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#469 – Why 90% of Sellers Are Missing the Real AI Gold Rush

Norm Farrar returns to reveal how sellers win in 2025: AI + AEO, authority building, influencer do’s/don’ts, email that prints money, and why events & cigars power real networking.

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#468 – Stop Competing on Price & Start Building a Brand That Belongs in Retail Stores

Learn how e-commerce sellers can scale beyond Amazon and into retail. In this episode, our guest shares insider steps to go retail-ready and build a brand that truly lasts.

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#467 – Amazon Product Video Production in the Age of AI with Rob Wiltsey

This week, we dive into Amazon product video production, exploring how AI is reshaping e-commerce videos, boosting response rates, and keeping customers engaged.

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#466 – From Amazon to Aisle 7: How Sellers Break Into Retail with Doug Harding

In this episode, our guest discussed why retail still outpaces e-commerce 4X. Learn how Amazon-proven brands land on Costco, Target, & Walmart shelves with his insider playbook.

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#465 – Ghosts, Goblins, & $50 Million: The E-commerce Business of Halloween Costumes

Unmask the secrets of a $50M costume empire. From million-dollar days to seasonal surges, discover what Halloween sellers can teach every Amazon entrepreneur.

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#464 – Hooks, Affiliates, and UGC: TikTok Shop Tactics That Convert with Stephanie Tramicheck

Step into the vibrant world of TikTok Shop and social commerce with our distinguished guest, Stephanie Tramicheck. With an impressive track record that includes pioneering one of France’s first fashion and craft blogs, and helping establish Etsy and Pinterest in Europe. She shares her journey into the social commerce sphere, offering valuable insights on the […]

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#463 – Margins, Moats, & Purple Cows: How to Actually Profit on Amazon with Steven Selikoff

This FBA pioneer seller reveals how to win on Amazon: profit-first math, margins, real differentiation, smarter China sourcing, and IP + NNN protection. Plus, wild origin stories!

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