#331 – The Licensing Advantage: Building a Moat Around Your Amazon Brand with Paul Miller
In episode 331 of the AM/PM Podcast, Kevin and Paul discuss:
- 02:15 – Chuck E. Cheese, Cicis Pizza, & Franchising
- 04:20 – Franchise Operator Versus Amazon Seller
- 05:00 – How Paul Started His Amazon Journey
- 08:30 – When Did Paul Started The CozyPhones Brand?
- 10:40 – Expanding His Brand For Kids
- 12:00 – How Paul Got Started Into The Licensing Industry
- 16:00 – What Is Licensing And How It Works?
- 18:20 – Licensing Gives You A Moat Around Your Business
- 19:30 – Paul’s Very First Licensing Deal
- 22:30 – The Deals Involved In The Licensing Industry
- 24:00 – The Elements Of A License And What Should You Be Aware Of
- 25:15 – Kevin King’s Experience In Licensing
- 27:30 – “You Want To Be Able To Leverage The Name Of Their Brand”
- 29:45 – Paul Signed The Third Largest Pre-School Brand In Licensing – Paw Patrol
- 30:30 – A Bright Idea Helped Paul Scale His Business
- 34:00 – Should Sellers Today Consider Licensing?
- 35:20 – “Licensing Is Kind Of Like The Ultimate Influencer”
- 37:00 – Why Should You NOT Do Licensing?
- 41:10 – What Is Paul Up To These Days?
- 42:35 – Paul On The Current State Of The Aggregator Bubble
- 48:00 – The Best Way To Connect With Paul Miller
- 49:40 – This Week’s Golden Nugget Of Advice
Enjoy this episode? Be sure to check out our previous episodes for even more content to propel you to Amazon FBA Seller success! And don’t forget to “Like” our Facebook page and subscribe to the podcast on iTunes, Spotify, or wherever you listen to our podcast.
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