Amazon Selling Mistakes to Avoid as a New Private Label Seller — Amazon Seller Secrets Revealed

Newcomers making Amazon selling mistakes are bound to occur when you first enter the private label business. The first year or so is usually spent learning the ropes of how and what to sell on Amazon. Even those who strike gold and end up becoming Amazon contenders make those initial blunders.

Using these new seller mistakes to inform decisions and judgments and progress in the learning curve adds value to the missteps. Most often than not, savvy sellers absorb the lessons to understand the business of selling much better the second time around.

Consequently, they’re also the ones who fare better on Amazon than the one-hit wonders or those who fail to take heed.

In this episode of Amazon Seller Secrets Revealed by the AMPM Podcast, our guests tell us about their biggest Amazon selling mistakes that taught them what to avoid in the private label business.

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Today’s question dealing with common Amazon selling mistakes asks three prominent sellers:

“What was the biggest mistake YOU have made with private label?”

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Here is a more in-depth look at the expert answers:

The biggest Amazon selling mistakes to avoid as private label businesses on Amazon are…

Coran Woodmass, Founder of The FBA Broker

“That’s a great question, actually. One of the biggest issues or biggest mistakes is sellers wait until their business is in decline, and then they want to sell. Had a call with a seller yesterday. He had an issue with customs and he’d been out of stock on his four or five top-selling products for four months now and he said, ‘Look, I’ll just sell it at a discount and someone else can fix this problem and then they’ll make all this money.’ It doesn’t work like that. An investor wants to buy something that’s already working.

Having dead SKUs is a big one. So, often times people will try out a ton of different items and when they go to sell the business, they expect the buyer to just take over everything. Well… every buyer will go through your unit sales and figure out if there’s a product that’s not moving. They may not want to buy it.

The other big thing is not knowing your expenses. So, knowing your numbers is number one in running a successful Amazon business. You need to plan for inventory. You need to have cash on hand. And you need to know what’s selling and what’s profitable.”

Sophie Howard, Founder of Aspiring Entrepreneurs

“The main mistake that I made on Amazon… after my first product, which had been handmade, and I was really fond of it and it was really profitable. It was a great product, and I did a whole brand around that. The mistake I made was then going too mainstream and too competitive.

So, the next thing I did after that first really good brand, which turned into a million-dollar brand pretty easily. Then I thought, alright so I’ll go and play with the big boys into one of these more mainstream things, and it was the first product I’d sourced from China. I had to do a pretty big order and it was fine. I made money, but it was definitely a lot tougher and it made me decide I never want to go into a high competition patch of Amazon again.

Just the tactics and the things you have to deal with are so different; just the cost per click… but the advertising…  just the volume you’ve got to do around a launch… just cutting through to get out of that obscurity in the backend of page 63 to get onto page one, I don’t think you need to have those battles. You can just choose a different type of product.”

John W. Collins, Founder & CEO of Omniix

“I had some success with the very first product that I started with. Again, it wasn’t quick success, but after a while, I’m talking many months here, you get the products ready to really gain a lot of momentum… and the biggest mistake that I made is I never launched additional products until maybe a year later.

I felt like maybe this was an accident, or I can’t replicate the success that I’m having. And I just drove all my time into that one product. What do I think? What I should have done? And this is certainly the advice I’d give other sellers. Once you have something that’s going well, think about the 80/20 or you add an 80 percent of where we can be on this item. Once you’re there, the biggest way for you to scale is to get more products.”

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