Adding Perceived Value Can Dramatically Improve Your Amazon FBA Product Sales – EP140

How can perceived value dramatically improve your Amazon FBA sales margins? Putting in the extra effort to make your product’s presentation to customers can go a long way when they are deciding between your products and those of competitors. Perceived value can be something as obvious as the outer packaging or as subtle as including a handwritten note inside to thank customers for their purchase.

In this episode of the AM/PM Podcast, host Manny Coats interviews 7-figure Amazon seller and long-time serial entrepreneur Norman Farrar. Since starting his first e-commerce site in 1993, Norman has gained a few decades of experience in choosing and sourcing profitable products before beginning his Amazon seller career in mid-2014. Before becoming a private label seller, Norman was the former president of the first publically traded Canadian company that offered premium incentives and operated a tech incubator in Tampa, FL. After leaving the corporate world, Norman purchased 2 Taiwanese factories with family for contract manufacturing and helped other 9-figure companies grow.

Today, Norman dabbles in many entrepreneurial ventures, but maintains his various Amazon FBA brands that offer hundreds of ASINs and makes roughly $750K – $1.2 million per month in revenue. Norman is also a big believer in SOPs.

In this episode, Norman answers many questions that may be on your mind, including:

  • 00:45 Introduction to Norman Farrar
  • 02:47 How Did You Get Into SOP’s?
  • 05:11 Norman’s Amazon Experience
  • 06:39 How Does Bundling Products Optimize Your Product Listings?
  • 09:00 How Do You Find a Good Sourcing Agent?
  • 11:29 What Do You Look For When You Do Product Research?
  • 13:08 How Do You Create Perceived Value for Your Products?
  • 17:25 The Value of Including Hand-Written Notes with Products
  • 19:39 What Do You Do with Pricing to Out-Perform Your Competitors?
  • 22:25 How Do You Find the Packaging Accessories for Your Products?
  • 25:12 What is Your Process For Determining Price When Launching a Product?
  • 27:11 How Many People Are On Your Team to Help You?
  • 29:03 Final Advice from Norman Farrar on Perceived Value
  • 30:09 If You Could Go Back in Time, What Advice Would You Give to Yourself?
  • 31:00 Norman’s Story on Selling Cheap Boats

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