Optimize Your Amazon Product Listing with More Great Tips
What are the best ways to optimize your Amazon product listing? We launched our first video on the #1 most important thing to get right on your Amazon listing, so here is the next chapter! While everyone may have a different order in which they get things optimized, there is still a relative consensus on the top things that make or break a good Amazon product listing.
Today’s question that focuses on how to best optimize your Amazon product listing is:
“What is the second most important thing to get right on your listing?”
See the full Amazon Seller Secrets Revealed video here:
Here is a more in-depth look at the expert answers:
Some additional ways to optimize your Amazon product listing include…
Chris Rawlings, Founder & CEO of JUDOLAUNCH
“So after you got that first most important thing–the image–now you have somebody on your actual listing reading your listing. You had to have created your listing for two audiences: the robots and the humans. So first you have to write your listing for the robots to like you. So the algorithm has to pick you up, meaning you have to have the right words in there so that you get picked up by the main and long-tail keyword search inquiries. That’s a science in and of itself.
The second audience that you’re targeting is the humans and writing for humans comes down to identifying the core problem that they are trying to solve.”
Gill Lang, Managing Partner of COMMERCE&
“So you get the pictures, right? You should definitely try to frame a nice text for the actual customer so that you have your conversion in place and you don’t just type it for the algorithm.”
Franz Jordan, CEO of SELLICS
“So getting the keywords rights are, is the second most important thing. So keywords are the number one driver of your visibility on Amazon and getting the keywords right is not too complicated, but really has a huge impact on your visibility and your rankings.”
LOOKING FOR MORE AMAZON SELLER SECRETS REVEALED CONTENT?
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