How to Use Competitor Reviews to Differentiate Your Product – AMPM PODCAST EP 169
How do you make your product stand out among all the other noise on Amazon? How do you know if you’re making your product BETTER than your competitors? Use competitor reviews against them, of course!
Gathering common information across reviews for competing products from other sellers is a free and effective way to determine what needs are not being met and how your product can address these issues. Using that data, you can then have a supplier design a new product that eclipses the competition.
In episode 169 of the AMPM Podcast, host Manny Coats talks with seller and podcast host Seth Kniep about his journey of turning a dime into a million-dollar business. Seth also reveals his methods for using competitor reviews to incorporate improvements into his products to rank higher and achieve better sales.
In this episode, Seth discusses many anecdotes, including the following:
- 00:39 Introduction to Seth Kniep
- 01:45 Why Seth Exited the Corporate World
- 02:45 Doubling a Dime to Build a Million-Dollar Business
- 05:35 Investing in the Weirdest, Most Unlikely Category to Sell In
- 06:35 Selling Anything and Everything
- 08:57 Study Critical Competitor Reviews to Differentiate and Succeed
- 13:10 Seth’s First Check from Amazon
- 13:46 What’s Your Strategy to Find New Products to Sell on Amazon?
- 19:16 What Are Some Techniques You Use to Find a Supplier?
- 24:12 Treating Your Suppliers Well
- 25:05 Where Do You Find Custom Product Molds?
- 30:22 Better Product Photography with 3D Rendering
- 35:30 Just One Dime Summit
To watch the video version of this episode of the AM/PM Podcast, check out our YouTube channel below:
Subscribe to Seth’s YouTube channel: http://bit.ly/JustOneDimeSubscribe
Attend the Summit: https://justonedime.com/summit. Enter promo code “manny” for 10% discount.
Amazon coaching: https://justonedime.com/amazon/growth
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