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#348 – How To Build Authentic & Solid Amazon Brands Ready For Exit with Ben Leonard 

In episode 348 of the AM/PM Podcast, Kevin and Ben discuss: 

  • 02:12 – Does Ben Have A Strong Scottish Accent?
  • 03:01 – Scottish Snacks And An Amazon Event Idea In Edinburgh
  • 04:30 – Talking About Ben’s Amazon Journey
  • 05:55 – A Heart Problem Lead To His E-com Journey
  • 07:37 – How Did He Differentiate His First Products
  • 11:15– Growing Into Multiple Marketplaces Before Exiting
  • 11:52 –  Building Evangelical Fans For Your Brand
  • 15:09 – Creating An Authentic Brand Story
  • 18:05 – His Brand’s Performance Post-Exit
  • 19:20 – The Business Owner Vs Entrepreneur
  • 20:53 – Why Did Ben Start A E-com Brokerage Firm?
  • 22:21 – What Should You Consider Before Selling Your Brand?
  • 30:29 – Put Yourself On The Buyer’s Shoes
  • 33:45 – Why Kevin Pivoted His Product Research Business
  • 36:21 – You Need To Switch Your Mindset Towards Brand Building
  • 38:50 – Let’s Talk About The Brand Equity Metric
  • 43:08 – Talking About Ben’s New Baby Brand
  • 47:32 – Ben Leonard’s Book For E-commerce Entrepreneurs
  • 49:29 – How To Reach Out To Ben Leonard

Enjoy this episode? Be sure to check out our previous episodes for even more content to propel you to Amazon FBA Seller success! And don’t forget to “Like” our Facebook page and subscribe to the podcast on iTunesSpotify, or wherever you listen to our podcast.

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  6. Protect Your Amazon Brand with a Trademark! Protecting your brand from hijackers is vital. SellerTrademarks.com provides a streamlined process for obtaining a trademark for your business and shielding your products from fraud! 
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