#560 – Drive Amazon Traffic Without Paying for Ads
Audio version above. Video version below
What if the person introducing shoppers to your products never existed in real life? In this episode of the AM/PM Podcast, Bradley Sutton welcomes e-commerce marketer Hurricane Liz Herrera for a hands-on workshop exploring how AI-generated influencers can attract attention and send organic traffic to Amazon listings. Liz shares examples of brands generating substantial sales with little or no sponsored advertising activity in the data she presents, raising an intriguing question: How much of your competitors’ success could be starting outside Amazon?
Liz takes viewers inside her content creation process, from researching successful Instagram videos to building an AI character and generating individual scenes in Google Flow. She demonstrates how AI assistants can break a script into short segments, suggest an avatar based on a product’s target customer, and prepare images for animation. Using the credit costs discussed during the workshop, she estimates that a six-scene video can cost around $0.90 to generate. The demonstration also reveals why detailed prompts, consistent character references, and a final human review matter when turning AI output into usable content.
Creating the video is only part of the strategy. Liz explains how she distributes content through separate influencer accounts on Instagram and Facebook, using calls to action that encourage viewers to comment and receive a product link. She also shares an example of an account that continued attracting followers and sales after posting stopped. Bradley and Liz discuss how recommendation feeds can introduce videos to people who have never followed the creator, allowing newer accounts to reach potential customers. Their focus remains on content that motivates action, with appropriate disclosures and messaging that fits the brand.
For sellers ready to expand production, Liz shares how automation connects script selection, image generation, rendering, and editing while preserving a final human quality check. She also discusses her Paris workshop and the work involved in maintaining these systems as tools evolve. Watch the YouTube version to follow the visual demonstration, then consider where this approach could fit your business. Start with one clear product story, create something worth watching, and use what you learn to build another path for shoppers to discover your brand.
In episode 560 of the AM/PM Podcast, Bradley and Liz discuss:
- 00:00 – Introduction
- 07:46 – Brand Examples And External Traffic
- 16:02 – Meet The AI Influencers
- 18:12 – Finding Scripts And Researching Content
- 23:53 – Creating AI Video Scenes In Google Flow
- 32:28 – Turning Viewer Comments Into Product Traffic
- 35:08 – Automating AI Video Production
- 42:37 – AI Disclosures And Brand Trust
- 44:41 – Breaking Down Video Creation Costs
- 46:08 – Distributing Videos On Instagram And Facebook
Transcript
Bradley Sutton:
How to send tons of traffic without paying advertising fees using AI to your products. This and more on today’s episode. Hello everybody and welcome to the AM/PM podcast. My name is Bradley Sutton and I’ll be your host and this is the show where we discuss all things Amazon, TikTok shop and Walmart private label and how to generate recurring revenue streams24 hours a day during the AM and the PM, hence the name of the show. Get it, AM/PM podcast.And as a matter of fact, right before I recorded this, I was at Amazon Unbox in San Francisco and I was able to go to two restaurants that have some of my favorite cuisines, Ethiopian and Pakistani food. But while I was eating nonstop, I was still making money online. How cool is that? Pretty cool, I think.
Bradley Sutton:
All right guys, welcome to this workshop. For those of you who aren’t Helium 10 Elite members, this is probably maybe the first time you’re gonna be seeing something of this scale. It’s pretty cool. Sometimes AI is kind of scary, the kinds of things you can do, but today our guest speaker is gonna talk about how for basically pennies almost, you can create with AI, these like traffic generating AI avatars that you don’t even have to spend advertising for. And some of your competitors might be already doing it. You ever notice how maybe you’re checking Helium 10 search volume and you’re looking at the sales of a competitor and you’re like, they’re not even ranking for that many keywords in Amazon. How in the world is their sales like this? Well, probably they’re getting tons of outside traffic and they could be using this strategy. So our guest today has been on the Serious Sellers podcast. She’s been on our Scale Stories for TikTok specialties, but she’s gonna be talking today about AI. She’s gonna be showing something super cool.
Bradley Sutton:
And by the way, guys, I have travels coming up. So whenever I travel, I love to do local podcast interviews with local Helium 10 community out there. So my next travels, guys, let me know if anybody’s in these places at the end of this month, reach out to my assistant by emailing mhel, [email protected]. I will be going to Munich, Paris, Vienna, Austria and surrounding areas, Athens, Greece. I’ll even spend an afternoon in Santorini potentially on vacation, but I love working on my vacations. So again, if you’re in any of those areas, wanna do an interview with me in person for the podcast, email Mel. Just as a heads up, if you’re listening to this on the audio podcast, this might be one of those episodes that parts of it might not make a lot of sense because she’s doing stuff on the screen and actually generating AI images and videos. And you might be like, what the heck is happening right now? Go back, go to YouTube once you’re done, all right? If some parts don’t make sense or you wanna see the visual, go to YouTube, go to AM/PM podcast, all right? AM/PM podcast. Go to our channel, make sure to like and subscribe and you will be able to watch this video and see, you know, like look over her shoulder on her computer as she’s doing it, all right? So we tried to take out a lot of like the dead areas where it just makes zero sense to be on an audio podcast. But again, if there’s parts that sound weird, just watch this on the replay once you get to YouTube. All right, Liz, take it away.
Liz:
Today I’m gonna talk to you guys about something that you might’ve heard me talk about before you might not have. And I’ve done this particular presentation a couple times, but today I’m gonna do it a little bit differently just because I feel that for Bradley’s crew, I wanna make sure that you guys get the most benefit from this. And that benefit comes from showing you. So teaching you how to fish in other words. But today we’re gonna talk about this very sexy brand new traffic source. And I know a lot of people say that, but I’m gonna tell you, some of these numbers are quite shocking. I’ve even done some experiments and the numbers always amaze me. It’s beyond what I could imagine. So today I’m gonna show you behind the scenes how the Amazon brands that are beating you in search are doing what they do. So this brand new traffic source, the way I typically do this is I relate this to, anybody love those like shows where you don’t know what the hell’s going on, but for some reason you just can’t take your eyes off of it. It’s almost like when you see roadkill,you’ve gotta look, right? And before you know it, the more you watch and the more you look,things just start to make sense.
Liz:
And then when it finally hits, it’s like mind blown. Well, typically the way I’ll do this is I’ll tell my AI who could be my phone. It could be anything to begin a process, which is creating a piece of video content. I’m not gonna do that today. Instead we’re gonna create one together, but I’m gonna show you over the past two days, how many I’ve created autonomously. Meaning have had very little involvement aside from a final quality check. So I’m gonna show you how that’s happened, but together we’re gonna create a video of sorts.And I like to call these clones. So typically when I do these live, I’ve done them at a Kevin King’s event. I literally just get on stage and I just tell my AI agent on my phone. And then I tell my AI agent elsewhere, hey guy, build this clone. And then at the end of the presentation, we pop open what it built and then we have a look. Well, today I’m gonna do a little differently. I’m gonna actually jump into my platform and show you guys a couple of the different videos that have been built across the past couple of days. But I usually run three pipelines.
Liz:
Today we’re gonna build one together and we’re gonna talk about how this has evolved and what type of software and models I used to use and what type I currently use. Just so you guys get full benefit, we’re gonna do one together. I’m off the cuff. I typically don’t even do this anymore. So I’m a little rusty, but you guys will see that the reason I don’t do it is because the AI does it for me. I’ve actually trained it. And before we even start there, let me just make this point. That is that every single brand out there, if they are on Amazon specifically, even if they go to a regular website, there’s software out there that could capture where exactly their traffic has come from. And the type of traffic there we’re more interested in than anything is organic traffic that is directed to either an Amazon listing or in the case if we own the site to our site.nSo we wanna know exactly where is it that this traffic is coming from and can we pinpoint what is originating that traffic? And the answer is absolutely. So I’m about to show you some of these numbers that these brands have actually done. But before I show you and get into three very specific brands that I’ve picked out for a particular reason, let me tell you why you should be paying attention to who I am. I’ve done the Helium 10 TikTok thing. So obviously I’m a TikTok person. I’ve got a live stream studio in New York City.
Liz:
But more importantly, I have been an e-com seller almost my entire career. And as you just heard, it’s been a long time. But there’s one thing that I’m very well known for more so than any of my e-com skills, any of my marketing skills, any of that. And that is I have been declared as the best stalker in the entire history of the internet. In fact, my ex has said that I’ve stalked them longer, this particular brand here that I’m about to show you,I’ve stalked them longer than I’ve stalked my ex. And according to my ex, I am a stalker of mass proportions, a epic stalker, an uber stalker, however you wanna call it, I am just that good at it. But I’m here to show you a brand that you will benefit from learning about based off of this set of skills, very particular set of skills. You know what line that movie comes from, then you’ll know that I’m a specialist. And this brand is none other than Rosabella Supps. This is the brand that is the king or queen of AI, however you wanna look at it. They started the entire thing. And over two years now ago, I began stalking them on TikTok and noticed the crazy amount of AI content that they were producing. And as of right now, just off of two SKUs alone, and these are beetroot capsules, they generate over $3.4 million on Amazon alone, just two SKUs folks. And they are number three and four for these beetroot capsules on Amazon. But I know that most of us are always gonna figure out why we should be cynical about one thing or another.
Liz:
And I get it, I’m the same. So you might say to me, uh Liz, but Rosabella has been on the internet forever. Two years is like Amazon, if we relate our dogs to dog years, there’s no telling what Amazon is like. Dog years are seven years per year. Amazon’s more like 10 to 15 years per every one year. So I get it, I get it, they’re old school. That’s why I found for you here, these pineapple gummies for women’s private parts. And you know what they say about that? Which is, I don’t know. This is a PG rated show folks, we won’t go there. But this particular gummy launched October, 2025. And yet right now they sit here at 213,000 per month. That was like more than 140 days. Obviously math is not my forte, so don’t pay any attention to anything I say. It’s 365 days ago almost, right? And in that first month they did 210 units. But as of right now they do $213,000, 81% to 93% of their traffic comes from organic search while only a measly, measly 3.9% is coming from paid traffic, right? But they are crushing it on TikTok.
Liz:
So a lot of people will say, eh, Liz, it was a trend spillover. That’s the reason that they’re crushing it on Amazon. And hey, yeah, they started a year ago. So I get it, I knew you guys would say that. That’s why I jumped in and found brand number two,which is none other than Routation Berberine Gummies. And I still can’t figure out what the hell a berberine is, but they’re selling on Amazon. And you might be shocked at the numbers that they’re making here in a second, but they launched in May 5th of 2026. And currently they’re sitting pretty at $176,000 per month. Now they did launch almost 148 days ago and I just checked my calculator a second ago. That is correct. Now, here is what they were in June 94th out. I think I got that number wrong. Ignore that, that was for the next one. But they’re currently sitting at this number that I pulled just yesterday, 176,000 per month. And they have zero sponsored ads as you could see from this graph here. That means nothing, nada, nil. They’re not paying anything to Amazon for that amount. And again, you could say, ah, this is a supplement. Amazon supplements, they all have the tendency to be able to do this because especially if they got that magic, right?
Liz:
Guys and gals, I knew you’d say that. That’s why I pulled out of my, like a magician pulling a rabbit out of a hat. I found this brand to show you. This is none other than Mold Mojo. This brand launched at the end of May, unlike the other one, which launched in early May. And in June sold 401 units. Right now as of September, they are at $94,000 a month with once again, zero sponsored ads,100% free organic traffic. So if you’re starting to really see a trend here and wonder, hmm, where could this traffic be coming from? Especially the type of traffic that is responsible for ranking, not a supplement, folks. This is a mold remover. This is not really a sexy product. On top of that, wait till you hear this. Their rating is a 3.3, a 3.3.That’s pretty awful, but they’re still at about 82. They did $82,000 in their second month. Currently they’re at $94,000 in sales a month. And so I’ve showed you three brands. Most of them hardly do any Amazon ads. In fact, all but one have zero TikTok. Nobody’s ever done any Facebook ads. They almost have zero social media presence. So where exactly is this traffic coming from? Well, let’s go back to a lot of people’s favorite topic, UGC strategy. I’m sure you guys have seen them. You’ve seen the AI workflow bros trying to push their fake glassy looking skin girl saying, oh guys, you’re not gonna believe how good this goalie gummy makes me feel.
Liz:
Guys, anybody that promises you 550 videos overnight while you sleep that’s gonna make you a ton of money is full of it. But I will tell you what, when a video done right can do, that is they can not only help you gain Amazon traction, right? And that’s because Amazon loves TikTok, Instagram, Facebook traffic. Amazon loves all types of traffic. And if you send enough of it to your Amazon listing, guess what happens? Your organic rank goes up. Hand over fist it will go up, right? Amazon rewards that external traffic with organic rank.nAnd how do I know this? Well, I run all this for brands doing serious volume. In fact, some of them are so big and some of my signed contracts where I cannot name any of them, which is why all the brands that I just showed you have nothing to do with any of those brands. However, there are brands that I’ve had some experience working with. Take a look at some of the numbers that these particular form of traffic are able to generate for these brands on Amazon when they are aimed directly at their page. And we’re gonna talk about this traffic here in a second, but note the numbers.
Liz:
Right here, 39,000 clicks, over $81,000 in ordered revenue, 3,200 items shipped. Second one, 45,000 clicks, 50,000 in ordered revenue. And then we’ve got 44,000 in ordered revenue. All within the span of 30 days. Now, here’s the part that I’m gonna be real with you guys about. A chunk of that revenue is indirect, meaning someone lands on your listing and guess what? They’re not gonna buy your product at all. They’re gonna buy something else. But there is also a tremendous amount of chunk of that revenue that directly helps your bottom line and not only helps your bottom line, but helps increase your organic rank. And if you were to want to do this and go out there and find the right type of people to be able to send this traffic directly to your listing, guess what you’re gonna have to pay them? Not only are you going to have to pay them a retainer, but currently the amount of commissions that these people command are 100 to 200%. And I know you guys are like, wow, like how can they command that much? I’ll explain more about that here in a second. But on top of commanding that amount of commission, they also get paid handsomely with 300 to $3,000 in retainers for 30 days of posts. Now, why does that happen? That’s because guess what? They generate so many views on their videos that people will always indirectly go to Amazon and search for a particular brand name. And that is how the trend spillover is able to help you get ranked higher, but they aren’t paying for those direct searches. And that is why brands are fine with paying them 100 to as much as 300% I’ve seen on every single track sale to help make up for that amount of traffic that they are never paid for because it’s completely indirect. So that’s the market rate per creator. And if you have any experience whatsoever working with creators, guess what? You’re gonna know that working with creators is like herding cats, right? Good luck with that.
Liz:
So you might be wondering, okay, Liz, I see it. I’m interested. What type of traffic is actually generating these numbers? Well, here, I’d like to introduce you to the following AI influencer known as Hua underscore Jin123, which isn’t the sexiest name, is it? Which goes to show it doesn’t really matter what you name your AI influencer. What matters is what they say. So right here, as of this particular presentation, the first time I did it, they had over 890,000 followers. They’re currently well over, I believe it’s 1.1 million. And guess what? They’ve never existed in real life at all. And they were built in less than an afternoon. Guess what? They are not creators. They are conversion engines wearing a human face. And this is where this type of influencer differs from any other type of influencer you’ve seen. And that is for the simple fact that the only reason that I even build these people is because they convert. Anybody else, as I told you before, selling these AI workflows that can generate you hundreds and hundreds of videos with the snap of a finger, most of the time, those will never convert. But these are proven time and time again to convert. That is our number one goal, which conversion equals to handsomely rewarding your bottom line.
Liz:
So if you guys are excited about this, as excited as I am, why don’t we build a clone together? Who’s like pumped about that? I’m usually on Zoom, but I’m assuming that there’s a bunch of you that would like to learn how to do this. Who would like to learn how to do this today, right now, and be able to start implementing this in your business as soon as you get off this webinar? And again, one thing I might not have mentioned is this can work in any niche. It can work in supplements. It can work in beauty. As you saw here, it worked in a cleaning product. It can literally work on any product that can take a person from transformation A to B. So if that is anyone’s niche who is on the call, then let’s go ahead and jump into my favorite tool to build this. It’s pretty much an all-in-one tool. It is better known as it’s Google Flow. Okay, so we’re gonna use Google Flow here today because it’s also one of the least expensive tools to be able to do this. Now, step one is fairly simple. All we’re gonna do is swipe a script. So what I’m gonna show you guys right now is gonna be invaluable because it’s gonna show you how to condition your phone to see nothing but these type of scripts because see, people tend to overcomplicate this whole process. They think, oh God, I suck at copywriting. How am I ever gonna write a script that’s gonna get people to buy? Well, I’m gonna share with you the best tip that I can give you is guess what, people? You don’t have to know what to say. You just have to know how to steal like an artist.
Liz:
If you haven’t read that book, I highly recommend it. So I’m gonna show you here how I would go about the process of learning to steal like an artist. So we’re gonna head on over to Instagram. And once we get to Instagram, what you’re gonna wanna notice is you’re gonna want to start to condition your phone to only see these types of videos. And so the easiest way to do that is I’m gonna click on some of these names and I want you to drop those names down and then search them on your Instagram and then follow them, like, and even in some cases, comment on their videos. And you wanna do this for about five of these. So I’m gonna share with you five. We’re gonna look at five really quick. You’re gonna do that. You can start by using hua underscore gin, one, two, three. We’ll just go in and like look at that one and you can start with that one. And so take this one. You can see that I’m following it. So I would just go in here and start to heart some of the videos.And if I wanted to find out what they were selling, I would go ahead and make a comment and so forth. So that’s one. Let’s take a look at Pineapple Guy here. So I would just, same thing with this guy,129,000 followers. He’s good enough to follow. So I would follow him and then start to do exactly what I told you before. We can heart this video. And then we go to the next guy. We’ll go to this dude here, Rafael Cortez, 8,600. I’m not gonna follow him. I’m gonna look for people with tens of thousands plus, 4,400. Nah, let’s see this guy. He looks like he got a lot of followers. Nah, 5,400. She has a ton of followers. So this one, Holistic Zora, you’ll wanna follow her and then just like one of her videos.
Liz:
Who else do I see that I know has a lot of, this one has a lot of followers. This is Yuki. Yuki, so follow her. And then let’s get two more in here. This is a new, this is a cowgirl. Let’s see what she does. She’s fairly, 32,000, good enough. We’ll follow the cowgirl. And then let’s see if we see anybody else. This guy has a ton of followers. So we’ll definitely wanna get him. 800,000 followers, we’ll follow this guy. This guy, I think is like a clone of him. So we’re gonna wanna do, this one has a lot too. Okay, so I think we got five there. Let’s do one more just in case. This guy, this guy does. Oh, these people do for sure. So we’re gonna follow these guys. All right, 570,000, we’ll follow those. All right, so we’ve got about five people in our arsenal. Now the next step is we’re just gonna pick a product. So this guy has a lot of followers. He always comes up with really good videos. So what we’re gonna do on this one is we’re just gonna copy the Instagram thing here. And we’re gonna go over to Instagram here. We’re gonna, I’m sorry, we’re gonna just search an Instagram transcript extractor. So I’m gonna go here. This first one, I’m just gonna paste this link and I’m gonna hit transcribe.We’re gonna let it transcribe. And then once it transcribes, we’re gonna see what pops up. And then while that happens, we have to create a character. So there’s a couple of choices that we have. We’re gonna take it with Claude. So here’s the transcription. Now I’m gonna copy this text and I can just literally use anything. Like I can use Gemini is my favorite to use for this, but you can use any, whatever AI harness you got. And I’m just gonna tell it, could you please take the following script and break it up into eight second chunks? I’m going to render it via Google Flow using Gemini Omni Flash. Okay, so I’m gonna do that. And now I’m gonna just put the script in there and it’s gonna just go in and chunk it out. Okay, so it’s gonna chunk it out. So I wanna know what he’s saying.
Liz:
Now I’m gonna need, I’ve got now our script here, which is what we’re gonna say. Now I need to get our character. So really the fastest way we could do this is actually have a script. And so what I usually do is just say here, let’s say we’re selling, what is he talking about? Black Pepper, let’s just say he’s selling a blender. So I’m gonna go to Amazon and just get any blender URL. And this would be like, one of the ways that you can do this is you can have AI tell you who your avatar would be. So can you tell me who the target avatar is for this? All right, so it’s gonna go ahead and come up with the idea for it. And then I can go in and render this person. But I’m not gonna sit here and wait for that. Instead, what I’m just gonna do is I’m gonna go into Google Flow. We’ve already got the pieces we’ve got here. Let’s see who we have. We’re gonna just use this guy that we have right here. Use this guy right here as our avatar or this guy. Okay, so we’ll use somebody that we already have here.
Liz:
Okay, so now all I’m gonna do is create scene one. So what Gemini has basically done is broken this down into six chunks, meaning that we have to make six scenes. And each of the scenes that we make using Gemini can be maximum 10 seconds long. I like to keep them at eight because sometimes it’ll still run long and that’ll allow me to do a re-render and then have two extra seconds to work with. So I’ve got it broken down here. Now what we’re gonna do is go into Google Flow and then I’m literally just gonna come in here and I’m gonna find an image that I have. And I’m gonna use that person as a reference image. We can just use this lady here. We’re gonna use this lady and add her to prompt. And so now she’s there. And now what I wanna do is I wanna go back to Instagram and I wanna get this guy’s first scene. So let’s reset this. Okay, so I’m gonna take this. Okay, I got his first scene. And now what I can do is go into chatGPT. So let me bring up chatGPT in here. I could also just do this with, I’m just showing you in case you have a different AI, like you can really almost do everything together in one AI. But in case we’re working with people that have different AIs, this is how you would go about the process and just more or less do it the way I’ve been doing it using different AIs.
Liz:
So I would go in and grab that original image. And what we’re gonna do is clean that image up because this image has got, please remove all texts from this image. All right, so as soon as it uploads, we’re gonna go to remove the text because we want them clean. We don’t want the text to come out. So, and again, the whole point here is you could use Nano Banana for this, which we’re already in flow if you want to, or I’m just showing you chat GPT in case you don’t have a Nano Banana, even though I highly recommend it because then you’ll be able to use flow, which is what I always use. You can use other models to make the video, but flow is gonna be your best bang for the buck. Okay, so as soon as this is done, we’re gonna do is we’re gonna download it. All right, looks good now, it’s clean. So I’m gonna download this. And now I’m gonna come back over here to flow. Now I’ve got our character, which we can easily make with this. You’ll see that Claude has described somebody that would use this blender, and we would take this and we could render this person. So for example, I could just go over here and say, could you please create a hyper photorealistic image of the following person? Okay, and so if we wanted to make another person aside from this lady, we would do that. But now what we’ve got is we’ve got this image. Now we’re gonna go in and put the image that we just cleaned up, which is this one.
Liz:
Okay, so now it’s gonna show us, and I should actually have selected here. We’re gonna now put image nine by 16, and we’re gonna pick Nano Banana Pro, and I’m just gonna generate two. And you’ll notice it literally charges a zero credits because image rendering on this is free. Okay, and so what I’m gonna say here is, I’ll replace the man in image two with the woman in image one. That’s all I’m gonna do. I’m literally not even gonna do anything else. Let’s see what pops up. And you can also put something to the effect of please leave all background the same as well as let’s see if it does it. Sometimes the simplest thing works, but if it doesn’t direct transfer, then I’ll go ahead and change it up. And so, okay, this one looks good here. So I could have done a little better, but you’ll notice it went off on its own. And this is what Flow is known to do sometimes. So there’s a very specific prompt that my AI usually follows, but as you can see, I’m just doing this on the fly and I have not done this by hand hardly ever. People, I think I’ve done it just on these demonstrations. So now that we got the image, we’re just gonna put the image here, add it to the prompt. And now we’re gonna switch this to video. So we’re gonna actually animate this. We’re gonna do video. We’re gonna do ingredients, nine by 16 OmniFlash, 728 second times one. And now that’s all set.Notice it there charges us 12 credits.
Liz:
And so here I’m gonna put animate with natural motion as a woman shows the pineapple. And then we just grab what it said over here. And obviously it didn’t put the salt shaker in here, but again, I could be a little bit more descriptive when I swap them out. Here, she’s got it, but it’s not her. It drifted in identity. So that’s kind of why I did two.
So if we go back to Gemini, we’re gonna just grab this and then throw it in here and then hit that. And then I’m just gonna hit go. And then we’re gonna wait and see what comes out. And that’s it. That’s pretty much the process. That’s gonna generate a scene number one. But as you can see over here on the list, we’ve got five more to go. So we would take that process and rinse repeat. Now, in that time where we’ve been talking, this came out with a generation of what it recommended would be the purchaser of that blender.
Liz:
So we could always take this woman and then do, it actually had her using the blender. I would take her furthermore and set her up in multiple photos without the blender. So it would be several different views of her face. That way, this doesn’t drift as much. And one of the main reasons that this drifted is that I allowed it to drift because what we typically will do is attach a character sheet with multiple angles and views of the person. But let’s take a look at the final product here. It already rendered part one of the video. So now we would just take this entire process that I ran through with you, and we would render each of the rest of the chunks. And then after we’re done with all the chunks, we piece them together and we’ve got an entire video made. And as you saw, the amount of credits that this costs is so tiny in comparison to what a sea dance would charge you or anything that, and yes, it does take time and effort, but this is why VAs are out there that can help you with this. In fact, it’s a process that many of them have become familiar with. And again, we did that pretty quickly. You’ll notice about the only errors that we had is I should have paid attention and made sure that it took exactly everything that he was doing here. And the way that I would have said that is added a little bit more to the prompt as opposed to what I actually said, which was very little. If we go back and we look at what I said, it was something like take the woman.
Liz:
Let’s see if I can find where it is. Usually somewhere in here. No, it’s usually this one, but it doesn’t show it. But yeah, that’s the simple and easy way. So let’s go back into the presentation now that we’ve kind of seen how that happened. And I’m gonna show you a couple more things. We kind of saw how to build the character. We also saw how to create the image prompt, how to generate it. In the past, I’ve used models such as 11 Labs to create the voice. I’ve even used Haygen to do the entire thing. I think one of the last events that I went to that was one of Kevin’s event, I showed people how we were generating these. This was over a year ago with Infinite Talk. Now things have changed. Now it’s onto Google Flow. And our whole purpose for this, I’m gonna show you an example of one of the accounts that we’ve actually done this with that my assistant at the studio actually had. This is his account. He started this before Kevin’s event, which was in April, I think. And recently he got a girlfriend and so he just abandoned the account. So young love, what can you say? He’s abandoned this account. But on this particular account, he was pushing a brand by the name of Jupy and collecting about five, anywhere from five to 7K a month on the side. This was just on the side. And on this, he was like, basically what happens here is he, in the video at the end, his avatar will say, comment the word blank and I’ll say, or comment the word yes. And so I’ll show you here. I actually commented and we’ll see what popped up. Here he is. And boom, he sends a link to the product. And this is how people are generating a ton of volume to their page. And again, even though if you go to Amazon page and you land there, Amazon doesn’t necessarily only reward you when people check out. They also reward you for the simple act of sending traffic over there because they know exactly what they earn for every single person that lands on that page. So you get rewarded off of that.
Liz:
But this has been sitting here for, since September. So that’s like about a month. And still in that span, I think when he stopped it, it was at 15, 16,000 followers. He’s gotten 7,000 followers from not posting a single thing still, and still made sales and so forth.So again, this is a very lucrative strategy that’s working right now that I highly recommend. If you haven’t entertained it, you should. And one final thing that I do wanna share, I might actually have to share a screenshot because it’s actually on my, let me just take a screenshot and then see if I can bring it up here because it shows the amount of videos I’ve created autonomously on using my AI without doing any what I just showed you manually. And that’s the way that if you really start to do this at scale, it’s going to have to involve some automation of some sort. And again, I don’t do any of this by hand ever. That’s why I don’t even really know the prompts by memory. Some of my VAs do because they’ve done this and they still continue to do this by hand, but I’ve not really rendered a full video ever in the history on my own one by one. So the stack that I currently use is somewhat changed a little bit. We obviously still get a script. We saw this is what we did together. We created our character file,which in the case I showed you how we use with Claude, we make the image prompt, then we generate the image. And we used to review a human. We used to review the final image. That’s no longer the case.
Liz:
Now an AI has become good enough to be our quality guy there. So we have a quality check guy,and then it renders for the image itself starts to render as we saw, I took you through the process on Google Flow. And then finally, when that finishes, there’s another assembly layer, which means we’ve got to put it together. And then finally we distribute it. In the past, we used to have three human touch points. Now there is only one. And that is on the final video, a human has to double check, make sure it looks all good, make sure it all sounds good. And from that point forward, then it goes ahead and gets distributed. But this is at one point, it’s kind of like a Frankenstein tech stack. We were using Haygen. We were just trying to evolve with technology. It was no like all in one. Google Flow has somewhat solved that for us. Grok Imagine is also, you can also use that in this particular scenario, but I’ve not done Grok as much just because Google’s been so worked so well. But there are times when Google was down some, it’s very convenient to be able to have a second model available at your disposal.
Liz:
So I will try to show these screenshots here in a second before I pop it back over to Bradley. But at this point, obviously the question isn’t whether this works. The real question is whether you start to move on this before your competitor does. And that’s why there’s people that are in your niche that are watching this. And that’s why I invite you guys to schedule a call. I do have a QR code, but this call to be scheduled is calendly.com/cloneOS. Whereas if you want to jump on the call, talk about if your competition is in on this already, I can tell you that. So if you want to schedule a call, it’s either calendly.com/cloneOS. We can jump on a 30 minute call. We can discuss if your competitors already running this, or if you have an interest in coming to Paris with us and building this entire system out for your business from square one, all the way to where it becomes autonomous. And what do I mean by autonomy? If you’re not familiar, just full automation to where all you have to do is say a command in the phone and boom, it goes out there. It pulls from a database. It puts the script together. It gets the image of the character together. It throws in the thing to render the whole thing. It even edits the entire thing all itself. That’s exactly what we’re going to be building out in Paris .And it’s at a beautiful castle, but if you’d like to jump on that call and talk more about either the Paris event or just doing this in general, then I’d love to have a conversation with you. This again is calendly.com/cloneOS. And you’ll see that yesterday on the 29th, this day here was updating the whole thing. Only did 111 scenes, but on the 29th, 367 scenes done alone. So this is a usual day, 367 scenes per day. And that’s just on two Google flow lanes, folks. So there’s some days that I run 13. It just depends. There was an update to the flow system. So as a result, we spent four days, four beautiful days of fixing that.
Liz:
And this is the first green light day that was testing to get back to full throttle and did over 367 scenes just on that day. But that was only two lanes. So I’ve got about 16 lanes that are doing this at once. So as I said before, you are able to scale to however you’d like. You just have to have the right pieces in place in order to do so. But that’s kind of more or less what I wanted to show you guys. And then, you know, I can also show you a quick behind the scenes of these videos that are being produced. So you can see that we’re doing this on a mass scale. And again, by no means, I still have VAs that do render some of these just because we have so much products that we are selling and so many people that we help out with this. So this is basically one of the two databases that we have of scripts. We have over 2000 scripts.All of these have gone viral. And if we just go in here and copy this and see, you’ll see that this is this script right here. And we’ve already got these ingested in our system. So we’re able to duplicate these with our own character. We just basically swap our own character with this. A gentleman will get swapped into our character. We can even swap in our own dog. We can do whatever we’d like with that. And then we still got VAs that do render. A lot of the times we use VAs that are rendering different styles of scripts.
Liz:
Now, these that I’m about to pull up that they’re rendering are still some of these styles, but that’s one of the big misconceptions people have is they think that all AI influencers look like the ones that I just showed you guys. And that’s not the case. There are many that have brand new and evolving scripts that I just don’t even have the time to jump in and show you. And so a lot of those are ones that our VAs are handling right now. So this is an example of some of the scene. So right here, this was an error. And I can already tell this was probably they were talking about a shih tzu or something else. And so they were replacing the word dog instead of dogs. So that was like, that means our system would have to redo it. So all these are just the scenes that we’ve like generated and there’s like tens of thousands of them. So yeah, we’ve had quite a bit of experience doing this. And I just wanted to give you guys a little bit more of the back so you could see what the behind the scenes looks like and what we’re going to help people build in Paris.
Liz:
So that’s basically it, Bradley. I know I kind of nerded out at the end. I might’ve lost some people, but at the end of the day, they wanna see what it takes to scale. And you can literally start from how we did it, building one scene at a time and take it to however many scenes and renders you want to be able to make for your brand.
Bradley Sutton:
Awesome, awesome. All right, well, I’m sure a lot of people here, they’re like, what? I can’t even believe this is real life. But like, I noticed, for example, on the Instagram auto shows like AI generated and stuff. What about like, you know, recent laws and stuff like for New York and things like that? Like how has that changed? Like what you guys have to do? Like, do you have to be more mindful of posting AI,like having a hashtag or something of AI content or what do you have to do because of these new laws?
Liz:
Yeah, terrific question. You do, you have to post hashtag synthetic performer, hashtag ad on every post, but you also have to select AI when you do post with platforms like Facebook has that, Instagram, they have where you have to like select this thing and so does TikTok, but it’s kind of hidden on all of them, but you’re still required to do so as long as you have the hashtag synthetic performer, hashtag ad and a lot of the brands, if you’re working as an affiliate for the brand, they have you put hashtag Jupy partner so that the laws know that you’re a partner of the brand, you’re not directly the brand. And then the other thing is that the interesting thing and the biggest misconception is a lot of people thought, oh, that’s going to destroy AI content. And the reality Bradley is people don’t even care. As long as it’s entertaining, as long as it provides value, people are still watching it in record numbers, which has been the most surprise. I was even surprised. I thought it was going to put a dent in the statistics, but it’s not done any such thing.
Bradley Sutton:
Along the same lines, Naman says, hey, this process looks great. How many different persons do you use at a given time for the avatars? Does it collide with trust as people expect UGC to be authentic?
Liz:
So I would never put them on my brand. For example, I never put them directly on the brand’s branded IG or Facebook. I do them as like partners. So they’re like separate affiliates that are selling for your brand. They’re never your brand or they’re not your brand spokesperson. If you decide to do it as a brand spokesperson, you’ve got to make sure that their likeness is captured with a character sheet and you’re always just using that guy or that girl.
Bradley Sutton:
How much does it cost to create each video? So we saw how many credits for like that first scene.So like, let’s say, however many scenes a video has, translate the number of credits to like a dollar value, what would you say it is?
Liz:
Sure, that’s a great question. So I’ll kind of break it down as best I could. Like I told you, math is my weak point. So you guys got to take these numbers and put them in a calculator. But for Google Flow, the cost is $200 a month for 25,000 credits. But after you run out of this 25,000, it’s 20,000 credits are $200. So you lose a little bit, but if you do the math, I think that comes out to like 25,000 credits divided by 12 credits, something like 12,some less than 15 cents per scene. Now, if you’re doing scenes, like you saw the one that we did here, it was about six scenes. So it’s 15 cents times six. And I put in a couple extra scenes because you’re gonna get drift here and there. So 15 scenes times, I got to bring out the calculator. This is how bad I am at math. No worries. It’s must be the old brain too. 15 cents times six, 90 cents under a dollar on most of them. Insane, Bradley. If you’re looking, if you’re using Seedance, if you’re doing like all the other models, like I sometimes do, it’s like four to $6 per video. This is under a dollar.
Bradley Sutton:
I might actually know the answer to this because it’s something I’ve been intriguing me. It’s like, hey, great. We create all this content. Daniel says, now what? Create a new channel with zero subscribers.Where will all the views and traffic come from? You know, that was like 10 years ago or five years ago, you had to have followers and subscribers and stuff to have traffic. But nowadays, you can have 50 followers or none and a video could go viral and it would still,maybe your followers increase to 60 or something like that. I mean, that might be an extreme example, but all these social media platforms now, it’s not based on the followers. They kind of like know what you are gonna be interested. I mean, guys, I mean, Daniel, if you’re on social media, on TikTok or Instagram, like 80% of your feed, if not 90 or more, is not from people you follow. It’s just like, they’re trying to figure out what you want. And so, correct me if I’m wrong here, Liz, but it doesn’t really matter how many followers like an account or something has now, right?
Liz:
Yeah, you’re absolutely right, Bradley. 93% of the people that see your video, it’s for the first time. So that means only 7% of your following has seen you before. And as Bradley said, the algorithm, TikTok is what did this. TikTok is what created this type of algorithm. All the rest of the social platforms had to follow in order to be able to stay competitive. And now TikTok is slightly different, but meta is taking like massive advantage of it. So if you guys have Facebook accounts, like dust them off because those things are right now,like they’re the hottest thing that I’ve seen. All Facebook is like on fire right now. And so a lot of people are sleeping on it, but guess what? That’s where the people with the disposable income are hanging out. That’s where grandma and grandpa that have a fat credit card are on there ready to spend money. And so if you’re sleeping on Facebook, I mean, you’re making a big mistake. Even if you don’t do this style of content, do some style of content on there, I’m telling you.
Bradley Sutton:
Awesome, awesome. All right, guys. So if you see this link on the screen, calinley.com forward slash K-L-O-N-E-O-S, you can book a call with Liz to go over your possibilities for your brand and the dates of the Paris event again.
Liz:
It starts on October 25th is, 26th is the first like welcome reception and it ends on the 30th everyone goes home. So it’d be 20. The days of the actual event are the 27th, the 28th and then the 29th there’s typically an offsite where we all go hang out and get to know one another because the end day we’re gonna have to become friends. We gotta become friends.
Bradley Sutton:
And people actually sleep in the castle too? Or that’s just where the event, oh.
Liz:
Yeah, yeah. It’s all inclusive. So you come to the castle. It’s like the Disneyland for Paris.
Bradley Sutton:
I love it, I love it. All right, well, Liz, I’ll be seeing you there for at least a couple of days and I hope to interview some people there. So if you guys are gonna go, make sure to comment wherever you’re watching this below so I can look out for you. Love to interview you on site as well. Liz, thank you for sharing this. This is probably the first time for me and a lot of people out there to see something like this. So it’s kind of crazy what can be done for 90 cents or whatever you said is how much it costs to make these videos.
Liz:
90 cents, yeah.
Bradley Sutton:
And not having to pay for this traffic, amazing. So thanks a lot, Liz. And how do you say goodbye in French? See you guys later.
Enjoy this episode? Want to be able to ask questions to Leo Sgovio live in a small group with other 7 and 8-figure Amazon sellers? Join the Helium 10 Elite Mastermind and get quarterly workshops, monthly training, and networking calls with Leo at h10.me/elite
Make sure to subscribe to the podcast on iTunes, Spotify, or wherever you listen to our podcast!
💰 Get Helium 10 with a special discount to start or scale your e-commerce business here: https://h10.me/h10
Want to absolutely start crushing it on eCommerce and make more money? Follow these steps for helpful resources to get started:
- Get the Ultimate Resource Guide from Bradley Sutton, Carrie Miller, and Shivali Patel for tools and services that he uses every day to dominate on Amazon!
- New to Selling on Amazon? Freedom Ticket offers the best tips, tricks, and strategies for beginners just starting out! Sign up for Freedom Ticket.
- Trying to Find a New Product? Get the most powerful Amazon product research tool in Black Box, available only at Helium 10! Start researching with Black Box.
- Want to Verify Your Product Idea? Use Xray in our Chrome extension to check how lucrative your next product idea is with over a dozen metrics of data! Download the Helium 10 Chrome Extension.
- The Ultimate Software Tool Suite for Amazon Sellers! Get more Helium 10 tools that can help you optimize your listings and increase sales for a low price! Sign up today!
- Does Amazon Owe YOU Money? Find Out for FREE! If you have been selling for over a year on Amazon, you may be owed money for lost or damaged inventory and not even know it. Get a FREE refund report to see how much you’re owed!
- Check out our other Amazon FBA podcasts including the Serious Sellers Podcast.
- You can also listen to the AM/PM Podcast on YouTube here!
