#572 – Are Your Money Keywords Worth an Amazon Suspension?
Audio version above. Video version below
Could the keyword bringing shoppers to your Amazon listing also put your sales at risk? In this episode, Shivali Patel welcomes Amazon seller and Amazon compliance specialist Or Shamosh to explore how seemingly simple product claims can create costly suspension problems. Drawing on his experience handling more than 5,600 suspensions, Or discusses phrases such as “antibacterial,” “anti-mold,” and disease-prevention claims to illustrate how wording can raise compliance concerns. His message challenges a common assumption: seeing competitors use a keyword does not mean that claim is appropriate for your product.
The conversation goes beyond titles and bullet points. Or explains why sellers should review backend search terms, A+ Content, images, customer communications, connected websites, and physical packaging. A problematic claim printed on a label or insert can be considerably harder to address than one in editable listing copy, potentially creating expensive inventory decisions. He also highlights cases where automatic international translations introduced problematic wording, emphasizing the need to check published content across marketplaces. Even older, inactive listings deserve attention when reviewing a catalog for potential issues.
To make those reviews manageable, Or recommends starting with best sellers and establishing an approval process for future listing changes. He discusses using category listing reports alongside Amazon’s AI assistant, ChatGPT, or Claude to help identify claims that warrant closer inspection, while stressing that AI output still needs human review. The session also covers why enforcement can affect similar listings at different times, how repeated violations can escalate, and why sellers should prepare corrected content and supporting documentation before a problem interrupts sales.
During the Q&A, Shivali and Or explore PPC keyword targeting, categories requiring certifications, auditing multiple brands, and options for inventory that already carries problematic claims. Or also shares his perspective on reporting competitors and encourages sellers to focus first on their own operations. The episode offers a clear reason to make compliance part of everyday listing management: every claim deserves the same attention as the traffic it attracts. Review your best sellers, question promises you cannot support, and build a process that helps protect the business you have worked hard to grow.
In episode 572 of the AM/PM Podcast, Shivali and Or discuss:
- 00:00 – Introduction
- 04:35 – How Antibacterial And Anti-Mold Claims Create Risk
- 11:56 – Listing Content, Backend Keywords, And Hidden Claims
- 14:40 – Packaging, Labels, And Costly Inventory Problems
- 16:42 – When Automatic Translations Introduce Risky Claims
- 19:08 – Using Listing Reports And AI To Audit Content
- 20:50 – Why Amazon Enforcement Affects Listings Differently
- 27:38 – How Repeated Violations Can Escalate
- 31:35 – PPC Targeting Versus Product Claims
- 34:47 – Building An Audit Process Across Multiple Brands
- 37:34 – Options For FBA Inventory With Problematic Claims
- 39:04 – Should You Report Non-Compliant Competitors?
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