Using Social Media as a “Metal Detector” to Find Your Audience – 263
In episode 263 of the AM/PM Podcast, Tim and Dan discuss:
- 02:00 – How Dan Got Started On With Social Media and Digital Space
- 04:20 – How A Successful Business Venture Made Dan Quit Dental School
- 05:00 – Launched His First Brand in 2016 With Influencer Marketing Campaigns
- 06:00 – Focusing On His Agency To Grow Other Brands
- 09:00 – Dan’s Prelaunch Tactics And The “Fake Product Test”
- 14:30 – Why You Shouldn’t Compromise Branding
- 16:20 – Why Focusing On Market Research Is Essential
- 19:30 – Following The Data Can Benefit Your Marketing Efforts
- 23:00 – Dan’s #1 Mistake
- 26:00 – Having A Strategy For Content Can Determine Your Brand’s Success
- 28:10 – The Best Way To Outsource Content Creation For Your Product
- 32:50 – TikTok Style Content Is The Most Influential Content Online Today
- 38:00 – Create A Brand That Has Subscription and Retention Components
- 40:30 – The Wisdom That Influenced Dan’s Entrepreneurial Skills The Most
- 44:20 – How To Get In Touch With Dan
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