Starting A Business In Time of Crises, Plus A Little SEO Love – 276
In episode 276 of the AM/PM Podcast, Tim and Kevin discuss:
- 02:00 – Building Great Company Culture And Winning Awards
- 04:00 – Kevin’s Backstory And How Did He Get Started?
- 06:50 – Why Did He Decide To Become An Entrepreneur?
- 09:30 – Launching A Business At The Start Of The Pandemic
- 13:00 – Did Covid Help Them Scale The Business Faster?
- 17:10 – Kevin’s Advice For Startup Entrepreneurs
- 20:20 – What Is The Best Trait Of A CEO?
- 21:30 – SEO Tips You Should Use For 2022
- 25:10 – There Is No Shortcut When It Comes To SEO
- 26:20 – SEO Is The Best Opportunity For Website Traffic
- 29:40 – Being A “Connector” And Fostering The Right Network
- 30:50 – How To Get In Touch With Kevin
Transcript
Tim Jordan:
When COVID hit at the beginning of 2020, there were a lot of businesses that stopped operating that may have went out of business. They may have just closed their doors temporarily, and then it turned out being longer than they expected. But there were a few brave souls that actually tried to start a business during that time. Our guest was not one of those. He actually started right before, and then COVID smacked him in the face, so to speak. And it’s been an interesting ride. He’s gonna tell his story and some of the key takeaways from that in this episode, make sure to listen to the end. Here we go.
Tim Jordan:
Hey everybody. And welcome to another episode of the AM/PM podcast. I’m your host, Tim Jordan. And today I have a guy that knows a little bit about digital marketing. His name is Kevin Miller from a company called GR0, spelled GR0. So welcome to the show, Kevin.
Kevin:
Thank you, Tim. Really appreciate being here.
Tim Jordan:
Now we’re gonna get into your story about this crazy business that you started right in the middle of COVID. We’re gonna talk about some of the best practices and the things that we need to know going into 2022, for SEO and searching optimization, all that good stuff. But first I want you to brag for a second. You were telling me before we started record that your company grow, who is just not even two years old yet, right? Like a little less than two years old is winning industry awards. And you’re doing, you know, ridiculous revenue you’re growing your team. So this is your chance just to brag for a second, about all these crazy awards you’ve won and some of these accomplishments.
Kevin:
Yeah. Thanks, Tim. I really appreciate that. I think we so like you mentioned, we’re less than two years old. We did about 16 million in revenue this year. We’re shooting for 40 plus next year. I think that the reason that we’re winning these awards and we’re getting this recognition is we have an amazing company culture. Everyone is treated, you know, we treat others the way I want to be treated, the way you want to be treated. And that kind of just fosters a really productive work environment. And so we’ve won awards from Forbes, from Business Insider, from Comparably, from Glassdoor. And it’s just been a testament to hiring good people that are humble and want to do great work.
Tim Jordan:
So what are some of these awards?
Kevin:
Well, we won four awards last week that were given out by Comparably. One was best CEO. The next was best workplace for women. The next was best company culture. And the last one was best company for diversity. And so, you know, through our recruiting process, we make sure that we get people from all over the United States that come from different backgrounds, different socioeconomic statuses, because it creates the best melting pot for learning and different ways of thinking. And so we’ve had a focus on that and it’s turned out to, you know, we’ve applied for these awards and we’ve won them.
Tim Jordan:
So you’re get a wrap up this year with 16 million in revenue next year, obviously gonna be larger. And you’ve got how many employees now?
Kevin:
We’ve got 80 full time and then we’ve got a hundred writers. So a lot of our business is writing long form blog posts for clients. So, you know, I consider it close to 200 people that are you know, on payroll,
Tim Jordan:
On the team.
Kevin:
Yep.
Tim Jordan:
And then you’ve got less than two years under your belt. That’s amazing. So, folks, the reason I wanted him to brag for a second is he goes into his story. I wanted you to kind of see the end result of like the status now, but the beginning of the story is a little bit tougher. So I think that there’s gonna be some cool takeaways and some cool maybe anecdotes and stuff that we can through your story. And maybe some lessons, maybe some advice that we can take away from you cuz obviously you’re successful in a time that has been very, very challenging. So walk us through briefly what you were doing before you got into the SEO agency. I know that you were involved heavily in Silicon Valley with some names that most people would recognize.
Kevin:
Yeah. So I started my career in San Francisco. I worked for company called MessageMe, was a competitor to WhatsApp and I was the first marketing hire. And they ended up getting acquired by Yahoo, but I didn’t go with the acquisition. It was just for the engineering talent. So then I was fortunate after that to actually get a job at Google and I was an account manager there. And so I was building ad campaigns for small median businesses, learning a ton about just how to do a really good job and efficient job at spending money on Google. And that’s where I cut my team with digital marketing. They have one of the best training programs in the world, as you can imagine. And I became fascinated with it.
Kevin:
And then I left Google because I didn’t wanna be one dimensional. I wanted to learn how to do SEO, email marketing, affiliate, marketing, et cetera. Because I always had a desire to be an entrepreneur. And so I left and I did actually a marketing boot camp. It was called Tradecraft 90 days intensive program that I had to pay for. So when I left Google, you know, everyone thought I was an idiot because who would leave that type of an opportunity. But I knew there was more to learn. So I did that. And then after that, I worked at three different startups, none of which you would’ve heard of. And it was kind of a Rocky road. I thought you know, Hey, I’m coming from Google, everyone’s gonna wanna hire me. It wasn’t the case. One of the companies would’ve just went out of business, failed to raise money.
Kevin:
The other one was actually a good marketing role, just the wrong company. It wasn’t something I was super passionate about. And then four years ago I got a job at a company called Open Listings, which is a real estate technology platform, just like Redfin. And that moved me down to Los Angeles. And then two years ago it got acquired by Opendoor, which is now publicly traded. And so, you know, I bounced around to a lot of different companies, some by choice, some not by choice, but in that, I learned a lot about how to build a company culture that really works. How to keep your team members motivated. How to hire just how to do good work. Cause I saw so many different leaders. I probably worked for seven or eight different companies in a four or five-year, period of time. And so you know, I just learned a lot through that experience, which I think prepared me to do a good job in my role today,
Tim Jordan:
You don’t necessarily have the same background as a lot of our listeners, right? Most of our listeners would not come and from Silicon Valley and large companies that were IPOing and things like that, a lot of us came from different types of income or different backgrounds, right when we got into business. But the point is you were in a situation where you were making money, you were working for somebody and you decided at some point that you wanted to strike it out on your own and start your own business. What was one of the big determining factors to make you say, Hey, I wanna do this by myself. Like I know it’s gonna be a lot of work, but what pushed you over the edge to actually take on this endeavor?
Kevin:
Well, you know, I actually became fascinated with the idea of growing a website from zero to a million unique visitors a month. I just thought all from organic search, I thought, how could that possibly but I’ve seen a ton of blogs about it online? How do people actually do it? And I found a passion for explaining concepts in the English language. So like if you’ve ever had your friends debate about their versus their like, get friend, get annoyed by people’s grammar. I decided to start a blog, it’s called the WordCounter.com. And I started that before starting GR0, and it really started to work. We’ve got thousands of pieces of blog content explaining these concepts. And long story short, it’s been two and a half years since I started that website now has a million unique visitors a month all from organic search.
Kevin:
And when that started to pick up, I got the confidence to realize like, “Hey, I can do this.” You know, I actually do everything I’ve learned from these past roles and the online courses I’ve done and the countless hours of research, YouTube videos actually works. And so it gave me that personal confidence. And then a friend of mine called me while I was working at Opendoor. And he said, “Hey, I have a friend who is the founder of Ritual, which is a popular women’s and now men’s vitamin company. They need an SEO consultant are you available?” And I had never done SEO consulting. So I was actually quite nervous, but I told him, “yes, let’s do it.” And I started working with them, got paid, you know, a small amount to work with them on a monthly basis.
Kevin:
And we really hit it off, got along really well, super impressive people over there. And I at the same time, my co-founder John was actually doing the same thing. He was doing freelance SEO consulting while working another full-time job. And so we came together and we said, let’s just looked at ourselves and said, “Hey, I think we can do this.” You know, we never, neither of us thought about starting an agency ever. It was never of interest. You know, we just wanted to make money and have fun. We’ve just had an entrepreneurial spirit. Never really focused on doing that. So we really fell into the opportunity because we were getting asked by friends and businesses to help with that specific thing where we had an undeniable passion.
Tim Jordan:
So you decided you were gonna strike it off, start this business. You walked away from whatever else you were doing at probably one of the most tumultuous times in the past 100 years of history. So you started this project right about the turn of 2020, right. And you officially launched in February of 2020 right before COVID pandemic lockdowns and all that stuff started happening. So how did that affect your launch plan? Did it slow things down? Were you really freaking out? Or were you thinking, “Hey, this is actually the best time be in digital marketing since everybody is going online?” So walk me through like that first couple months and the impact that COVID had on it.
Kevin:
Yeah. Well, I quit my job February 7th, 2020. And I think there were maybe some reports abroad about Coronavirus, but none that came to my attention in the United States.
Tim Jordan:
I was actually in San Francisco on February 5th and I remember just the rumors talking about it in the office.
Kevin:
Yeah. Okay. Interesting. So it was right around that time. So somehow it never got to me or if it did, I didn’t pay attention to it. But then later on in February, obviously it became readily apparent and we probably had like five clients at this time. But man, I was terrified. I mean my partner and I both saved 20 grand each that was our life savings to try to make this work. Sales went absolutely dead on March 1st. March 1st to the end of March, no one would sign up. There was just complete frenzy and we had no idea what we were gonna do. I mean, we were terrified literally. And–
Tim Jordan:
So, this is your first month launch. You’ve sunk your life saving list. You’ve walked away from your jobs and you’re not getting sales.
Kevin:
And we’ve got no money coming in because all the money that we’re getting paid, you know, is going to actually provide all these services. We have writers to pay, we’ve got softwares to pay. And so, we probably had like three months of living cause our rent was three or four grand. And so yeah, man, it was a, a really scary we tried, we tried to raise money for the company. Never worked, no one said yes. So you know, it just kind of stiffened our resolve that we’ve gotta figure this out one way or another. And fortunately, I think I remember it like, you know, kind of like it was yesterday around the turn of the 1st of April or 2nd of April people started answering the phone again. And I think business owners had a revelation that, “Hey, you know, we were online before, but not in the way that we actually need to be now. And the world is really changing. It’s not time to not invest in online, it’s time to do the opposite.” And so things really started to pick up, we had this macro trend, everyone realized, “Hey, we need to go online. And there’s no substitute for it because retail was dying.” And so it was very fortunate to have that sort of turn of events because that was the catalyst to get us to our first 20, 25, 30 clients.
Tim Jordan:
So I know that you must have had a game plan, right? You’ve been talking about this for a long time. You’ve got, you know kind of Dday so to speak for you, walk away from your income, you start this job was the plan significantly changed? Like, did you have to pivot a lot or did you just have to hold on and ride out the slow time?
Kevin:
It was more the latter just hold on and ride out the slow time. You know, we still knew there was some people who were gonna be interested in this. We just didn’t know how many, but yeah, I mean, we had built up years of a solid network of people who were owners of businesses, marketing directors, heads of growth, so that we had leads coming in through mutual friends. We had a good, solid reputation. People generally believe we were smart guys. And so, we never really deviated from the strategy. It was all about fostering, good, strong relationships, getting people to believe in us and then once we got the client delivering for them, like there was no tomorrow, you know, caring about that client, like more than we would care about our own money. And so that’s been the key
Tim Jordan:
And I’m not saying that you have a crappy agency or you’re not special, right? I’m not saying that because even some of the things like the awards that you wanted for, for diversity have nothing to do with SEO performance. But do you think that COVID allowed you to scale faster? Like maybe there’s a higher demand. Do you think that your business is where it is now and would be probably at a little lower positioning if COVID hadn’t happened?
Kevin:
No doubt about it. We owe a lot of, there’s a lot of credit that goes to COVID, but not just with the business growth, mainly the best and most fortuitous, you know, outcome of that has been the hiring. So, we’re based in Los Angeles, we don’t have to hire all in Los Angeles. In fact, 70% of our workforce is all over the United States. So what you get with that is yes, you get to, you know, you’re able to pay people a little bit less than you would in Los Angeles was because cost of living adjustments. However, the people who, there are millions of really, really, really talented digital marketers in a bunch of rural areas that deserve an amazing opportunity to work at a cool company that come with a really positive attitude and in a sense of gratefulness for the job that I think has really been the key to our culture.
Kevin:
We, we try to provide opportunities to people who want them and are qualified to receive them. But that’s a big difference, you know, not to knock Silicon Valley or Los Angeles or New York City, but, you know, people who live in those cities, they typically come from good backgrounds. They’ve had a lot of opportunities in their life. They’ve got privileged in certain senses. And so, they’ve worked at other amazing companies. So when you get to work at a company like ours, it’s not that special, but if we hire somebody from Gainesville, Florida, or, small town in Texas, they’re looking at this, like, this is my ticket. You know this is my chance to do what I love for a cool company. And that’s what we’ve really leaned into. And it’s, it’s paid dividends.
Tim Jordan:
So, you think the adoption of remote working has really been increased because of COVID.
Kevin:
A hunred percent. Yep. No doubt about it. Like nothing, I’ve ever seen. In fact, I’ve got a friend who just got a company did this morning that is focused on creating remote retreat experiences. So, he can at the middle of next year, we’re gonna sign up with him and have all 100 employees in a certain location. And he’ll organize everything, flights, activities, all that because the team bonding and all out has changed drastically because the office, the people just aren’t together. They haven’t met in person and sometimes they never will.
Tim Jordan:
So going back to this crisis of, oh crap, we started a company and nobody’s, nobody’s buying at what point did you finally start to sleep at night realizing, okay, I think this is working. How long did that take before you felt like you could catch your breath?
Kevin:
Probably about six months. And the reason for that was, you know, in the early days, I always laugh about this with my partner. I don’t know if either of us could do this again. The pain that we went through to get to where we are today was unparalleled. I mean, it takes more out of you than I think anyone or even realizes. Sometimes relationships go by the wayside, personal health and personal care goes by the wayside. There was just, I was our head of finance. I know very little to, nothing about how to do that. I was our head of HR, you know, all these different things are head of legal. These are things that I’m not proficient in that now we actually have professionals in those seats that are much better than I am.
Kevin:
And so that really can at me awake at night, because there’s a lot of things in the early days of running a business that you need to get, right. Such as where do you get insurance? Who’s your lawyer? How are you managing your cash flow? How are you forecasting? What you can pay your employees. All these things have very little margin for error. And so that was pretty nerve wracking. And not to mention, where are you gonna get your sales? And are more sales coming in? And can you keep your clients? All these things pile up. But we reached a point of maturity where I was able to sleep well around six months, but now it’s so much better. We have a fully built out team. And it’s just about scaling.
Tim Jordan:
So what is the piece of advice that you’d give to somebody who is thinking about, you know, basically closing off their income to start a business, knowing that it’s going to be rough? Like, what advice would you give them as far as maybe it’s patience or having an optimistic mindset or something like that? Because there’s no sugar coating. It sucks when I walked away from my last full-time job like it was terrifying. Now I was lucky enough that my wife had some income that she could support the family. We weren’t gonna go bankrupt and lose the house, but it wasn’t gonna last long. Right. So what would be your advice for someone that’s listening to this and is hearing you say, oh my gosh, I would probably not survive it again because it was so tough and it was miserable and it was a lot of work. What would you tell them?
Kevin:
Well, my best specific advice is to find someone who has run a similar business and ask them how they did it. Because I could say all day something very broad, like have a great attitude, persevere, this, that, and the third. But that never helped me when I was listening to these types of exactly podcasts. The honest answer is find, I found another guy that ran a digital marketing agency that was successful, that I really looked up to and I asked him how he did it. And what I mean by that is, how did you hire specifically? Where did you go? Did you use LinkedIn? Did you use it indeed? Did you use a different service? How much do you pay for a hire? What’s the cost structure? These types of things, this was a relationship that I had previously where it was a friend first and a business associate second, which I think is key and find a way to compensate those people.
Kevin:
Don’t just take their advice for granted. Even if you can’t pay a lot, just pay a little, take them out to dinner, take them out to coffee, show your gratitude for them giving you that information, because what took that person two or three years to learn. He can tell me in 30 seconds or a minute, and it might save me hundreds of thousands of dollars. And there’s no hyperbole in that. I mean, really making the wrong hire is costly. So he helped me understand what softwares to use like, we use Rippling for our HR and payroll. And all these different things that are very pointed questions. Where do I go to get my insurance? Do I need directors and officers, do I, not things that I just would never know, and that you can’t necessarily get from Google and that will save you a lot of time and effort.
Tim Jordan:
I think that’s one of the most underrated pieces of advice, you know, go out and ask somebody. It’s kind of interesting in this world of entrepreneurism we’re led to think that success is living the laptop lifestyle and figuring this out on your own and being a lone wolf. And, but man, that sucks because if I look back at all the stupid mistakes that I made, that cost me time, money, led me down, you know, the road of depression and anxiety and all these things like looking back, I go, “holy it crap. If I’d have just asked this guy for five minutes, he could have helped steer me away from this.” So for all of you that are listening that feel like, you know, you’ve got that gumption and that Gusto to go out and be an entrepreneur. Yes. Have it. But ask for directions too. Right? Don’t just get on the road and start driving and, and assume you’re gonna figure it out cuz you might get there, but take you a lot longer than someone showing you the shortcut.
Kevin:
Yeah. I found my best trait as a CEO’s humility because I don’t know what I don’t know. And I’m not afraid to admit it. It doesn’t, I don’t find it to be a weakness anymore. I used to think that way, but I found it to be a strength because if I knew everything I’d already be rich, I’d already have multiple exits. I don’t. So, you know, I stay humble and just take it one day at a time, learning from people who I think are smarter than me.
Tim Jordan:
So speaking of learning from people that are smarter than me, let’s talk a little bit about SEO, right? Obviously, your company’s doing well. You’re growing fast. You must be having some success because if you suck to SEO, you wouldn’t be growing. We’ve talked about changes. We’ve talked about things slapping us in the face and having to make adjustments. And I know that with the recent adoption, heavier adoption of online stuff, and of course all the iOS changes and all the privacy law changes and all that crap that’s going on. There’s a lot talk about like what’s gonna happen in 2022 for digital marketing. So I would love to leverage some of your experience and your team’s experience now and find out what we need to be aware of going into 2022 for an SEO strategy.
Kevin:
Well, what I’m seeing right now is that with the iOS changes, it’s getting harder and harder to target consumers specifically, which means you need to show your ads to more people in order to get a purchase or get a customer, which is more costly. And so I’m seeing a shift from rented channels, which I would say is Google ads, Facebook ads, Instagram ads to owned channels, which is SMS, SEO, and email marketing, where you actually own first party data. And so, if I was starting a brand today, I would lean in and focus on cultivating the audience and getting to know them you know, on a first person level through those channels. But the things that primarily are gonna help from an SEO perspective for any site, whether it’s old or new is making sure that your homepage is for really what you do.
Kevin:
So for example, if you run an Amazon ads agency, the title tag of your homepage, let’s say Amazon ads agency, and then the name of your business. That’s one of the most simplistic and easy factors for telling Google what your website is about and what keyword to rank it for in the case of Zillow, you know, their title tag is homes for sale apartments for sale, things like that, cuz that’s what they do. And then secondly would be one of the biggest factors for ranking on Google is getting written up in the news. You have to get pressed some way. Somehow you can do press releases. You can use a program called helpareporter.com, which is something I highly recommend doing. It’s free. You’re able to pitch journalists who are already writing stories and try to get yourself quoted doesn’t cost a dollar it’s just time and energy.
Kevin:
And these are things you can do at home with no budget and no funding. And so those are two things the getting backlinks and getting written up in the news, those are basically the same thing. And that will get your website to be trusted by Google, which is the first domino to fall. And then you need to write good content and put it on your website. We’re talking like 1500 word blog posts that explain concepts. So for example, we work with a protein powder company called gainful.com and write an article that’s 1500 words in length that says, what is the best protein powder for men? When do I take it? And in what dose? And the reason we choose that title is because we know from a free tool called Google Keyword Planner that 10,000 people a month search for that exact phrase. And so, all the there’s no real magic to what we do at grow. We’re just ruthlessly execute by writing articles, that answer questions people have on Google, Google about a product or about a service. And that’s what Google loves.
Tim Jordan:
So it sounds like basics like I’m asking you what’s hot for 2022. And it’s like, well, spend less money on ads and more money on good content and don’t try anything fancy, like just get people to come to your site. Right. It seems like that’s happening on marketplaces on search engines. Like all of these different algorithms are now prioritizing just good customer experience.
Kevin:
Yep. You have to offer something that’s legitimately of value. And I’ve learned this the hard way. I’ve tried a million shortcuts before starting GR0. I’ve had five, six businesses that I’ve started that have all failed. I’ve got, and websites banned by Google for cheating the system by buying backlinks. I mean, you name it, I’ve tried it. But I learned that if you want to build something that has real enterprise value and staying power, there is no shortcut. So especially when it comes to SEO, it’s just a long game. Like the riches and benefits that await you, in the game of SEO only come to those who are patient. And for two years, like I mentioned, I’ve been working on this grammar website. It really only picked up in the last six months. And so I could have quit the first 18 months, but I knew I just committed in my head to myself, Hey, I’m gonna do this for two years and see what happens. And a lot of brands don’t do that either it’s too costly or they don’t believe in their strategy, they change their strategy. You just can’t afford to do that in SEO. It just doesn’t work that way.
Tim Jordan:
Well, I think that a lot of people also equate SEO with old, right? Cuz SEO’s been a term that’s been around for 20 or 25 years now and you know, does SEO really matter? Well, let’s talk about influencer marketing. Let’s talk about funnels and let about this. But what I keep seeing and you tell me if I’m wrong, but like SEO is still the king of digital marketing because it’s free traffic. If you do it right. Well, it’s not free to get set up, but once you get running like it’s organic traffic. So the authority is the highest, the trust is the highest you’re not having to pay per click. Right. Do you still see SEO as the lowest hanging fruit for traffic?
Kevin:
I do. And I think that SEO does have a connotation of being old or being boring or hard to understand, but therein lies the opportunity, not just for me running an agency, I’m more mean for a brand to come in and crush it because your competitor is gonna focus on building ad creatives and running ads and all these different networks. Good luck to them. If I was a new business owner running an e-commerce business or any business there for that matter, I’d wanna focus on just SEO. And so I think that’s where the focus should be in 2022. If you look at companies like Thumbtack or Canva or. There’s so many great examples of companies that have just ruthlessly executed on one strategy, Grammarly, for example.
Kevin:
Grammarly is a grammar tool that gets about 20 million unique visitors a month. And it’s because they take the same strategy that my blog does, but is explaining grammar for concepts. And so, we have a client today that outranks CVS and Walgreens for the term children’s vitamins and that’s because for the past year and a half, we’ve been focusing on just getting written up in the news and writing articles about what vitamins kids should take in what dose, why, what are the benefits side effects? I mean, we’ve just become a full domain expert on medications for kids. And that keyword alone like that one placement, I think they rank number three or number four, it’s worth a hundred thousand dollars a month, every single month in free traffic. Just like you’re talking about.
Tim Jordan:
So all of you that are listening, don’t give up on SEO. Don’t buy into all the shiny out such as the IPS. I think that there are a lot of things that are valuable through paid ads still and influencer marketing and affiliate marketing, all that good stuff, but SEO is still continuing to drive. What I believe to be some of the most exciting results and exciting performance for brands that I own and brands that, you know, I watch what they’re doing. So speaking of content, I’m sure that if people went to your website, they could find just loads and loads of content about SEO, right?
Kevin:
Yeah, we’ve got a ton of documentation about SEO and how what our angle on it is and all that good stuff
Tim Jordan:
So any of you wanna nerd out, go to gr0.com, GR0 so that the actual numerical sign zero gr0.com to get all that stuff. As we kind of wrap it up, any other final kind of piece of advice or words, wisdom you’d like to share as everybody’s going into their 2022, when it comes to their digital marketing or starting a business in the midst of chaos?
Kevin:
Well, I think I would just reiterate that one point, which is being altruistic with your time. So I, if you’re gonna expect for someone else to give you their information, you have to be willing to do it for other people kind of pay it forward. So I constantly try to help other entrepreneurs with no expectation of anything in return and what happens is, the other like pointed specific piece of feedback I would give is sometimes I just make email intros to two people that haven’t met. And I don’t even really ask them if they wanna be introduced. I just make the introduction, knowing that they will. And that usually comes back to me and leads to some pretty cool opportunities. And I think there’s some people in the world where their whole profession is to be a connector, and that’s kind of one of the facets of being a connector.
Kevin:
And I’ve learned that the chances of your business being successful, no matter what it is so much higher if you’re in the right network. And so fostering the right network, even reaching out cold to people saying, “Hey, can I introduce you to this person?” Or “can I help you with this?”, goes a long way. So I would just double down on that piece of advice because that’s probably applicable to any different situation, cuz someone could be listening to this saying, well, I just started, a flower shop in retail. You know, what can, what am I gonna learn from this guy? Well, there’s probably what you could learn is there’s probably another flower shop down the street that’s done pretty well and go, go pick their brain, ask them what’s been what hasn’t don’t do the stuff that hasn’t and could save that person a year.
Tim Jordan:
Yep. I love it. Great advice. Well, congratulations on all your success, and we’re recording here right before the end of the year. I think this episode’s gonna drop right at the first of the year, so congratulations on the past 20 months or so, and really exciting stuff, and good luck going into the next year. And again, for all of you that want to kind of learn from some of this free stuff he’s given out gr0.com and that’ll wrap us up. So thanks Kevin for being on. And we’ll talk to all of you. Well, I guess we won’t talk to, but we’ll talk at all of you listeners on the next episode. Thanks, everyone. See you later.
Enjoy this episode? Be sure to check out our previous episodes for even more content to propel you to Amazon FBA Seller success! And don’t forget to “Like” our Facebook page and subscribe to the podcast on iTunes, Spotify, or wherever you listen to our podcast.
Want to absolutely start crushing it on eCommerce and make more money? Follow these steps for helpful resources to get started:
- Get the Ultimate Resource Guide from Tim Jordan for tools and services that he uses every day to dominate on Amazon!
- New to Selling on Amazon? Freedom Ticket offers the best tips, tricks, and strategies for beginners just starting out! Sign up for Freedom Ticket.
- Trying to Find a New Product? Get the most powerful Amazon product research tool in Black Box, available only at Helium 10! Start researching with Black Box.
- Want to Verify Your Product Idea? Use Xray in our Chrome extension to check how lucrative your next product idea is with over a dozen metrics of data! Download the Helium 10 Chrome Extension.
- The Ultimate Software Tool Suite for Amazon Sellers! Get more Helium 10 tools that can help you to optimize your listings and increase sales for a low price! Sign up today!
- Protect Your Amazon Brand with a Trademark! Protecting your brand from hijackers is vital. SellerTradmarks.com provides a streamlined process for obtaining a trademark for your business and shielding your products from fraud!
- Does Amazon Owe YOU Money? Find Out for FREE! If you have been selling for over a year on Amazon, you may be owed money for lost or damaged inventory and not even know it. Get a FREE refund report to see how much you’re owed!