Selling Your Amazon Private Label Business and Starting a New Brand – AMPM PODCAST EP151

In episode 151 of the AMPM Podcast, host Manny Coats interviews Amazon power couple David and Leah Cupps who sold their private label business for $4 million and are launching 3 new businesses on Amazon. For their original Amazon business, they began with only $500 and did a lot of the legwork themselves. Also, learn the tactics David and Leah used to start their new private label businesses and build loyal customer bases.

In this episode, David and Leah cover a range of information including the following:

  • 00:41 Introduction to David & Leah Cupps
  • 02:40 Selling the Private Label Business
  • 05:51 When Is the Best Time of Year to Sell a Private Label Business?
  • 07:06 What Was the Biggest Surprise About Selling Your Private Label Business?
  • 08:05 Why David and Leah Decided to Start a Private Label Business
  • 10:30 What’s It Like to Work With a Significant Other in An Amazon Business?
  • 11:46 Writing “Mom Life, Inc.”
  • 13:36 How Do You Select Products For Your Three Different Brands?
    15:47 Do You Buy Your Products in Bulk Containers?
  • 16:13 Finding Best Selling Products By Walking Through Brick and Mortar Stores
  • 19:09 How Do You Use Pinterest to Find Trending Products?
  • 21:24 How Did You Build Up You Loyal Customer Base?
  • 23:46 How Do You Launch a Brand New Private Label Business From Scratch?
  • 26:03 How Many Units Do You Usually Give Away For a Product Launch?
  • 30:14 Avoiding “Stock Out” By Using Good Inventory Management Strategy
  • 32:24 Sourcing Products in China and India VS the USA
  • 37:28 How Do You Scale a New Private Label Business Quickly?
  • 42:54 Scaling an Amazon Business Through Product Variation and Related Products
  • 45:51 Do You Use Video To Market Your Brands?
  • 47:28 What Is Your Favorite Ninja Tactic to Use to Promote Your Products?
  • 49:19 Mom Life, Inc. – Develop Your Grit

To watch the video version of this episode of the AM/PM Podcast, check out our YouTube channel below:

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