Boost Conversions With This Essential Amazon Sponsored Ad Strategy – AMPM Podcast EP178
Making all the right moves from the very beginning can mean all the difference between a successful Amazon seller and a flop.
While a rare occurrence, new sellers have been known to sweep in and totally dominate their niches. However, achieving this feat never comes easy and can only be done by choosing a solid product to source and employing a winning strategy on Amazon.
In episode 178 of the AMPM Podcast, host Manny Coats interviews Amazon seller Janine Hong, a relative newcomer to the Amazon world that has absolutely crushed it by using a unique Amazon sponsored ad strategy and leveraging the power of the Helium 10 tools suite. She has advocated the significant role that Helium 10 has played in her growth as an Amazon business owner.
During 2017, she was able to earn over $400,000 and is positioned to do around $2 million by the end of 2018. In using Helium 10 tools like Magnet, Cerebro, Scribbles, and others, Janine has increased her conversion rate from low teens to 27% and 30% on two of her main products.
Additionally, she runs a terrific PPC campaign for her storefront, which is one of the most significant factors to maintaining her #1 position in her niche.
Besides taking advantage of Helium 10 tools, she has created her own PPC optimization strategy known as the “Stampede Method” that helps her to blow away her competition. This strategy allows her only to have to spend about 30 minutes a week adjusting her Amazon sponsored ads.
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In this episode of the AMPM Podcast, Manny and Janine discuss the following:
- 00:59 Introduction to Janine Hong
- 03:24 How Janine Got Started Selling on Amazon
- 04:21 Dud Products and What to Do About Them
- 05:23 Janine’s First Product and Not Giving Up
- 06:12 How Much Money Did You Start With?
- 07:06 Spending Any Spare Moment Absorbing Education
- 08:15 Getting Involved in the FBA Highrollers Facebook Group
- 09:10 What Types of Products Do You Go After?
- 11:23 How Do You Find Your Ideal Keywords for Your Products?
- 14:39 The Power of the Helium 10 Suite of Tools
- 16:20 How Do You Outrank Your Competitors?
- 18:11 What is the “Stampede Method” and How Does It Drive Your Sales?
- 20:12 How Janine Incorporates the Cerebro Product Rank Method for Increased Sales
- 22:21 What Are Your Sourcing Costs?
- 23:15 How Do You Deal with “Stocking Out” on Homerun Products?
- 25:57 The Importance of High-Quality Product Photography
- 27:01 The Importance of Targeting the Right Keywords
- 28:15 Using Xray to Make Product Research Easier
- 29:32 Is Rapidly Expanding Right Away a Good Idea?
- 33:48 Running Cerebro Reports
- 34:17 How Many Hours Do You Dedicate to Your Amazon Business?
- 36:52 If You Could Go Back to When You First Started, What Advice Would You Give Yourself?
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