What New Sellers DON’T Know About Amazon Private Label Branding – Amazon Seller Secrets Revealed
Amazon private label branding is a challenge, even for seasoned sellers and requires experience that most new sellers do not pick up on until later. This inexperience leads to many “rookie mistakes” that can cost new sellers a lot of time, money, and stress.
In this episode of Amazon Seller Secrets Revealed by the AMPM Podcast, our guests share what they feel are things that new Amazon sellers may not know about Amazon private label branding but SHOULD!
Today’s question regarding being new to Amazon private label selling is:
“What is One Thing Related to Private Label Branding That Most New Sellers Aren’t Aware Of?”
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Here is a more in-depth look at the expert answers:
Things that new sellers SHOULD know about Amazon private label branding are…
Chris Rawlings, CEO & Founder of Judolaunch
“Everybody always focuses on the US because it’s the biggest market and the problem with that mindset is that it’s also the most competitive. There is a huge opportunity to take all these strategies that have created this highly competitive market in the US and apply them to places where the competition is a completely different story.
The relative size of the market doesn’t matter because you have a much greater capacity and a much better ability to “dominate that market” once you get there. It’s so easy to do logistically now. You can outsource everything: your tax compliance, logistics, fulfillment, etc. It’s all taken care of. So there’s no reason not to do it, but sellers always seem so afraid of it.”
Kevin King, FreedomTicket.com
“You really need to differentiate yourself. A lot of sellers think they can just be another ‘Me Too’ and just put their label on a plastic bag. You see all these courses and stuff that say there are a hundred top products to do, but that’s not what you want to do. You want to differentiate yourself and create something that is completely unique.
I’ve never had a hijacker in two years–a hijacker is someone that comes on your listing and basically copies you. It’s because I differentiate.”
John W. Collins, CEO & Founder of OmniiX
“There is a misnumber about when you start selling on Amazon. Everyone knows that everyone has a different course [and that] you’re going to get going and make a million dollars your first month. That truly should not necessarily be the focus.
I think the biggest thing that I want to have a framework of when someone is getting started is that what you’re doing is creating a brand. Amazon is one of the best and greatest marketplaces that you can start selling on. So it’s not about ‘I’m not an Amazon seller,’ [but more about] here’s the brand I created, here’s the value that I’m bringing to the marketplace, and Amazon is where I started out at.”