New Cerebro Keyword Research Method That Works – AMPM Podcast EP 194

While it may seem like a lifetime ago, Manny Coats debuted the CPR Method of performing product launches through targeted keyword research and marketing to climb to the top of the Amazon rankings for your product niche.

A lot of things have changed in the last year, and so too has Amazon updated its Terms of Service and rules governing how sellers can operate on its platform.

In episode 194 of the AMPM Podcast, host Manny Coats discusses this Cerebro-based keyword research method with Helium 10 Operations Manager Bradley Sutton that will help you identify which keywords are helping the most successful listings SELL PRODUCTS.

Since the keyword research method has yet to be named, let’s call it Method X (I know, original).

For a long time, Manny had suggested people go to either Magnet or Cerebro from Helium 10 to discover new keywords and spy on competitor keywords, respectively. The tried-and-true way was to target keywords based on their sheer search volume on Amazon by customers.

Now the paradigm has shifted, as data from Cerebro has revealed a way of finding keywords that SELL rather than just by search volume. In our experience, we have found keywords that didn’t have tremendous search volume overall but were converting.

Through a new feature available in Cerebro, users can search a keyword and find the top 30 products ranking for that keyword, and then compare up to 10 ASINs in detail to discover other similarities and strategies among the top competitors for a specific niche.

Enjoy this episode? If you found this episode helpful, be sure to check out our previous episodes for more insight into being a successful Amazon FBA Seller! Don’t forget to “Like” our Facebook page and join the conversation with over 56,000 prominent Amazon sellers. And don’t forget to subscribe to the podcast!

Want to absolutely start crushing it on Amazon and make more money? Follow these steps for helpful resources to get started:

  1. Get the Ultimate Resource Guide from Manny Coats for tools and services that he uses every day to dominate on Amazon!
  2. New to Selling on Amazon? Freedom Ticket offers the best tips, tricks, and strategies for beginners just starting out! Sign up for Freedom Ticket.
  3. Trying to Find a New Product? Get the most powerful Amazon product research tool in Black Box, available only at Helium 10! Start researching with Black Box.
  4. Want to Verify Your Product Idea? Use Xray in our Chrome extension to check how lucrative your next product idea is with over a dozen metrics of data! Download the Helium 10 Chrome Extension.
  5. The Ultimate Software Tool Suite for Amazon Sellers! Get more Helium 10 tools that can help you to optimize your listings and increase sales for a low price! Sign up today!
  6. Protect Your Amazon Brand with a Trademark! Protecting your brand from hijackers is vital. provides a streamlined process for obtaining a trademark for your business and shielding your products from fraud!
  7. Ready to Get Serious About Your Amazon FBA game? The Illuminati Mastermind offers monthly training for advanced level sellers. Reserve your waitlist seat today so you don’t miss out on this helpful webinar!
  8. Does Amazon Owe YOU Money? Find Out for FREE! If you have been selling for over a year on Amazon, you may be owed money for lost or damaged inventory and not even know it. Get a FREE refund report to see how much you’re owed!

Do you have questions about the Cerebro-based Amazon keyword research method? Ask us in the comments below!