How To Work With Influencers For Your Ecommerce Brand With Gracey Ryback – 277
In episode 277 of the AM/PM Podcast, Tim and Gracey discuss:
- 02:30 – Gracey’s Backstory And How She Got Started
- 04:45 – Creating Videos Online And Going “Viral”
- 07:00 – Finding Opportunities To Monetize Through Promotions
- 08:20 – Being An Influencer In 7 Different Social Platforms
- 09:45 – A Brief Lesson On Influencers And How They Make Money
- 13:00 – Commissions And Brand Deals, Which One Is The Best?
- 16:00 – Can Influencers Guarantee ROI? How Can You Track It?
- 17:00 – Mistakes When Reaching Out To Influencers
- 21:10 – Gracey’s Tip To Brands When Finding The Right Influencer
- 23:05 – Amazon Live May Be The Next Big Thing
- 25:00 – Bridging The Gap Between Brands And Influencers
- 30:00 – How To Reach Out To Gracey Ryback
Transcript
Tim Jordan:
One of the hottest topics coming into 2022, when it comes to digital marketing and e-commerce sales is influencer marketing. Everybody loves the idea of it. Most of us don’t know what the heck that actually even means today. In our podcast, we have a guest who is officially an influencer. She’s gonna talk about how she became one, some of the biggest mistakes we make, some of the biggest misconceptions, how to reach out to influencers effectively. And maybe if we have time, some of the things we need to be paying attention to in 2022 in the influencer world. It’s gonna be great episode. Listen to the end. And here we go. Hey everybody. Welcome to another episode of the AM/PM Podcast. I’m your host, Tim Jordan, and today we have the lovely Miss Gracey Ryback.
Gracey:
Hi Tim. Thank you so much for having me. I’m very excited too.
Tim Jordan:
Did you notice, I said your name correctly, that time? Off camera I’ve said her name wrong, like six times.
Gracey:
No, it’s so good. You, you messed it up before, but you did it so well as soon as it started. So, yay.
Tim Jordan:
We’ll see if I can screw up again in the episode. So most of you listeners know that there’s usually some rhyme or reason to the guests that we have on. And I met Gracey in Austin. I don’t know, a few months ago in an event and was very interested in her, not just her topic, but her actual presentation. Now her topic was about influencer marketing and we hear a lot of people in this space talking about influencers, but they’re usually talking about how to reach out to influencers, or this is how you utilize influencers in your digital marketing strategy. Gracey didn’t have any of that stuff. She actually is an influencer. And she was saying, this is how I do my thing. And this is how I promote brands. And I thought, holy crap, finally, someone to tell us from the other end, like the other side of the table, how this holds system works. So we’re gonna get in some of those things, talking about misconceptions of influencers. The things that we sellers are doing screwing up, essentially trying to reach out to influencers or some other cool stuff. But first I want to kind of dive just briefly. All right. We’ll do like a shallow dive into Gracey’s background in her story, because as I understand it, Gracey, this is not something you ever planned on doing. And if years ago, I would’ve said that you’re making social media videos for a living. You would’ve thought I was crazy. Right?
Gracey:
Absolutely. And that’s the perfect way to describe it. Even just a year ago, like a little bit more than a year ago in October, that’s when I even started all of this. Before I was doing like, like sales cold calling sales. And I absolutely hated it to be honest. But I really, really liked sales. I loved business. It was really exciting to me. And I kind of started this as a little passion project you could say was just a little fun thing that I did for fun. I really liked, you know, saving money on Amazon finding deals and promo codes. I would tell my friends about them and they’d be like, what is this scam Gracey that you’re sending me? Like, it’s probably not real like da, da, da. And they were just like, not having it. So I was like, okay, like maybe somebody else out there cares. And maybe I’ll get a couple followers for it. Who knows? And so-
Tim Jordan:
Now time out, when you say do this, “when I was doing this.” At the time, it wasn’t trying to make a living in its influencer. It wasn’t really trying to make money. Doing this was essentially just sharing Amazon deals on social media for fun, right?
Gracey:
Yes, Exactly. I never, I had no idea that like the Amazon associates program even existed not even like knowing that I could make a single penny from doing that. And then it was after the fact that I found out about it. So that’s how I learned how to monetize maybe like a month or two into it that somebody introduced.
Tim Jordan:
So you’re doing social media videos for free just showing people, Hey, here’s a deal on Amazon.
Gracey:
Yes, exactly. Right. Yeah. And people-
Tim Jordan:
So you just promote random stuff and you know, didn’t really expect anything else from it, but followers.
Gracey:
Exactly, I mean, I was hoping for a thousand, if I was lucky like that was like the goal, that was the goal. And then once I started putting videos out there, some of them gained a little bit of traction then like my followers would say like, “Hey, can you find a deal on this or that or the other?” So I would start doing specific like requests to find specific deals that people were asking for. And those obviously did better because people were wanting them. And a lot of time they were good deals, like 50% off, 60% off or more. And they were getting really good deals, saving a lot of money. And then there was one video specifically that kind of popped off. And that was the first really exciting time for me. It was the first time I went “viral.”
Tim Jordan:
Now, what platform was this?
Gracey:
Tiktok.
Tim Jordan:
All right. So this is TikTok. And TikTok I know is your main platform. We’ll talk about some of your platforms later. So you were just posting random stuff, trying to get some TikTok followers. You were taking some request. What was the product that you went viral with?
Gracey:
It was a massage gun actually. And I think that one’s a still to this day, a really popular request because they go on Amazon for like over a hundred dollars, and then somehow with a good promo code, you can bring it down to like 20 or 30 bucks. And so I think that was like a really cool product that everyone could have wanted and like bought and saved a good amount of money on.
Tim Jordan:
So I know that you know, when you say it went viral and it kind of popped off, like what kind of views were you getting on this? Just organic TikTok video.
Gracey:
I think that one I’d have to check back on it, but I think I did like over a hundred thousand and still like, again, that was the first six figure view I ever had. That was very exciting to me at the time, because I was completely new to all of this.
Tim Jordan:
Now, as you’re poking around Amazon, you’re looking at products that you’re promoting. As I understand it, you started looking at some of these listings after you promoted it and you started noticing some differences. Right. Can you explain that?
Gracey:
Yeah. So right after I posted the video, maybe overnight, the next morning I started getting comments like, “ah, this sold out it’s unavailable”, da, da, da. So then I’d go on the product page one. I noticed that it was sold out two. I noticed that this listing that literally had like no reviews literally was a brand new listing pretty much. And it now had the new number, one new release or the number one, like, I think it was the number one new release badge on it. And at the time, a year ago I was like, “oh, shrug.” Like I, whatever that means I didn’t really know what that meant, but I was like, I guess they’re selling well shrug. And that’s really it, that was my knowledge of it at the time.
Tim Jordan:
So how did you become aware that you could actually monetize this stuff?
Gracey:
Yeah, so I actually funny story, nobody knows this. I went into a Facebook group for Amazon sellers and I asked the question, I asked a question in this group, and this might be a group of somebody I know today. But I was like, Hey, like some brand has approached me about talking about their product on social media. And a lot of times I’ve done, you know, this many sales and this much time, what’s like a reasonable amount to charge them. Cuz I really, at the time of it’s still to this day, nobody really knows what to charge. There’s no industry standard. So I was like, what’s reasonable for you sellers? What’s reasonable for me? Give me some kind of guidance for what you guys know. And so then from that post itself, I got like a handful of sellers that wanted to work with me. They were like, oh, can you promote my product? I go, I wanna talk to you about that. Da, da, da, da, da. And so I got a lot of interest from that Facebook post where I was just trying to be, Hey, like what do you guys think is a reasonable thing to charge? Cause I have no idea. And so that was when I realized like, oh, like people, like sellers really want this promotion from me. I guess I had no idea how valuable it was at the time.
Tim Jordan:
So let’s fast forward now to today, right? You were working on content for seven different platforms. What are those seven platforms?
Gracey:
Yeah. So my biggest one, my heart, and joy whatever they call it is TikTok. It’s really what I owe everything to. Without TikTok. I wouldn’t have gotten to where I am today. But after that, right now I’m prioritizing Amazon live a lot more and we can talk about live streaming, whatever. And then there’s shoppable videos on Amazon as well. And then for social media, there’s Instagram, Facebook group, Twitter telegram. So if you add those up, you get like seven things.
Tim Jordan:
So that’s a lot and you’ve quit your corporate job. You’re making more money now promoting other people’s stuff. Which if you got, as you’re watching the YouTube video, you can see all of this. I don’t know piles of crap behind her, on the shelf. Not necessarily crap, but I knew that was gonna make it laugh. When we, when we got in here to court, she’s like, oh, I hate, I can’t blur out my background on the software and all this stuff. That’s all stuff you’ve promoted
Gracey:
On zoom. I can blur out the background and make it look prettier. But now I’m exposed with all the sea of products around me that I-
Tim Jordan:
That’s good. That’s good.
Gracey:
Yeah.
Tim Jordan:
It’s not a bad thing. So as you know, cuz you’ve been like talking to the Amazon community, just like you said, you had people approaching you. We as brand owners, product creators, sellers, we need traffic and we need people to promote our stuff. So we need traffic going to our listings, all those good things. And as you know, the world of influencer marketing has been a hot topic, right? People have talked about it. People are excited about it. People are dabbling with it. I would like just a real brief lesson on how you make money because, and I know the answer to these, but maybe my listeners don’t, but once I understood how influencers are monetizing, at least the primary ways, it gave me a better insight onto how I can work with influencers and what’s exciting or attractive influencers or not. So talk about like the main ways that an influencer and let’s define an influencer as who has an audience that is able to promote a product, right? For all intense purposes. We’re not talking about Kim Kardashian here. We’re talking about someone who has an audience that’s able to promote a product. What are the ways you monetize?
Gracey:
Exactly. So, okay, so there’s a couple things, I would say the biggest one for a lot of influencers out there are affiliate links. There is the direct Amazon Affiliate/Associate Program. Amazon also just came out with the Influencer Program as like kind of a branch off that. So a lot of influencers use that, especially if they promote something on Amazon, there’s also other affiliate sites and networks that they can use to create affiliate links. So there’s that that’s number one. Number two is I guess, direct brand partnerships. They could work with a brand, figure something outdo this for that amount of money, and then they can do like a flat fee/commission based thing off of that. So number two would be direct brand partnerships. And then three, I guess another thing. Well, I guess you could, I guess that’s it. I think the commissions that I was gonna mention or the pay per clip kind of falls into the affiliate link category.
Tim Jordan:
Well, I know that there’s a slight difference between affiliates and commissions because the affiliates are usually being paid by the marketplace where the commissions are being paid by the brand owners. Right? So if I have this right, if you’re in a say Amazon Associates Seller, an Amazon Affiliate Seller, you use a link that Amazon gives you the track, that traffic. And if someone goes to the product and buys it, Amazon pays you percentage or commissions would be, if I’m the brand owner and saying, Hey, please pitch my product and I’ll give you a, a commission based on sales. Right. Okay. I know I’d just made it sound like I’m explaining this better than you.
Gracey:
No, no, no, no, no. But I think like at the very base there’s like multiple ways you could do both affiliate links or brand partnerships. You can kind of do different variations of both, but if we had to categorize, I think those are the main two.
Tim Jordan:
Okay. So looking at the influencer world. Are the majority of influencers making money off of affiliate commissions or commissions or are they making money off of flat fees?
Gracey:
That’s interesting cuz it’s something I have learned the hard way is that this industry is so vast and everybody does things differently. There are some influencers that prefer to just post organically, whatever they want instead of, you know, certain brand deals, and they just kind of rely fully on commission or some influencers out there. They’re like the bigger chunk of what they earn is from brand deals. So they prefer more of like a brand partner. And of course, there’s people like me who do a little bit of both. And so I definitely think that there’s benefits for both. And a lot of people who I think both is like the right answer here.
Tim Jordan:
So if I’m a product owner trying to reach out to an influencer, I need to under or stand that there are different ways to make money because my pitch might have to change or my offer might have to change. Or even the things that are getting them excited are gonna be different. So now I want you to school us, and us being this, this world of, of Amazon product sellers, whatever, what are some of the misconceptions, the most common misconceptions that we have about influencers? Like what are we getting wrong?
Gracey:
I think something that the biggest lesson I’ve learned this year is that there is a huge gap between the understanding of like sellers and brands and companies and like products and the influencers. And there’s just a lot of-
Tim Jordan:
Like the influencers and audience?
Gracey:
Influencers, like I guess influencers as a whole, just like bridging the two together and like connecting the gap, which is something I think hopefully I’m shining light on. I think a lot of brands and the feedback that I’ve gotten from them is that influencers are hard to reach, hard to work with. Maybe they don’t guarantee, you know, a reasonable amount of ROI to make working with them worth it. And-
Tim Jordan:
Do you think the influencers are hard to get in contact with? Or do you think that people don’t know how to reach out? Like is it your fault or is it our fault?
Gracey:
I can’t say it’s either person’s fault. I think there is. All I know is that the influencers really need the brands that’s like for sure. The brands need the influencers just as much, and it’s a very mutually beneficial relationship between the two. So it’s not that influencers are out here ignoring brands on purpose. I don’t think that’s the case. I think that maybe brands could use a little bit more insight to, you know, what to look for, what to say, what would catch their attention, what would you know, excite them to work together. And of course, if you know, Sephora reaches out to a beauty influencer, I’m sure they would email them back, you know? But I think there are emails that I still get today that I might give some advice to.
Tim Jordan:
Let’s get to that in a minute. So you think the biggest thing that we as so need to understand is that we don’t actually understand influencers, right? Like even the way that we reach out our expectations, things like that are all messed up. Now you mentioned something about ROI, right? You said kind of the biggest misconceptions that you’re hard to reach, you’re hard to work with and that you can’t guarantee an ROI. Can you guarantee an ROI? Because in my mind, I wouldn’t expect you to, like, if I’m gonna put money on ads, I don’t know if it’s gonna work or not. I’m gonna try it. And if it works, I’m gonna put more. If it doesn’t, I’m gonna put less, but, what do you consider positive ROI and is there a way to actually track that?
Gracey:
Yeah, I think there’s a couple ways to track it, but I think another thing is in a lot of other marketing, like ways in a lot of ways to market your business how many of those can guarantee a hundred percent that you’re gonna get this much ROI from your ad spend? You know, it’s like if even if you did a TV Commercial, you’re paying for that air time. But like who’s to say that you’re gonna get this much return. But I think when brands are reaching out to influencers, they’re like, okay, if you can’t guarantee this, we don’t wanna work with you. You’re not worth anything. And you’re gonna be a waste of my time if you can’t guarantee this. But then in an influencer’s defense, it’s like, okay, what marketing channel can guarantee this huge ROI that you’re expecting from us?
Tim Jordan:
I guess that makes sense. So what are some of the biggest mistakes that you’ve personally seen people make and trying to reach out to you? Because once you started getting a following, once you’re creating other people’s products and I understand there’s a difference between like the Amazon live stuff, people reach out to you differently than like your own social media, like, like TikTok. So for your own social media, what are some of the most boneheaded things that people have done and reaching out and trying to get you to work with them? I want specific examples call out brands. No, I’m just kidding. Don’t do that. But I wanna hear some good stuff here.
Gracey:
You’re putting me on the spot, Tim. Okay. So
Tim Jordan:
I know I didn’t prep you for this, but it makes it weird.
Gracey:
We didn’t talk about this in the pre-interview. No, I’m kidding. So I think, and again, I cannot speak for every influencer. It’s hard for me to be like, okay, so let’s talk all in influencers, all brand.
Tim Jordan:
Yeah. I understand these aren’t generalized statements.
Gracey:
So it’s hard for me to be like, okay, all influencers, think this, I can’t say that. So that’s right. Let’s talk experience. I think some of the emails that I get now, and I think, again, if I, if you were talking to me a year ago, things would absolutely be different if I was to guarding out. If I had a smaller following, if I was new to this space, a lot of the requests that I get would be exciting for me. I think like increased commission or just commission only, or even gifted product. I think that would be like, oh yeah, like I’m creating the content. I need it for my content. Anyway. I’d love to do it. And in exchange for you know, my thoughts and my opinions on it and just posting it to my social media, which I’m doing on a daily basis anyway. Yeah. That’s reasonable to me.
Gracey:
But then it comes into the know your audience part and it’s like, would I reach out to, and I’m not calling myself Kylie Jenner by any means. Okay. I’m not saying that I’m saying, for example, if you were to reach out to Kylie Jenner and like send her an email and be like, “Hey Kylie I’d love for you to promote my product. And in return for three Instagram posts and Instagram story, a TikTok video, a YouTube video, and your firstborn child, in return, I’ll give you this gifted product. That’s worth $5. What do you say? What do you say? I think it’s a great deal. What do you say? And it’s like,
Tim Jordan:
Yeah. It’s laughable. Right?
Gracey:
Well, I don’t wanna laugh, but I think just a little bit of like, if you only have the budget for a gifted product, collaboration or commission only, then I think there is a level of influencer that you can expect to work with and it wouldn’t be Kylie Jenner.
Tim Jordan:
Yeah. So, and just to make sure everybody knows what gifted product is, that is a free product. And this is a method that works, especially with the smaller influencers that you send. ’em Something free, man. They wanna share that stuff. I’ve done that before. Like, Hey, let me send you this thing and you do an unboxing video for me. And like, it’s all awesome. But so what you’re saying, Gracey is that you’re way too important now for gifted product promotions. And you’re saying the biggest mistake people are making is they’re trying to offer you something for free when you’re the size of Kim Kardashian, that’s what I heard. Just saying, I’m just saying, that’s how I interpret.
Gracey:
Tim please no, that’s how it came off. No, no everything I said.
Tim Jordan:
I’m just kidding.
Gracey:
No, I take about everything. That is the last thing I, what,
Tim Jordan:
No, it’s not. And what you said doesn’t make sense is people are, was center time sending all of these blanket messages before they actually understand the influencer size, the influencer’s target, maybe the target audience type, the type of products that they will and won’t promote. Right. So they’re just like sending out all of these messages, you know, kinda like throwing, you know, pass the wall and seeing what sticks, when you’re saying that we should be more targeted and we understand what types of products this influencers promoted in the past, or what type of content are they do, or don’t ask someone do a YouTube video and they don’t have a YouTube channel. Right? Like that’s the immediate dismissal.
Gracey:
Yeah. That happened to me too. I think another thing that I can bring up for examples is like, yes, if you’re gonna take anything from what I just said, no, I do not think I’m Kylie Jenner, da, da, da. I not even close I’m nobody, but my point being is I think brands should take a little bit more time to do their research on the influencer and kind of, it doesn’t mean like, oh, switch out the name and the niche and say like, oh, I find your content very engaging and it’s great. Let’s work together. I mean, like see what kind of content they’re already posting, see their niche, see their following size and see what would be reasonable for them to, you know, receive and consider for collaboration.
Tim Jordan:
And how do you like being content? Do you like when someone instant message you on a social media platform, do you like getting an email to your business email address that you’ve got sprinkled around? Like how do you usually like to be communicated with?
Gracey:
So I think probably preference would be email. I do have my email in my Instagram and TikTok bios. So that should be easily accessible for anybody who wants to email me. Or if not, I think Instagram DMs I get a couple of brands there as well. And then yeah, I also don’t hate when people message me on LinkedIn or Facebook. It’s not my preferred messaging method, but I’m not gonna be mad at it.
Tim Jordan:
I know, I remember when I messaged on Facebook, it took you a month to respond. No. I’m just kidding. It wasn’t that bad. It was only three and a half.
Gracey:
Oh my God.
Tim Jordan:
I’m kidding. I’m kidding. Everybody. That’s listening. That’s not true. We actually met at an event in person.
Gracey:
Yes, it’s not true. He’s just kidding.
Tim Jordan:
She did not ghost me on Facebook for that month. All right. So, so more of a story people do some homework, understand that these are people behind messages behind the emails, and if they feel like you’re sending them just spammy emails that are not personalized, you haven’t done your homework. They’re going to ignore you understand that people are gonna prioritize their offers. So a bigger influencer, someone of the bigger following is going to ask for more, they might ask for cash upfront, or they might ask for a nicer deal. Whereas someone that’s just getting so out with a small audience will be happy promoting your product just for a free product. Right. And on boxing. So understand that stuff.
Gracey:
That’s very well now.
Tim Jordan:
Thank you. Yes. So now I want to ask you, like, what’s going on, that’s exciting for you in 2022. And just to preface that question, like you’ve got exposure in all of it, right? You are actually now an A-list creator for Amazon. You’re over a million followers on TikTok. You personally in the past year are responsible for millions of dollars of product sales, right? Millions of product sales directly attributed to your traffic. So I know you’ve got your finger on the pulse. You also understand our point of view, like us as sellers, like what we’re looking for. So all that being said, going into 2022, what are you excited about that we should be excited about?
Gracey:
Okay. Okay. So three things here. The first thing is I, I hope with all my heart that Amazon live and live streaming continues to kind of grow as an industry cuz it’s boomed in China. And I think that with Amazon live, they’re really, really investing a lot of time and effort into it. And I really hope that that program continues to grow overtime over the next few years. The second thing I’m excited about is I’m starting to see a bunch of just average normal people out there. The, not Kylie Jenners starting to become influencers. And I hope that stigma of influencers being bad and like whatever goes away. But it is exciting to know that, you know, people with just a couple thousand followers on Instagram can be monetizing and can be “influencers” in this space. And I like that the Amazon affiliate program does make it pretty easy for those people to join and take advantage of the program.
Gracey:
And combining it with TikTok more and more people are doing it. They’re just doing casual Amazon halls, Amazon on boxings look what I got on Amazon. And it is not only by benefiting them, but it is benefiting brands in a huge way as well. And so I think with that, what I’m excited about personally is bridging the gap between brand and creator influencer and helping like them partner together, work together for that mutually beneficial relationship that I’ve seen happen so many times. They need brands, brands need influencers, and it’s just, it was a match made in heaven. And I think the lack of understanding of like, we don’t understand how to work with them, reach out, negotiate how the process works. And even creators, so many times are asking the, how do I get, reach out to brands? How do you get brand deals? Da, da, da, there’s so much want on both sides. And what I’m excited about is maybe just helping the creators get there and helping the brands work together.
Tim Jordan:
I love it. It’s exciting because in a world where like everybody’s talking about, oh, the latest hack and the way Black Hat do this. And like, it just keeps coming back down to like good marketing, like when someone has someone’s ear and someone recommends something and it’s a legitimate, authentic, organic, you know, referral. People love it right, when people are, I’m gonna admit I’m addicted to TikTok.
Gracey:
Oh, me too. Oh, me too.
Tim Jordan:
Man. The algorithm is insane. Like it’s terrifying. It’s the algorithm that figures out what you love. My TikTok is full of funny dogs, construction equipment, like wrecking, and dad jokes. That’s like basically all it is where
Gracey:
You’re Tiktok for your page is literally who not you specifically, but like who we are as a human like mine.
Tim Jordan:
Well, that absolutely terrifies me then. Puppies, dad jokes, and construction machine you’re getting in. Right.
Gracey:
That’s so funny. But it knows us so well, gosh,
Tim Jordan:
So, and my point was, I’m seeing like these people popping up that are literally just goofy every day, normal people that are putting together content. I’m trying to I wouldn’t know how to do this. There’s
Gracey:
What?
Tim Jordan:
Collin. There’s a guy that I follow I was gonna see.
Gracey:
And I think that’s the magic of TikTok. No people are kind of moving away from like the picture perfect Instagram world.
Tim Jordan:
You recognize this guy.
Gracey:
The screen is really blurry. I may have come across his profile before
Tim Jordan:
@collinurrmon.
Gracey:
I like the name.
Tim Jordan:
So those of you that are listening @collinurrmom. Oh, this guy’s hilarious.
Gracey:
He’s funny.
Tim Jordan:
And he’s? Yeah. You’ve seen him, right?
Gracey:
Yeah. Yeah.
Tim Jordan:
This guy’s not even promoting stuff. Like he’s not even monetizing this, but he’s approaching 10 million viewers, 10 million followers. Some of his videos have like millions and millions and millions of views. And he’s literally just sitting in his desk chair in his mom’s basement, making videos.
Gracey:
He does cameo. So that might be what, a way.
Tim Jordan:
He’s monetizing that cameo. That makes sense.
Gracey:
And YouTube.
Tim Jordan:
And YouTube. Okay. So anyway, my point is like, I love that as this world continues to evolve, it just keeps going back down to roots. Like just everyday people like this Collin guy, right? Like those are the ones that are succeeding and it’s so cool. I love it. So I think that in 2022, everybody that’s listening make this part of your method, make this part of your strategy. Make sure you understand this, if nothing else because it works. It’s valuable. If you have not had success trying it before, maybe you were screwing up, maybe you don’t need to write off completely. You need to try it again. Right. Anything else? Gracey, before we wrap up that you’d like to tell this crazy world of e-commerce and sellers and entrepreneurs about the influencer world.
Gracey:
I think my biggest advice is don’t just write off influencer marketing. If you maybe dipped your toe in the pool and you weren’t happy with it, or maybe you just thought it was too complicated, hard to do, didn’t get the results you wanted. There are different ways to do it. There’s different influencers to reach out to. There’s a ton of different things you can try. And from what I’ve seen so far, it’s worth your time. It’ll make huge leaps and bounds for your brand and keyword, ranking, traffic, sales, all of the good stuff that you need to sell on Amazon successfully. Influencer marketing is a piece of your marketing pie that will make you successful. So I also wanna say that I am happy to help brands. Like I am like willing to answer questions and like give advice and like, you know, outreach templates, whatever that may be. If you just have a question here and there, like I’m always happy to help
Tim Jordan:
So how can people track you down? Yeah.
Gracey:
So I do have an email, so I have this email at forwards to my business email it’s [email protected]. So if you just wanna email me or I guess
Tim Jordan:
No, that’ll work, [email protected]. Okay. Got it. Well prepare for your inbox to explode now is 822 Amazon brands that are listening to reach out to you. Make sure all of you that are listening, make sure to email her with a list of what you want for Instagram posts. Two Instagram real 17. Her firstborn child, that’s actually the type of messages she’s more likely to respond to. So you have the ticket. You’re welcome. Glad we can help. Thank you, Gracey, for being on. I know that I got to meet you in Austin chatting now, and I am going to be seeing you next year, early in an unreleased undisclosed secret thing south of the border, so to speak, I will see you in Mexico.
Tim Jordan:
So I look forward to that and hope you have a great new year. And I know that this episode is being released right after the new year. It gives us a little time to edit this, but for all of you that are listening, hope that you have a great new year, hope that your holidays were awesome and ready to completely crush it in 2022, and maybe influencer mark and, and be part of that. Thank you all for listening in, make sure to leave us a review on whatever podcast platform you’re listening to. If you’re watching on YouTube, give us thumbs up or give us a subscribe and we’ll see you guys on the next episode.
Enjoy this episode? Be sure to check out our previous episodes for even more content to propel you to Amazon FBA Seller success! And don’t forget to “Like” our Facebook page and subscribe to the podcast on iTunes, Spotify, or wherever you listen to our podcast.
Want to absolutely start crushing it on eCommerce and make more money? Follow these steps for helpful resources to get started:
- Get the Ultimate Resource Guide from Tim Jordan for tools and services that he uses every day to dominate on Amazon!
- New to Selling on Amazon? Freedom Ticket offers the best tips, tricks, and strategies for beginners just starting out! Sign up for Freedom Ticket.
- Trying to Find a New Product? Get the most powerful Amazon product research tool in Black Box, available only at Helium 10! Start researching with Black Box.
- Want to Verify Your Product Idea? Use Xray in our Chrome extension to check how lucrative your next product idea is with over a dozen metrics of data! Download the Helium 10 Chrome Extension.
- The Ultimate Software Tool Suite for Amazon Sellers! Get more Helium 10 tools that can help you to optimize your listings and increase sales for a low price! Sign up today!
- Protect Your Amazon Brand with a Trademark! Protecting your brand from hijackers is vital. SellerTradmarks.com provides a streamlined process for obtaining a trademark for your business and shielding your products from fraud!
- Does Amazon Owe YOU Money? Find Out for FREE! If you have been selling for over a year on Amazon, you may be owed money for lost or damaged inventory and not even know it. Get a FREE refund report to see how much you’re owed!