#502 – Amazon Strategies Top Sellers Only Share Behind Closed Doors
Audio version above. Video version below
Most sellers focus on the obvious levers, ads, keywords, and pricing, while the real winners quietly play a different game. In this AM/PM episode, Bradley Sutton and 8-figure seller Leo Sgovio unpack the strategies top Amazon sellers rarely say out loud, from backend ranking fixes to AI-driven creative and off-Amazon intel.
Leo breaks down how Amazon browse tree changes can silently wreck rankings, and how to repair it using Category Listing Reports plus the BrowseTree Guide so your attributes match what Amazon actually accepts. Then he shows how some sellers “launch” with huge review counts by consolidating variations and even leveraging international review history. From there, the episode shifts into speed: AI tools to generate better hero images, systems to make your site crawlable for LLMs, and how press releases can help you appear in Google AI Overviews faster than traditional SEO.
Finally, Leo goes outside Amazon: using Reddit for GEO, finding Shopify winners by tracking checkout traffic, and reverse-engineering competitor funnels through the Meta Ad Library and presell pages. He closes with a warning every brand should hear: a black-hat cloaking attack that can suppress your Buy Box. If you want tactics you can apply today and threats you need to defend against tomorrow, this one is a must-listen.
In episode 502 of the AM/PM Podcast, Bradley and Leo discuss:
- 00:00 – Introduction
- 02:34 – Strategy 1: How To Fix Your Tanked Rankings Due To A Wrong Product Categorization
- 12:11 – Strategy 2: How To Uncover Your Competitor Just Launched a Product with 100+ Reviews
- 17:02 – Strategy 3: Quickly Brainstorm New Hero Image with this Gemini Gem
- 19:35 – Strategy 4: Enable your Website to be Indexed by LLMs with this Automated GPT
- 24:09 – Strategy 5: Show Up in Google AI Overview in 7 Days
- 27:18 – Strategy 6: Where to Find Inspiration for your Product Creatives and Listing Images
- 31:38 – Strategy 7: Dominate Reddit for AEO/GEO
- 36:56 – Strategy 8: Discover Shopify’s Top Selling Stores
- 40:24 – Strategy 9: Exploiting Competitors Outside Traffic Funnels
- 45:48 – How to get more Advanced Strategies Monthly
- 53:56 – Strategy 10: How to Control the Order of the Variations on your Listing
- 54:47 – Legal and Ethical Disclosure
- 54:57 – Threat Alert: Cloaking attack with fake retail pages can suppress your Buy Box, how it works, and what to watch for
Transcript
Bradley Sutton:
How to make sure you show up in LLM search results? How to check which Shopify sellers are selling the most? A crazy strategy that black hat sellers are using to attack your Buy Box.
These strategies and more on today’s special episode. Hello everybody and welcome to the AM/PM podcast. My name is Bradley Sutton and I’ll be your host and this is the show where we discuss all things, Amazon, TikTok shop and Walmart private label and how to generate recurring revenue streams 24 hours a day during the AM and the PM. Hence the name of the show, get it? AM/PM podcast. And as a matter of fact, as you guys are watching this, I’m probably going to be on my vacation to three new countries I’ve never been to, Kazakhstan, Uzbekistan and Kyrgyzstan. Even though I won’t be working on my Amazon accounts while I’m there, I’ll still be making money. How cool is that? Pretty cool, I think.
Bradley Sutton:
All right guys, what are we here today to talk about? We are here to talk about strategies that, you know, top sellers don’t talk too much about. We’re going to have some things today like a secret ranking fix. You ever had problems with ranking? You ever wonder how your competitors are launching with so many reviews. We’re going to show you some secrets about what some of these sellers are doing so you can be prepared and potentially you might want to report some of them. What’s going on? A lot of this stuff, guys, these are things that people don’t talk about too much. We, we, I just mentioned Serious Sellers Podcast. We don’t talk about these advanced strategies too much in a Serious Sellers Podcast because they’re not applicable to everybody. We’re going to talk about some crazy AI image generation strategies, alright? Do you want to show up in LLMs or be indexed by AI? Have your products show up in things like ChatGPT, etcetera. We’re going to talk about that. You know, that’s the future guys of e-commerce. More and more people are going to start their, you know, product research on those kinds of platforms. Um, and a lot, a lot more.
Bradley Sutton:
A lot of this stuff is our results that Leo is an eight has sold over eight figures on Amazon. I’ve sold over seven figures on Amazon. These are what we have tried and true tested methods, but everybody, everybody’s accounted different. But one thing we can guarantee is if you don’t try to implement these things, all right, or take no action, nothing’s going to happen. You’re not going to be benefited at all. So, I need you to commit to actually putting some of this stuff, uh, in action. So guys, you ready to just have your mind blown with some of these strategies? I’m actually just going to go ahead and let you, uh, let you take it away.
Leo Sgovio:
Awesome. So, uh, without further ado, let’s jump into the strategy number one for today, how to fix your tanked rankings due to a wrong product categorization? So what I’ve seen in the past year is that Amazon updated the browse stream and a lot of sellers noticed a drop in rankings. Usually that if you use, um, to like extensions like Helium 10 or Keepa, you see something like this where all of a sudden, uh, your ranking in a specific category drops, it disappears. Then it comes back again and then it disappears. And you can see over here, like for example, this product is being classified in different, uh, browse nodes, right? Uh, which is not good for your, um, for your rankings, because what happens every time that an ASIN changes goes from one category or one browse node or another ID to another one, you lose all the historical data that is related to that specific, um, ranking and position that was attached to that category. Right? So, uh, you can see here at the bottom as well. Um, in other example, this is the card game actually, this happened even to us. That’s how we found out what was going on.
Leo Sgovio:
So what do you want to do in this case? Um, well, this is one of the solutions, obviously. You want to go into your Seller Central account and under the reports inventory reports, you can download the category listing reports. Okay. Once you click on the category listing reports, you will see an option to download this report once it’s ready, which looks like this. Okay, this is just a regular flat file that you can download, which is typically used to re-upload your data in the correct, using the correct item type keyword, the product type. And, um, uh, under the data definition, you see what type of data you’re going to, um, upload. Now there is one important thing that most of us don’t know or, uh, haven’t learned before, which is, um, the Browse Tree guides. Okay. That’s one thing that is important to understand. If you don’t know what the Browse Tree guide is, you can easily go to Seller Assistant, type in Browse Tree guide, like I did here, and they will guide you through the link or where to find the location, where to find this, this table. But at the bottom here, you can also see, so you take a screenshot. If you’re watching this live, you can see, uh, also the URL, but once you go to the Browse Tree guide, guys, you will see an option here under the Browse Tree guide to download the CSV file that belongs to your category.
Leo Sgovio:
So let’s say you’re selling in the baby niche, right? Uh, you want to download this Browse Tree, uh, guide, and then you get a file that contains all the categories in, uh, or the subcategories or the, or the node IDs in this, um, main category, in this parent category.
So you will see all the different baby products, activity, entertainment, activity center, here you have clothing, bottoms, leggings, like everything that is basically related to the beauty category, sorry, to the baby category. Now it’s very important that you guys, um, you obviously select the right node, right? The right category for your products. So what do you want to do in this case? I selected the, uh, node ID 8457, blah, blah, blah. Um, and the leaf node in this case, you can see is canopies and covers. The item type keyword is car seats, canopies and covers. If you have followed some people that explain how to rank on Rufus or to be how to optimize for Cosmo, a lot of it has to do with the attributes that we add to your listings. Uh, the reason why sometimes we don’t show up is because we are missing some critical attributes that are important for your, um, for your product, for your ASIN in order to be associated to the right category. Okay. And so when sometimes, uh, you try to rank for some keywords or certain right now, it’s all about intent, right? So some, some search queries that you don’t rank for is most likely because you’re missing some attributes that are very important also for Rufus.
Leo Sgovio:
So, what do you want to do is click on refinements. Once you have this, um, Google, this Excel file, and under the refinements, you want to look at the attribute column. Okay. This column here, when you, um, let’s say in this case, when we selected the baby, uh, sorry, the bed canopies, when you hover the attribute, Amazon will tell you exactly which attribute they expect for, from you to submit. If you enter an attribute that is not in this list and you can see it here, when you click on the accepted values, Amazon will give you exactly the options that are, um, currently accepted. So when we go and do this from seller central without understanding the Browse Tree guide, we come up with attributes that might not be accepted by Amazon. And for that reason, you’re basically feeding. It’s like filling blanks, right? You’re not doing anything good for your listing, but if you do it this way and you add actually the attributes that Amazon accepts for this specific node ID. And in this case, we’ll see that for the bed canopies, um, there are different type of refinements, color, uh, the hanging method, the gender, the material. And for each one of them, there are also attributes for each one of the attributes. There is an accepted value.
Leo Sgovio:
So if you follow these and you reupload your flat file, the way with, uh, we downloaded it, you’ll notice most of the time that your categorization or your rankings improve because you fixed some issues in the backend. Now, I’m going to share a quick hack with you. And, uh, this is one of the things together with the next one that I haven’t really, um, ever shared in, in public because this, this stuff is powerful and it will help you actually fix some of the backend issues that you sometimes struggle with, uh, fixing. So what I’m going to share is, um, a way for you to get a flat file. You guys know over the past few months, the flat files have been updated by Amazon. They are no longer the same. And sometimes, uh, what happens is that you need to fix an attribute that, you know, you use a year or so, two years ago is an older listing. For that reason, your, um, parent child, um, relationships are all over the place or they’ve been split. This is how you fix that issue. Okay. So what do you want to do is go, um, to your seller central account and click on the create a variation. Okay. Once you go to this, um, page here. So, it’s like when you’re adding basically a new product to your seller central account, you want to paste here the ASIN that you’re having issues with. And then you want to click on search.
Leo Sgovio:
When you click on search, Amazon is going to show you the different, um, basically the, the, the variations, um, or the parent child relationship, the variation family that belongs to this ASIN that you’re searching for. And, uh, what do you want to do in this case is click on generate a template. And Amazon is going to generate the new template for you, which you can download here at the bottom. This is the original template guys that was used when you first created your product. When you first created your listing, this is extremely powerful. For those of you that understand the power of flat files, this is extremely powerful because it allows you to see what you did five years ago, six years ago, what the flat file looked like five, six years ago. And, um, and basically fix whatever is wrong today with your listing. If you try and download the new flat file, the way that Amazon guides you through a seller central, you’re going to get the last, the most updated one. This is the only way that you can still get the old flat files with the old columns. So if someone some time ago has injected some sort of attributes in your back hands, some adult flags or things like that that have caused your rankings to drop, which is, you know, that happens quite often. This is the only way to figure out what happened, you know, when the drop occurred so that you can go back and fix it. And, um, Amazon still accepts these templates when you’ll go back and reupload them.
Leo Sgovio:
So very powerful. You can see here, and if you noticed, um, I’m not going to talk too much about this cause it can come across as a great strategy, but in this case, you can also use these to kind of spy on your competitors. I’m going to leave it at that, but you can see here, what I was able to see is that this, um, specific product anecdote, actually, um, is in the herbal supplement. I can see the prototype and a few other things. It doesn’t show me, unless it’s your product, it doesn’t show me everything that they have in the backend, but you can see a few things. Now, like many used to say, how cool is that? Like, I think this is very powerful if you know how to, um, use it. And, um, uh, with that said, with kind of this foundation, I’m going to go into the next strategy, which is how to uncover your competitors. Um, and basically how they launched products with like a hundred reviews. Um, it kind of uses a similar tool, a similar technique, but we go a little bit more in depth.
So let’s, let’s look at what’s happening with this product. Uh, first of all, if you want to find products that I’ve recently sold, uh, or recently launched on Amazon, you can use Helium 10, for example, or just apply a filter, um, products that have launched less than a month ago. And they have like a hundred, 200 reviews, um, with one, um, parent, right? So, you know, it’s one AC, they aren’t combining a bunch of reviews that gives you, you know, a quick insight into who’s doing this. Um, typically it’s like Chinese sellers, then they know how to do this stuff. But in this case here, I found this product, uh, basically, um, had 460 reviews and was launched less than, um, 30 days ago.
Leo Sgovio:
You can see actually in US it was launched in fact, eight days ago. And, and guys, I took this screenshot yesterday. So this is the most recent stuff you can, uh, ever watch, you know, in 2026. And, um, and so I was very curious to understand what these guys were doing. The next one is this like, um, kind of like bone conduction headphones. Um, and in this case here, the guy also has, uh, 165 reviews launched 25 days ago. So it really caught my curiosity. I’m like, how are these guys launching products with so many reviews? And there are a few different ways of doing these that I’m aware of. One of them, which is not in these slides, uh, is that they use this Russian Chinese groups that basically attach a bunch of reviews to your ASIN. And it doesn’t last too long. These reviews probably last 20, 30 days, but it’s enough to get a good, you know, a good start. And the problem with that stuff is that it’s very risky. You know, you can get suspended. So, I don’t obviously suggest doing it, but let’s see how these guys are doing it. Again, we’re going to go back here. This tool is so powerful. I don’t think Amazon is going to change the way this works. And it gives you insights into basically like what competitors are doing. So in this case here, I took the, uh, ASIN of those, um, headphones, uh, the bone conduction headphones that I, uh, showed you earlier. And I put that ASIN in here and you guys can see how many variations they have combined in order to have these 200 reviews. The last one is the only ASIN that, uh, we saw, right? That was the ASIN that we came across, but all these other variations are what is giving this Chinese seller, um, basically all these combined reviews.
Leo Sgovio:
So, what most likely they did here, is that the, I don’t, they’re not buying reviews. So I don’t think they submitted, you know, 50 different variations to vine. Um, but what most likely they did is either a bunch of FBMs or FBM sales. Um, there are a lot of groups, guys, I came across not too long ago on Facebook group and every day they have hundreds of products that are giving away for five star reviews. So that stuff, unfortunately is still happening. I’ve tried to report it, you know, nobody cares anymore. Um, but it’s, that’s, that’s most of the time how they’re doing it. And, um, so you, you can see here, uh, also the ASIN that I, that I searched, this stuff is working well. Now, what I did here in this case, quick search on Google, I copied the ASIN, um, that combined all these reviews and I went on Google and searched basically like, um, where is this ASIN, like, what are they getting these reviews from? And what I realized in this case is that most of the reviews for this product, for example, that was a different one that you saw at the very beginning, they’re coming from India. So they had 414 reviews coming from India and the rest was on total. They had 480, I believe the other 60, they only have 16 in US. So everything else was coming from India. But now you can see this product is not even available and it’s been unavailable in India for a long time. So what they did, because most likely in India, they have some groups, you know, they can do this. What we used to do on Amazon probably 10 years ago, um, they launched this product in India around November, I think it was December last year. And then, uh, less than 30 days ago, they launched it in the US with, um, with above 500 reviews.
Leo Sgovio:
So very, you know, um, creative, let’s call it creative, but I just want to, I like to share this stuff with you because this is still happening. And so when you go into new niches, when you try to launch new products, you need to be aware of what’s going on today. So let’s go now to strategy number three. This is a tool that I developed myself for, um, just my own brand. I wanted to quickly generate some like variations of my product images. So it’s basically how to quickly brainstorm these new images and, um, create new ones. So in this example here, you can create, let’s say you sell this product on the left is a MacBook Pro and you want to create this visual 3d, um, you know, dissected version of the product. You can, um, also like, uh, in this case here, like, uh, it’s a milk frother or, um, yeah, let’s call it a team. Uh, it’s got multiple use cases. I use it as a milk frother actually, if you guys don’t know it makes an amazing cappuccino, give it a try. And, um, on the right hand side, what I did here, I just uploaded the picture on the left and then it created this beautiful, um, image on the right, right? Full of coffee. And you can see also the steam, um, on the glass wall. So, um, what do you want to do is this, you can want to scan this QR code. And this is going to send you to my, uh, Gemini gem, which is if you guys are not familiar with Gemini gems, they’re like custom GPTs for, uh, in ChatGPT. And, um, and then what you’re going to learn on this page, what do you want to do here? I’m going to play this video. You want to upload in this case, I’m just taking one of the image of the products I showed earlier. You want to upload this image. Now, what the gem is doing is analyzing the images and applying my prompts and the prompt behind it is basically instructing it to make it more visual, making more, the reason, the goal of this is to increase the click through rate.
Leo Sgovio:
Okay. So you can see what happened here. It just added a little bit more visuals to the image. And, um, you can create this over and over and over again to see which one looks best, uh, based on what you decide, I guess, outcome is, and, um, and maybe test it on your Amazon listings. So hopefully that, um, was helpful and useful. I have another one is called the hero shot director. Instead of outputting an image, like you show, in this example, it actually gives you a prompt and then you can use the prompt and give it back to Gemini to create an image. Um, so if you guys are interested in that, follow up, if you’re part of the elite, just let me know next time we meet. And then I’ll give you the, uh, uh, the other QR code as well.
Leo Sgovio:
Strategy number four, enable your website to be indexed by LLMs with this automated GPT. You guys know already, uh, when it comes to keyword key strategies for LLMs, you have to do a bunch of stuff. People are talking about Reddit, you know, like that’s what you do after.
Um, you have to have a good structure. You have to create content in a way that kind of answers some, some questions. Uh, but what we’re going to, um, work on now or what I’m going to show you is how to optimize your site with the schema markup language and make sure that it’s crawlable so that your websites, let’s say you’re selling on Amazon, you should have a website too. You, you know, if you’re Shopify, most likely is already optimized. But, um, what we want to make sure is that our websites are indexable so that if, uh, LLMs like perplexity, Claude, Gemini, ChatGPT, they go and check your website. They can read it.
They can find the information and they can eventually feed it back to their LLMs when it comes to answering some questions that people ask. Okay. So what this, um, Gemini, uh, this is actually, uh, ChatGPT, um, custom, um, custom GPT is going to generate are these files.
Leo Sgovio:
You can see here, um, regenerates the robots, low TXT file, the sitemap LLMs. You don’t have to worry, honestly, how this stuff works because I simplified it all for you. If you want to take a look at how this works, you can go to this website here, uh, take a photo. Sorry, I didn’t put a QR code on this slide. And you can see what this looks like. So the way we’re going to, um, now test it, if you scan this QR code, it is this custom GPT. And what do you want to do is this. So, um, in this case here, I’m going to copy this, um, ASIN. Again, I’m keeping this consistent for the same products so that it kind of makes sense. Uh, when we look at all these strategies, so we’re going to copy this ASIN and we’re going to paste it in the custom GPT that I created. Okay. And what this is doing right now is basically analyzing the ASIN, saying, okay, I found the product. Uh, it’s pretty accurate. It looks up on Amazon, looks up on Google, and then he’s asking for the domain name. So I gave you an example.com, but if you have a domain name, obviously you want to use the real one. And now this took about four minutes. So I just played that at eight X, I believe. Um, so it’s just doing a bunch of analysis and look at it guys. This is awesome.
Leo Sgovio:
It’s basically like giving us all the information of this, um, of this product in the starting to generate all the files that we need to be, um, to, to upload on our server, on our website, where we host our website so that we can be indexed. Okay. Indexed and crawls. And crawl, you can see here is generating the schema, is generating the FAQ, um, JSON file. This is very important. It’s coming up with questions related to the product so that if someone asks how many gummies are in the pack, what are the ingredients in this product? What benefits does the product claim to support? It already generated the questions so that ChatGPT can answer these questions. Now, this is a really brief way and simple way of doing it. The more content you create on your website, press releases, the better, obviously you’re, um, you know, the more mentions you can get inside those LLMs, but, um, you need to have these. These are the basic looks. It even generated the robots file, allowing all of these different user agents such as Anthropic, PerplexityBot, AppleBot to crawl your domain. And finally it’s giving you also some upload instructions. So you’re saying, Hey, now you take all these files, upload it to your server and after try to publish a couple of mentions like on Reddit, X, Lemonade, YouTube. We found that these sources right now are working extremely well, especially Reddit. There’s a lot to say about Reddit. It’s a little bit slower. That’s because Google blocked the APIs, the return results or limited the number of results. But, um, if you do post on these websites, you’re pretty much guaranteed to be, uh, discovered and featured. Now here’s what you want to do next. Once the bundle has been generated, you copy, upload it to your server and you’re done. Okay.
Leo Sgovio:
Now, strategy number five, how you want to show up in Google AI overviews. So very related to what we just talked about, but this time we’re going to discover how to be featured on the AI overview, which is one of the most powerful things you can do for your brand and for your products. Because today nobody clicks again anymore on the search results. Everyone goes to, uh, reads the AI overview and eventually just goes to the website or clicks on one of those results. So being featured here is extremely powerful. Now I brought up this example because it’s not just a random product. This guy is an SEO guy. He’s one of the most famous SEO, um, uh, gurus I will say in the world. His name is Craig, uh, Campbell and he won last year in Dubai at, um, an award as a best speaker. So what he did, he created a press release. He published a press release on a couple of different, um, uh, well, when you publish a press release, you don’t know who picks it up, but it was, it was picked up by our finance and a couple of other ones. But what I want to show you is this, like, look, if you right now, Google, from your, um, browser best SEO speaker, 2025 he ranks is mentioned, number one, right here. You could do the same for your brands, for your product, for whatever service you’re selling. You can literally get indexed within seven to 14 days. How did he do it? He was featured in Yahoo finance with this press release and the, the, the press release is very simple. It looks like this. Now keyword optimization is important here. You want to make sure that you write the press release in a way so that you can rank for the keywords you’re going after. In this case, he used best SEO speaker 2025 was before, but he, you know, he achieved, I guess, the goal that he meant to achieve with, uh, with regards to being featured.
Leo Sgovio:
Now, uh, another example, uh, by the way, Globe Newswire is the kind of network that they used. And if you guys need help with this stuff, uh, I, I do have access to PR publications.
So please feel free to reach out after if you want to do press releases. But, um, I want to show you another example in this case here for a product. This was actually a shared in the Market Masters, um, by Kevin King last, um, it was, it was November, I believe. And they’re still ranking well, uh, today, but it was picked up by a few different publications. One was Yahoo news, uh, when you, when you, or Yahoo finance, sorry. And the other one was Global Toys news. This one is still ranking pretty well on Google right now, but you can see when I search for this specific, uh, product, best enchanted fairy garden door kit. It’s a product. I didn’t even know it existed. They rank number one. Okay. So very, very powerful.
This will also get you featured on other items, uh, because you guys know Google is the biggest source of information anyway, and everyone scrapes it. So it will help you rank, uh, in other places as well.
Leo Sgovio:
Let’s move on to strategy number six. Now, let’s say we want, we are launching a new product. We need some inspirations for, you know, product creatives, listing images. We just don’t know, you know, yes, doing competitive analysis is great, but what if your competitors have listings that suck, that you don’t like? Um, we’re all familiar with Nano Banana. Okay. But before we go to the Nano Banana to create images, where do we get this inspiration from? So that’s what I, I put together something that helps you, um, kind of find products like this ones. These are great, right? Great visuals. They look awesome. They pop on the screen. Um, even the color scheme looks beautiful. And, um, so what I wanted to share with you is simply like where you can find this info. One, um, website here is called CreativeOS. Uh, CreativeOS gives you a bunch of different things. Um, for example, you can see this as a preview. You can find product listings, you can find emails that typically company sales, you can find lenders. So if you’re looking for like landing pages to drive traffic to on, um, on CreativeOS, you’ll find tons of, uh, graphic designs that you can be inspired from. The other one is, um, this one here is called Magic Brief. I’ve shared Magic Brief in our, um, early training. I believe it was two months ago for different reasons. It’s like how to clone commercials. Um, we using AI and, and a10.
Leo Sgovio:
So, if you’re interested in that stuff, guys, we talk a lot about how to build your own engines to create, um, AI, uh, UGC, basically in this case, we were cloning, uh, commercials, but you can also use it, um, for as, as inspirations, basically to see what competitors are advertising or promoting. And the last one, which is, I think one of the biggest, um, kind of like sources of, of great, great designers, as well as graphics is Behance. So if you haven’t, um, if you haven’t heard of Behance before, like, please go take a look at it. You find tons of information here. And, um, the good thing is that you can also find the info to designers. So you can get in touch directly through, um, you know, LinkedIn or email. Now, what I’m going to talk next is actually how you can take this to the next level. So now you have, let’s say your product image, which you can take a photo with your iPhone. And we’re actually doing this today, um, as part of our, um, Scale Stories product launch with Natalie, we’re using like AI to create some of the visuals, uh, getting inspirations from some of this stuff that looks extremely well, but obviously replacing the product with, uh, with ours. And I’m going to show you, um, how to do this with GenSpark.
Leo Sgovio:
GenSpark, if you haven’t heard of it is one of the best tools right now, AI tools that allows you to pretty much automate anything, anything you want, really. Like they have so many different features, but in this case, we use it to automatically generate 40, 50, 60 different product, um, well, listing images for our Amazon listing fully automatically. Uh, you can see here what I did. Um, this was actually one of the speakers at one of the Elite trainings. His name is Jay. Uh, they were showing us this. So, um, here’s one of the things that I want to give him credit for. Um, and he shared the prompt with us, which I will share with you in a second that allows us to give two or three different images and output 40, 50 different images generated with Nano Banana. So you can see in this case, what it did, these are all AI generated guys. There is no human intervention at all. Beautiful, beautiful images of this demo. Starting with the first one on top, he created a bunch of them. So if you want to attempt this yourself, go ahead and download this Amazon super prompt. You’ll get all the instructions on the landing page on how to, uh, pretty much do this yourself. You copy the prompt, you paste in GenSpark, you upload your Amazon, um, product photos, and you’ll see GenSpark generating 30, 40 different images for you. Beautifully, beautifully done. Um, ready to be tested.
Leo Sgovio:
Uh, now strategy number seven, how you can dominate Reddit for AEO and GEO. For those of you that don’t know this, AEO stands for answer engine optimization. GEO is generative engine optimization. I like more the term GEO. I don’t like AEO because, you know, during, during GEO, and for those of you that have never done SEO before, you need to understand one thing, like people that today are selling these AEO, GEO services, um, without, I mean, never done SEO before, I don’t think they fully understand. That’s what I think the name AEO comes from because they thought just by writing questions and answering questions, you can be ranked on ChatGPT or featured on ChatGPT. It doesn’t necessarily work that way. Um, that’s why I call it GEO, generative engine optimization, because you need to do a lot more. You know, you want to become the authority, the trusted source. It’s not just about creating a bunch of content because if you think about it, this LLMs, an example, ChatGPT was, you know, indexed a bunch of content from the web. Um, you remember, like the last time they updated it was 24, 25. And so it uses all this content to generate content, right. Or to give you answers.
Leo Sgovio:
Now, if you are a content writer and you use, um, you know, ChatGPT to write content, you’re basically using content that was, there’s already old. And you just know there’s in the SEO space or, you know, Google likes is fresh content, is content that speaks facts that is actual, that is basically like, it’s like news. And so if you go and use ChatGPT to write content, hoping to rank on, on Google, um, it might work today because the engines are not, or maybe Google has not updated everything yet. And this sounds like a human Reddit, but eventually once everything gets refreshed or indexed, you’re probably going to be the indexed because that content is going to be seen as fake or, or not, you know, original. Anyway, that’s just my two cents. Let’s move on on the strategy.
Leo Sgovio:
So Reddit, you can see on this chart here, is the number one source that helps you rank on LLMs. There are a bunch of services out there that automate the process. How do they do it? They create like in this example here, they create a post and then they have a bunch of different accounts fully automated that answer to that post that apply to that post with a link to a product. So what this does when Google perplexity, you know, all these engines will crawl, will find this post, will basically see the question and then they see the software that was recommended, the name of the software. So when someone asks how good is Zoho Creator, then maybe Gemini is going to say, or ChatGPT, oh, you know, it’s good, but perhaps you want to try software.io instead. So this is how right now a lot of people are manipulating LLMs and being featured in LLMs. If you guys are interested in ranking LLMs, I found this company, it’s called trackings.ai. I spoke to the guy, they have a very cool solution. So they even gave me a coupon code, not affiliated, not making money from this stuff. But if you use this coupon code, they give you 30% off, but they automate the process of creating all this content on Reddit, eventually like getting featured on these LLMs.
Leo Sgovio:
Now, what if you want, once you start working on this, what if you want to find all the related subreddits to your niche? And so that you can dominate a scale. So what I did, I put together this tool, actually. You can see it’s very visual. So what do you do here is, I’ll share a QR code in a second. What do you do is come here, type in beauty or supplements, or whatever your niche is, or baby. And it’s going to create this mind map of all the different Reddits. And then when you click on one, it’s going to fetch all the related ones. So that you know how to basically go add and post and reply everywhere, you know, in those subreddits that are related to your niche. So you can dominate it much faster than your competitors. So let me show you how it works. So once you have all these subreddits, next thing you do is check them out, see how many comments there are. And then most of the time it works well where there aren’t too many comments. Or on the other side, like if it’s very popular, and then you can add a comment there and try to get some upvotes so that your comment becomes the number one. And so you can rank on Google with this stuff too. So hopefully this one is helpful as well. I think I got two videos. Here is the QR code that you can scan and feel free to use the tool. It’s free. I have a few tools that I build here and there. So if you keep checking my, this will go to leosgovio.com slash tools. So if you keep checking that page here and there, you’ll probably find something new that I created for you.
Leo Sgovio:
Now strategy number eight, discover Shopify’s top selling store. So most of the time when we do product research, we all go through either Helium10 or Alibaba and obviously Amazon itself. But what if you want to be inspired by who’s selling top on Shopify? Who’s the best seller on these other platforms? So the number one obviously source of info is SimilarWeb. SimilarWeb I like it because they have so much data. It’s not free, it’s not cheap, but what I’m going to show you is some sort of a hack. So some domains that sell on Shopify, they didn’t have the CNAME. The CNAME is basically a domain that allows you to hide or mask the checkout.shopify.com checkout page. So what do you do? You land on, let’s say, sephora.com, you go to the shopping cart. And then at the end, once you have to buy the product or enter the credit card info, the domain is checkout.shopify.com. If you type that into SimilarWeb, checkout.shopify.com, you actually see all the top domains that are driving traffic. So, the top sources that are driving traffic to Shopify. Okay, so in this case here, you can see some of the stores that are basically killing it right now. And if for me, if in January you were the number one sending traffic to checkout.shopify.com, you made millions, guaranteed. So, you go after these websites and see what are they selling? Where are they getting traffic from? Right. So you can replicate the same thing.
Leo Sgovio:
You can see here, I see some Buylish.store, Nuvea Gummies. So I looked at some of them.
In this case here was this Nuvea Gummies. And guess what? They actually sold out on the website. So I wasn’t able to find a lot of info. This company seems to have launched this product in January and they sold out. And right now they stopped their ads. I saw some ads on Facebook. They stopped everything, probably like sold all their inventory. But it was a very interesting discovery. Another thing you can do is actually look at SEMrush. SEMrush is a powerful source of info. You can do the same thing here. You can type in checkout.shopify.com. And then you see also on Shopify the top sources. In this case, I found Reversol.com, 32degrees.com. There are a few of them. And you can see also the difference month over month, like 445% for Reversol. This is, I think it was a clothing company. So very, very interesting way to find obviously like products, websites. One thing I also found by looking at checkout.stripe.com. You guys know Stripe is mainly used by software companies, not necessarily like e-commerce related, but mainly on the service side of things. And when you do checkout.stripe.com, you’ll find Manus, you’ll find ChatGPT, you’ll find all these like AI engines. And then I even found some of them that I never heard before that apparently are like killing it. So, a very good way to discover new things, new up and coming projects, new up and coming websites, products. So hopefully this was an insight that you didn’t know before.
Leo Sgovio:
Strategy number nine, exploiting competitors. This is one of my favorite things to do, exploiting competitors outside traffic funnels, right? So sometimes we see a competitor like not ranking well on Amazon, but they’re getting tons of sales. Like we wonder where are they getting these sales from, right? So one of the things here is obviously the Meta ad library. Guys, a lot of Amazon sellers drive traffic from Meta to a landing page to Amazon. Okay. There are a few of them that are doing it in a simple way. Some of them, I think I like, I like them. They’re a little bit smarter. They’re creating landing pages that are very like built to warm up that traffic. Because when you buy traffic from Google, it’s kind of cold, right? Like someone clicks on the link. If you send them straight to Amazon, most of the time it’s not going to work. But if you send it to a landing page where you kind of warm them up, you explain where your product is, why it’s better than others. You have a comparison table and then they click on buy. You’re pretty much guaranteed, first of all, to pay very low clicks, like 15, 20 cents top on Google instead of 50, 60, if you go straight to Amazon. And number two, you are going to get a much higher conversion rate because if I already clicked on buy now or go buy on Amazon, I don’t care about all the ads. I don’t care about everything else that is there. I already know this is the product I want.
Leo Sgovio:
So I’m going to show you one example of how they do it. I found this brand that was selling these magnesium capsules and I found it by typing in Amazon magnesium. So, I know they were basically promoting an Amazon product. So when I clicked on it, I found this, it’s basically an advertorial. An advertorial is a landing page that looks like, in this case, women’s health, is a fake women’s health website. That is basically very, it’s news. So he’s saying how at the time, I remember, it was Kim Kardashian’s weight loss capsules, like how Kim Kardashian lost 50 pounds or whatever with these capsules. And then all of a sudden you see these products taking off on Amazon. And people search for Kim Kardashian weight loss pills, right? So this is the way that the landing page looks like, you know, with a bunch of different info. And then you get some like probably AI or maybe fake UGC content. And when you click on buy on Amazon, it will go to Amazon. So there is nothing special about this, except that the landing page is fake. Now, it’s not compliant. If women’s health find out, they can sue you probably, because you’re using their brand name on a website that is not theirs. But you can see, look at this launch, like they’ve been selling for a long time, but selling extremely well. I don’t know if I was able to see also the number of sales that they were getting, oh, 10,000 units bought in the past month, right? So it’s not a product that is doing okay. These guys are driving tons of traffic from Meta and selling 10,000 units a month with this product.
Leo Sgovio:
Now, another example is this one here. You guys have probably come across this brand. I know also who sells this brand. I don’t think you care that I’m sharing it here, because he’s doing an amazing job at creating funnels. So, what I did, I typed his brand name on Facebook, sorry, Meta Ad Library, found a couple of creatives. One of them is no longer active. One of them is still active. And you can see, guys, it started running in March 2024.
This is not something that people have been doing for the past one month or six months. 2024, this ad is still making money. Okay, so when I click on it, you can see this is one of them. Super simple. There’s nothing here. This is probably just optimized for mobile. And that’s probably where he sends just mobile traffic to. And it goes to his landing page. Again, if you look at it, 10,000 units sold, very successful product. Okay, so extremely effective. Again, if you click on a Meta Ad and you go to their landing page and you click on Buy on Amazon, you most likely are going to convert. If you go straight to Amazon, I see at least a 50% drop. So this is the reason why you have an interstitial page. Now, this other one is for a different product. You can see here it’s probably trying even to understand what the conversion rate is by using promo codes. So if you copy the promo code and you enter in the checkout on Amazon, it’s probably counting the conversion rate that way. But you can see it’s a little bit different, kind of like nicer looking. This all works. You can click on week two, week three, and so on. And the image doesn’t change, but you can see basically what the landing page is. And same type of flow, Buy on Amazon sends you to Amazon.
Leo Sgovio:
So I know a lot of supplement sellers doing this. I don’t see a lot of sellers outside of the niche. This is beauty, but we’re talking about supplements and beauty. These are maybe the most sophisticated sellers that are currently implementing these strategies.
Bradley Sutton:
Our goal here with a lot of this stuff is to get you on your way, guys, to be making crazy amounts of profit on your business thanks to these strategies. Now, a lot of this stuff used to be part of like this program we used to have called Helium 10 Elite. You guys said there’s a Helium 10 Elite members. Before I worked at Helium 10, I joined. It used to be called the Illuminati Mastermind. Everybody remember back then how much it cost? The Illuminati Mastermind is where we talked about strategies like this behind closed walls where it wasn’t open. And if you guys remember, it used to cost 3.99 a month just by itself without even Helium 10. Like Helium 10 was separate, and then we had the Illuminati Mastermind, all right? Now, we still have the Elite program. It’s different now. It’s $99 a month. It’s added to the diamond plan, and you get one-on-one calls with me and Carrie and private Facebook groups, and you get free first access to test Helium 10 products. We still have that, guys, all right? But remember, this training, all of this stuff came from what our program used to be that cost 3.99 a month by itself without even the rest of Helium 10.
Bradley Sutton:
But now, guys, you’re gonna get a lot of what used to cost 3.99 free with the diamond plan, all right, so the diamond plan with Helium 10 is all about education now. You’ve got monthly trainings with Leo and Expert Gets. All of these strategies he gave today, these have all been part of the last couple of months of strategies that he gives to the diamond and elite members once a month on his monthly call. This is taken directly from there. This is the level of stuff you guys get every single month with the diamond plan, all right? You also get to hop on a call with Leo once a month and myself and Carrie and Shivali and ask us live questions, anything you possibly want. One of the strategies he might talk about later, which is gonna blow your mind, it’s not even a strategy, it’s something you have to be aware of, that actually came from one of these Zoom roundtables. We have in-person workshops near our office and on the road too. And we also have weekly trainings about PPC, TikTok Shop, all right? This is all part of the diamond plan. And that’s separate from what we already have with the diamond plan on the tool side. You know, Helium 10 is primarily a tool company. We also have education. You’ve got AI-powered advertising. You’ve got the only historical reverse ASIN search in Amazon here in the United States.
Bradley Sutton:
Nobody has this as an option where I can go in and say, hey, show me every keyword that this product was showing for in July of 2024. Can you do that with anything? Can you do that with Seller Central? Can you do that on, you know, with another tool you’re using? No, only with Helium 10. We’ve got a listing builder with AI. We have a TikTok listing converter. You’re not selling on TikTok yet. You’ve got 50 Amazon products. Within seconds, you’ll have all of those Amazon products translated with AI to a TikTok listing. All your images migrated, boom goes the dynamite. You’ve got that with the diamond plan. You’ve got five years of history of Amazon brand analytics data. You’re not gonna get that anywhere else. Two years of history instantly for all your search query performance data. We’ve got hourly keyword tracking where you can turn on keyword tracker boost. That’s only available on the diamond plan. And there’s 24 other unique functions. But since this is a special webinar, we have to do something special. We haven’t done something like this in two years. I wanted to show, throw in some bonuses. So for anybody who signs up for this diamond plan today, or you upgrade from a free, upgrade from a platinum, or you just come in off the street and you’re like, hey, I wanna go diamond right now.
Bradley Sutton:
First bonus is you get a one-on-one call with me. All right, we can talk about anything you want. All right, I will help you with your business. People try to throw money at me all the time to do this. I don’t have the time to do that because Helium 10 is my day job. But here, I’ll be on the clock on Helium 10 and I’ll have a one-on-one call with you, normally reserved only for elite members. Bonus two, speaking of elite, we’re gonna give you two months of Helium 10 elite access. All right, that’s $99 a month. That’s a completely separate thing where you can have one-on-one calls with our team. You can get on our office hours. We’ve got private communities and even extra training. We’ll give you two months free of that. Next bonus, I’m gonna connect you with my personal Chinese sourcing agent. All right, this is my boots on the ground employee in China who sources all of my products that I sell on Amazon for myself and other people as well. She handles the inspections. She handles the shipping. Every aspect of it gets better shipping prices and better product prices than even I can get, all right? I’m gonna connect you with the exact person who gets all of my products. These bonuses are for anybody who upgrades.
Bradley Sutton:
Last bonus, my latest Amazon product launch guide. You guys know that’s my specialty. I call it the Maldives Honeymoon Launch Method. This is something, I literally launched a product last week. I got to page one on all my main keywords in three days. How did I do that? I have a full guide that we will send you. Now, question is how much, all right? So remember, seven years ago or eight years ago, before I started Helium 10, the diamond plan was $199 and then you had to pay $399 for the Elite. So my computer like mine tells me that that’s like $600, all right, that’s not what the price is. Everything now is only $359 a month, all right? $359 is the new diamond plan, which is like $11 a day. Guys, that’s like one Carl’s Jr. extra value meal less a day. Some of you big people like myself who eat that every day or I’m trying to do better now, guys, you just cut that off and you’re going to actually have health benefits and you can pay for your Helium 10 diamond plan, all right? But we can do better than that, all right? This is a special webinar, I told you guys, all right? Write down this code, take a screenshot of this code. 30% off of that, SSP30, all right, SSP30. So instead of $359 a month, it’s $251 a month, guys, only, all right? Up to six months. That doesn’t mean you’re locked in for six months, oh my God, I have to commit and I have to pay all this money. No, like you can sign up for one month and you’re like, you know what, I’m tired of Leo and Bradley. I don’t want to, you know, hear these trainings anymore. Just cancel, no problem, all right? Then you won’t be charged any more after that, all right? $251 a month for up to six months of the diamond plan.
Bradley Sutton:
But for those who are like, you know what, I need this level of info. Like guys, what you saw today, this is literally what Leo does every single month. 10 new strategies you would get every single month. This level, that’s how crazy it is. If you’re like, I know I need this in my life. I saw Daniel Gray post in the comments, hey, this is like his next two months strategy for his company. We can do even better than that. So if you’re like, hey, you know what, I want to commit to a year of diamond. That’s $4,300, $359 a month, right? How about we take off $2,000 off of that, all right? So if you’re, you can just do the monthly, that code absolutely works. This is not some bait and switch thing. You can use that SSP 30, but if you’re in it to win it, we’ll take extra amount off 2,176, all right? So we’ll take an extra 30% off that annual plan instead of 4,300, which is literally what you pay if you sign up right now, month by month. That’s only $181 a month. That’s even less than diamond was seven years ago when I started, all right? 585 a day, guys, $181 a month for what used to cost $600 a month, all right?
Bradley Sutton:
So if you want to sign up for either of these, there’s two ways you can do it. I’m going to have a QR code next, h10.me forward slash diamond training to sign up for either of these. You can choose the monthly one or you can choose that annual plan, right? If you guys want to see the QR code here, this one should work or just go to h10.me forward slash diamond training. And then if you want to get the monthly plan, it’s SSP 30. If you want to get that annual plan, it’s SSP 35. All right, so now let’s go to the bonus tips. I’m going to bring Leo back up here.
Leo Sgovio:
The 10 is how to control the order of the variations on your listing. So, this one was actually courtesy of Joh Derkits. He’s a very smart guy, like I admire a lot. And he basically shared this optimization strategy. Let’s say you have this product, but your variations are not ranking in the order that you like maybe to rank them for. There is a very quick trick that you can apply in the backend, which is very simple. Just add a number to the front of the varying name that you want to appear first. So, if it’s yellow or the white, let’s say you have more inventory or that’s the one you want to push first, that’s it. You can just go ahead and put the numbers and all of a sudden the order of the variations will change. All right, so guys, this is something that we discovered live during one of the round tables. Like basically someone, and just read this. It’s important that you understand this is basically like just for educational purpose. I don’t want to endorse any of this stuff. It’s one of the probably shadiest blackout strategies I’ve seen. But what happened is that the seller during a call mentioned to us that this buy box was suppressed on several products.
Leo Sgovio:
Now I had to blur his brand from everywhere. You know, you guys can see what is kind of selling here, but we didn’t feel comfortable sharing his brand. But what we noticed basically is that after a Google search, I saw some domains that were not real. Like I saw, for example, some stuff here I also blurred where we like from Russia, from Ukraine, from like all over the place, but those .info, .rs, .whatever. And so what happened here when we clicked on these websites, it sent us to domains like this one, which if you can see, I go through the pages here, it literally looks like Home Depot, right? So they had cloned the Home Depot HTML. And then what happened when I went back to Google and I clicked again on the same search result, this time they redirected me to a completely different website. So their website no longer worked. So then I went back to Google and I searched, I clicked on a different domain. And this time they sent me to this website, which wasn’t Walmart. You probably think because right here there is a Walmart logo, but this one was a clone of Walmart. And, you know, look at the page as well, at the bottom they have different results.
Leo Sgovio:
I went back to Google and I clicked again on the same search result, this time the page didn’t exist anymore. So I knew what they were doing because I have a SEO background and I knew this is basically like a very sophisticated attack that is called cloaking. It’s basically when someone shows Google bots a specific page, but then to humans, a completely different page. And so anyway, I wanted to make sure that you guys understand that there is this manipulation happening. If you lose the buy box, maybe you can reach out to us. We can help you understand that or identify what’s going on if it’s the same thing. The guy that is behind this brand actually filed a lawsuit. He’s now opened an FBI investigation. So there’s a lot going on. Amazon is aware of it. Thankfully, most of his buy box for these listings have come back. So he’s very active. He’s been proactive actually in making sure that this stuff, actually most of it has been indexed from Google. So I was happy to see that I still found a couple of them yesterday, which I notified him about. But guys, use this knowledge to defend your brands, right? Do not exploit others because it’s one of the best things I’ve seen. And obviously the way they did it is by putting the price very low, like $5, $6, $7 compared to his $20 price on Amazon.
Bradley Sutton:
And that’s why his buy box goes away.
Leo Sgovio:
His buy box got suppressed, right? So if you wonder how do they do it, that’s basically the strategy. And Amazon, when looking at these pages with the source code is Walmart, source code is Target or Home Depot, it doesn’t see necessarily that the domain is different. And they just see another marketplace sending it for less, and they suppress your buy box. That’s all for today, guys.
Bradley Sutton:
Thank you, Leo, for everything. Thanks, everybody else. We’ll see you guys next time. Bye.
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