#571 – TikTok Shop’s NEW Prime Rival + Powerful Helium 10 Updates | Weekly Buzz 11/12/26
Audio version above. Video version below
We’re back with another episode of the Weekly Buzz with Helium 10’s Manager of Education and Strategy, Carrie Miller. Every week, we cover the latest breaking news in the Amazon, TikTok Shop, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.
Exclusive: TikTok Shop launches a paid premium tier for 1M of its top US shoppers
https://www.modernretail.co/operations/exclusive-tiktok-shop-launches-a-paid-premium-tier-for-1m-of-its-top-us-shoppers/
Amazon Seller Policy Changes: New Insurance and Return Label Rules for the 2026 Holidays
https://blog.ordoro.com/2026/11/06/amazon-seller-policy-changes-2026/
Amazon Seller Central News: Run multiple audience-segmented coupons per ASIN
https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHNFFCM0ZZUldOSkRFOFBS
Amazon Seller Central News: Win the holidays with AI at every phase
https://sellercentral.amazon.com/seller-news/articles/QVRWUERLSUtYMERFUiNHN1BMNDJVTDZFQUVDR0FY
In episode 571 of the AM/PM Podcast and Weekly Buzz, Carrie covers:
- 00:00 – Introduction
- 00:45 – TikTok Shop Launches Paid Membership
- 02:54 – New Amazon Insurance Policy Update
- 04:07 – SBV and SBH Ad Placements in Cerebro and KW Tracker
- 05:56 – New War Room Dashboard
- 06:55 – Audience Based Coupons
- 08:26 – Ebay Price Checker
- 10:13 – AI Tools for the Holidays
Transcript
Carrie Miller:
TikTok shop launches a paid Prime-like membership, Amazon seller insurance policy updates, and exciting updates to Helium 10’s Cerebro and Keyword Tracker. This and more on this week’s episode of The Weekly Buzz. How cool is that? Pretty cool, I think. Hello, everybody, and welcome to another episode of the AM/PM podcast by Helium 10. I’m your host, Keri Miller, and this is the show that is our Helium 10 Weekly Buzz, where we give you a rundown of all the goings on in the Amazon TikTok shop and e-commerce world. We let you know what new features Helium 10 has, and we also give you a training tip of the week. So let’s get started and see what’s buzzing.
Carrie Miller:
All righty, so let’s go ahead and just get into the first piece of news, and this is about TikTok shop. And TikTok shop has actually launched a paid premium tier for 1 million of its US shoppers. And I think this is kind of going to be kind of like a Prime membership type deal. So if we look into this article a little bit, it just basically gives a little bit more information about what’s included, but they basically are saying how they officially launched a paid membership pilot in the US called TikTok shop plus in time for the holiday season.
Carrie Miller:
So over the weekend, TikTok shop began offering the service to more than 1 million people. It has identified as its most loyal customers. Okay, so I guess if you’re really into TikTok shopping, you can get this. TikTok shop plus costs $9.99 a month after a 30-day free trial, according to TikTok shop, and it includes perks like expanded free shipping, exclusive discounts, coupon bundles, and instant refunds. It says a little bit more about the perks that you can get free shipping on eligible items marked with a plus members also receive an extra 10% off of select products. In addition, each month plus members will get three coupons for a range of products.
Carrie Miller:
The deals are $5 off with no minimum spend, $10 off orders of $59 or more and $30 off of $119 or more. So that’s up here, right? It talks about that. Another thing that members get, it says here is they get an instant refund up to two times per month, and it’s issued as a store credit to their TikTok shop balance before they even drop off their return. So lots of different perks for these. And I think what a lot of sellers are probably going to be asking is how do we make sure our products are eligible for this plus?
Carrie Miller:
Because if you think about Amazon, you know, most people are only buying if it’s prime. So I think we’re going to move towards a time when this is only where people are only wanting to buy with the plus. So we’ll have to kind of keep an eye on how sellers can make sure that they’re eligible to, you know, make sure that they have that plus badge eligible on their actual TikTok shop listings. So we’ll keep you updated on that. But it’s definitely interesting news that they’re going to be kind of competing with prime with this plus membership. All right.
Carrie Miller:
Next up, we have some changes to the Amazon seller insurance policies. So this is actually really important if you’re in some of the categories that it pertains to. But basically what it’s saying here is that on November or since November 2nd, basically sellers with products in enhanced safety categories need a million dollars in liability insurance no matter how much they sell. So before, if you actually remember, is only if you sold ten thousand dollars or more in a month. But now it’s basically no matter how much you sell, say you sell even five hundred dollars and you’re in these categories, then you’re going to need to make sure to get the insurance. And some of the categories for enhanced safety are children’s products, cosmetics, ingestible products, lithium batteries and others.
Carrie Miller:
And Amazon’s going to keep adding more. So you’re going to want to just check your insurance policy, make sure that you’re up to date and you’re fully covered. I think we’re going to have a webinar in about two weeks with Ashlyn Haddon insurance during the Thanksgiving week. So you can actually go ahead and take a listen to that and she’ll be updating you, I’m sure, on all the latest about liability insurance and what you need to do to protect yourself. So that’s a really good one you should definitely tune into. If you can’t, we’ll probably have a replay on our podcast.
Carrie Miller:
All right. This next piece is an update for Helium 10. And I’m very, very excited for this announcement. It is for Cerebro and Keyword Tracker. And it’s something that sellers have been asking for for a while. And it’s actually showing the exact rank for organic and sponsored for sponsor brand headlines and sponsor brand videos. This way you can see exactly where you’re ranking on what page. So if you scroll over here, you can see we have two different columns here. They’re new sponsor brand headline and sponsor brand video.
Carrie Miller:
And this is where you can see where your rank is. So it’ll show your number of rank and then also your page number. This is going to update every 24 hours, just so you know. So that’ll be something if you wanted to monitor it or take a look at it, you could do it that way. But that’s basically how we update it. And something that’s going to give you really good visibility, not only into your products, but also your competitors. So you’ll be able to do a reverse search as usual on yourself or your competitors. And you can see where their placements are and what types of ads they’re really emphasizing. So if one of your competitors is doing a lot of sponsored brand videos, you can see exactly where those are going.
Carrie Miller:
So it’s very exciting update right there. And we also have this same feature in Keyword Tracker, which is also very helpful. So if we expand this over, we can actually see these columns right here for Sponsor Brand Headline Rank and Sponsor Brand Video Rank. So you’ll be able to see your actual rank and you’ll also be able to see the page. We’re in spot one, page one for the Sponsor Brand Headline and spot four, page one for Sponsor Brand Video. So definitely check this out if you haven’t. It’s a very, very awesome update just to give you more visibility into where exactly your ads are. And also remember you can track your competitors in Keyword Tracker. So you can actually see where their placements are as well.
Carrie Miller:
All right, next up, we have another feature alert. And this is a new feature alert for Elite only. And then it’ll be released to Diamond as well. But this is going to be a dashboard that’s kind of like a war room. And it’s going to give you really good snapshots of where your sales are coming from and also your ads performance, your top performing products. So a lot of really good things that you can just take a glimpse at and it’s going to help you to kind of get a good overview of what’s going on, especially for things like Black Friday, Cyber Monday.
Carrie Miller:
So if we take a look at this, you can see the sales in the heat map form right here. So you can see exactly where your sales are coming from. You can see your tacos, you can see your ACOS, and it’ll also give you some highlights of, or basically flag some campaigns if you have too high of an ACOS or something like that. It’ll give you your top products. It’s basically kind of an overview dashboard. So that one’s very exciting and it’ll be available for Elite soon. So just keep checking your dashboards, Elite members. And then again, we’ll release that later on to the Diamond group and you can all check that out as well.
Carrie Miller:
All right, next up, we have an update to coupons and now you can run multiple audience segmented coupons per ASIN. I guess a lot of sellers have been asking for this and it was a top request from sellers. It was a top request for sellers in the Everyday Essentials products categories. And basically what you can do is tailor discounts to different customer segments so that you can reach the right customers with the right discounts. So if we look here, it says, for example, you can run the following coupon types per ASIN. One standard coupon, so it’s non-segmented or for Prime members, one subscribe and save coupon, and then up to eight segmented coupons, including reorder coupons and coupons using brand tailored audiences. So it gives you the examples of the three different types of coupons that you can run at the same time. Right here, it says a 15% off reorder coupon for all customers. Next is a 25% off subscribe and save coupon for Prime customers and a 20% off standard coupon with a selected brand audience of at risk.
Carrie Miller:
So basically customers automatically are going to receive the highest value coupon that they’re eligible for at the checkout and coupon discounts won’t combine with each other.
So that was something, I don’t know if you remember years ago, coupon stacking used to be a thing and it would basically bring your price way, way down and it was really bad. So we had kind of alerts for coupon stacking. But anyway, that’s definitely not going to be allowed for these coupons. So you can just basically only use these and they, but they can still combine with other types of promotions. So be aware of that and make sure that you don’t discount your products way too much. If you haven’t checked that out, go ahead and check it out. And next up we have Shivali with our strategy of the week and the strategy of the week is our eBay tracker. So go ahead and take it away Shivali.
Shivali Patel:
Why are your sales suddenly dropping even though everything seems fine inside of your Amazon account? What if you discovered someone was reselling your product on eBay or drop shipping it from your Amazon listing at a lower price, causing Amazon to price match and lower your buy box price? Or what if someone was selling return units or using your UPC without you even knowing? Oh, no way. We don’t like that stuff, especially as Amazon sellers. So for example, let’s take a look here.
Shivali Patel:
We’ve seen people with our coffin shelf where they’ve ordered 15 times. We know these people aren’t buying 15 coffin shelves for their 15 bedroom spooky mansion, but what probably is happening is they’re drop shipping your product to eBay. So let’s talk shop about the Helium 10 eBay price checker, which you can’t find anywhere else. Literally no other company has this and it can help you solve this conundrum showing you if your product or your competitor’s product is being sold on eBay by who and at what price you can protect your margins and buy box. All you do is go to any of your listings or your competitor’s listings on Amazon and in the Chrome extension, click the eBay price checker button. It opens up to show if that product is being sold on eBay and you can see if people are reselling your product and at what price.
Shivali Patel:
For example, here, we’ve got six people reselling our product, but they’re like 45, 46, 47 bucks, which is okay because they were just drop shipping. But if somebody was selling below our price, we would try to get them removed from eBay because we don’t want the buy box to be messed up. And this is a really quick and easy tool. So if you notice that you’re losing buy box or seeing suspicious ordering activity, you can just hit that button and instantly see what’s happening with your product on eBay.
Carrie Miller:
All right. Thank you so much for that update. All right. And let’s go into the final piece of news. And this is in seller central and it’s about using AI for the holidays. Now, Amazon in this article actually highlights a few different things that are available.Some of them aren’t fully available to everyone yet, like their MCP plugin. It’s only in beta. And so not available to everyone, but there’s a lot of different things that you can actually utilize within Amazon, including just ways to kind of analyze data.
Carrie Miller:
But also you can use the AI tools in there to create videos for your sponsored ads and enhance brand content tools in there. So if you haven’t checked those things out, you definitely want to check them out for the holiday season, because it can definitely help you to save a lot of money that you would have normally spent trying to do these things yourself. You can do them actually in seller central. So if you haven’t checked out all of those things, definitely go ahead and check them out. All right. That’s all we have for this week’s episode of the weekly buzz. We will see you again next week to see what’s buzzing by everyone.
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