• Home
  • Podcasts

Smaller is BETTER! How Nano Influencers are Winning BIG for E-Comm Products – 261

One of the hottest topics in the e-commerce space during the past couple of years has been influencer marketing. There’s a lot of misunderstanding and several misconceptions about this popular technique. In this episode of the AM/PM Podcast, we’re diving in with a guy who has worked with more than 10,000 influencers, and he’s spilling some of the secrets on how to actually create effective programs for our e-commerce businesses. 

Paul Benigeri!

In episode 261 of the AM/PM Podcast, Tim and Paul discuss:

  • 03:00 – Paul’s Road to Influencer Marketing
  • 06:40 – Finding Influencers THEN vs. Finding Influencers NOW
  • 08:20 – When We Say “Influencer,” What Exactly Do We Mean?
  • 13:15 – More Than Just a Short-Term Solution 
  • 18:20 – Micro-Influencers and the Art of Authenticity
  • 21:15 – Does (Audience) Size Really Matter? 
  • 22:20 – The Name of the Game: Engagement 
  • 26:30 – Which Platforms Should You Be Focusing On? 
  • 31:00 – Instagram: Old News or Still Relevant?    
  • 33:50 – Looking into the 2022 Crystal Ball 
  • 36:40 – A Free Influencer Agency App You Should be Aware of
  • 39:00 – Paul’s “Must-Read” Book Recommendation 

Enjoy this episode? Be sure to check out our previous episodes for even more content to propel you to Amazon FBA Seller success! And don’t forget to “Like” our Facebook page and subscribe to the podcast on iTunes, Google Play or wherever you listen to our podcast.

Want to absolutely start crushing it on eCommerce and make more money? Follow these steps for helpful resources to get started:

  1. Get the Ultimate Resource Guide from Tim Jordan for tools and services that he uses every day to dominate on Amazon!
  2. New to Selling on Amazon? Freedom Ticket offers the best tips, tricks, and strategies for beginners just starting out! Sign up for Freedom Ticket.
  3. Trying to Find a New Product? Get the most powerful Amazon product research tool in Black Box, available only at Helium 10! Start researching with Black Box.
  4. Want to Verify Your Product Idea? Use Xray in our Chrome extension to check how lucrative your next product idea is with over a dozen metrics of data! Download the Helium 10 Chrome Extension.
  5. The Ultimate Software Tool Suite for Amazon Sellers! Get more Helium 10 tools that can help you to optimize your listings and increase sales for a low price! Sign up today!
  6. Protect Your Amazon Brand with a Trademark! Protecting your brand from hijackers is vital. SellerTradmarks.com provides a streamlined process for obtaining a trademark for your business and shielding your products from fraud!
  7. Does Amazon Owe YOU Money? Find Out for FREE! If you have been selling for over a year on Amazon, you may be owed money for lost or damaged inventory and not even know it. Get a FREE refund report to see how much you’re owed!