? It says, this skill gives a full competitive teardown of a single Amazon ASIN using the Helium 10 MCP. Given an ASIN, it resolves the parent-child family, builds a decontaminated competitor set, maps the keyword battlefield. Wow, very descriptive keywords here. He says, it reads the listing pages and customer reviews on both sides, tracks price BSR rating trajectories, and produces a self-contained HTML audit that a first-month seller and a 10-year seller can both read with a prioritized action list and the evidence behind every line. So you guys want to see this one in action? Let’s look at his output. You can see this HTML. It looks like he did one on our Manny’s Mysterious Oddities coffin shelf set. And it goes over the sales change, the search volume owned, a search volume that you’re absent from. Here, it talks about things to do, like build a gothic cat shelf.
Bradley Sutton:
It says, two independent signals point at the same unserved demand. Buyers are already buying coffin shelves as cat purchase and posting two to three-star reviews because they flex. Meanwhile, 170 cat-related phrases worth 183,000 search volume have no Manny’s Mysterious Oddities presence at all. So it’s already giving product research, product line extension suggestions here. This is great. It talks about, hey, what needs to go into not just the image, but the bullets. It says here, 20% of the reviewers said it was smaller than expected. So it’s telling us what action to take to combat these negative reviews. Here, it talks about a Q4 storage cost three times the rest of the year. So it did an analysis on our storage fees that we’re paying for. This thing goes on and on, guys.There’s like 15 pages worth of data here that analyzes the reviews, goes over the trajectory, what’s the market doing, and gives suggestions. So another great skill that somebody came up with. Remember, the point of this that I’m giving you guys is not necessarily for you to use these. We’re going to provide these for you if you want to use it.
Bradley Sutton:
But it just shows you the possibility, which is really endless, of what you can do. And now maybe it took him a good 15, 20, 30 minutes to make the skill, but now he can just run that skill on any ASIN that he has. You guys can run it on any ASINs that you have and just run it on 10 different ASINs and let Claude rip for a while. And you don’t even have to do anything and just get these reports afterwards. Pretty cool. All right. So if anybody wants to vote for Antonel’s, let us know in the comments below. Next one, we’ve got Alex. Alex calls this skill the SQPR pivot and keyword analysis. He says this skill automates the aggregation and analysis of search query performance from Seller Central. Now, one thing he says, it says exported from Seller Central. He probably designed this skill where you have to download the search query performance reports. I’m not sure. I think it does because he said, oh, you got to upload these. You don’t have to do that, guys.
Bradley Sutton:
With the Helium 10 MCP, you can just get it from the Helium 10 MCP. So if you guys use this skill, make sure to edit this skill. You can edit any of these skills later and just say, hey, don’t require me to download from Amazon the search query performance. Just pull it directly from Helium 10. Anyways, it says here, what does it do? It says a weekly tracker aggregates up to 16 weeks of data into summary charts, impressions, clicks, purchases, etc. Give me a full table, both market-wide and my ASIN performance. It gives me a keyword analysis, the top 10 keywords by click-through rate and conversion rate, composite score. All right. So he’s like making his own scoring system here based on the data from search query performance. Purchases, ASIN click-through rate versus market click-through rate week over week on the search query performance score. So pretty cool. All right. Well, let’s see the output here. All right. Take a look at the output. Again, beautiful HTML Claude made here. It shows what’s going on week over week. It gives you graphs that compare the market data versus your own ASINs data. What else do we have here? Here’s a summary table of all your impressions week by week, the last 16 weeks and what your market share is and how it’s moving.
Bradley Sutton:
If I click here on keyword analysis, it shows all the keywords that brought sales and what the market is doing, where I’m doing better than the market. Really great graph here. And then there’s a week over week analysis as well here. So that’s the beauty about using AI is you can actually have like presentation ready, presentations, right here with Claude without knowing PowerPoint and stuff like that. All right. So what do you guys think? If you guys want to vote for Alex’s SQPR report, let us know in the comments below. Next one.This is Navaran’s keyword ASIN research skill. All right. How does he describe what his skill does? He says this skill uses the MCP to solve a recurring problem for multi-marketplace Amazon sellers who are manually exporting Cerebro or multiple ASINs across multiple EU marketplaces like UK, Germany, France, Italy, Spain, and then cross-referencing them in spreadsheets. I mean, that’s a mouthful in itself just saying it. So imagine how cumbersome it is to actually do that. Looks like his skill solves that problem.
Bradley Sutton:
He says, give your ASIN and two or three competitor ASINs in a target marketplace and the skill will have a multi-step MCP workflow. Reverse ASIN lookup to pull up each ASIN’s ranking keyword set and a gap analysis and gap keywords with search volume, cost per click, and a listing analysis check. All right. He goes on to talk about how he is launching a new product in Germany. He ran this skill for the top three German ASINs. Instead of manually exporting and merging it, he gets a ranked Germany-specific keyword list in minutes. Now, unfortunately, we didn’t get a sample output from Navarnon, so he gets a couple points deducted from it. But the concept of this skill was really good and we can run it and actually get the output ourselves when we’re doing our final loading. But what do you guys think of this concept? That sounds pretty cool, right? Especially the multi-marketplace. If you want to vote for Navarnon, let us know in the comments below.
Bradley Sutton:
All right. Next one is submitted by Ramzan. It says, organic or this is entitled the organic rank analyzer and spend reallocation based on organic ranks. It says, this answers a question Cerebro can technically answer but doesn’t make easy. My organic rank moved. So what should I do with my ad spend? It pulls organic rank across the catalog, joins it to search term report to have 10 bid pushes and 10 reductions, each naming the exact ad group and a bid. The metric it’s built on, he calls it the WRI, weighted rank index. Counting rank keywords is misleading. A number one on a 9,000 volume keyword and number one on a 26 search volume keyword count the same. WRI weighs every rank keyword by its search volume and the click share of its position. All right. So pretty cool here. You guys want to see this one in action? Here is his skill in action. Here’s his weighted rank index with his scoring system. We can see the ranks from 1 to 10, 11 to 20. He has a rank position by product and which ones he should focus on.
Bradley Sutton:
What else do we have here? Here’s this cycle’s move. So it’s telling him what he needs to do, raise the bid here and the potential upside. Look at this upside. He calculates it could be $688 a month if you just raise the bid on this vegan sweet potato slices keyword. Here’s some that he needs to reduce the bid on. All right. So pretty cool. Something he probably didn’t realize, Helium 10 has write capabilities for ads. So if you’re running your ads through Helium 10, you can just probably design this skill to hit the button and it will automatically increase or decrease the bids based on it. All right. So pretty cool skill that combines keyword ranks, search volume and Helium 10 ads. And that’s by Ramzan. So if you guys want to vote for Ramzan, let us know in the comments below. All right.
Bradley Sutton:
Last one, we’re going to share with you guys from you. This is from Ikra and he calls this the Amazon product opportunity decision engine. He says, this is a skill for product research. All right. A lot of this was ads and keyword research and things like that. This is a product research one. He says, this skill analyzes using Helium 10 data, an Amazon product, keyword or ASIN across demand, competition, keywords, profitability, pain points, differentiation and risks. It combines multiple signals and produces a 0 to 100 opportunity score and then a final go, maybe or avoid recommendation. All right. So let’s take a look at his skill in action. Now, he says it’s going to help sellers identify demand and competition, find keyword opportunities, discover customer pain points, identify product differentiation, evaluate profitability, detect important risks and much more. Unfortunately, Ikra again didn’t provide a sample output, but we’re going to analyze that later.
Bradley Sutton:
But in concept, this sounds pretty cool. All right. Nobody had done one for product research. And so this is kind of cool how it’s going to layer all those things in. So for those of you looking to add a product to your catalog, you might want to use Ikra skill. You like it, vote for it down below. All right, guys, let’s get into your questions that you guys have for those who are watching this live. Ken says, do you have some sort of discount running now? You can use try SSP 30 to save 30% off for six months. If that one doesn’t work, the actual better one for anybody who has never used a coupon before and is a brand new user is SSP 10. SSP 10 will save you 10% off for life if you’re a brand new user or if you’ve never used a coupon before and you’re upgrading to the Diamond plan. Chris says on which post a comment on Instagram, any of the recent reels that we have you can post on Instagram. Bruno says, what’s the Instagram profile? The two that to use is a serious sellers podcast or AM/PM podcast. But serious sellers podcast is the one that I use. And that’s the one that I’ll be checking in, says my Amazon recommended rank shows blank for all keywords. Make sure it does. Make sure Claude didn’t make a mistake.
Bradley Sutton:
Sometimes Claude makes a mistake. So just tell it, hey, check again. There should be Amazon recommended rank. Like run your ASIN in Cerebro. If it has Amazon recommended rank, the MCP should definitely have it. So it might be Claude messing up. Make sure you’re using like Opus. Sometimes the cheaper versions of Claude, like they could they can make mistakes. So that’s something that doesn’t again, doesn’t have to do with Helium 10. But you got to know kind of like how to manage chat between Claude to like make sure it’s not giving you wrong information. Corey says, can I do it for all my ASINs at once? Absolutely. It might take a little longer, but you could say, here, here’s my list of 100 ASINs. I’ll run the Amazon recommended rank on it. But guys, remember, this is using tokens and Claude. So, you know, be mindful if you try and do something that’s going to take an hour for it to do. It’s going to use up a lot of your tokens. By the way, guys, for those of you who worry about tokens next week, we’re doing another workshop and it is going to be all about using the Helium 10 AI agent.
Bradley Sutton:
With the AI agent, that is our own Helium 10 AI that lives inside of Helium 10. You don’t even need to use Claude or ChatGPT. And especially for you beginners, but you can use it exactly as you would the MCP. Callum says, how can we get more calls? We have over 4000 ASINs. So 1000. First of all, I don’t don’t run things on all 4000 ASINs. Why? Because you’re not going to make 4000 changes. All right. So you’re wasting your Claude tokens or even your Helium 10 uses if you’re trying to run it 4000 times. You can only make so many edits or take action on so many. So save it for those. But we offer packets of more Helium 10 uses 500 at a time. Just go into your pricing page Helium 10 and you can order another packet of 500 each one. It’s not like tokens like Claude. Right. Like Claude builds you on how hard it has to think kind of right. But in Helium 10, it’s how many tool calls. So if you have one Cerebro call, it has 20 ASINs. That’s only one call. That’s only one use of Cerebro. You get 1000 uses of the MCP in Helium 10 a month. So you get tons and tons of usage.
Bradley Sutton:
But just be mindful of don’t do a prompt that says, hey, run Cerebro 1000 times. That’s going to use all 1000 of your things. All right. You don’t need to run Cerebro 1000 times. It’s not best practice to do that and use one Cerebro 20 times. That’s a much better way to use. Can we automate the entire flow of ads with bulk upload with MCP or do you recommend keyword level ASIN level working? I tried doing it in my TACOS jumped and then I had to do it manually again.I personally use the Helium 10 MCP for ads just to audit for one time changes. In my opinion, there is no better way of managing your advertising than the rules that are in Helium 10 already. But if you want to do a one time audit, the MCP is definitely the way to go. So yeah, I mean, nothing should make your TACOS jump up unless you’re doing something wrong, like whether you use the MCP or whether you use Helium 10 ads, it’s garbage in garbage out. You know, it’s going to do whatever you tell it to do. It doesn’t mean just oh, just because you’re using it, that’s why your TACOS went up is probably the prompt that you gave might have not been well optimized. All right.
Bradley Sutton:
So there’s nothing wrong with managing your ads to the MCP or through bulk uploads even. But personally, I still just do it through Helium 10. It only takes me like 30 minutes a week. So there’s not much advantage the MCP is going to give me there. Where the MCP gives me advantage in ads is doing analysis, one time analysis that would take me a long time. Like, for example, I could say, look at all of my accounts and tell me the targets where last month I used to be having a four ROAS, but now it’s a three ROAS, right? Like that would take a long time to do in Helium 10 or in Seller Central. The MCP can do that in seconds. Those are the kinds of things that’s really great to use the MCP or, hey, tell me all of my campaign targets that used to average above 1000 impressions a day, but now is averaging the last week below 200 impressions. I can do that as a prompt. I just literally gave you guys a prompt right there. And then I could say on those that decrease, increase my bids by 10%.
Bradley Sutton:
See, that definitely is a great use for the MCP as well. Chevron says, can we ask our organic rankings history even though we don’t track them in the Keyword Tracker? Excellent question. Yes and no. You can’t ask for direct history for something you weren’t tracking in Keyword Tracker, but you can do a historical Cerebro search. So I would say, put in my ASIN and tell me, run the historical Cerebro and tell me where I was ranked each month of the last 12 months and graph it. That’s the way you could do it. That’s only going to show you one rank per month. But the best thing is, add that to Keyword Tracker. And then it can actually get you more in-depth analysis, even going back. So that’s the amazing thing about Helium 10’s keyword tracker. If you add something to Keyword Tracker, it’s going to show a lot more detail than even Cerebro has. Even if you only start tracking it today, if it has like 1000 search volume or more, you’re going to see what it was ranking for yesterday, what it was ranking for last week. So just add it to Keyword Tracker, then do the call of, hey, show me the detailed rank history. If you don’t want to add it to Keyword Tracker, you have to do that Cerebro prompt I just told you about.
Bradley Sutton:
Here’s a prompt from Kevin. Let’s go ahead and read this out for the people on the podcast. Give me a current inventory value of all products sitting at Amazon FBA and products that are inbound or in receiving to Amazon warehouses. I want this on a regular monthly basis on the 1st of each month to assist in doing month end inventory adjustments in our QuickBooks accounting system. We want to save a record of the results each month in a spreadsheet. Set this up to run automatically on a scheduled basis on the 1st of the month at 8 a.m. Everybody screenshot this. This is a good one to use. You can use this with the Helium 10 MCP. Mikhail says, is MCP useful for active or can it also benefit those who are just planning to enter the market?
Bradley Sutton:
Absolutely. If you’re trying to enter the market, I’m assuming you’re doing product research. You have to do keyword research for your listings. You got to optimize your listing. All of that can be done. Now, is it going to save you tons of time if you only have one product? Probably not as much as a user who has like 10 ASINs they need to optimize, but still will save a little bit of time. Brian says, do we need a paid Helium 10 ad subscription to raise bids and create new ad campaigns through the agent? Yes, you do. You need to be running Helium 10 ads in order to do that. And then you’d be able to just create campaigns, edit your targets, et cetera. Is AWD inventory available through MCP? That’s a great question, Arthur. It’s available in Helium 10 as of two weeks ago. Whether it’s available in MCP, I’m not sure. So just ask Claude. Say, hey, Claude, access the Helium 10 profits MCP. Is AW inventory numbers available? It’ll tell you if it’s available or not. If it’s not available yet, it’ll be available soon. But it’s available in Helium 10.
Bradley Sutton:
I’m just not sure if it’s in the MCP. Gonzalo says, how do you run competitor analysis? Is there a way of doing it via Helium 10 or do you just do it manually? I did it with Helium 10 for bed frames, but it brings different styles and prices that has nothing to do with us. You need to enter in what you’re looking at. There’s no reason that should ever happen as long as you’re entering the ASINs. Don’t let Claude try and choose your competitors. You know your competitors better than Claude. So enter in the exact ASINs, Gonzalo. So say, hey, here’s my top 10 competitors that are closest to me. And literally paste those 10 ASINs. And that’s the best way of getting the results. Don’t let Claude choose who are the best bed frames. How would it know who are the best bed frames? It’s definitely not going to know better than you. Joel says, does MCP have access to brand analytics? Yes, it does. So you would call Blackbox ABA. And you can look up 52 weeks at one time if you wanted to. That would take five hours in Amazon.It takes less than five minutes in Helium 10.
Bradley Sutton:
So you could say, hey, analyze the last 26 weeks for this keyword, search frequency rank, and graph it out for me. You could do that in seconds in Helium 10, Joel. Cian says, how come no mentions of automated routines in Claude Code, Weekly Organic versus PPC? Yeah, you absolutely. A lot of this stuff, anything we do today, we’re talking about guys, prompts, skills. You can turn that into something that runs automatically, according to how you design it. Monthly, daily, weekly. Absolutely, you can do that. Does MCP have access to advertising on a granular level, Joel says? Can it see what ad groups are working the best? Top of search or product pages? Yes, 100% can. Ben says, hey, how do we build these guardrails? We have a course coming out soon. It’s going to be called AI Bootcamp. It’s going to be in Helium 10 sometime this month. It really is great to kind of like help you know how to prompt Claude, ChatGPT, to have these guardrails. We got great tutorials on those in there.
Bradley Sutton:
And of course, you don’t need to wait for that. I mean, there’s plenty of things out there on YouTube and other stuff that have nothing to do with Helium 10. But it’s just, hey, how do you put restrictions on how much leeway Claude has to think on its own? Chris says, can you do niche research with MCP? Absolutely. Tons of Black Box tools, Black Box products, Black Box keywords, and Black Box niche are all available in Helium 10 MCP. And that’s the way you can do research into like categories and just general product lines. How about Product Opportunity Explorer access in Helium 10 MCP? Yes, the one that we have is Review Insights. So all those review insights that are in Product Opportunity Explorer, that is in the MCP. But the rest of it, Amazon doesn’t make that available through the API. So we can’t do it yet. But just you say, hey, review insight, run review insights. And that comes from Product Opportunity Explorer in the MCP. So I hope you guys found this beneficial to understand at least the beginning of how Claude skills, ChadGPT skills, and MCP can work for you.
Bradley Sutton:
The beauty about it is, guys, don’t 100% rely on these skills that I’m sharing. I’m sharing it because I think they’re good, and you guys can use it. But make your own skills. Prompt on your own, the different prompts that work for your business, because the sky’s the limit. You are not limited when you’re using the Helium 10 MCP. You can prompt it anything you want about the data. As long as the data is there, you can make it do anything you want for you. And that’s the big takeaway for today, guys. It’s not just, oh, let me copy or I need to wait for this replay to get the skills and stuff. That’s great. But start now making your own prompts. And don’t forget, next week, next Friday, we have an AI agent webinar, which will be all about if you don’t have Claude, or if you use up all your Claude tokens and you just want to use the Helium 10 AI, how can you use that to get an advantage? Make sure to sign up. It’s next Friday at 1 p.m. Thank you guys very much for tuning in, and we’ll see you in the next episode. Bye-bye now.
Enjoy this episode? Want to be able to ask questions to Leo Sgovio live in a small group with other 7 and 8-figure Amazon sellers? Join the Helium 10 Elite Mastermind and get quarterly workshops, monthly training, and networking calls with Leo at h10.me/elite
Make sure to subscribe to the podcast on iTunes, Spotify, or wherever you listen to our podcast!
💰 Get Helium 10 with a special discount to start or scale your e-commerce business here: https://h10.me/h10
Want to absolutely start crushing it on eCommerce and make more money? Follow these steps for helpful resources to get started:
- Get the Ultimate Resource Guide from Bradley Sutton, Carrie Miller, and Shivali Patel for tools and services that he uses every day to dominate on Amazon!
- New to Selling on Amazon? Freedom Ticket offers the best tips, tricks, and strategies for beginners just starting out! Sign up for Freedom Ticket.
- Trying to Find a New Product? Get the most powerful Amazon product research tool in Black Box, available only at Helium 10! Start researching with Black Box.
- Want to Verify Your Product Idea? Use Xray in our Chrome extension to check how lucrative your next product idea is with over a dozen metrics of data! Download the Helium 10 Chrome Extension.
- The Ultimate Software Tool Suite for Amazon Sellers! Get more Helium 10 tools that can help you optimize your listings and increase sales for a low price! Sign up today!
- Does Amazon Owe YOU Money? Find Out for FREE! If you have been selling for over a year on Amazon, you may be owed money for lost or damaged inventory and not even know it. Get a FREE refund report to see how much you’re owed!
- Check out our other Amazon FBA podcasts including the Serious Sellers Podcast.
- You can also listen to the AM/PM Podcast on YouTube here!
